contents A p r i l 2 013
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vo l u m e 5 i ssue 3 8
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COVER FEATURE
8 Sabal’s Aspira a
dressed-down stunner
‘Urban Equestrian’ digs a fit with growing families seeking stylish comfort Community Profile
10 Webber Greens
A community for all ages and stages of life
Condo Profile
20 Awards of Excellence
Feature
24 Screaming neighbours
Jayman Modus lets buyers do condo living their way in the southwest
28 Window fashions
19 Limber lumber
Industry studies taller wooden condos
Dress up your shades with the latest trends
Design & DÉcor
31 Strength in stripes
NEWS
And other things you should be aware of when buying a new home
Interiors
15 The Ion in Ambleside
15
City home builders, developers and partners pay tribute to industry achievement
Here’s one ‘trend’ that never goes out of style
Market view
items
6 Editor’s Message 33 Around Town 34 Maps 37 Ad Index
38 Edmonton leading the nation in affordability
a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 5
editor’s message
Spring ahead to show home tours If you’re anything like me, you are glad to be rid of March and all its unwelcome snowfall and excited about April and the promise of spring — at some point. With warmer weather in the air, what better thing to do than tour new show homes and show suites around the city, beginning with this month’s cover feature, Sabal’s admirable Aspira in Woodhaven-Edgemont.
P U B LI S H E R
Source Media Group
info@sourcemediagroup.ca Assoc i a te P U B LI S H E R
Jim Zang
jim.zang@sourcemediagroup.ca E d i to r
Melcor’s Webber Greens, the final stage of lush Lewis Estates, is the community feature in this issue. Find out what is drawing families to the west end, on page 10. Those who are more condo-minded won’t be
Shelley Williamson shelley.williamson@sourcemediagroup.ca AR T DIR E C T O R
Jean Faye Rodriguez
jean.rodriguez@sourcemediagroup.ca
disappointed as we take you on a tour through Jayman Modus’ Ion at Ambleside. These one- and
GRAP H I C D E S IGNe r S
two-bedroom beauties are ready to move in almost
lama.azhari@sourcemediagroup.ca
Lama Azhari
Dave Macaulay
immediately, with some fully furnished suites
dave.maucaulay@sourcemediagroup.ca
available as well — so all would-be residents need
Megan Sereda
megan.sereda@sourcemediagroup.ca
pack are their toothbrushes. Resident style expert Rosalyn Lazaruk is back to
p r o d uct i o n a d m i n i st r a to r
share the latest on a what’s-old-is-new-again trend —
colleen.leier@sourcemediagroup.ca
Colleen Leier
stripes. Discover your prints charming on page 31.
E d i to r i a l
Aaliya Essa, Wesley Gunderson, Kate Hamilton, Rosalyn Lazaruk
Wes Gunderson, in his Market View, has the run-down on the real estate conditions across the country, and once again he’s the bearer of good news for Edmontonians. And good news was plentiful for the city’s builders, developers, and sales professionals at the CHBA – ER’s annual Awards of Excellence. See
Next month: Tour winning designs from this year’s Awards of Excellence.
who the big winners were on pages 20 through 22. Kate Hamilton talks to some blind and shade experts to shed some light on what works best in your windows to protect your home’s interior and aesthetics.
p hoto g r a p h y
Kate Hamilton, Shelley Williamson d i r ecto r of S AL E S
Norma Robertson norma.robertson@sourcemediagroup.ca A d ve r t i s i n g S AL E S
Jennifer Mills
jennifer.mills@sourcemediagroup.ca A C C O U N T ING
We may soon see Alberta take a cue from our western neighbours, as new national standards are being floated to allow six-
storey wood-frame condos, which have been built in B.C. since 2009. Read the latest news on that in this issue.
Donna Roberts
accounting@sourcemediagroup.ca DI S T RI B U T E D B Y
Source Media Group, Media Classified I SS N 1918 - 4 4 6 8
Buying a new home can be overwhelming, as can the choice with so many fine builders and varied home styles available. Learn what to look for and what to avoid when taking the plunge into home ownership in our Screaming Neighbours feature.
PRINTED IN C ANADA
Copyright 2013 by Source Media Group Corp. Material cannot be reprinted in whole or in part without the expressed written permission of the publishers. Source Media Group Corp. agrees to advertise on behalf of the advertiser without responsibility for claims or misinformation made by the advertiser and acts only as an advertising medium. Source Media Group reserves the right to refuse any advertising at its sole discretion.
Edmonton Home & Condo Living™ is published 12 times per annum and is available free through select distribution points in Edmonton and area. One-year subscriptions are available for $12 in Canada, $48 internationally.
Shelley Williamson Editor shelley.williamson@sourcemediagroup.ca
Follow us on twitter: www.twitter.com/EdmHomeandCondo 6 • E D M O N T O N H O ME & C O ND O L I V IN G a p r il 2 01 3
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Source media group 207, 5809 Macleod Trail SW, Calgary, AB T2H 0J9 403.532.3101 Canadian Home Builders’ Association
Design Style: Urban Equestrian
| Advertising COVER Feature |
Sabal’s Aspira a dressed-down stunner ‘Urban Equestrian’ digs a fit with growing families seeking stylish comfort The designers for Sabal’s Aspira, one of two new show homes for the builder in the community of Woodhaven-Edgemont, wanted it to fit families like a comfy button-down shirt and crisp new jeans. Dubbed “Urban Equestrian,” the Ralph Laureninspired décor in the four-bedroom, two-storey address helps showcase the floor plan’s unbridled form and function. “We changed it from the standard a little bit. It’s the first time we have had a show home of this size in Edmonton,” explains Christopher Wigeland, area manager of Woodhaven-Edgemont for Sabal Homes. Walking in, visitors are greeted by a foyer with space aplenty for proper hellos. Filling out the main floor is a formal dining room and a large entertaining kitchen and great room with room for the whole gang to saddle up at mealtime. “The show home does have a formal dining room
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but we do have the option to flip that with the kitchen,” says Wigeland, who dubs the home’s design “rich and traditional.” Mucky paws and footwear are easily dealt with in a large laundry/mudroom off the garage, while those who prefer to work from home will also love the central space in the main floor “flex room.” “It’s one of the most different homes we build. This one ties back to traditional roots,” adds Wigeland. Upstairs three bedrooms are well sized, with the smallest measuring a not-too-shabby 10 feet by 10 feet. Junior members of the household share their own loo, while parents net a private ensuite bath in their master retreat on the opposite end of the hallway, thanks to some space borrowed from above the garage. An entertainment area shown in the show home can be modified to be another bedroom.
