APEX EXPO Daily Experience 2018 – Day Three by Spafax

Boston | September 27, 2018

#APEXEXPO | APEX.AERO | @THEAPEXASSOC | APEX.AERO/NEWSLETTER

Cool Award Winner: Pink Never Looked So Fly Read more on page 13

Citilink Commits to Inmarsat GX

Air China Takes Off With Global ONE

Immfly Active Gets Going

Slim-Fit Screen: digEcorâ&#x20AC;&#x2122;s Glide NV

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Our Cameras Are Rolling!

APEX Media director Maryann Simson was on-site at APEX EXPO in Boston to interview exhibitors about their news. Catch all the announcements from the industryâ&#x20AC;&#x2122;s largest passenger experience event by watching our latest videos, sponsored by West Entertainment, on our YouTube channel: youtube.com/theapexassoc

David Pook, director, IFE Marketing, Thales InFlyt Experience, being interviewed by Maryann Simson, director, APEX Media

EXPO DAILY experience

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Airlines demand a reliable IFEC approach that leads to a measurably great passenger experience. Global Eagle is perfectly positioned to deliver this. Let us know how we can help: travelexperience@globaleagle.com

BOOTH 333

Mahata Aero Teknologi Leads Citilink to GX Aviation Connectivity

Indonesian low-cost carrier Citilink will soon be flying with Inmarsat’s GX broadband connectivity. The project is led by wireless technology provider Mahata Aero Teknologi (MAT), in partnership with GMF AeroAsia (part of the Garuda Indonesia Group), Lufthansa Systems and Lufthansa Technik. Installations will begin later this year on Citilink’s fleet of 50 Airbus A320 aircraft. The 10-year agreement will enable bring-your-own-device in-flight Internet connectivity, driven by Inmarsat’s GX Aviation constellation of high-throughput Ka-band satellites. “We are working with leading companies in the in-flight connectivity market to ensure the onboard Wi-Fi offered to Citilink passengers is gold standard,” said Iwan Setiawan, managing director of MAT. “In addition to Inmarsat, Lufthansa

“This shows the impressive agility and determination of Citilink to quickly meet passenger demand for next-generation in-flight broadband.” BEN GRIFFIN, INMARSAT AVIATION

Systems and Lufthansa Technik, we are delighted to welcome GMF AeroAsia to this important project. Their rich knowledge, expertise and world-class facilities will ensure the installation process is efficient and smooth,” he added. Citilink, which is also part of the Garuda Indonesia Group, is moving quickly to deploy the GX Aviation service on its aircraft, having signed its fleet-wide contract with Inmarsat just two months ago, according to Ben Griffin, regional vice-president for Inmarsat Aviation. “This shows the impressive agility and determination of Citilink to quickly meet passenger demand for next-generation in-flight broadband, together with its various project partners,” said Griffin. Launched in 2011, Citilink has grown rapidly in the Indonesian market, now serving over 40 cities. EXPO DAILY experience

Air China Goes With Global ONE Media Air China has selected Global ONE Media to license and deliver in-flight entertainment content for the airline’s global fleet. The contract, which was signed this month, covers television, as well as domestic and international movies in multiple languages. “We are very excited to contract with Global ONE Media and we are positive they will add great value to our passenger experience,” said Le Zhang, content director, Air China. Global ONE Media’s Beijing team will lead the contract, building complete media designs and accurate profiles to target passengers.

BOOTH 565

Immfly Active Portal Gives Airlines the Keys to Data Immfly has unveiled a new analytics portal and content management service called Immfly Active that will launch before the end of the year. The web-based portal enables airlines to collect and monitor data related to passengers’ in-flight entertainment (IFE) usage. Immfly Active comprises four main services: Aircraft Health for airlines to monitor the operational status of Immfly-equipped aircraft; Survey Management for airlines to develop, manage and publish surveys for passengers; Content Management for airlines to publish and manage announcements, campaigns, promotions, advertising and surveys on the Immfly IFE platform; and an Ad Server tool for airlines to track digital marketing campaigns on board flights. It also features a dashboard that displays KPIs such as a client’s access ratio and number of visitors to the Immfly wireless platform. “We have started with these four services following the needs of our customers, but there is much more to come,” said María Cardenal, product and digital services director at Immfly. 6

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BOOTH 565

Guestlogix Says New Platform Features Will Help Unify Passenger Experience Guestlogix has introduced new platform features, which it calls an industry-first, to help airlines streamline their product and service offerings. The updated platform includes a Traveller and Crew Experience app for in-flight sales, travel analytics for airlines to better know their customer and campaign management tools. “The connected traveler is the future, not only for our product roadmap, but for the travel industry as a whole,” said Robin Hopper, president of Guestlogix. “We can help airlines get to where they need to be as retailers throughout the travel journey, while making their customers happier with personalization and experience curation.”

