APEX EXPO Daily Experience 2018 – Day One

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Boston | September 25, 2018

#APEXEXPO | APEX.AERO | @THEAPEXASSOC | APEX.AERO/NEWSLETTER

APEX Awards Winners Announced Read more on page 28

EDUCATION DAY

American Announces New Catering and Headsets

Inmarsat and Panasonic Forge Alliance

Read more on page 6

Read more on page 34

Aer Lingus to Refresh Brand Image

News From IFSA EXPO

Read more on page 9

Read more on page 41

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Meeting of the CEOs

The chief executive officers of American Airlines, Aer Lingus, Aeromexico, Air Canada, LATAM Brasil and Spirit Airlines gathered yesterday morning to discuss industry priorities for the year ahead. Topics included escalating the implementation of biometric technologies, enhancing connectivity, utilizing personalization and exploring new seating standards. The leaders then appeared publicly together for the first time as the APEX Board of Governors, to kick off APEX EXPO.

The APEX Board of Governors with APEX CEO Joe Leader (center): Robert Fornaro, Spirit Airlines; Stephen Kavanagh, Aer Lingus; Claudia Sender, LATAM Brasil; Doug Parker, American Airlines; Calin Rovinescu, Air Canada; and AndrĂŠs Conesa, Aeromexico

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Doug Parker, CEO, American Airlines

Change for the Better: Doug Parker on American Airlines’ Transformation “It’s not surprising to me.” This was the reaction of American Airlines (AA) CEO Doug Parker on learning during his keynote session that AA has become one of only 25 global airlines with a five-star Official Airline Rating. Since merging with US Airways in 2013, Parker said AA has invested $26 billion in the business, $19 billion of which was spent on replacing 500 of its aircraft. He described AA’s current product offering as a “day-to-night difference” from that of just a few years ago. For example, AA’s new Boeing 737 MAX aircraft no longer have seatback entertainment, instead offering free access to 12 channels of live TV and paidfor in-flight Wi-Fi on passengers’ personal

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“[Premium economy] is a product we’re very fond of and one I expect you’ll see us expanding as we move forward.” DOUG PARKER, AMERICAN AIRLINES

electronic devices – a setup Parker referred to as “the future of flight.” AA continues to make improvements to the passenger experience. Parker announced that from December 1, 2018, passengers on domestic flights over three hours will be able to purchase food from a menu created in collaboration with Zoës

Kitchen. He also revealed that with Bose exiting the aviation market, AA has now partnered with Bang & Olufsen, whose H9i headset will be introduced in first and business class during Q2 of 2019. Looking to the future, Parker seems positive about premium economy, which, he said, is seeing “real high demand at nice fares” and will soon be in place on all of AA’s international aircraft. “It’s a product we’re very fond of and one I expect you’ll see us expanding as we move forward,” he continued. In terms of what could be improved, Parker acknowledged that AA is now heavily focused on its operational reliability, citing both ongoing mergerrelated and aircraft-related issues.


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Aer Lingus CEO Announces Brand Refresh, Free Wi-Fi and Other PaxEx Progress

Stephen Kavanagh, CEO and executive director, Aer Lingus

Starting next year, economy-class passengers booked on Aer Lingus flights can expect a free 20MB Wi-Fi package and complimentary alcohol with meals, said the airline’s CEO and executive director, Stephen Kavanagh, during a keynote at APEX EXPO. These changes are part of a brand refresh that will also include 12 new Airbus A321neo long-range aircraft, a redesigned livery and new cabin crew uniforms, Kavanagh said. And while the CEO said the changes will reflect “the airline’s modern outlook and ambition to be the leading value carrier across the North Atlantic,” the livery will retain its iconic shamrock and green hue. These decisions, like all of the airline’s investments and de-investments, Kavanagh said, were influenced and directed by Net Promoter Score (NPS), with a goal to be in the 40 to 50 range across all areas of the business. NPS is used to determine which areas are relevant to passengers, but “we cannot be all things to all people,” Kavanagh warned. It is for this reason that the airline sometimes chooses to maintain the status quo or even refrain from fixing a problem

“It is those critical areas where we have dissatisfied guests where we are capable of delivering high changes to NPS.” STEPHEN KAVANAGH, AER LINGUS

if it wouldn’t translate into an improved NPS. “It is those really critical areas where we have dissatisfied guests – what we call hotspots – where we are capable of delivering high changes to NPS, and that is where we focus our business.” The strategy has worked out so far, with Kavanagh noting changes to

in-flight entertainment screens yielding a 16-point bump in NPS, and an extra $0.50 investment per headset resulting in a “transformational improvement to the passenger experience.” Guided by NPS, the airline is also boasting the highest margins among the IAG airline group, beating out British Airways, Vueling and Iberia.