| Advertising COVER Feature |
Fast Facts Builder: Sabal Homes Area: Woodhaven-Edgemont Model: The Aspira Style: Two-storey with a front attached garage Size: 2,594 square-feet Price: Model starts at $498,900 including lot and GST Hours: Monday to Thursday 2 p.m. to 8 p.m., and Fridays, weekends and holidays noon to 5 p.m. Web: sabalhomes.com
“The way Sabal uses functionality is really unique,” says Wigeland. The show home opened to the public March 2, but even before that, Wigeland and his team saw interest in the Aspira, and Woodhaven as a whole. “We have helped out a few families already. Every one of our families have a first child already, some with another on the way,” says Wigeland, estimating the age range of couples so far investing in the community in their late 20s to 30s. Included features with Sabal homes are far from standard fare: buyers net a choice of black, white or stainless steel appliances, while hardwood and tile come standard on the main floors and in bathrooms, and hard surfaces of granite or quartz are included in culinary areas. “The clients truly get to pick out all of their home. There are 18 choices of granite and 12 included selections of quartz alone,” notes Wigeland. Sabal is currently crafting single-family abodes in Woodhaven-Edgemont from
1,879 to 2,600 square-feet, from $438,900. The Aspira is among the larger scale of Sabal’s front garage homes, weighing in at an impressive 2,594 square-feet, and priced from $498,900 including lot and GST. The community also has its share of offerings, from easy access via the nearby Lewis Farms Transit Centre a short drive just north of Woodhaven-Edgemont, to the shopping and services at Currents of Windermere and of course, the West Edmonton Mall, both a short commute by car. Walton Development and Management L.P. took care to preserve the ravine, and create other treed retreats such as park areas and a man-made pond in the 198.8-acre nature-rich community. To get to the Aspira and Sabal’s sister show home, take Anthony Henday Drive, take Lessard exit and head south on 199 Street, then right on 35 Avenue and look for the Woodhaven-Edgemont show home signs. n
“The clients truly get to pick out all of their home. There are 18 choices of granite and 12 included selections of quartz alone.”
For more information on Aspira visit sabalhomes.com a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 9
COMMUNITY PROFILE community profile
Webber Greens A community for all ages and stages of life By Kate Hamilton
E
dmontonians have been coming home to Lewis Estates for decades, and the final stage of this master-planned community is Webber Greens, where savvy homebuyers should act fast to secure one of the few remaining lots. The community is conveniently located in the city’s west end, close to major routes including Anthony Henday Drive, Whitemud Drive, Stony Plain Road and Winterburn Road, which means easy commutes whether you’re headed to work or West Edmonton Mall just minutes up the road. The 18-hole Lewis Estates championship golf course takes centre stage as far as amenities go, but the community also boasts three parks, many miles of trails and a K-9 school. “There is definitely something for everyone,” says
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Sue Monson, senior development manager for Melcor Developments. “There are housing products for all income brackets.” The smaller, starter homes will attract first home buyers, and move-up product will take care of growing families, while the larger, luxury estate homes are a cut above. Monson says there are also some duplex, condominium and apartment opportunities available. “All of the builders in this community build quality homes and provide excellent customer service,” says Monson. The 1,543-square-foot Bridgeport from Encore Master Builder is a single-family home with detached garage with a starting price of about $348,000 for a house and lot package. In 2011, the Bridgeport won the Canadian Home Builders’ Association – Edmonton Region’s
COMMUNITY PROFILE
D
A
B
Award of Excellence in the best single-family without attached garage under $224,999 (house only) category. It was a finalist in the same category in 2012. “It’s a fairly functional floor plan in terms of what the masses want,” says Sandi Boyer, Encore area sales manager, of the Webber Greens show home, which features four bedrooms, including one in the finished basement. Boyer adds that land in Webber Greens may have increased in price as inventory has dwindled, but that doesn’t mean people aren’t snapping up this prime real estate. “Lots are selling quickly,” she says.
C
A step up the price ladder, the 1,760-square-foot Cardston is a best-seller for ReidBuilt Homes at $446,000. “It’s got such an open floor plan so it feels even bigger than it is,” says Biljana Spasojevic, ReidBuilt area manager. “It’s a good price and it doesn’t require a big lot, which keeps the costs down.” The show home features three bedrooms, twoand-a-half bathrooms, and a spacious bonus room above the double attached garage. The floor plan is completely customizable, but Spasojevic says most buyers like it just the way it is.
A & B Encore Master Builder’s award-winning Bridgeport show home in Webber Greens. C & D ReidBuilt Homes’ Cardston show home in Webber Greens.
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“All of the builders in this community build quality homes and provide excellent customer service.” a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 11
COMMUNITY PROFILE
“We’re more about quality than banging them out.”
A Challenger Homes’ Charleston show home in Webber Greens has a huge second living room on the lower level, accessible by front and rear staircases B Canyon Spring Master Builder’s Shaunessy III show home in Webber Greens C Living room in Canyon Spring Master Builder’s Shaunessy III show home in Webber GreensCardston show home in Webber Greens
If you’re looking for something a bit different, Challenger Homes’ bi-level Charleston, with double front attached garage, might be right up your alley. “It’s very versatile,” says Lisa Nelson, Challenger sales manager. “It can be a five-bedroom or a two-bedroom in different configurations, depending on your family’s needs.” Nelson says some purchasers are even having the downstairs built as a separate suite, to be rented out for additional income. “This house is popular because you can do it many ways.” The 2,012-square-foot show home has three bedrooms (two upstairs, one down) and three full bathrooms, with a price tag from $440,000. At the top end of the market, Canyon Spring Master Builder’s estate homes start at $660,000 for a house and land package. Their stunning 2,485-square-foot Shaunessey III show home rings in at approximately $735,000, complete with four bedrooms, two-and-ahalf bathrooms and a bonus room. “This is a very family oriented neighbourhood so the four bedrooms and the two separate living spaces attract people with kids,” says Jeff Copithorne, Canyon Spring area sales manager. “And people love the spacious kitchen.” All of Canyon Spring’s floor plans are fully customizable, but Copithorne says about 70 per cent of customers stick to their established models. And since the company only builds between 20 and 25 houses per year, homeowners can be assured a home that’s not cut from a mold. “We’re more about quality than banging them out,” says Copithorne. Melcor expects this community will be built-out within the next two to three years. n
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Fast Facts Builder: Look Homes Model: Solar Size: 1,889 sq. ft. Price: Starting at around $457,000 including GST Builder: Model: Size: Price:
Builder: ReidBuilt Model: Cardston Size: 1,760 sq. ft. Price: $446,000 Builder: Model: Size: Price:
Canyon Springs Shaunessy III 2,485 sq. ft. $650,000
Builder: Model: Size: Price:
Western Living Modena 2475 sq. ft. Starting at $599,000
Builder: Model: Size: Price:
Western Living California 2,001 sq. ft. Starting at $465,000
Builder: Model: Size: Price:
Encore Master Builder The Bridgeport C 1,543 sq. ft. Starting at $348,700
Builder: Model: Size: Price:
Encore Master Builder The Somerset 1,373 sq. ft. $334,900
Builder: Lincolnberg Model: The Raleigh Size: 1690 sq. ft. Price: Starting from the $360,000’s Builder: Model: Size: Price:
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Challenger The Charleston 1,254 sq. ft. $440,000
Landmark Legacy Acadia 1,013 sq. ft. From $356,600 (home, lot & GST)
The Ion in Ambleside
condo profile
Jayman Modus lets buyers do condo living their way in the southwest Story and photos by Shelley Williamson
I
f the thought of having to decorate and move into a condo is what’s been stopping home shoppers from taking the plunge, the Ion in Ambleside just made it easier. The Jayman Modus project, now selling its second and third of three colourful buildings, is offering furnished suites — a concept virtually unheard of in new homes. “We started the concept with Building One and immediately had people interested,” says Val Douglas, sales manager for Jayman Modus. “We just finished furnishing the latest ones in Building Two.”
