Bombardier Experience Magazine 35 by Spafax

EXPERIENCE Bombardier Business Aircraft Magazine • Issue 35 • 2020

Shaping the Future Inside the Louvre Abu Dhabi • Louis Vuitton’s Ride on Time Applauding the Challenger 350 • Tomorrow’s Textiles

©GRAFF 2020

G R A F F. C O M

G R A FGFR. C AO FGF M R. C AO F FM. C O M

| Contents |

CR AFTSMANSHIP

Sign of the Times Behind Louis Vuitton’s exquisite watchmaking process lies a passion for the past and the future. By Elio Iannacci

TR AVEL

Reinvention Tour Built by a futuristic vision—which mixes high-tech systems with ancient artifacts—the Louvre Abu Dhabi has become a cultural phenomenon. By Charu Suri

TR AVEL Champagne Supernovas In Reims, a legendary Champagne house strikes a chord with lovers of fine wine and music. By Renée Morrison

WINGSPAN

Out of the Box

Inspired by innovation and a renewed sense of agility, Bombardier’s Customer Experience Parts Services team expands its horizons. By Michael Stephen Johnson

IN EVERY ISSUE 05 Insight

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Travel: The Louvre Abu Dhabi's Reinvention Tour

06 Contributors 07 Radar 52 Bombardier Worldwide 54 Fleet 55 Sales Team

SPOTLIGHT

56 News

Refining Opulence Andy Dixon’s vivid take on luxury explores the art of desire. By Caleigh Alleyne

CITY GUIDE

Scenic Routes

AIRCR AFT

Above and Beyond New cabin upgrades mean Bombardier’s Challenger 350 aircraft is redefining what it means to be best in class. By Kelly Stock

24 4

PROFILE

Sky’s the Limit NetJets is offering business flyers new ways to experience the speed, safety and efficiency of private aviation. By Yuki Hayashi

EXPERIENCE

7 —

Radar: This season’s most coveted finds

PHOTO: BOEGLY + GRAZIA (LOUVRE ABU DHABI)

The alpine hideaway of Jackson Hole is fast becoming one of the world’s most stylish ski capitals. By Kelly Stock

| Insight |

ore than ever, the need to travel safely, securely and comfortably is essential. Our shrunken worlds have expanded our thinking— generating a newfound gratitude for liberty, appreciation of family and passion for nature. Spending time with loved ones, relaxing at leisure, exploring the great outdoors, and even working from home have become highly desirable whether it be at a vacation destination or an alternative residence. At Bombardier, the journey has always been as important as the destination. The pandemic has transformed travel; passengers now seek sanctuary and solace in flight. Savvy travelers recognize the advantages of owning a Bombardier business jet: The ability to reduce travel times, decrease airport interactions and minimize contact with strangers is the key to safe travel. Being able to control with whom you fly is more appealing than ever, and being able to do so in a Bombardier business jet is the highlight of the voyage. Now is the perfect time to upgrade your travel options and reach for the skies with Bombardier. From the reimagined Learjet 75 Liberty, to the award-winning Challenger 350, and the flagship Global 7500, we continue to design aircraft that deliver the smoothest ride, define incomparable luxury, and advance the parameters of performance. Our jets have the power to unite families and friends, transport people to wondrous sites around the globe, and realize awe-inspiring dreams, all while mitigating health risks associated with commercial travel. This edition of Experience takes you on an enchanting journey where familiar concepts are imbued with refreshing perspectives. Tune in to the musicality of Olivier Krug on page 42 where he creates a symphony of effervescent taste by perfectly harmonizing traditional Champagne production methods with contemporary marketing and music. Be inspired by Manuel Rabaté, director of the now-iconic Louvre Abu Dhabi museum, whose career has been distinguished by his visionary social, communal and educational influence. On page 26 we reveal how the Louis Vuitton artisans consistently push the boundaries of craftsmanship to maintain the LVMH conglomerate as the world’s most valuable luxury brand. Travel in style to Jackson Hole on page 16 for an incomparable blend of winter sports, the finest dining and elite art galleries that position it as the ultimate destination for a secluded winter escape. The necessity for safe travel is a guiding principle, and Bombardier is committed to meeting each and every customer need by making its jets more accessible than ever. As travel paradigms continue to evolve, with Bombardier the only limit is the imagination. 

