Tech trend 2022: Health & Medicine

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Watch Closely

Health & Medicine

Informs Strategy

Act Now

2ND YEAR ON THE LIST

Chief Health Officers

In late 2020, Tyson Foods appointed Dr. Claudia Coplein as its first-ever chief medical officer.

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KEY INSIGHT

EXAMPLES

DISRUPTIVE IMPACT

EMERGING PLAYERS

Once limited to pharmaceutical companies, hospitals systems, and insurance providers, chief health officers and chief medical officers are getting recruited to all sorts of companies that need the role to guide decisions during the global health crisis. Job descriptions are expanding beyond pandemic protocols and remote work policies to include other aspects of employee wellness, such as mental health.

Delta Air Lines and Royal Caribbean Cruises quickly created CHO and CMO roles during the pandemic, followed by less obvious companies that needed the position. Constellation Brands, a beer and wine maker, and Tyson Foods added in-house medical expertise in late 2020. Salesforce built on its 2018 hiring of Ashwini Zenooz as the company’s first chief medical officer long before the pandemic to release its Vaccine Cloud, which lets customers manage and schedule COVID vaccines, in early 2021. Last July, Midwestern supermarket chain Hy-Vee hired Dr. Daniel Fick to be its first chief medical officer, and retailer Dollar General named Dr. Albert Wu as its first CMO when it rolled out prescription drug and telehealth services.

Beyond the pandemic, CHOs look holistically at employee and customer wellness. Healthy and safe people are more productive—and as consumers, they potentially spend more on products and services. Colleges and universities are also starting to add CHOs to executive cabinets to develop policies and strategies that promote health and wellness for students, faculty, and staff. In June 2021, Indiana University appointed its first chief health officer, joining a number of other schools, including the University of Michigan and Bowling Green State University.

• Hy-Vee • Indiana University • Dollar General • Constellation Brands • Tyson Foods • Woolworths

© 2022 Future Today Institute


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1min
pages 49-50

Disclaimer

1min
page 48

Selected Sources

9min
pages 40-43

Trends in Action

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page 39

Application

1min
page 37

Key Questions

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page 38

DIY Health and Wellness

1min
pages 27-28

Wearables and Biointerfaces

1min
page 29

Scenario: Personal Trainers

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page 25

Cognitive and Neural Optimization

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page 26

Digital Fitness and Training

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page 24

Remote Patient Monitoring

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page 23

Automatic Medical Transcribing

1min
page 22

Patient-Generated Health Data

1min
page 21

Scenario: Concie-Air Medical Drone Service

1min
page 20

Medical Misinformation and Disinformation

1min
page 17

Brain Machine Interfaces

1min
page 19

Prescription-Strength Gaming

1min
page 16

Medical Extended Reality

1min
page 18

Amazon’s Health Care Ambitions

2min
page 15

Direct-to-Consumer Health Care Models

1min
page 12

Macro Forces and Emerging Trends

5min
pages 3-4

Telemedicine

1min
page 11

Chief Health Officers

1min
page 8

At-Home Medical Laboratory Tests

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page 10

Key Insights

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page 7

Big Tech Disrupts Health Care

2min
pages 13-14

Doctorless Exams

1min
page 9
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