More and more passengers are now demanding inflight connectivity every time they fly. And the recent Global Inflight Connectivity Survey found that ‘67% of passengers were more likely to rebook with an airline if high quality Wi-Fi was available’*. An amazing statistic that airlines cannot afford to ignore. So how can you guarantee passengers get the same experience in the air as they’re used to on the ground? Inmarsat’s GX Aviation, the world’s only truly global network, can guarantee the consistent, high quality, global service required to meet airline’s and their passenger’s growing needs. As well as helping airlines find new ways to deliver a seamless passenger experience, create brand engagement, drive loyalty and increase market share. Find out more about the future of passenger experience at inmarsataviation.com/PAS18 *Inflight Connectivity Survey – Global Whitepaper I August 2018

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Astronics AES SmartTrayÂŽ PED Table With the revolutionary Astronics SmartTray PED holder, solve the problem of storage for your passengersâ&#x20AC;&#x2122; portable electronic devices. With a built-in holder for smartphones and tablets, the SmartTray PED Table is a lightweight, easy-to-install way to regain space, avoid fatigue and improve the in-flight experience. Key options include available wireless charging, and linefit or retrofit availability. So to give your passengers more room and more in-seat convenience, contact us today for details on the SmartTray PED Table. APEX Expo Booth #343 | www.astronics.com/SmartTray

BOOTH 713

digEcor Releases New Glide NV Slimline Monitor DigEcor has released a slimmer version of its Glide embedded in-flight entertainment screen that can be easily installed on slimmer profile seats, “which gives more real estate back to the passenger,” said David Withers, CEO, digEcor. Glide NV measures less than three-eighths of an inch (10 mm) and has been designed for easy installation on any seatback or bulkhead. The screen is significantly lighter than its predecessor, features 4K HD video technology, up to 4 terabytes of local storage and integrated NFC payment. The screen is available in 10.1-, 12- and 15-inch sizes. Glide NV also has a swappable cartridge for USB-A or -C power and A1B1 or D2 audio options. As with all other digEcor NV portable screens, Glide NV can be used as a seatback, arm, monument-mounted monitor or secondary cabin management system or cabin lighting controller.

BOOTH 921 BOOTH 750

PXCom Elevates In-Flight Wellness Content With SkyLights AlloSky PXCom has partnered with yoga instructor Charlotte Dodson to deliver a health and wellness in-flight entertainment channel called TravelWell. Guided meditation, nutrition advice and exercises in video, audio, digital and virtual reality (VR) can be accessed through seatback screens, on passengers’ personal devices or by using SkyLights’ AlloSky VR headset. “The content is perfect for an immersive, relaxing experience,” said Cyril Jean, PXCom’s CEO.

EXPO DAILY experience

Up Close and Personal: Spafax Profile Gets Some Added Features Spafax has added new features to Profile, the company’s entertainment personalization platform, which launched in 2016 with Lufthansa. Niall McBain, Spafax’s chief executive, said the new features were incorporated as a direct result of the company’s AI-themed hackathon earlier this year. Airlines can now add a passenger login feature to track what content is popular and offer recommendations. Spafax has also developed a chatbot feature for the platform, which can respond to questions such as: “What movies will be available on my flight to Boston?” Additionally, users can now ask Alexa what entertainment is available on their upcoming flight, watch trailers, and get recommendations based on previous sessions. Building on Spafax Profile’s new features, Spafax revealed that SAS has signed on as the product’s sixth airline customer.

When your device is your office, everything needs to work. No matter where you are. With the acquisition of Tenencia Aerospace Systems in Coventry, UK, and with our Blackburn, UK facility achieving AS 9100 certification, CarlisleIT now provides full EASA certification approvals In an always-connected world, having slow internet in the air isn’t acceptable anymore. CarlisleIT has broadened its global capabilities for design certification of commercial aircraft to both EASA and FAA design and production requirements with the acquisition of Tenencia Aerospace Design. With this acquisition, our speed-to-market in Europe, as well as the United States, is unmatched, giving you a cleaner path from design to build. We now have expanded capabilities for integration and certification of electrical and avionics systems, cabin systems, internal and external structure, VIP interiors and commercial aerospace applications on a wide range of aircraft.