“THIS EDITION OF EXPERIENCE TAKES YOU ON AN ENCHANTING JOURNEY WHERE FAMILIAR CONCEPTS ARE IMBUED WITH REFRESHING PERSPECTIVES.”

Peter Likoray

SENIOR VICE PRESIDENT

Worldwide Sales & Marketing Bombardier Business Aircraft

Visit Experience magazine online at businessaircraft.bombardier.com/en/experience or at issuu.com • Bombardier, Learjet, Learjet 70, Learjet 75, Learjet 75 Liberty,Challenger, Challenger 300, Challenger 350, Challenger 650, Global, Global 5000, Global 5500, Global 6000, Global 6500, Global 7500, Global 8000 and Bombardier Vision are trademarks of Bombardier Inc. or its subsidiaries.

• All performance data are preliminary estimates and are based on certain operating conditions. DIRECTOR

Communications & Public Affairs Mark Masluch

• The Global 8000 aircraft is in the development phase. All data and specifications are estimates, subject to changes in

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Communications & Public Relations Anna Cristofaro

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EXPERIENCE

| Contributors |

Caleigh Alleyne

Issue 35 experiencemagazine@bookmarkcontent.com

Refining Opulence / page 12 It’s not easy to translate the psyche and inspiration of an artist in just 800 words, but writer Caleigh Alleyne was up to the challenge for her piece on Andy Dixon, whose bold and bright paintings have earned him international acclaim. When Caleigh isn’t working with Air Canada enRoute, Canadian Geographic and Travel + Leisure, you can find her at Reverie Farm north of Toronto, working on their community garden and smallscale events.

EDITORIAL EDITORIAL DIRECTOR

Elio Iannacci

SENIOR EDITORS

Kelly Stock Renée Morrison COPY EDITOR

Jonathan Furze

Michael Stephen Johnson Out of the Box / page 48 Montreal-based writer Michael Stephen Johnson has been a regular Experience contributor since 2010, profiling big names such as Keith Urban, Sammy Hagar and the late Niki Lauda for the magazine. His last getaway was a family road trip along the south coast of England, where they spent their days exploring rock pools and navigating treacherous country roads. These days, when he’s not writing, you can find him swimming with his kids, gardening (“I never thought I’d say this, but I genuinely love landscaping.”), or enjoying a post-lockdown meal at a restaurant with his wife.

FACT CHECKER

Tara Dupuis

ART ART DIRECTOR

Michael Christopher Tong PRODUCTION DIRECTOR OF PROJECT DELIVERY

Alain Briard

PROJECT MANAGER

Laura Di Ioia

Shannon Liverpool

CONTRIBUTORS

Fashion Formation / page 9 Shannon Liverpool was raised in Toronto, but one of her favorite memories is her first trip to her native island in Saint Vincent and the Grenadines: She took daily walks to the beach with her parents—“the air smelled like ripe mangoes”—and harvested banana leaves in the mountains with her grandfather. As a multidisciplinary creative, she’s currently working on a poetry series with accompanying multimedia visuals. She’s also in the midst of planning her dream wedding in Hawaii.

Charu Suri Reinvention Tour / page 34 Born in India and currently based in New Jersey, Charu Suri is multitalented: After graduating from Princeton University, she went on to become an award-winning writer (contributing to Architectural Digest, The New York Times and The Washington Post) and an acclaimed pianist— she is the first Indian American jazz composer to premier original work at Carnegie Hall. When she travels, she reads classic literature and poetry, Kipling or Seamus Heaney, and skips the guidebooks. “Trust the locals,” she says. “Their advice never fails!”

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EXPERIENCE

EVP

Luxury & Lifestyle Group Kristin Izumi SVP

Content & Creative Strategy Ilana Weitzman DIRECTOR OF CLIENT STRATEGY

Luxury & Lifestyle Group Elana Crotin

Caleigh Alleyne, Carcia Campbell, Yuki Hayashi, Michael Stephen Johnson, Christopher Korchin, Shannon Liverpool, Nicolas Le Pottier, Katie Moore, Helen Racanelli, Charu Suri, Victoria Wong © Copyright 2020 by Bookmark Content & Communications, a Spafax Group Company. All rights reserved. Reproduction in whole or in part without permission of the publisher is prohibited. Experience magazine is published twice per year by Bookmark Content and Communications, a Spafax Group Company. Points of view expressed do not necessarily represent those of Bombardier Business Aircraft. The publisher reserves the right to accept or reject all advertising matter. The publisher assumes no responsibility for the return or safety of unsolicited art, photographs or manuscripts. Printed in Canada. Printed on FSC® Certified & 100% Chlorine Free paper (ECF)