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Results Won’t Vary: Aeromexico’s Case for Consistency Aeromexico has been in business for 84 years. But it’s in the past five years that the airline has been making some big improvements to its services for passengers. Branded fares have helped the airline offer a more personalized experience, Andrés Conesa, Aeromexico’s CEO said. “More people are paying exactly what they want. We can compete against the low and high ends of the market.” Mexico’s flag carrier has also worked to standardize its fleet from seven types of aircraft to three, including Boeing 787s. “The most important thing is consistency. What we need to avoid is having a great experience and then on the next trip, the

worst experience,” Conesa said. “We now have connectivity, in-flight entertainment, free food, free drinks on international short-, medium- and long-haul flights.” The airline will also introduce a new menu within the next few weeks in partnership with Mexican chef Elena Reygadas. Instead of preparing food at an airport facility, Reygadas will create fresh dishes daily at her own culinary premises. “We are innovating and we think it will make a big difference,” Conesa said. But Conesa adds that none of this matters without operational reliability, another area of focus for the airline. “It doesn’t matter if you have connectivity,

if you have great food, or lie-flat seats. If the plane doesn’t leave [on time], that’s the worst thing for a customer.” In August this year, Aeromexico only canceled five flights and has been able to achieve 93 consecutive days without a cancellation on its mainline service.

“It doesn’t matter if you have connectivity, great food, or lie-flat seats if the plane doesn’t leave [on time].” ANDRÉS CONESA, AEROMEXICO

Andrés Conesa, CEO, Aeromexico

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According to a new study by the London School of Economics, ancillary revenues from inflight broadband could rise to $30 billion by 2035*. The report also goes on to say that operational cost savings of up to $15 billion** could be made through better cockpit connectivity. With the world’s only global, high-speed Wi-Fi for both cabin and cockpit, we’ve made the connected aircraft a reality. Seamless Wi-Fi powered by GX Aviation transforms passenger experience, with SB-S revolutionising flight safety and operations, and together driving value from nose to tail. Discover more about the commercial possibilities of the complete connected aircraft at inmarsataviation.com/LSE18 *Sky High Economics Chapter One: Quantifying the commercial opportunities of passenger connectivity for the global airline industry **Sky High Economics Chapter Two: Evaluating the Economic Benefits of Connected Airline Operations


LATAM Airlines to Revamp Multiple Passenger Touchpoints in New Cabin Experience Claudia Sender, CEO, LATAM Brasil, and vice-president of Customers, LATAM Airlines Group

and 18-inch in-flight entertainment screens. LATAM is tweaking all aspects of its passenger experience to provide a relaxing cabin environment. “Most of our corporate customers are saying ‘I need to get rested on the way to my destination so that I can enjoy most of my time there.’” LATAM will also be expanding its route network through a joint venture with American Airlines and IAG Group to maintain its position as a leading carrier in Latin America. “To be relevant to our customers we need to be big – size matters in our industry,” she said, adding this would help stimulate inbound tourism to South America. During the presentation, Sender also spoke about the low representation of women in the aviation industry and shared a personal anecdote about a cab driver who insisted the client he was waiting for was a man – Mr. Sender. “For the longest time, I didn’t want to talk about work-life balance; I wanted to talk about strategy and business,” she said. “Today, I am very vocal about women’s issues.” In response to LATAM Airlines Group’s Net Promoter Score (NPS), which revealed passengers care most about the cabin experience, the airline will be investing $400 million over the next three years in cabin retrofits for two-thirds of its fleet, announced Claudia Sender, CEO of LATAM Brasil, and vice-president of Customers, LATAM Airlines Group, at

APEX EXPO. “Our role at LATAM is to care for the people who fly and work with us. This is at the core of everything we do,” she said. Rollout of the new cabins is scheduled to begin in January of next year, with Thompson Aero supplying the businessclass seats, which will feature a sliding divider for privacy, granite cocktail table

“Our role is to care for the people who fly and work with us.” CLAUDIA SENDER, LATAM BRASIL

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Air Canada Flies the Flag With CEO Calin Rovinescu 221032 Inmarsat Banner Ads 18x177_Meeting the Challenge Client: Inmarsat

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Calin Rovinescu, president and CEO, Air Canada

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“Black is the new red,” said Calin Rovinescu, president and CEO, Air Canada, adding that the color is a “key distinguisher of the higher end of what we can deliver as a premium product.” Rovinsescu was outlining the rebrand that Air Canada has undergone, during a fireside chat with APEX CEO Joe Leader. “As we’ve created our leisure brand, Air Canada Rouge, we wanted to ensure that our mainline brand, Air Canada, continued to distinguish itself as being one of the leading brands in the world.” The airline’s identity includes a fresh livery that returns the iconic red maple leaf “rondelle” to the fleet, new

crew uniforms, new food and beverage offerings led by Canadian chefs David Hawksworth and Vikram Vij, and the rebranding of its premium product as

“While we’re talking a lot about product enhancements at the high end, that’s not to say that we’re not focusing on the leisure traveler.” CALIN ROVINESCU, AIR CANADA