CarlisleIT.com/Tenencia-Aerospace-Design Come See Us at APEX EXPO 2018 in Boston • 25-27 Sept 2018 • Booth 843 • CarlisleIT.com/APEX-EXPO-2018

BOOTH 761

Deutsche Telekom Swipes, Taps and Surfs Its Way to the APEX Cool Award It is no secret that the payment process is a huge speed bump for passengers looking to get online in the sky. This week Deutsche Telekom unveiled the latest iteration of its mobile app that reduces the entire process to a swipe and tap on the screen. Saved profiles aren’t new, of course, but they are virtually unknown in this market. This easy payment option is available today in the company’s app and works on flights operated by Lufthansa, Eurowings and Austrian Airlines. The process is set to expand to airline apps in the new year and the profile will also link to offline purchases, with passengers being able to purchase Wi-Fi at various points in advance of travel. The holy grail of 100 percent transparent payment is not quite available yet, but this work by Deutsche Telekom is a big step in the right direction. The APEX Cool Award was created to recognize the innovative spirit showcased each year at APEX EXPO. Using the APEX EXPO app, tradeshow attendees voted for the coolest innovations on the show floor, with the exhibitor with the most votes taking home the prize.

BOOTH 365

Duty-Free Startup Airfree to Star in Aerospace Accelerator Program

Aerospace accelerator Starburst has selected French startup airfree to be part of its one-year accelerator program. The startup has created what it calls “the first in-flight marketplace for duty-free products.” By downloading and uploading duty-free content on the ground, airfree is able to efficiently operate e-commerce on board without incurring the high costs of in-flight connectivity. “That’s why airfree has developed a solution specifically adapted to in-flight browsing,” co-founder Agnès Debains said. With Starburst’s help, airfree aims to secure Series A fundraising and ready for a commercial launch in 2019. Starburst connects startups to a network of partners in the aerospace sector, including Thales, Panasonic and Boeing, and has previously seen InflightVR and SkyLights through its program.

EXPO DAILY experience

BOOTH 704

Inflight Dublin and IdeaNova Join Forces, INPLAY Heads to the Cloud Inflight Dublin and IdeaNova have announced a strategic collaboration to enhance the passenger experience. Under the partnership, IdeaNova’s technology, including its INPLAY product line, will be used for the provision of content streaming solutions for Inflight Dublin’s wireless IFE software, Everhub. In other news, IdeaNova launched the INPLAY Cloud Platform, a media management solution for video and audio assets, encryption keys and digital rights management (DRM) licenses. The platform is hosted on a leading

EXPO DAILY experience

public cloud service, taking advantage of cloud computing’s inherent flexibility, scalability, security and worldwide accessibility. The new service gives customers the option to deploy the INPLAY Cloud Platform within their own IT infrastructure, in the cloud, or by using a combination of both options. “This modular deployment gives customers additional flexibility that they can leverage when onboarding DRM functionalities required by their business,” said Janne Pelkonen, chief technology officer, IdeaNova.

BOOTH 1142

Bluebox Aviation to Offer Free Accessible IFE Upgrade to All Customers

Bluebox Aviation Systems announced that all current and future customers of its iPad-based in-flight entertainment platforms (Bluebox Ai and Bluebox Hybrid) will be able to benefit from a free upgrade to its accessible IFE (aIFE) for visually impaired passengers. Customers will now be able to switch between standard and accessibility modes depending on a passenger’s needs. Bluebox aIFE won the APEX Award for Best Inflight Entertainment Innovation at this year’s ceremony. In other Bluebox news, Air Inuit, announced as a BlueBox Wow wireless IFE customer at APEX EXPO 2017, recently celebrated its 40th anniversary by offering complimentary IFE on the airline’s Boeing 737s and Dash 8s. Onboard content is available in English, French and the region’s Inuktitut language, for passengers flying to Canada’s most northernmost communities.

OUT WITH THE OLD...

IN WITH THE BOLD.

BOOTH 413

221032 Inmarsat Banner Ads 18x177_Safety & Operations

Artworker: Chris

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AirFi Capitalizes on Korean IFE Market and Dances Its Way on Board With EDM Client: Inmarsat

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Using the AirFi platform, Innofly, adding audio and video content which provides digital ancillary from the electronic dance VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This is your responsibility. business opportunities to Korean music (EDM) scene to its carriers, is now providing in-flight in-flight entertainment catalog. entertainment for Eastar Jet, T’way Passengers will be able to see Air and Asiana Airlines subsidiary live streams and recordings of DJ Air Busan. Having launched sets, documentaries, interviews simultaneously with the three and more, from international carriers in August 2018, Innofly is festivals like Ultra, Mysteryland, now also in final negotiations with Awakenings, featuring DJs such Korean Air subsidiary Jin Air. as Armin van Buuren, Tiesto and AirFi has also secured global David Guetta. distribution rights for Dance 24,

