2022
PROUD TO BE INDEPENDENT
Are you proudly independent? Five years ago, SIBA launched the Assured Independent British Craft Brewer scheme to help in differentiating our members’ beers from mass produced global brands. Since then the majority of SIBA members have started using the seal on their bottle and can labels, pumpclips, social media and websites – we’ve even seen member taproom floors and delivery vans carrying the seal. Our 2022 members’ survey found almost all SIBA brewers (96%) are now aware of the scheme, showing the growing importance small brewers place on signalling to consumers that your beers are genuine craft products from a small independent producer. We have now also launched a simplified version of the seal which is perfect for using where space is at a premium on can labels etc, as well as a Welsh language version for our members in Wales & West who display dual language text on all their products. If you don’t currently use the seal or would like access to any of the alternative versions, visit the SIBA Members’ Toolbox ‘Filing Cabinet’ and click on the Artwork & Logos section. Beer drinkers can be sure that wherever they see the seal – be it on a pumpclip, bottle or can label – the craft beer they are drinking is the real thing.
57