Signature Class. That enhanced product includes access to a five-star restaurant at Air Canada’s Toronto hub for full-fare international business-class passengers. “While we’re talking a lot about product enhancements at the high end, that’s not to say that we’re not focusing on product enhancements for the leisure traveler who is either buying a branded fare or traveling on our leisure airline, Air Canada Rouge,” said Rovinescu. Rovinescu was the recipient of this year’s APEX CEO Lifetime Achievement Award, awarded to an airline CEO whose contributions have had a major impact on the passenger experience industry at large. EXPO DAILY experience

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And the #FlyingLab onboard LH 424 from Munich to Boston Together with Lufthansa we hosted the #FlyingLab on the flight from Munich to #APEX EXPO in #Boston! Also on board: Lufthansa Systems’ BoardConnect IFEC platform making it possible that all live presentations could be viewed directly on the passengers’ own mobile device. Lufthansa Systems GmbH & Co. KG | Corporate Marketing | Am Messeplatz 1 | 65479 Raunheim info@LHsystems.com | www.LHsystems.com


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ARINC 792 CarlisleIT’s design engineering teams are incredibly proficient in the creation of flat 2D harness drawings from your 3D models, system or installation diagrams. You inherently benefit from CarlisleIT’s designfor-manufacturing approach, including comprehensive component selection and compatibility validation, delivering a seamless handoff from in-house design to in-house fabrication.

With our acquisition of Tenencia Aerospace Systems in Coventry, UK, our speed-to-market in Europe, as well as the United States, is unmatched, giving you a cleaner path from design to build. It’s why regardless of where the evolution is occurring for your business, CarlisleIT is making future innovations happen today.

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TRACK A: Five Things to Consider for18x177_Meeting Your Next-Gen IFE Content Strategy 221032 Inmarsat Banner Ads the Challenge Artworker: Proof: Chris

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LATAM and Spafax Outline the Path to an Airtight Content Strategy Client: Inmarsat

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PRESENTERS

João de Moraes Chaves Neto, IFEC senior product manager, LATAM Airlines Group Andrea Whyte, Director of Commercial Content Strategy, Spafax

“A lot of airlines think content strategy is synonymous with budget,” began Andrea Whyte, director of Commercial Content Strategy, Spafax, in a session co-presented with João de Moraes Chaves Neto, senior product manager, IFEC, LATAM Airlines Group. What it should be, she continued, is a decision-making tool that allows airlines to act with agility, test new content and efficiently allocate monetary resources. Airlines, however, must ensure their teams have a clear understanding of what they’d like communicate through their product offerings – especially for in-flight entertainment because it is so customerfacing, Whyte said. To illustrate, Chaves Neto described his own challenge in servicing a region with six different countries, in two different languages, and all the while respecting its cultural richness. Turns out travelers across the countries all appreciated a good laugh, so stand-up comedy content was added to the airline’s catalog. “Even though we had one single set of content

for each country, passengers had a little bit of content from each of their local cultures.” One of the best ways to know your passengers is to observe their consumption habits on the ground, Whyte said, and indeed airlines are looking to OTT platforms for inspiration. But there is one area where OTTs fall short, she said: “More and more segmentation means users are having to layer multiple subscription services and TV options to watch what they want.” Airlines may never be able to compete with OTTs in terms of value or technology, but they do have an advantage. “Essentially, airlines have the ability to address one of the biggest frustrations travelers have at home,” Whyte said. “Airlines can cherry-pick the best in entertainment from a variety of sources.” However, when selecting their content, it’s important that airlines look beyond box-office success and Rotten Tomatoes ratings, she said, as these don’t necessarily translate to success in the air. EXPO DAILY experience

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TRACK B: Invest in the Guest: Utilization of Technology to Enhance PaxEx 221032 Inmarsat Banner Ads 18x177_Meeting the Challenge

Affordability Central to Spirit’s Connectivity Approach, Says CEO Client: Inmarsat

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PRESENTERS

Joe Leader, CEO, APEX Robert Fornaro, CEO, Spirit Airlines

“We had low prices, and that was it. One of the many decisions we made was to invest in technology,” said Robert Fornaro, reflecting on his early days as CEO of Spirit Airlines, three years ago. And while previous leadership at Spirit may have resisted a move into in-flight connectivity, Fornaro had a different approach. “We just did not want to offer a service just to say we had it. We wanted to

“We had low prices, and that was it. One of the many decisions we made was to invest in technology.” ROBERT FORNARO, SPIRIT AIRLINES

make sure we had a breakthrough solution that fit our business model,” he said. The airline’s drive to “invest in the guest” led it to become the US launch customer for Thales FlytLIVE, the connectivity provider’s highthroughput Ka-band satellite service. “It’s very high quality, and we want it to be affordable,” said Fornaro. “We want people to use it.” Beyond giving passengers Internet access – including streaming – FlytLIVE’s technology will bring Spirit new opportunities. “We have an underlying data platform capability. With analytics, it can provide an almost limitless capability for Spirit to develop its value proposition, and take advantage of ancillary revenues, to understand the guest, and really tune the passenger experience,” said Fred Schreiner, chief technology officer, Thales InFlyt Experience.