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a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 15
condo profile
The 228-suite project is more than just a collection of buildings and amenities, it is a complete neighbourhood. Those looking for a more traditional purchase experience, complete with shopping for new furniture and taping up prized possessions in boxes, will also find plenty of suites to select from in the Ion at Ambleside. “We have a broad range of prices that speaks to everybody, says Douglas, adding prices range from an affordable $188,284 for a onebedroom including GST to a done-to-the-nines, two-bedroom/two bath overlooking the pond in the third building for $433,000. Furnished suites, which include what Douglas dubs “all of the base necessities for furnishing when moving into a new home” (right down to the utensils), start at $190,920. The 228-suite project is more than just a collection of buildings and amenities, it is a complete neighbourhood, she explains. “We are definitely finding our homeowners have a sense of community,” Douglas says. “ So far, with the first building sold out and occupied and the second now half sold, the Ion is starting to feel like home for a host of residents. “Building One is occupied and the feedback we’re receiving is 16 • E D M O N T O N H O ME & C O ND O L I V IN G a p r il 2 01 3
how wonderful the project is,” notes Douglas. “We have a youthful demographic … younger business professionals, first-time homebuyers, and people who see the value in the project, some who are downsizing.” Those who purchase in the second building can take possession almost immediately, while those looking for time to prepare also have scores of options in the Ion 3. Each Ion building boasts its own special feature: a fitness centre in the first building, entertainment room in the second and a guest suite planned for the third phase. As well, centrally located amidst all three buildings, homeowners can enjoy a barbecue area for summer entertaining. “It’s a really fun place for everyone to get together,” says Douglas, noting the entertainment room was officially opened in March, with a party for residents. Ion units span from generous 610-square-foot one bedrooms to 965 square-foot two bedrooms. The third building features the brand new Vesper design
condo profile
featuring 869 square-feet, and designed for entertaining with a large kitchen, two bedrooms and two bathrooms, plus a central living space. “It’s a fantastic new model for the Ion,” says Douglas, noting the suite also comes with two parking spaces. Units overlooking the completed pond are also up for grabs in the current phase, which will usher residents in by summer. “The third and final building which ties the Ion community together features impeccable views and an offering that is second to none,” says Douglas. Standard features in all Ion units, of course, also include Jayman’s high level of building quality, with finishing details like quartz countertops, stainless steel appliances in kitchens, as well as laminate wood flooring (tile in bathrooms), and plenty of colour selections to choose from. Storage was also part of the consideration in the Ion design. “Storage is huge, especially when you are in a one-bedroom,” says Douglas. That’s why in-suite “tech centres” — a feature in every floor plan — offer options to add drawers for pens and papers and other practical add-ons like built-in cabinets for keeping home workspace tidy. Every suite also comes with storage in the parking garage for stowing extra gear. In terms of nearby amenities, the sky is the limit, with The Currents, a retail area serving up restaurants, cafés and stores including Walmart, Safeway and Home Depot and 11-screen Cineplex theatre is a short walk away or an even quicker drive. And Jayman can help buyers with all the details, from being approved and getting the best rates for mortgages through Jayman Financial, assistance with selling existing homes through Jayman Realty, to having a moving truck at their disposal on move-in day. “Making the purchase experience memorable while simple and stressfree is our M.O.,” says Douglas. n
Fast Facts Builder: Project: Style: Size: Price:
Jayman Modus The Ion in Ambleside Apartment-style, one- and twobedroom condominiums 610 sq. ft. to 965 sq. ft. $188,284 to $433,000 including GST and parking Hours: Monday to Thursday 2 p.m. to 8 p.m., Fridays, weekends and holidays noon to 5 p.m. Show suites: Three showsuites and several furnished suites are open daily to view at 2584 Anderson Way S.W. (corner of Anderson Way and 170 Street).
