Portfolio
MEN’S WEAR
Contents Design Brief
4
Theme Board
6
Mood Board
8
Concept
10
Colour Board
12
Market Research
14
Brand Research
16
Client Board
18
Design Development
20
Photoshoot
22
Costing
24
Design Brief
To design a men’s leather jacket for the season Spring Summer 2016-17. This jacket is designed keeping in mind the higher class European market. My client is a movie actor who prefers to wear jackets most of the times. The jacket will have an old antique look. It will be designed in such a way that it can be worn during the summer and winter months. The style of the jacket is inspired from the jackets that were worn by the actors of some old Hollywood biker movies like, “The Wild One”, “Easy Rider” etc.The jacket will be constructed in such a way that it will give the wearer the warmth he will need during winter and the comfort of a summer jacket
Theme : ROADTRIP
There is nothing like that feeling you get when you arrive at a place you’ve never been. It’s addictive. You can spend your whole life travelling towards that feeling.
Mood : ADVENTURE As soon as i saw you, i knew an adventure was going to happen.
Concept I like biking as I ride bikes. Everyday I observe people travelling on bikes. I feel biking on highways is just awesome as people enjoy road trips and visiting new places. So, I came up with the idea of making a jacket which will be functional and will be protective. The jacket will have a touch of freedom which people will feel after wearing it and riding heavy bikes. The reason of using darker tones of maroon and black is to show how strong the jacket is and the silhouette will be easy and simple which will make you feel lighter and free for roaming
Colour Board The colour that are going to be used in the jacket are derived from the colours that a person usually gets to see on a roadtrip. Shades of yellow on the sign boards, colour of the asphalt road and road dividers.
Market Research
TRENDS
Men’s outerwear saw a considerably sharper retail volume decline in comparison to women’s outerwear in 2014, with sales dropping by 4% and 2% respectively. Men’s outerwear was hit harder by economic factors, with men tending to be more pragmatic in their choices. With many men having less interest in fashion in comparison to women, they were often more willing to wait longer before replacing clothes. This tendency is also supported by men’s outerwear focusing more on classic styling, both within formal and casual clothing.
PROSPECTS
Men’s outerwear is expected to continue to suffer as a result of economic trends in the forecast period. While the Italian economy and real disposable income levels are expected to return to growth, long-term growth rates are expected to be muted, with real disposable income levels for example set to rise by less than 1% per annum over 20132030. Consequently, many men will continue to face constrained budgets and will seek to save money wherever possible. This will result in many postponing the purchase of new clothes and also seeking the lowest-possible price for any purchases thy do make.
BRAND RESEARCH
Diesel is the leading player in men’s outerwear, accounting for a value share of over 5% in 2014. The company benefits from the iconic global appeal of the Diesel brand, which is regarded as offering high quality and fashionable designs. The brand also benefits from its Italian heritage, which appeals to many consumers. about the brand: Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in the world of premium casual wear, becoming a true alternative to the established luxury market. growth, Diesel’s philosophy has remained the same as the day of its creation: Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression. Diesel thrives on change: it produces no less than 3,000 new products every season and each one derives from a process of enormous creative freedom, ensuring constant innovation.
Client Board Gerard James Butler is a Scottish actor who has appeared on film, stage, and television. He is now 45 year old and has a very casual dressing sense. He is very fond of jackets, can seen be seen wearing them in many occasions. He was the Lead Singer of the rock band “Speed”, but singing is now secondary to his acting career. His personal hobbies include playing football, horseback riding, skiing, and waterskiing.
Gerard James
Butler
Design Developments
FRONT
BACK
FRONT
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Final Design
FRONT Size Chart
BACK
Photoshoot
Cost Sheet
SOUVIK BHATTACHARYA
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