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TRACK C: Influence ofInmarsat Biometrics on 18x177_Meeting the Ease, Safety, and Efficiency of Travel 221032 Banner Ads the Challenge Artworker: Proof: Chris

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Biometrics Take Over Atlanta’s Terminal F, Ease Departures Process Client: Inmarsat

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PRESENTERS

John Laughter, SVP, Corporate Safety, Security and Compliance, Delta Air Lines Joe Leader, CEO, APEX/IFSA John Wagner, Deputy executive assistant commissioner, Office of Field Operations, US Customs and Border Protection

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The US Customs and Border Protection (CBP) has big plans to change the way passengers board international departing flights. Given a Congressional mandate to better track foreign nationals departing the United States, CBP sought options to collect the necessary biometric data without creating gridlock at the airport. The initiative will launch in the fall at Terminal F of Atlanta Hartsfield-Jackson International Airport in partnership with Delta Air Lines. Gates should be equipped by October 15 and the full experience is expected to be live by December 1. Key to the process is CBP’s ability to streamline its data matching process. The aggregate database of photo data available to the agency is massive, making the facial recognition matching process a relatively slow experience. Cooperation between the airlines and CBP allows for a pool of passenger

identities to be prepared and served to the participating entities. John Wagner, Office of Field Operations, US CBP deputy executive assistant commissioner, said that by querying only 200–300 photos rather than millions, CBP “drops the match time below two seconds on average.” Delta Air Lines’ SVP Corporate Safety, Security and Compliance, John Laughter noted that the process saves nine minutes in boarding a flight. “That’s nine minutes we give back to our passengers and to our employees.” CBP’s role is only in developing and managing the dataset. “We want to be able to conform to any way the experts [airlines] choose to apply it,” said Wagner. Implementation and passenger experience will remain in the realm of the airlines, with CBP improving security and reducing touchpoints throughout the terminal.


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TRACK D: Stay in the Inmarsat Know:Banner Government Affairs and Regulatory Updates 221032 Ads 18x177_Meeting the Challenge Artworker: Proof: Chris

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IFSA Makes Positive Steps Regarding FSMA Legislation Client: Inmarsat

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PANELISTS

Susanne Meyer Association director and IFSA EU Task Force liaison, Kellen Brussels Bruce Kummer Interstate travel program and retail food protection manager, FDA Amber Drown Senior agriculture operations manager, US CBP Jose Ceballos National policy advisor USDA APHIS Dean Davidson Food safety consultant, IFSA MODERATOR

Robin Swenson-Moore charter catering manager, Delta Air Lines

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Hosted by the IFSA Government Affairs and Education Committee (GAEC), the second session of the in-flight services track kicked off with positive news from Jose Ceballos, national policy manager for the US Department of Agriculture’s Animal and Plant Health Inspection Service. The agency has responded to calls for the simplification of its safeguarding process and now, streamlined compliance agreements mean minimal disruption for airlines in terms of direct observation by US Customs and Border Protection. But while steps are being taken to help the airline catering industry meet some legislation, others are still proving complicated. There was heavy discussion around the Food Service Modernization Act (FSMA), which is aimed at shifting the approach to foodborne illnesses by the US food safety system from reactive to preventative. It presents a challenge to the airline industry because it covers the entire foreign supply chain in terms of increased auditing and record-keeping.

To help the industry navigate the requirements set by the FSMA, IFSA brought in Dean Davidson, who has 30 years of training and experience in food safety law with the US Food and Drug Administration (FDA), to work with the GAEC in producing a model food safety plan. Davidson revealed that IFSA eventually hopes to include it as an appendix in its World Food Safety Guidelines document. Meanwhile, Susanne Meyer, who is part of the IFSA EU Task Force Liaison, highlighted that the EU directive to ban the use of certain single-use plastics, such as drinking straws, stirrers and plastic cutlery, could have serious implications for the airline catering industry. Just as in the US, animal health legislation and hygiene requirements mean airlines have to treat materials that have come into contact with fresh foods, meat and poultry in a certain way. To this end, Mayer said airlines having to change the way they deal with cutlery could “cause all kinds of problems.”


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globaleagle.com Š All rights reserved. Global Eagle 2018.



Panasonic Avionics Corporation

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Star-Studded Evening

The world’s leading airlines and aviation innovations were recognized at theProof: APEX DATE: Awards ceremony last night. Helping 221032 Inmarsat Banner Ads 18x177_Meeting the Challenge Artworker: PAGE to 8 1 Client: Inmarsat celebrateChris the winners of 11.10.2016 the Official Airline Ratings, Passenger Description: Banners Choice Awards, APEX Awards and Heart Awards for the second Artwork Size: 18x177 TA year in a row was host The Points Guy Brian Kelly. Publication: EXPO daily experience Traffic: Wayne Johnson

Official Airline Ratings

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For the second year, airline passengers were able to rate their flight experience on a five-star scale through the TripIt by Concur app. Here are the four- and five-star rated airlines in the Global, Major Regional and Low-Cost categories.