a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 17
NEWS
Limber lumber Industry studies how taller wooden condos stack up
T
he local condo market may soon see a new affordable choice available to consumers if proposed changes to provincial and national building codes move ahead. Currently, the national code only allows for the construction of four-storey wood-frame structures, and anything taller must be framed with non-combustible material such as steel or concrete. If the codes changes, it would allow for six-storey woodframed structures to be built. Taller condos made of wood are appealing to both builders and consumers because lower construction costs make for a more economical end product. Having more units in a six-storey building than a four-storey building makes sense, and would also be a solution to getting more density in the suburbs. Environmentally, six-storey wood buildings have a lower carbon footprint than a large, single-family home. The Canadian Home Builders’ Association recently hosted an information session for builders and developers on proposed changes to the national building code, which included a discussion about B.C. builders and their experience with the six-storey wood form. In 2009, B.C.’s provincial code changed to allow six-storey wood frame buildings as a way to stimulate both the timber industry and the construction industry. The National Building Code of Canada addresses the design and construction of new buildings and the substantial renovation of existing buildings, but its codes can be amended or supplemented to suit regional needs, and then published as provincial codes. It is each province’s responsibility to regulate building construction. Last fall, Quattro 3, Vancouver’s first six-storey wood-frame condo was completed in Surrey, selling for between $330 to $370 per square-foot — a substantial savings compared to about $425 to $450 per square-foot in a concrete building in the same area — according to a Vancouver Sun article on the development. Height and strength in these mid-rise wood-frame buildings is achieved using a material called cross-laminated timber, or CLT. CLT was developed in Europe in the 1990s, and the engineered wood product is comparable in strength to steel
and concrete, with the added bonus of being made from renewable resources. CLT is made from layered lengths of wood bonded together three to seven layers thick with non-toxic adhesive. Some experts also expect multi-family builders will embrace the six-storey wood frame form due to construction cost efficiencies and the appeal of adding another affordable choice for consumers. One of the tallest residential wood buildings in the world was erected in London in 2009 (nine storeys) using laminated spruce panels about 15 centimetres thick and more than nine metres long. Panels were Quattro 3 in Surrey, B.C. was the first six-storey wood-frame condo in the Vancouver area. Photo courtesy www.marketwire.com
bolted to metal brackets to build up the structure. In Canada, Canadian Sustainable Timber Innovations (CST) is North America’s first full-scale producer of cross-laminated timber. Based in New Westminster, B.C., the company has focused on the growing market for CLT since 2008. According to CST’s website, CLT has numerous advantages, including its strength, airtight construction, which lowers a fire’s oxygen supply in case of a blaze, its excellent acoustic insulation properties, and its thermal insulation, trapping 90 per cent of the heated air that escapes from regular homes. n
Taller condos made of wood are appealing to both builders and consumers because lower construction costs make for a more economical end product. a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 19
NEWS
Awards of Excellence City home builders, developers and partners pay tribute to industry achievement By Shelley Williamson
W
hile the gala evening began with a masquerade theme, it is no secret the city’s builders, developers, sales people and industry partners are in excellent standing following the CHBA – ER’s annual awards ceremony at the Shaw Conference Centre on March 16. The Canadian Home Builders’ Association – Edmonton Region honoured the best of the best in its annual Awards of Excellence (formerly Sales and Marketing or SAM Awards), to a sold-out attendance of 1,700. The 33rd annual CHBA – ER event paid tribute to sales, marketing, products, renovators and home and community design. Rohit Communities and Kimberley Homes took Builder of the Year honours in the large- and small-volume building categories respectively. That marked five awards for Rohit Communities and three for Kimberley Homes. Runners-up in the coveted categories included Look Homes and Parkwood Homes Master Builder for small-volume builder, and Jayman MasterBUILT and Landmark Group of Builders in the large-volume division. Rohit Communities — Callaghen Ravines
Builder of the Year Small-volume Kimberley Homes Large-volume Rohit Communities
Advertising awards
Best Print Advertising Rohit Communities (Baby It’s Cold Outside) Best Radio Ad Landmark Group of Builders (Moving Out) Best Digital Media/Mobile app Brookfield Residential (Chappelle Gardens) Best Direct Mail Beaverbrook Developments (Greenbury Tree Planting Event) Best Indoor/Outdoor Advertising Parkwood Master Builder (Infill Campaign) Best Brochure Beaverbrook Developments (Greenbury) Best Website AquarianRenovations.com & BedrockHomes.ca
Development awards
Community Entrance Beaverbrook Developments (Upper Windermere) Best Landscaping and Amenities Canada Lands Company (The Village at Griesbach) Best Home Parade Rohit Land Development (Starling at Big Lake) Best Subdivision Canada Lands Company (The Village at Griesbach)
The Canadian Home Builders’ Association – Edmonton Region honoured the best of the best in its annual Awards of Excellence to a sold-out attendance of 1,700. 2 0 • E D M O N T O N H O ME & C O ND O L I V IN G a p r il 2 01 3
NEWS
2013
Carrington Communities — Rutherford Gate
Multi-family awards
Best Apartment Style under $250K Rohit Communities (Mandarin) Best Apartment Style $250K-$350K Carrington Communities (Rutherford Gate, Waterloo Suite) Best Apartment Style over $350K Rohit Communities (The Duke) Best Townhouse/Duplex under $275K Alldritt Homes (The Nottingham, Tiffin Residence) Best Townhouse/Duplex $275K-$300K Rohit Communities (Dakota) Best Townhouse/Duplex $300K-$330K Dolce Vita Homes (Lexington Duplex) Best Townhouse/Duplex $330K-$425K Landmark Group of Companies (Apex 111D) Best Townhouse/Duplex over $425K Tapestry Developments (Monterey) Best Apartment Building Carrington Communities (Waterstone A) Best Townhouse/Duplex Rohit Communities (Callaghan Ravines)
Alldrit Homes — The Nottingham
Renovation awards
Best Exterior Renovation Aquarian Renovations (Biander Gardens Residence) Best Interior Renovation Caliber Master Builder (High Park) Best Renovation under $125K Aquarian Renovations (Glenora Residence) Renovator of the Year Aquarian Renovations
Pacesetter Homes — The Winchester
Sales Centre awards
Sales and Information Centre, Single-Family Sterling Homes (Edmonton) Ltd. Sales and Information Centre, Multi-Family Carrington Communities & Jayman MasterBUILT Best Design Centre/Showroom Aquarian Renovations
Salesperson of the Year
Rookie of the Year, Single-Family Dan Gibson, Pacesetter Homes Salesperson/team, Single-Family Carla Weinmeyer, Pacesetter Homes Salesperson/team, Multi-Family Jerry Baird, Qualico Developments West General Member, Salesperson of the Year Barry Halyk, Artistic Stairs
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NEWS Marcson Homes — The Victoria
Single-family awards (without attached garage) Single-Family under $250K Jayman MasterBUILT (Outlook I) Single-Family $250K-$300K Pacesetter Homes (The Winchester) Single-Family over $300K Ackard Contractors Ltd. (Valleyview)
Single-family awards (bungalow/bi-level)
Single-Family under $350K Sterling Homes (Edmonton) Ltd. (Belverdere) Single-Family $350K-$450K Kimberley Homes (Christina Custom) Single-Family over $450K Marcson Homes (The Victoria)
Single-family awards (two-storey/split level) Look Homes Master Builder — Ambiance
White Eagle Homes — Blue Diamond
