Tech trend 2022: Health & Medicine

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Health & Medicine

Informs Strategy

Act Now

1ST YEAR ON THE LIST

Medical Misinformation and Disinformation

Medical misinformation accelerated during the pandemic, forcing state medical boards to take action.

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KEY INSIGHT

EXAMPLES

DISRUPTIVE IMPACT

EMERGING PLAYERS

Medical misinformation and disinformation aren’t new, but the pandemic dramatically deepened the problem—so much so that state medical boards are stepping in to halt the spread of misstatements from physicians.

In July 2021, the Federation of State Medical Boards’ board of directors stated that doctors generating and spreading COVID-19 vaccine misinformation or disinformation risk disciplinary action, including loss of their medical license. While YouTube and Facebook have been home to many COVID falsehoods, a networking site for medical professionals, Doximity, is also experiencing a rise in conspiracy theories.

For years, health and wellness realms streamed misinformation about diets, natural remedies, and vaccines, and social media platforms easily amplify these messages. Even after Facebook promised to limit the reach of anti-vax content, groups and pages still proliferate.

• Telegram

Misinformation and disinformation have grown into a revenue-generating business on social media platforms where content drives ad revenue and the audience is encouraged to purchase merchandise. The movement doesn’t stop there, however. The acceleration of telemedicine improved access to health care, but it also drove traffic to sites like SpeakWithAnMD.com, which promises it can provide and fill prescriptions for “miracle cures” for COVID.

The problem is a global one—in Southeast Asia, efforts to remove anti-vaccination posts from social media platforms pushed groups onto the encrypted messaging platform Telegram and beyond the reach of government guidelines and regulation. The answer won’t come from simply blocking content on platforms or from a surgeon general’s advisory. But if solutions don’t emerge to slow down the spread of misinformation and disinformation, global public health will suffer.

• George Washington University’s Institute for Data, Democracy & Politics • Stanford Internet Observatory • World Health Organization • First Draft News • The Technology and Social Change Project at Harvard Kennedy School of Government

© 2022 Future Today Institute


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pages 49-50

Disclaimer

1min
page 48

Selected Sources

9min
pages 40-43

Trends in Action

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page 39

Application

1min
page 37

Key Questions

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page 38

DIY Health and Wellness

1min
pages 27-28

Wearables and Biointerfaces

1min
page 29

Scenario: Personal Trainers

1min
page 25

Cognitive and Neural Optimization

1min
page 26

Digital Fitness and Training

1min
page 24

Remote Patient Monitoring

1min
page 23

Automatic Medical Transcribing

1min
page 22

Patient-Generated Health Data

1min
page 21

Scenario: Concie-Air Medical Drone Service

1min
page 20

Medical Misinformation and Disinformation

1min
page 17

Brain Machine Interfaces

1min
page 19

Prescription-Strength Gaming

1min
page 16

Medical Extended Reality

1min
page 18

Amazon’s Health Care Ambitions

2min
page 15

Direct-to-Consumer Health Care Models

1min
page 12

Macro Forces and Emerging Trends

5min
pages 3-4

Telemedicine

1min
page 11

Chief Health Officers

1min
page 8

At-Home Medical Laboratory Tests

1min
page 10

Key Insights

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page 7

Big Tech Disrupts Health Care

2min
pages 13-14

Doctorless Exams

1min
page 9
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