FIVE-STAR AIRLINES GLOBAL

MAJOR REGIONAL

Aeroflot Russian Airlines

Aer Lingus

Air Canada

Alaska Airlines

Air New Zealand All Nippon Airways American Airlines Asiana Airlines

Air Astana Avianca Bangkok Airways Copa Airlines Hainan Airlines

Austrian Airlines

Hawaiian Airlines

Cathay Pacific

Icelandair

China Airlines

JetBlue Airways

Delta Air Lines

JetSuite

Emirates

SilkAir

Etihad Airways

Virgin Australia

EVA Air Finnair Garuda Indonesia Japan Airlines Korean Air LATAM Airlines Lufthansa Qantas Airways Qatar Airways Singapore Airlines Swiss Airlines Turkish Airlines Virgin Atlantic 28

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Passenger Choice Awards

Using the TripIt by Concur app, airline passengers were able to further vote on the best seat comfort, cabin service, food and beverage, entertainment and Wi-Fi. The results of those surveys VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This is your responsibility. culminate in the winners of the Passenger Choice Awards. BEST SEAT COMFORT: Alaska Airlines

BEST ENTERTAINMENT: Emirates

BEST CABIN SERVICE: Qatar Airways

BEST WI-FI: JetBlue

BEST FOOD AND BEVERAGE: Qatar Airways

FOUR-STAR AIRLINES GLOBAL Aerolineas Argentinas Aeromexico Air France

United Airlines

MAJOR REGIONAL

Vietnam Airlines

Caribbean Airlines

LOW-COST

Fiji Airways Gulf Air

British Airways

Allegiant Air

Hong Kong Airlines

China Southern Airlines

Citilink

Jet Airways

El Al Israel Airlines

IndiGo

Iberia

Interjet

KLM Royal Dutch Airlines

Jetstar Japan

LOT Polish Airlines Scandinavian Airlines South African Airways Thai Airways International

Eurowings

Norwegian Southwest Airlines Thai AirAsia WestJet

Malindo Air Middle East Airlines Oman Air Philippine Airlines Royal Brunei Airlines Royal Jordanian Airlines SriLankan Airlines

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We’re honored to be selected CSP for

WELCOME TO THE WEST FAMILY!


Introducing the 2019 APEX Awards Winners 221032 Inmarsat Banner Ads 18x177_Meeting the Challenge Client: Inmarsat

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FONTS: Traffic: members Wayne Johnson determine the top three Nearly 30 APEX finalists in each of the APEX Awards categories every year. A panel of industry media experts then vote on the winners in a final round of judging.

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BEST INFLIGHT ENTERTAINMENT INNOVATION Bluebox Aviation Systems and Virgin Atlantic Bluebox aIFE offers passengers with sight loss the opportunity to enjoy all the entertainment that’s available on an airline’s existing IFE system. Virgin Atlantic, which was also involved in the development, launched the product on December 1, 2017, becoming the first global airline to offer accessible IFE fleetwide.

BEST CABIN INNOVATION flydubai flydubai and JPA Design developed a narrow-body aircraft interior that encapsulates the spirit of modern day Dubai and brings long-haul comfort to regional flying for the airline’s Boeing 737 MAX 8 fleet.

BEST PERSONALIZATION INNOVATION Singapore Airlines and Panasonic Avionics With myKrisWorld, Singapore Airlines’ personalized in-flight entertainment platform allows customers to resume their partially watched movies and TV shows, synch their preferences and playlists across flights, receive content recommendations, and through the airline’s Companion App, carry their in-flight experience with them.

BEST PASSENGER COMFORT INNOVATION flydubai Luxurious fabrics, long-haul seats in economy class, the first fully lie-flat business-class seats on a Boeing 737 and highly coordinated design in every aspect of the cabin interior, flydubai’s new 737 MAX 8 interiors redefine comfort and design on narrow-body aircraft.

OH, SO COOL Voting for the Cool Award has migrated to the APEX EXPO mobile app this year. Use the interactive map to find your way around the show floor and cast your vote, too. Each member company has up to 10 votes. The ballot opens at 9 a.m. on Sept. 26 and closes at 5 p.m. on Sept. 27.

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APEX CEO LIFETIME ACHIEVEMENT AWARD Calin Rovinescu, Air Canada BEST ORIGINAL AUDIO Air New Zealand

BEST ORIGINAL VIDEO Air New Zealand

With multiple social media campaigns involving music, a comprehensive Spotify channel mirroring audio on board and an ever-expanding library, Air New Zealand’s audio truly connects with the passenger throughout their in-flight journey.

Penguins, sea lions, scientists and seat belts. Air New Zealand delivers the world’s coolest safety video – literally – while highlighting the importance of how one continent is so important to the future of our planet.

NEWCOMER OF THE YEAR SKYDeals Through flash sales and home delivery of duty-free purchases, Paris-based SKYDeals enhances the passenger experience through “shoppertainment,” while also enhancing airline revenues. And for brands wanting to capitalize on the captive airline audience, the company offers market targeting based on destinations and traveler profiles.