Single-Family under $275K Jayman MasterBUILT (Allure B) Single-Family $275K-$300K Look Homes Master Builder Inc. (Apparition A) Single-Family $300K-$325K Jayman MasterBUILT (Eclipse T) Single-Family $325K-$350K Look Homes Master Builder Inc. (Ambiance) Single-Family $350K-$375K Parkwood Master Builder (Yellowstone Park Royale II) Single-Family $375K-$425K Kimberley Homes (Onyx, Custom) Single-Family $425K-$500K White Eagle Homes (Sandstone IV) Single-Family $500K-$600K Landmark Group of Builders (Mendelssohn II) Single-Family $600K-$750K Look Homes Master Builder Inc. (2451) Single-Family $750K-$1M White Eagle Homes (Blue Diamond) Best Estate Home $1M-plus Marcson Homes (Blackhawk Estate)
Environmental Award Bedrock Homes Dolce Vita Homes Effect Home Builders Ltd. Habitat Studio & Workshop Jayman MasterBUILT Landmark Group of Builders Perry Signature Homes Tapestry Developments
JD Power & Associates Builders of Excellence Coventry Homes Dolce Vita Homes Landmark Legacy Homes Inc
Professional Home Builders Institute New Home Buyers’ Choice Award
Brookhaven Developments Celebration Homes Cobblestone Master Builder Westbrook Homes n 2 2 • E D M O N T O N H O ME & C O ND O L I V IN G a p r il 2 01 3
Feature
Screaming neighbours And other things you should be aware of when buying a new home By Aaliya Essa
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• What kind of amenities would you like in a building? There are buildings that have in-house amenities such as work out facilities, a wet spa/dry spa, and so on. The condo fees would reflect accordingly, though that would be money you might be paying anyway for a gym membership. • Is there parking? Underground or outside? If outside, is it covered? • What size of a condo would you like? • Of in-suite laundry or coin laundry, which do you prefer? • Do you want the top floor? Facing north or south? • How many bedrooms? Bathrooms? • Do you have any pets? This may be subject to approval by the condo board. • Check into what rules may apply to you. If the condo board What type of home do you want? does not consent, you cannot live there, and that is that. Some If you want a condo there are different types. buildings also have age restrictions. Condo, which is short for condominium, is a shared building, • What type of material is the building made of? What year was where each owner actually shares the building, plus the this building made in? Is the structure made with post tension maintenance responsibilities for the entire building, together cables? If so what percentage of the building is made with this? equally (subject to the square-footage of their home unit). This is Post tension cables were commonly used in the 1970s, this was where the need for condo fees comes into play, the fees also cover a standard practice back in those days, not so much anymore. insurance and liability costs. This information can be found in These cables were used in the concrete, to hold the structure up, the condo documents, which may be reviewed if and when you though not all buildings were completely built to the top with the are interested and are going to make an offer to purchase. cables like others. The concern is that moisture can get into the Following are a few of the more important considerations to spaces between the cables and the concrete. keep in mind when searching for your new condo. • Do you want an apartment-style condo or a townhome condo? • Has there been a special assessment? A special assessment is when the building has had a structural issue and experts have • How much are you able to pay for condo fees? f you’re looking at a new home and your potential next-door neighbour comes out of his or her home and yells at you, it’s probably not a good sign. Such was my experience recently when I went shopping for a new condo; I was given a reality check there are some aspects to buying a home not easily detected, like who my neighbour may or may not be. Maybe you can’t knock on doors and meet all your new neighbours before you buy, but you can look into other things. And, as one homebuyer to another, it pays to know more than a little about what you want in your home, what you can actually afford (condo fees and all other expenses), and, most importantly, where you would like to live. And this is just the beginning.
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had to come in and assess the building. This could just be regular maintenance, as just like everything else in life, buildings too get older, but it’s a concern to look into nonetheless. • The condo documents are to be reviewed thoroughly. I personally recommend having them reviewed by someone who is accustomed to reading this type of jargon on a regular basis and can explain the details to you in layman’s terms. • Have you considered joining the condo board? This is a great way to get to know your neighbours, and know exactly how healthy the building is — structurally, financially and socially. For single-family homes, the shopping list is a little different. Single-family homes can be a single-detached home or a sideby-side home, but unlike condos, this home is all yours. This means there are no monthly fees, though if and when there is any necessary maintenance to be taken care of, you will be responsible for these issues on your own. A personal word of advice: keep your friends close and your trade and contractor friends even closer.
What do you want to have in your home? • What size of home are you looking for? • How many bedrooms and bathrooms do you need? • Do you need space for a home office? Formal dining room area? A mudroom off the garage? • Built-in shelving? Where in the home would you like the built-ins? • What kind of lighting fixtures would you like? A chandelier? Contemporary style or classic? What is your preference of style? • Do you want a developed basement? Or just the roughing for a three-piece bathroom for future renovations? • What kind of parking facilities do you need? For how many cars? • Did you want a Built Green™ or Net-Zero home? • Do you want tall ceilings? Arched entrances? • How large of a yard would you like to have? Or would you prefer a xeriscaped yard that has very little grass, and consists mainly of shrubs.
it pays to know more than a little about what you want in your home... Where do you want to live? • Do you want to live in an inner-city community or in the suburbs? • Do you want a home that faces north or south? As this will determine whether you will have direct sunlight coming into your home if facing south, or not if facing north, having an abundance of shade. • How easy will it be to get to where you work? How much will commuting cost? • Where will your children go to school? How will they get there? • Do you need a safe walking area, or recreational facility, such as a park, nearby? • Are stores, schools, recreation facilities, restaurants, and health services within walking or cycling distance? • Are there nearby bus stops and cycling lanes? How long is the bus ride to work, or school? • Do you have friends and/or family that live close by? Would you like to live close them? • Would you like to have easy access to main roads that lead out of the city? Which direction do you prefer, north/south/ east/west? • Do you prefer a new neighbourhood versus an established community? • Does re-sale value matter to you? Is this your home until the end of time? Or just until you can move-up?
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Feature questions to ask your builder • Is the company a member of the local home builders’ association? • Does the company belong to a provincial new home warranty program? • How long has the company been in business, and on average, how many homes do they build annually? • Where else have they built and/or are they building now? (It’s worth a quick tour to see if you like the finished results.) • What are the standard finishes? What upgrades are available? • When can construction begin, and when can you expect to move in? • Who will your contact person be, before and during construction of your home? • Would you be able to visit your home during construction? • How do you compare with other builders? Why are your prices higher/lower? • What kind of warranty do you offer, and what are the critical factors in evaluating a warranty? • Should I add a clause to the contract to ensure that any material installations performed by your workers does not void the warranties? • Is there anything in your contract about material changes? Don’t I have to give you approval first? • Are there any other hidden costs?
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• How responsive and accountable are you in terms of customer service? Are your existing homeowners satisfied? • Do they have references that you could contact?
