2 0 2 3
M A N A G E R ’ S
G U I D E
Delicious Take-Home Holiday Meals and Desserts
Make Holidays Easy for Your Guests and Boost Incremental Sales The immensely popular Holidays to Go program offers take-home meals and desserts for family celebrations and parties during the holiday season. You can offer the full range of mix-and-match meals and desserts, the pizza bundle or any single component of the program to suit your guests’ tastes and your unit’s capabilities and staffing levels.
The program runs from 10/22/23 to 12/31/23.
Mix-and-Match Meals and Desserts
Ready-to-Serve Desserts
Pizza Meal to Go
Guests choose ready-to-heat options that We’ve paired with vendor partners Otis include a main course of turkey, ham or roast Spunkmeyer®, Sara Lee® and Sweet Street® to beef, savory sides, bread and pie. offer delicious a la carte desserts to sweeten up the holidays for guests. Additional selections for this year!
Exclusive Offer from Otis Your unit can receive up to 6 complimentary cases of cookie tins with your cookie order (while supplies last). See details in the Otis Cookie Flyer.
Pizza bundles (hot pizza, salad, dessert and soda) offer guests a quick, take-home meal during this busy season. Promote all season, especially on Halloween and Thanksgiving Eve—both busy pizza ordering days!
DIY Gingerbread House Kits Prepackaged decorating kits let guests create an edible gingerbread house, accented with colorful candies. So much fun for students and families! Available from Nassau Candy, Item #49325 in cases of six. Email: sales@nassaucandy.com Phone: 1-800-486-1226
Sara Lee’s turnkey holiday take-home pie program is a proven recipe for success, offering a convenient way for clients and guests to buy holiday pies. See the Pie Guide for details.
Turnkey Resources
Easy-to-follow instructions, order forms and promotional assets help you market and launch Holidays to Go in your café. O
R AD
ES OUR CE S
RE HE
DO W NL
Sara Lee Pies-to-Go
Menu Range
The menu items featured in Holidays to Go are traditional dishes beloved by families at their celebrations. These recipes were carefully reviewed and selected based on their ease of production and packaging for your team members.
Mix-and-Match Meals
Pizza Meal to Go
(Serves 4–6)
(Serves 3-4)
PROTEINS
DESSERTS
16" PIZZA
Choose 1
Choose 1
• Carved Smoked Pit Ham with Apricot Maple Glaze • Herb and Pepper Crusted Roast Beef with Mushroom Gravy • Roast Turkey with Gravy
• Apple Pie • Chocolate Cream Pie • Dutch Apple Pie • Pumpkin Pie • Southern Pecan Pie
(prebaked and hot when guest arrives for pickup)
HEATABLE SIDES Choose 3 • Creamed Spinach • Glazed Carrots • Green Bean Casserole • Macaroni and Cheese • Maple-Glazed Brussels Sprouts • Mashed Potatoes • Old-Fashioned Sage Stuffing • Orange-Roasted Butternut Squash • Roasted Garlic Mashed Potatoes • Whipped Sweet Potatoes
Choose 1 • Cheese • Margherita • Pepperoni
• Sausage • Supreme • Vegetable
SALAD
BREAD
Choose 1
(includes 1 dozen with each order and Smart Balance Buttery Spread)
• Classic Caesar • Traditional Garden
Choose 1 • Cracked Pepper and Parmesan Drop Biscuits • Parker House White Dinner Rolls
SODA Includes 2-Liter Soda
DESSERT Choose 1 • Chocolate Brownies • Rice Krispies Bars
Desserts (Sold A La Carte)
PIES: 8 Flavors
Butter Sugar
Apple
Carnival
Cherry Krunch
Chocolate Chip
Chocolate Cream
Chocolate Reese’s Pieces
Chocolate Cream Peanut Butter Silk
Double Chocolate Chip
Fruits of the Forest Pumpkin Southern Pecan
Molten Chocolate Cake Pumpkin Swirl Pullman Cake
O
R AD
ES OUR CE
RE
White Chocolate Macadamia
Dutch Apple
Flourless Chocolate Torte (Gluten Free)
HE
Turtle
Caramel Brownie Bite Cheesecake
GINGERBREAD HOUSE KIT DIY Kit with Icing and Candies
S
Oatmeal Raisin
Chocolate Mint Cream
DESSERTS: 4 Flavors
DO W NL
COOKIES: 8 Flavors
How the Program Works
Holidays to Go is easy to implement at your location. We provide all the tools you’ll need to run a successful promotion. The dates for this program are flexible. You can begin promotions in October and continue through the end of the year.
RECIPES • Use the Recipe List to find DRIVE MSP and FMS recipe numbers for all Holidays to Go items.
PROGRAM HIGHLIGHTS • Preplanned mix-and-match menus and selected vendor products are consistently available through our supply chain and ensure profitability. • Editable marketing assets and order forms allow you to select the most appealing menu items for your guests.
PROMOTION • Editable counter cards announce the program. • Digital screens and emails promote program details and dates.
ORDERS • Guests use Holidays to Go Order Form to place orders. • Team members answer questions and assist guests placing orders.
PAYMENT • Customer payment can be collected using any means currently available at your site. Contactless payment is highly recommended where available.
FULFILLMENT • Your team prepares the guests’ orders.
O
R AD
ES OUR CE S
RE HE
DO W NL
• At designated area and time, guests pick up orders.