BEST INFLIGHT CONNECTIVITY INNOVATION Air New Zealand Delivering seamless Wi-Fi to New Zealand, one of the most remote places on Earth, calls for an innovative solution. Air New Zealand created a worldfirst partnership with Inmarsat and Panasonic to deliver a custom in-flight Wi-Fi solution that has customers at the heart of its design. 32

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BEST VIDEO CURATION Virgin Australia Virgin Australia serves guests a delicious array of tasty bite-sized entertainment treats, particularly for domestic and shorter sectors. Make your selection, place your order and then sit back, relax and enjoy the entertainment offerings on Virgin Australia’s Snackable IFE menu.

CRYSTAL CABIN AWARD BEST CUSTOMER JOURNEY EXPERIENCE Flio


SEE BOOTH #707

IFPL AT APEX 2018

SOLUTIONS

S OLUTIONS

S OLU TION S

T:+44 ( 0) 1983 555900

IF P L. COM

E: inno vate@ ifpl. c o m


Inmarsat and Panasonic Avionics Announce Strategic Collaboration 221032 Inmarsat Banner Ads 18x177_Meeting the Challenge Client: Inmarsat

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Panasonic Avionics and Inmarsat have announced a strategic collaboration that will see the two companies marketing each other’s products to commercial airlines. The companies will also collaborate on the development of a nextgeneration GX Aviation terminal, as well as new connectivity-enabled services, data analytics and technology to improve overall end-to-end performance. Under the 10-year deal, Inmarsat will become Panasonic’s exclusive supplier of Ka-band satellite capacity, allowing Panasonic to sell the GX Aviation product,

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a global Ka-band network powered by Inmarsat’s Global Xpress constellation. This is a dramatic shift in the market, as the largest Ku-band provider moves its focus to the Ka-band spectrum. Panasonic will continue to invest in its Ku-band network to support the more than 2,200 aircraft online in the Ku-band space today, but the messaging from Panasonic is clear: Ka-band is the focus going forward. Inmarsat will also offer Panasonic’s portfolio of services and NEXT solutions to its commercial aviation customers. This includes customer support services

available from Panasonic’s Customer Performance Center and Technical Services teams. Ultimately, the two parties see it as a logical mating of strengths. Inmarsat Aviation president Philip Balaam notes that, while the two companies compete in a lot of areas, their core skill sets are complementary. “It is a better use of capital and resources, aligning in the right way to bring better options and services to customers,” he said.


IT TOOK A VISION. NOT TO MENTION, MORE THAN 96 PATENTS. SmartSky’s 4G LTE-based IFC network is bidirectional. It delivers low latency. High throughput. And is able to transfer operational data off the aircraft in real-time. It’s the solution everyone’s been waiting for. And the experience you’ve always wanted. US#8254913 US#8311533 US#8509765 US#8792880 US#8442520 US#8521156 US#8880060 US#9998202 US#9014704 US#9008669 US#8787904 US#8688101 US#9312947 US#8922436 US#8825033 US#9293830 US#9491635 US#9294933 US#9325793 US#9277420 US#9692468 US#9900892 US#9924431 US#9444132

US#9497640 US#9627778 US#9503912 US#9985717 US#9730077 US#9913149 US#9924378 US#8594917 US#8954262 US#8554458 US#8965672 US#9417070 US#9830827 US#7751488 US#7813433 US#8238454 US#7860147 US#8165232 US#7642850 US#7822136 US#7903749 US#9692499 US#7649951 US#8019015

Visit us at Booth 743 or learn more at smartskynetworks.com/ca

US#8135081 US#7639747 US#8160165 US#8160166 US#8442137 US#8175178 US#9461698 US#8189697 US#9379768 US#8229009 US#8274921 EP#2885939 JP#6321307 TW#I394414 TW#I382720 TW#I411256 EP#2277262 EP#2274688 EP#2064850 EP#2064849 EP#2062410 EP#2062411 EP#2130296 EP#1676407

KR#101102109 TW#I426747 TW#I254538 KR#100866002 TW#I384815 KR#101031119 KR#101077349 TW#I353107

KR#101018150 KR#101057568 TW#I346485 TW#I363542 TW#I442697 KR#101077384 KR#101717832 KR#101077412 EP#2903190 EP#2064848

AU#2016254862

CN# ZL200780035175.4 CN# ZL200780034908.2 CN# ZL200780035195.1 CN# ZL200780034928.X CN# ZL200780035338.9


Everybody gets a great experience! The Inflight Canada’s Passenger Entertainment and Passenger Services System are designedto fit into any aircraft type or model and is small enough to fit into any seat type or model.

4650, Côte Vertu blvd., Saint-Laurent (Montréal), Québec, Canada H4S 1C7 Phone: 514.331.9771 • www.inflightcanada.com

2.1 AMPs USB power Type A and 3.0 AMPs USB power Type C The Inflight Canada’s USB POWER SYSTEM can be installed on to all typical seat models and comes with complete installation kit. This is the lowest cost and shortest installation time of all Power Systems on the market today!