FYI • Taxes such as the Goods and Services Tax (GST) apply to a new home. However, you may qualify for a rebate of part of the GST on homes that cost less than $450,000. For more information about the GST New Housing Rebate program, visit the Canada Revenue Agency website at www.cra-arc.gc.ca. • A new home will have lower maintenance costs because everything is new and many items are covered by a warranty. You should set aside money every year for future maintenance costs. • The builder of the home may provide a warranty. Be sure to check all the conditions of the warranty. It can be very important if a major system such as plumbing, or heating, breaks down. • There is a variety of rules that apply to each individual condo board, have conditions made into your offer to avoid mishaps later on down the road. This is a brief overview, the tip of the iceberg, if you will, of choices and decisions to make. An idea of what to consider and possibly what you may need to re-consider. Buying a home is probably the biggest purchase you will ever make. Be informed and choose wisely. n
INTERIORS
Window fashions Dress up your shades with the latest trends By Kate Hamilton
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hen it comes to home decorating, undressed windows are a definite faux pas. Blinds, shades, shutters and drapes can be made to fit any window and any budget. They are used to control light, add privacy, increase a home’s energy efficiency, and improve the aesthetics of any room. Whether you want a look that’s simple or sophisticated, modern or traditional, there’s a window treatment to suit your needs. “To leave the windows bare is a flaw in interior decorating,” says Aga Grajoszek, a decorator at Wigger Draperies and Furniture in Edmonton’s west end. “You have to do the windows right.” With so many products on the market, it can be difficult to know where to start. Read on for an overview of some of the most popular window fashions currently on the market.
Valerie Clyne
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Interiors
Wood blinds
Wood slat blinds are the most popular choice for window coverings, especially in new homes, according to Valerie Clyne, a certified interior decorator and owner of Window Dressing, a division of Hue’s Décor in Ellerslie. “I do a lot of new homes and (using wood blinds) I can cover a lot of windows and keep the price reasonable,” says Clyne, who deals exclusively in Hunter Douglas window coverings. “It’s a good looking blind and it’s good value.” The slats can be made with either real wood or faux wood, the former being authentic but more expensive, the latter boasting a lifetime guarantee against fading, yellowing, warping and bowing. One disadvantage is the heaviness of the materials, although this isn’t really an issue for people who are happy to just open and close the slats. “They can also be a dust collector and that’s more noticeable on the darker colours,” says Clyne. The price for installing a wood blind on a 60 by 60-inch window starts at about $300.
Honeycomb Shades
Honeycomb Shades are a fabric blind, which incorporate insulating air pockets for excellent energy efficiency. They’re available in a range of fabric, pleat size, colour and texture. Since they can be lowered for privacy or opened completely for maximum light and view, Clyne says this is a popular choice for entertainment rooms and bedrooms, where windows are often larger than in other rooms. There is also a top-down option, which allows for a look that’s different to the other products on the market. Installed with an optional foil layer, Honeycomb Shades can also be used as a blackout blind, with only slight leakage around edges. The price for installing Honeycomb Shades on a 60-by-60inch window starts at about $500.
Silhouettes
A notch or two up the price-scale, Silhouette blinds are a popular option with homeowners who want to spend more money for higher quality and more options. “We don’t sell as many because they’re more expensive,” says Clyne.
“You can make it look modern or you can make it look very traditional.” Soft fabric vanes suspended between two sheers can be closed for total privacy, opened for diffused light, or raised completely into the head rail. “You get a little bit more control of the light,” says Clyne. The price for installing Silhouette blinds on a 60-by-60-inch window starts at about $760.
Drapery
Whether paired with blinds or hung unaccompanied, drapery always makes a statement. “Most people don’t know what custom drapery is or what it looks like,” says Grajoszek, adding that staff at Wigger Drapery and Furniture guide customers through the custom drapery process from beginning to end, idea books to installation. “Some people who were thinking of doing just blinds come to us and get inspired.” You can use a little or a lot of fabric depending on the size, location and function of a window — from a valance box at the top of an ensuite window for a touch of colour to full-window curtains in the bedroom for privacy and light control. There’s also the option of doubling up on window coverings for a fusion look, using blinds in the middle and non-functional panels either side for decoration. “It’s a fashion thing and going with the style of the home and the look the customer wants,” says Grajoszek. “You can make it look modern or you can make it look very traditional.” Grajoszek says much of her clientele come from an older demographic, but with prices starting as low as $45 per yard many young couples and first-time homeowners are jumping on the bandwagon. “A lot of it is about educating people,” she says. The price for installing two decorative drape panels and a rod starts at about $570. n a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 2 9
DESign & DÉcor
Strength in stripes Here’s one ‘trend’ that never goes out of style By Rosalyn Lazaruk
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wouldn’t call stripes a trend because it is a pattern always present in both fashion and design. It is the way they are implemented, the strength and the colour way that define them as either a current or classic design. For example, men’s suiting and pinstripes can be the hot thing one season, making them the trend, but really they are classic and will never go out of style. Stripes in strength, bold widths, strong colours, and in modern applications, are one of my favourite current trends. They are showing up everywhere in fashion, continuing strong from fall 2012 through to summer 2013. Like any great fashion trend, you will begin to see it come off runways and into our interior home design and décor. I have noticed the stripes creeping their way into my life without it even being a conscious choice! Sometimes that is when the best design happens, when things are not over-thought, but instead they just happen. I recently packed for a trip and, looking into my suitcase after I packed, I had to laugh. There certainly was strength in stripes, tops, dresses, swim suits and cover ups. In my suitcase on my bed atop my new striped duvet! Geometric prints have been strong the last few seasons, and if you are a trend follower, there is no doubt that you have at least one thing with a chevron
pattern in your home. We have seen a strong chevron or zig-zag influence in our textiles; everything from bath towels, bedding, upholstery, area rugs and window treatments. Being a bold pattern, after a few seasons we tend to tire of it and need a way to make it fresh again. My solution is add stripes! I still love the zig-zag, to me it is a classic design that will never go out of style, you probably could have guessed that by looking at my current logo! I have a beautiful black and white zig-zag rug in my front entry and even though I still love it after a few seasons it is starting to fall flat. I have decided to add a bold striped black and white wallpaper from Crown Wall Coverings to the small wall behind the rug and bench. It will be a great focal point when you come through my door and give new life to the space. That’s the thing about a pattern, it draws you in and you find yourself surrounded in it. I love to mix and match patterns; it gives them a lot more interest. I also love to mix design styles. This is what makes the stripe so versatile and there is a stripe for every application! From ticking stripes to jailbird stripes, bold bands and pinstripes there is a stripe for you and your design style! Go big and bold or soft and subtle, but this season a stripe is a must in everyone’s décor! Happy Decorating! n
Designer Rosalyn Lazaruk established her own design and décor business, Wicket Blue Interiors, in 2004. She has a broad repertoire in designing personal spaces within the home, as well as in implementing intriguing space and design concepts within commercial settings. Rosalyn is devoted to developing and implementing unique design ideas that reflect the vision and individuality of her clients. To see more of Rosalyn’s design ideas visit www.wicketblue.com. a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 31
AROUND TOWN By Shelley Williamson
Woodhaven-Edgemont show home launch a success Walton Development and Management L.P. could barely keep up with the traffic in Woodhaven-Edgemont at its grand opening of eight new show homes recently. “We were expecting about 300, but about 650 people came,” says Jill Curtis, marketing co-ordinator for Walton of the March 2 event. “There was a lot of excitement about the community.” Face painting and an adventure bus entertained the kids and while tasty wares from the Little Village Food Truck and Eva Sweet Waffles — and dressed-to-the-hilt show homes by Sabal, Coventry, Montorio and Pacesetter Homes — captured the adults’ attention at the southwest launch.