Launch Tool Kit
MARKETING THE PROGRAM This program includes a comprehensive set of marketing materials to help you effectively advertise and build interest in this product offer. DIGITAL RESOURCES Visit Holidays to Go on Retail Ranger at us-retailranger.sodexo.com to find digital marketing assets. Holiday Meals without the Work
PRINT RESOURCES
Just Order, Reheat and Serve
Mix-and-Match Meals Delicious Entrées Favorite Sides Sweets and Treats
In your kit, you’ll find a banner and a poster to help you market Holidays to Go.
Ask for details!
OFFER IMPULSE DESSERTS Prepare a variety of desserts each day and place at checkout registers to encourage impulse purchases.
FALL_23_C1_011
DIGITAL ORDERING PLATFORM To advertise the menu on your CaterTrax site, download the Holidays to Go Order Form from Retail Ranger and customize it with the menu items you’re offering, adding run time, payment and pickup instructions. Submit a support ticket to CaterTrax, add the title “Advertise Fall/Winter Holidays to Go” and attach your order form to the ticket. Request that the menu be advertised on your homepage. CaterTrax has an advertising graphic for the Fall/Winter Holidays to Go menu and will link your order form to the graphic.
The Holidays to Go program is available in the Holidays to Go pricing tool on Retail Ranger. Guests will appreciate the talents and time of your café staff in preparing takeaway meals and desserts, allowing you to place a higher value and price on Holidays to Go menu items than on regular café selections. The pricing tool will help you identify the most appropriate pricing for the Holidays to Go program at your location.
O
R AD
ES OUR CE S
RE HE
DO W NL
$
PRICING
PACKAGING AND LABELING The Packaging and Labeling Guide for Holidays to Go details how to package and label each menu item. Keep it handy for team members who are fulfilling orders. Packaging Please use the specific packaging and labeling for each meal component so orders can be transported safely and with ease.
Labeling PACKAGING and LABELING GUIDE
For labeling cold and hot menu items, please use the templates found on Retail Ranger at us-retailranger. sodexo.com. Use Printables for dessert labels.
AT-HOME COOKING INSTRUCTIONS With all orders, the At-Home Cooking Instructions should be provided to the guest and attached to the order.
MEAL BUNDLE
PIZZA
FOOD SAFETY GUIDANCE Food safety is of utmost importance and HACCP food safety guidelines and procedures must be followed for Holidays to Go products offered for sale to guests for take-home through all stages of preparation, cooking, cooling, holding, packaging, display and storing. Take-home products must be labeled with this information: • Product name, ingredients and potential allergens • Storage instructions • Reheating instructions (as applicable)
O
R AD
ES OUR CE S
RE HE
DO W NL
Check local and state Health Department regulations for additional labeling requirements.
SAMPLE ORDER FORM REQUIRED GUEST INFORMATION WHEN ORDER IS PLACED
Pickup day and time noted
ORDER REQUEST FORM Spend more time with friends and family this holiday. Simply order and pick up a convenient takeaway meal or indulgent dessert for a memorable celebration right at home.
Location Phone Number Location Email
Edit unit name and contact Add order due date
NAME
PICK-UP TIME
PICK-UP DAY
PHONE
ITEM CATEGORY PRICE
ITEM CATEGORY
DESSERTS (A La Carte Sold Separately) YOUR CHOICE
YOUR CHOICE
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Choices selected in each menu category
Name of Location
ORDER MUST IN BY XXX
Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name
Menu Item Name Menu Item Name
Menu Item Name Menu Item Name Menu Item Name Menu Item Name Menu Item Name
YOUR CHOICE
PRICE
YOUR CHOICE
Edit menu choices offered
Menu Item Name
Menu Item Name
Add price(s)
Menu Item Name
Menu Item Name
Menu Item Name
ITEM CATEGORY
Menu Item Name YOUR CHOICE
Menu Item Name Menu Item Name
PRICE
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name Menu Item Name Menu Item Name
Menu Item Name Menu Item Name
PRICE
YOUR CHOICE
PRICE
YOUR CHOICE
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name
Menu Item Name Menu Item Name
Includes easy-to-follow heating instructions. We kindly recommend ordering at least 24 hours in advance of planned pickup. Serve within 72 hours after pickup.
Menu Item Name
Available from: 00/00/00 – 00/00/00
Edit ordering requirements and availability dates
O
R AD
ES OUR CE S
RE HE
DO W NL
Guest’s name and contact information
HOW TO CUSTOMIZE FORM FOR YOUR LOCATION
Holidays to Go Checklist
Take these steps to implement the Holidays to Go program for your guests.
01
02
Review Holidays to Go materials on Retail Ranger.
Set your pricing using the Holidays to Go pricing tool.
GETTING STARTED
Share the recipes with your chef. Be sure to review the Distribution Matrix under Holidays to Go on Retail Ranger. Meet with your client and explain the program.
LOCATION SETUP
Set up the menu items in your Point of Sale PRIOR to accepting orders.
03
SELLING MEALS
Accept orders from guests. Order ingredients and vendor partner products. Order packaging and labels.
Determine run dates for the program at your location. Download digital assets and market the program to guests. Display print assets in your café. Determine staffing needs and decide how quickly you can fulfill orders.
Prepare meals for takeaway orders. Package orders during select date and time windows, providing At-Home Cooking Instructions with each order.
Identify adequate safe storage, following safe food handling policies.
O
R AD
ES OUR CE S
HE
RE
DO W NL
Designate a team member to receive orders and one area for order pickup.
FOR ADDITIONAL INFORMATION ABOUT HOLIDAYS TO GO, CONTACT: Erica Milios Vice President, Guest and Operator Experience Erica.Milios@Sodexo.com