BOOTH 459

SITAONAIR Inks Deals With Aircalin and Etisalat Aircalin has enlisted the help of SITAONAIR to bring the company’s in-flight connectivity solution, Internet ONAIR, to its fleet. The New Caledonia-based airline is currently undergoing a strategic development that will see its fleet renewed with Airbus A330-900s and A320neos within the next three years. Also announced during the show, subscribers to United Arab Emirates-based mobile network operator Etisalat can now use their data and minutes on aircraft equipped with SITAONAIR’s mobile ONAIR network as part of their bundle and at no extra cost. According to SITAONAIR, the agreement “represents a positive step in preparing for future in-flight connectivity provisions from the UAE, one of the world’s leading business and commerce hubs.”

BOOTH 459

Inadvia Busts Programmatic Advertising Myths Inadvia has set out to educate the APEX community with a white paper on programmatic advertising. The company pinpointed eight key myths, addressing topics such as revenue performance, passenger experience and airline control and transparency. “The advertising revenue opportunity for airlines here is considerable, and that’s why we have decided to bust a few myths around programmatic,” said Matthew Blay, director, Inadvia.

EXPO DAILY experience

WB NON-THEATRICAL SALES Jeff Crawford • jeff.crawford@warnerbros.com Angelica McCoy • angelica.mccoy@warnerbros.com wbnts.warnerbros.com

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DATE: 11.10.2016

The New EXPO Podcast

PAGE 2

APEX Media news editor Ari Magnusson (center) and aviation journalists Seth Miller VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This is your responsibility. (left) and Howard Slutsken (right) will be dishing on the latest and greatest from the tradeshow. Listen to the APEX EXPO Podcast, sponsored by IFPL, on your way home, by streaming or downloading it from SoundCloud today.

Introducing the TrayVu9™

The most capable low cost premium portable inflight tablet on the market Since 2011, Skycast Solutions has been innovating portable IFE and tablet holder solutions which allow an airline to create the “tablet-friendly cabin TM.” With over 10,000 Windows IFE tablets flying successfully every day, Skycast's latest 9" custom portable IFE tablet sets the new standard in low cost portable IFE.

• Brilliant 9" screen providing a premium viewing experience. • Sophisticated user-interface including multi-tasking. • Seamless Wi-Fi integration with onboard server or internet connection. • Early Window movies, TV, Xbox® games, music, maps, and much more. • Complete program management available.

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ne no matter where they sit on a plane. Passengers can watch movies and videos in ultra high definition, charge devices quickly and easily, conduct business online faster, and stay connected to family and friends in real time.

Come see the future of IFE Visit us at the APEX EXPO Booth 731

Our next generation of RAVE is sure to amaze. We are always looking forward. Not just to what’s next, but beyond. Zodiac Inﬂight Innovations invites you to come build your future with us and set the new standard of IFE.

ZODIAC INFLIGHT INNOVATIONS ZODIAC CABIN Connected Cabin Division

Party On!

Artworker: Proof: DATE: Astronics rang in its 50th anniversary with show floor Chris 1 11.10.2016 festivities, while Inmarsat celebrated conference going-ons at local brewpub The City Tap House.

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Astronics

EXPO DAILY experience

The evening started with a pint of Guinness and a mighty craic and ended with 221032 Inmarsat Banner Ads 18x177_Safety Operations PAGE 4 dinner& at a swanky French bistroDATE: and dancing at a historic waterfront venue, Artworker: Proof: Chris 1 11.10.2016 Client: Inmarsat proving that a little rain never stopped anyone.

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Panasonic Avionics Publication: EXPO daily experience Traffic: Wayne Johnson

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Spafax

Inflight Dublin

EXPO DAILY experience

DELIVERING THE SPEED OF REAL-TIME. SmartSkyâ&#x20AC;&#x2122;s air-to-ground network, with multi-Mbps connectivity to and from the aircraft, delivers sub-100 msec latency compared to +600 msec latency with satellites. That means operational data off the aircraft in real-time. And the experience people want.