“One of the interesting things about the opening event, itself, was the families that came stayed a long time, going in each and every show home,” explains Curtis. The move-up community on the southwest corner of 199 Street and 35 Avenue is expected to be home to 650 addresses by 2017. In the meantime, home shoppers have plenty of selection available in front-attached garage styles, crafted in Tudor, Heritage and Craftsman architecture, and priced from the mid-$400,000s. ‘There’s been a tremendous amount of interest already. Homebuyers are very excited to start their lives in Woodhaven,” says Curtis.
Photo by Shelley Williamson
Left to right: Zan Owsley (Pacesetter Homes), Darren Hart (Coventry Homes), Janet Riopel (Walton), Craig Dickie (Walton), Richard Drader (Sabal Homes) and Martino Di Luigi (Montorio Homes) at the ribbon cutting for Woodhaven.
For more information visit www.woodhavenedgemont.com.
Third time the charm in SW for Cove
Home starts trending upward
Cove Properties is bringing its third condo project to Edmonton, dubbed the Essence at Windermere South. Located at the corner of Ellerslie Road and 170 Street, it will border on a pond, green space, walking paths, and what its developer dubs “expansive views.” Essence suites will begin presales April 13. At press time, prices for one-bedroom suites were starting at $168,800 for 695 square-feet, while two-bedroom suites started at $234,800 for 900 squarefeet, and two-bedroom corner suites at $284,800 for 1,132 square-feet. All units come with heated, in-building storage rooms on the same floor as suites, and one underground parking stall. “Our ability to do so is linked to us being exclusively a multi-family builder, which allows us to use our experience, know how, buying power and trade support much more efficiently and effectively,” says Clay Hamdon, Cove Properties president. Essence suites boast open kitchens and floor plans, lots of windows and oversized balconies, radiant in-floor heating, smart kitchen technology and design, programmable thermostats, fibre-optic-backed connectivity, superior Rendering courtesy Cove Properties. sound dampening, and heated underground parking. Presentation centre hours are Monday to Thursday, 2 to 7 p.m. and weekends and holidays noon to 5 pm. For more information visit www.essenceliving.ca.
Housing starts were on the rise in Edmonton after the first two months of the year, according to recent stats from Canada Mortgage and Housing Corporation (CMHC). “The trend in housing starts picked-up in February 2013 due to a strong performance in the multi- family market,” says Felicia Mutheardy, CMHC Market Analyst for the Prairies and Territories Region. The trend, which CMHC calls seasonally adjusted annual rates (SAAR), is credited to a boom in the condominium market. The standalone monthly SAAR was 13,557 units in February, versus 9,252 in January. But the federal housing agency expects the trend to level off somewhat. “While favourable economic conditions will continue to support housing demand, some moderation is expected for 2013 compared to levels witnessed last year,” explains Mutheardy. The SAAR trend is used, according to CMHC, “to account for considerable swings in monthly estimates and obtain a more complete picture of the state of the housing market.” n a p r il 2 01 3 E D M O N T O N H O ME & C O ND O L I V IN G • 3 3
EDMONTON AND AREA MAP NEW HOMES 1. Northern Lights Estates 2. Erin Ridge 3. North Ridge 4. Tuscany Hills 5. The Crossing at River’s Edge 6. The Manors of Oakmont 7. Regency Heights Estates 8. Kingswood 9. Greystone Manor 10. Pinnacle Ridge Estates 11. Riverstone Pointe 12. The Banks of Sturgeon Valley
CONDOS 1. Lakeview Estates 2. Sierras of Inglewood 3. Grande- Mission Hill 4. Tenor
NEW HOMES 1. Stony Village 2. Brookview 3. Graybriar 4. The Fairways 5. Willow Park 6. Lake Westerra 7. Stellar Homes
CONDOS 1. Laredo On The Park 2. Station 33 3. Stony Village 4. Graywood Terrace 5. Cedar Brae 6. Urbia Place
NEW HOMES 1. Jesperdale 2. Stoneshire 3. Harvest Ridge 4. Deer Park Estates 5. Hilldowns 6. Spruce Village 7. Spruce Ridge 8. Hawthorne at Heatherglen 9. Springate at Spruce Ridge 10. Legacy Park 11. Lakewood
CONDOS 1. Parkland Village 2. Fairway Eight 3. Harvest Ridge 4. Nova Ridge Villas 5. Spruce Ridge Manor 6. The Pointe 7. Kingstreet on Park
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NEW HOMES 1. 2. 3. 4. 5.
Village Champlain La Rose Grandin Park Close Notre Dame Estates The Lakes
NEW HOMES 1. Valley Pointe Estates 2. Forest Ridge in West Park 3. Westwood Trails 4. West Woodlands 5. Southfort 6. Southpointe 7. Sienna
CONDOS 1. Village Champlain 2. Maple Brooks Villas 3. La Rose
CONDOS 1. Riverview Estates 2. Fort Gardens 3. Walnut Grove
NEW HOMES 1. Strathcona Village 2. Aspen Trail 3. Summerwood 4. Lakeland Ridge 5. Clarkdale Park 6. Foxboro 7. Willow Ridge/The Ridge 8. Sherwood Hill Estates 9. Balmoral Heights 10. Fountain Creek Estates 11. Sherwood Golf & Country Club Estates
CONDOS 1. Pallisades on the Ravine 2. Strathcona Village 3. Crystal Estates 4. Axxess 5. Summerwood Greens 6. Maple Ridge & Oak Ridge
NEW HOMES 1. Deer Valley 2. West Haven 3. Bridgeport 4. Aspen Creek 5. Suntree 6. Windrose 7. Southfork 8. Tribute 9. Meadowiew Park
CONDOS 1. 2. 3. 4. 5.
