sourcemediagroup
@sourcemediagroup
sourcemediagroup
august 2014
welcome
to the very first edition of the Source Media Group newsletter. Source Media Group is a 10-year-old Alberta owned and operated magazine publishing company with nine regular titles across the province. Our staff have more than 100 years of combined media experience, including radio, newspaper, magazine and online. As a current or potential advertiser with Source Media Group, we want you to get the most out of your advertising. That’s why, every couple of months, we’re going to publish this handy little newsletter packed with expert advertising advice, market research, special event dates and magazine deadlines. It’s news you can use from the people that know. Got a question about magazine advertising, or advertising in general? Please email all questions or comments regarding this newsletter, Source Media Group, or any of our publications, to newsletter@sourcemediagroup.ca ■
Magazines bring readers to your website The way people shop for things these days has changed. Most people do their preliminary searches online now. They can check out everything from new community plans, view photos and virtual tours of show homes, why they can even go to Google Maps and look at an overhead view or walk right down the street. They can shop any store for any item. That’s why it’s so important for companies to have a really good website these days. Because the competition for business starts long before people come to your store. It doesn’t matter how good your site is, or how much you’ve spent on it, if nobody ever visits it. Just putting up a site and hoping people find it is not a strategy.
That’s where a niche magazine publisher like Source Media Group comes in. Because, whether you’re a home builder, a car dealer, or a furniture store, what’s key to know about magazines is that they are the best media when it comes to driving readers to
websites. Better than TV and radio, for sure, and even better than newspapers. One study measuring effectiveness of media in driving consumers to the web had magazines ranked number one at 26 per cent. (Source: ICOM, American Advertising Federation, July