Visit us at Booth 743 or learn more at smartskynetworks.com/ca

SEE BOOTH #707

IFPL AT APEX 2018

SOLUTIONS

S OLUTIONS

S OLU TION S

T:+44 ( 0) 1983 555900

IF P L. COM

E: inno vate@ ifpl. c o m

Update From the Board

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President Vice President Traffic: Wayne Johnson Juha Järvinen Anton Vidgen

Artworker: Chris

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FONTS:

At APEX’s Annual General Meeting yesterday, the Board of Directors shared its 2020 Strategic Plan to expand the membership and increase the association’s VERY IMPORTANT FOR REPRO: Please check A/W files for correct trapping. This is your responsibility. global presence and influence. The plan includes the following objectives: Finnair

Air Canada

Secretary Maura Chacko

Treasurer Joan Filippini

Spafax

Paramount Pictures

• Attract new members through new segments • Increase membership retention by promoting the association’s achievements and values • Position members as experts and proactively speak out on APEX-related topics

Past President Brian Richardson

• Offer members multiple knowledge and development opportunities • Engage partners and members by hosting events that support the association’s cause

Andres Castañeda Aeroméxico

American Airlines

Michael Childers

Zina Neophytou

Lufthansa Systems

BBC Studios

Babar Rahman

Mary Rogozinski

Qatar Airways

SmartSky Networks

Additionally, the APEX Board of Governors, whose airline CEO members were introduced earlier this week, have identified four strategic priorities for the association: biometrics, connectivity, personalization and seating standards. Also at the AGM, board members reported that APEX this year exceeded critical performance metrics for membership (111 airlines), EXPO sales (a record 152 exhibitors), new EXPO exhibitors, Official Airline Ratings participation and evaluations of APEX events. Lastly, the 2018–2019 APEX Board of Directors was introduced, with the election of Juha Järvinen, Finnair, to president, and Anton Vidgen, to vice president. Joan Filippini, Paramount Pictures, and Andres Castañeda, Aeromexico, will retain their positions as treasurer and director, respectively. And Zina Neophytou, BBC Studios and Mary Rogozinski, SmartSky Networks will join the board. For his first address as APEX president, Juha Järvinen identified his plans to work with the board to develop a 2025 strategic vision for APEX. Regarding educational programming, the board also expressed interest in having more CIOs, CTOs and women in tech leadership positions join panel discussions at future APEX events.

Ingo Wuggetzer Airbus EXPO DAILY experience

Always Be There For Travellers InďŹ&#x201A;ight, through destination and back home.

Travel Commerce

Experience Curation

Relationship Management

Build deeper loyalty with travellers by getting to know the person behind the ďŹ&#x201A;ight with insightful data, and stay in touch through engaging campaigns.

Solutions for Better Journeys

Visit us at APEX Booth #100

Upcoming APEX Events

Artworker: Proof: DATE: In addition to EXPO, APEX holds specialized Chris 1 11.10.2016 industry events with focuses on different regions, in-flight entertainment and tech.

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MIDDLE EAST AND AFRICA 4–5 November, 2018 Dubai, UAE #APEXMEA

APEX TECH 29–30 January, 2019 Los Angeles, US #APEXTECH

EXPO 2019

ASIA CONFERENCE

9–12 September, 2019 Los Angeles, US #APEXEXPO

12–13 March, 2019 Shanghai, China

MULTIMEDIA MARKET 15–17 April, 2019 Dublin, Ireland #APEXMARKET

For information about sponsorship opportunities, contact APEX sales manager Desiray Young at dyoung@apex.aero For the latest events calendar, visit APEX.AERO/EVENTS EXPO DAILY experience

Photo of the Day

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APEX EXPO Media Team

DATE: 11.10.2016

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Traffic: Wayne Johnson

Al St. Germain

Publisher al.stgermain@spafax.com

Maryann Simson

Director maryann.simson@apexmedia.aero

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Steve O’Connor

Caroline Ku

Kristina Velan

Valerie Silva

Ari Magnusson

Stephanie Taylor

Nicolás Venturelli

Angélica Geisse

Felipe Batista Nunes

Joanna Forbes

Ella Pomonarov

Vance Walstra

Howard Slutsken

Seth Miller

Portfolio Director steve.oconnor@spafax.com

Digital Editor kristina.velan@apexmedia.aero

News Editor

Making friends on approach to @BostonLogan on my way to this year’s #APEXExpo #beingunited #apexpotd #unitedairlines #avgeek @jaspreettravels

Poll of the Day

Art Director

Production Manager

What’s the best strategy for increasing flight bookings? #APEXEXPO #AvGeek

Research Assistant

Product differentiation

11%

Streamline UX

89%

Allow payment via Alipay

Contributor

Roger Williams Videographer 30

EXPO DAILY experience

Managing Editor caroline.ku@apexmedia.aero

Deputy Editor valerie.silva@apexmedia.aero

Special Projects Manager

Graphic Designer

Ad Production Coordinator

Photographer

Contributor

Panasonic Avionics Corporation

IMAGINE WHAT

NEW BUSINESSES

ARE RIGHT AROUND

THE CORNER Learn more at: APEX EXPO 2018 | BOSTON | BOOTH #951