BOOTH 155

Global Eagle Heads North With Airconnect Go

Routehappy Makes Shopping for Connected Flights Easier For many travelers, having a Wi-Fi connection in flight is no longer enough; they want a connection that enables movie streaming via services like Netflix, Amazon Prime and YouTube. Starting this week, online travel agents will be able to deliver that insight to prospective customers thanks to enhanced data provided by Routehappy by ATPCO, in collaboration with Netflix. Routehappy’s new Wi-Fi categories, which now live on multiple channels (including Skyscanner, Sabre, Travix, and Upside), focus on the types

Passengers flying over Canada’s Arctic with Canadian North Airlines will soon be able to enjoy in-flight entertainment, thanks to Global Eagle’s Airconnect Go portable wireless streaming platform. Airconnect Go will first be deployed on four of the airline’s Boeing 737s, starting this September. Without the need for additional hardware, a single Airconnect Go system can stream to over 50 users. Passenger analytics can also be tracked using Global Eagle’s Airview reporting system. At just over 3 kg, Airconnect Go integrates Airtime’s digital rights management capabilities, enabling passengers to view content on their personal electronic devices via a web browser, without the need for a dedicated application. “The launch of top-notch in-flight entertainment options will further enhance our onboard experience. We’re thrilled to be working with Global Eagle to introduce this exciting new in-flight amenity,” said Steve Hankirk, president of Canadian North.

of services it enables: e-mail and messaging, basic web browsing, fast web browsing and Netflix streaming. “Wi-Fi is one of the most popular amenities for flyers,” said Robert Albert, CEO of Routehappy by ATPCO. “Flight shopping should be easy, so we’re doing everything we can to make rich content consumerfriendly and useful. That includes collaborating with Netflix to enhance our data so passengers can select flights that will enable them to watch to their heart’s content.”

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Lufthansa FlyingLab Lands in Boston for APEX EXPO Lufthansa’s FlyingLab traveled to APEX EXPO on Saturday from Munich to Boston, operated by one of the airline’s newly delivered Airbus A350 twin-aisle jets. The passengers on board were a mix of APEX delegates, speakers, media, special guests and everyday travelers. A pre-flight event was held at the gate, where food and beverages were served and APEX/IFSA CEO Joe Leader and Lufthansa Systems CEO Olivier Krüger welcomed passengers. The crowd was invited to check out a selection of new concepts, from robotic ground crew helper Pepper and SkyLights’ AlloSky virtual reality headset to “Feelflight,” a stylish blanket with individually tempered zones and an integrated silent alarm function. The highlight of the event came later, at cruising altitude, when guest speakers from Airbus, Recaro, T-Mobile, Star Alliance, Panasonic Avionics, Finnair and Jetlite gave live presentations. The talks were broadcast via Lufthansa Systems’ streaming technology to passengers’ personal electronic devices – and well over 130 of them tuned in.

Introducing the TrayVu9™

The most capable low cost premium portable inflight tablet on the market Since 2011, Skycast Solutions has been innovating portable IFE and tablet holder solutions which allow an airline to create the “tablet-friendly cabin TM.” With over 10,000 Windows IFE tablets flying successfully every day, Skycast's latest 9" custom portable IFE tablet sets the new standard in low cost portable IFE.

• Brilliant 9" screen providing a premium viewing experience. • Sophisticated user-interface including multi-tasking. • Seamless Wi-Fi integration with onboard server or internet connection. • Early Window movies, TV, Xbox® games, music, maps, and much more. • Complete program management available.

www.SkycastSolutions.com | 1-855-487-2988 © Skycast Solutions, Inc. All rights reserved. All other trademarks are the property of their respective owners.

Apex Daily 1-2 Hor template 11-08-15.indd 1

2018-09-12 9:28 AM


Always Be There For Travellers Inight, through destination and back home.

Travel Commerce

Experience Curation

Relationship Management

Become the go-to app for buying Ancillaries, Travel Services & Experiences

Solutions for Better Journeys

Visit us at APEX Booth #100


The Choice is Yours Astronics AES EmPowEr® In-Seat Power Systems Power all your passenger and crew devices with the expanding menu of innovative options from Astronics. Wireless, USB, and zonal charging systems are ready to futureproof your cabin, built from the reliable technology of the industry’s most proven power solutions. We invite you to see why all major airline manufacturers plus over 230 airlines rely on certified cabin, flight deck, and galley power solutions from Astronics. APEX Expo Booth #343 | www.astronics.com/EmPower

POWER SOLUTIONS

Astronics Advanced Electronic Systems U.S. Office +1.425.881.1700 • Europe Office +44.1983.897647


Introducing the 2018 IFSA Compass Awards Winners Last night, the International Flight Services Association (IFSA) hosted the 2018 Compass Awards ceremony at the Marriott Copley Place to recognize and celebrate creativity, excellence and innovation in onboard services across seven categories.