Brooklands at Bridgeport Ravine Villas Urbia Manor Urbia Green The Springs at Bridgeport
NEW HOMES 1. Coloniale Estates 2. Montalet 3. Citadel Ridge 4. Eaglemont Heights 5. Montrose Estates 6. Westbrook 7. Four Seasons Estates 8. Goudreau Terrace 9. Triomphe Estates 10. Beaumont Lakes 11. Place Chaleureuse 12. Beau Val
CONDOS 1. Coventry Homes 2. The Village at Beaumont 3. Beausjour 4. Montrose View 5. Giselle Valley Manor
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CITY OF EDMONTON MAP
INNER CITY Legend Shopping Centre
Points of Interest
Hospitals
CONDO PROPERTIES 1. Aurora 2. Serenity 3. Axio Parkland 4. Mosaic Meadows Parkland 5. Windermere Village 6. Macewan Gardens 7. Sandstone at Walkers Lake Station 8. Aspen Meadows 9. Meridian Plaza 10. The Corners 11. Griesbach Wood II 12. Griesbach Wood III 13. Carlton Villas on the Lake 14. Trails of Millcreek 15. The University Brownstones 16. Century Park 17. Hollick Kenyon Pointe 18. Evergreen Community 19. Maple/Oak Ridge Community 20. The Esates of Upper Windermere 21. The Ion 22. Grand Scala 23. Heritage Landing 24. 12th Street Station 25. Mosaic Town Square 26. Mosaic Summerside 27. Axio in Parkland 28. Stone Pointe 29. Aspen Meadows 30. Walker Lake Landing 31. Rutherford Landing 32. Fox One 33. Fuzion
Colleges /Universities
NEW HOME LISTINGS 1. Walker Lake Estates 2. Lewis Estates 3. Secord 4. Parkland 5 The Hamptons 6 Copperwood 7 South Hamptons 8. The Properties of Donsdale 9. Cameron Heights 10. Terwillegar Towne 11. South Terwillegar 12. Palisades 13. Upper Windermere 14. Windermere Ridge 15. Ambleside in Windermere 16 Rutherford 17. Callaghan 18. Walker Lakes Station 19. Lake Summerside 20. Ellerslie Heights 21. Tamarack 22. Griesbach 23. Fields of Summerside 24. Allard in Heritage Valley 25. Tuscany Hills 26. McConachie Landing 27. McConachie 28. Laurel 29. Ravines of Richford 30. Trumpeter at Big Lake 31. Axio Summerside 32. Touchmark 33. Hawks Ridge at Big Lake 34. Woodhaven – Edgemont
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ADVERTISERS INDEX ATB Financial
Page 24-25
www.atb.com Brookfield Homes
Page 23
Mosaic Townhomes www.buildwithbrookfield.com Carlisle Group
Page 39
Rutheford Landing www.rutherfordlanding.ca Hunter Douglas
Page 30
www.hunterdouglas.ca Lincolnberg Homes
Page 2-3
www.lincolnberg.com Melcor Developments
Page 32
Aurora www.auroraedmonton.com Melcor Developments
Page 13
Rosenthal www.liverosenthal.com Sabal
FC, pages 7-9
Woodhaven www.sabalhomes.com Tamani Communities
Page 4
Southfork Leduc www.southforkleduc.ca Walton Development
Page 27
Hawks Ridge www.hawksridge.ca Walton Development
Page 40
McConachie www.mcconachie.ca Walton Development
Page 14
Woodhaven www.woodhavenedgemont.com
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market view by Wesley Gunderson
Edmonton leading the nation in affordability In the national media, we often read or hear wide ranging statements about the Canadian housing market. The truth is the Canadian housing market doesn’t exist in any meaningful way for most of us. That is because real estate markets are regional. The housing market in Toronto is radically different that the housing market in Winnipeg, Calgary or Edmonton. Certainly, there are some common factors that affect housing markets across the country, primarily mortgage interest rates, mortgage funding rules and policies. Beyond that, most of the factors that affect housing markets are very regional. The municipal land use regulations, taxation and approval processes, market supply and demand for different housing types, and locations, the availability of materials, contractors and trades personnel, pricing, employment growth, incomes, population growth and other economic factors. Understanding this is important if you are considering buying a home in Edmonton. To make an informed decision you need to understand the market conditions and outlook for the Edmonton market — not the Toronto or Vancouver markets, which is the focus of the national media and commentary Ottawa-based politicians and Toronto-based financiers. So here are the facts. Edmonton leads Canada’s major markets in affordability. The percentage of household income to own a standard two-storey sits at just 34.4. Compared to cen-
tres like Vancouver 87.8 per cent and Toronto 62.2 per cent — this illustrates how regional housing markets really are. Edmonton’s re-sale market is strong. Average selling price for single-family dwellings in Edmonton on MLS is up 4.3 per cent year-over-year1. Economist and industry experts expects price to rise in 2013 as well. Edmonton’s unemployment rate at 4.4 per cent is among nation leaders for low unemployment, and is below the national average of seven per cent. Not only is Edmonton nearly fully employed it is well paid, Edmonton ranks third in median family income at $87,930, behind Calgary($89,490) and Ottawa ($90,790) according to the latest data2. In 2012 Edmonton entered into a balanced housing market from a buyer’s market3. This means discounts and promotions are actually going away rather than getting bigger. Industry experts expect this balanced market to continue through 2013; if you are waiting for a better deal or prices to fall in Edmonton, don’t hold your breath. Consider these market conditions next time you hear a news story about “Canada’s” housing market. Edmonton is a strong market, with a positive outlook going forward. The regional fundamentals drive the market and Edmonton differs greatly from other markets and certainly from a “national” market that really doesn’t exist. n 1: The REALTORS® Association of Edmonton. 2: Government of Alberta, Statistics Canada. 3: CMHC. Infographic courtesy RBC Economic Research
Wesley Gunderson is Vice President of Finance for Growth Marketing an Edmonton based real estate consultancy firm providing integrated marketing services to its valued clients. Mr. Gunderson has been with the firm since 1997 and actively involved in economic and market research, marketing and product strategy as well as advertising and sales promotion. 3 8 • E D M O N T O N H O ME & C O ND O L I V IN G a p r il 2 01 3