AIRLINE OF THE YEAR Delta Air Lines Reshaping the Travel Experience

BEST INFLIGHT BEVERAGE JetBlue Airways Best Inflight Wine

BEST CATERING/ FOOD SERVICE/ GALLEY EQUIPMENT Buzz Products

BEST INFLIGHT FOOD Buddy’s Kitchen

Alessi for Delta Meal Serviceware

BEST ONBOARD AMENITY American Airlines

CATERER OF THE YEAR SATS Catering

Breakfast Tacos

Casper Soft Goods

FORMIA received an honorable mention in the Best Onboard Amenity category for its Singapore Airlines first-class cabin amenities with Lalique.

SUPPLIER OF THE YEAR AWARD

Buddy’s Kitchen

Supplier of the Year

SATS Inflight Catering 2.1

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Get the full spectrum of what the airline passenger experience industry has to offer by visiting the tradeshows co-locating with APEX EXPO.

IFSA EXPO

WACRA CONFERENCE

AIX

International Flight Services Association Hynes Convention Center Sept. 24–26

World Airline Customer Relations Association Boston Convention Center Sept. 25–26

Aircraft Interiors Expo Boston Convention Center Sept. 25–27

ifsa.aero IFSA EXPO heats up with 200 exhibitors and cooking demos that showcase cuisines that cater to regions, routes and dietary requirements. Don’t forget to book time in your schedule for the networking party at the Boston Public Library on Tuesday, September 25.

wacra.com What can the airline industry do to provide a consistently high level of customer service? Speakers from the US Department of Transportation, IATA, Unicoaero, Travelers United and Leslie O’Flahavan, principal of E-Write, share their insights.

aircraftinteriorsexpo-us.com Along with its own show floor, AIX is bringing its CabinSpace LIVE panels to Boston. Hear presentations on certification and compliance, 3-D printing and spatial dynamics, with opportunities to mingle at the Matchmaking Hub and networking parties.

The Hynes Convention Center in Boston.

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PHOTO: HYNES CONVENTION CENTTER

Partner Events



GORE Aerospace Cables ®

Take off and stay

connected

Connectivity and In-Flight-Entertaiment GORE® Aerospace High Speed Data Cables keep passengers connected anytime, anywhere while traveling. Ensure they get the ultimate in-flight experience on their laptop, tablet or mobile pho-

GORE and designs are trademarks of W. L. Gore & Associates. © 2017 W. L. Gore & Associates GmbH

GO R E® Ass Micr emb owa ve/R l ie s F

er GO R E™ A nt L e a k enn y a s F e ed

GO R E® Fibe Aero r Op spac tic C e able s

GO R E® USB Aero Cab spac e le s

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ne no matter where they sit on a plane. Passengers can watch movies and videos in ultra high definition, charge devices quickly and easily, conduct business online faster, and stay connected to family and friends in real time.


Just Pour Me One

The regular cast and crew – and some newcomers too! – of APEX EXPO met on Sunday night to kick off the tradeshow festivities, and then moved on to an iconic Boston watering hole, where West Entertainment capped off the night with a cheers.

APEX EXPO Welcome Reception

West Entertainment

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Photo of the Day

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DATE: 11.10.2016

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Al St. Germain

Publisher al.stgermain@spafax.com

Maryann Simson

Director maryann.simson@apexmedia.aero

VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This is your responsibility. Steve O’Connor

Caroline Ku

Kristina Velan

Valerie Silva

Ari Magnusson

Stephanie Taylor

Nicolás Venturelli

Angélica Geisse

Felipe Batista Nunes

Joanna Forbes

Ella Pomonarov

Vance Walstra

Howard Slutsken

Seth Miller

Portfolio Director steve.oconnor@spafax.com

Digital Editor kristina.velan@apexmedia.aero

Hitting @bostonlogan_ just in time to arrive for #APEXexpo in #Boston. Always a breathtaking view seeing the last seconds between bay & runway. @idrawl

News Editor

Art Director

Production Manager

Managing Editor caroline.ku@apexmedia.aero

Deputy Editor valerie.silva@apexmedia.aero

Special Projects Manager

Graphic Designer

Ad Production Coordinator

Poll of the Day Qantas recently removed music from its IFE content portfolio on all domestic and some international flights. Is music still relevant in IFE? 1

Yes

42%

Research Assistant

Contributor

2

No

58%

Roger Williams Videographer 46

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Photographer

Contributor



MORE

SERV ICE MORE CONVENIENCE. MORE REVENUE. MORE THAN JUST WIFI. UPGRADE YOUR PASSENGERS TO IN-FLIGHT CONNECTIVITY BY DEUTSCHE TELEKOM. Easy log-on for your passengers. Access to the industry’s largest partner ecosystem. Conclusive customer insights. The Telekom in-flight connectivity solution is designed to meet your airline’s requirements and exceed your passengers’ expectations. As one of the only telco providers in the in-flight connectivity business, we bring years of experience as well as the largest partner network to the table – factors that will help you sustainably grow your business and implement your digitization strategy. We offer more than just WiFi: We simplify monetization, streamline operations, boost revenue and improve your brand image. Upgrade your passenger experience to an entirely new level: With Deutsche Telekom’s in-flight services. To find out all the details, visit inflight.telekom.net

#morethanjustWiFi


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