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Mary Shaw mary.shaw@bookmarkcontent.com

Stephen Geraghty stephen.geraghty@bookmarkcontent.com

| Radar |

 All Eyes on AI www.sougwen.com

Redefining the art of artificial intelligence, Sougwen Chung is a pioneer in the world of human-machine collaboration. Chung is a multidisciplinary artist, researcher and 2019’s Monte Carlo Woman of the Year. She pushes the capabilities of AI as a path to enhancing human creativity. Her strength is developing AI systems which connect humans to machines and her projects explore ideas which link intuition and inspiration with technology. Chung also combines raw materials such as black ink, charcoal, graphite and paint with digital programs to challenge the human perspective of the creation process. By using human motion to translate robotic motion, visual and digital art become one and the same. —SHANNON LIVERPOOL EXPERIENCE

 Bright Idea

www.marieburgosdesignthestore.com

After years as a staple in the Marie Burgos Collection, the Bride Lamp has decided that it’s high time to renew its vows. How? By bringing new colors to the fold, including teal blue, olive green, dusty rose and smokey gray. The Bride Lamp’s first walk down the aisle was inspired by ideas related to Mother Nature, family, motherhood and sisterhood. The French interior designer has a fascination with organic materials, and the lamp is an interpretation of the intertwined connection between nature, roots and family heritage. And just as no two brides are alike, each of the lamps is one-of-a-kind. Minimal technology is used to create the fixtures, so their construction is a spiritual and manual process for the masterful weavers who braid raw paper into glowing, rare decorative wonders. Each lamp interacts with space in its own way: When light shines through the braided lampshade, it takes on its own atmosphere, like an airy floating cloud. Burgos sees organic paper as an integral part of the design, stating: “Paper is one of the most essential materials in our lives. It’s like water or air, it’s natural and changeable.” Much like the elements, the Bride is versatile, and available in versions that can live on your nightstand, or just as easily hang delicately from the ceiling of your boardroom. —CARCIA CAMPBELL

Dolled Up

www.louisvuitton.com

Dollhouses are traditionally gifts for children, but adults alike can appreciate the whimsical design, heirloom quality and extraordinary craftsmanship of the Louis Vuitton Maison Vivienne. Miniature versions of the Courrier Lozine and Wardrobe trunks fill brightly painted rooms with furnishings in real leather and wood (all the way up to a tiny rooftop terrace). It’s all housed in a hard-side Monogram canvas box with a leather-clad top handle and brass hardware, designed to protect this unique collector’s item (and two cheery Vivienne dolls, included) during travel. A stunning gift for any child—if you can bear to part with it, that is. —RENÉE MORRISON

 Modern Heirlooms www.mateonewyork.com

New York-based jewelry designer Matthew Harris was born, raised and inspired by his seamstress mother in Montego Bay, Jamaica. After relocating to the United States, Harris went on to set a new standard in the luxury jewelry market by using his self-taught skills to carve out his path. Artists such as Alexander Calder, Kandinsky, Mondrian and Brancusi became Harris’ muses, and from his love of the modern art giants came his nowacclaimed Mateo New York brand. From rainbow sapphire tennis bracelets to showstopping Colombian emerald earrings, Harris’ geometric fixations are translated into every Mateo New York collection. Although so much evolution has occurred within the brand’s design schemes, a few things have not changed—in particular, Harris’ love for elegant metals, pearls, precious gemstones and expertly cut diamonds. —CARCIA CAMPBELL 8

EXPERIENCE

| Radar |

 Fashion Formation www.pyermoss.com

Designer Kerby Jean-Raymond is one of the most prolific names to come out of American fashion in more than a decade. As the creative mind behind luxury brand Pyer Moss, the Haitian-American’s recent outputs—which this year earned him another nod from the CFDA Fashion Awards—initiate much-needed conversations about society and equity. Jean-Raymond’s pieces pay homage to his roots and often reference historic Black icons. These leaders of culture and art profoundly inform his work that tips a hat to the past while predicting a more nuanced future. Ahead of many fashion labels, Jean-Raymond opted out of the same-old seasonal runways with a timeless trilogy of collections. “American, Also”—Pyer Moss’ Collection 1—was influenced by Black cowboys of the 19th century. Collection 2 (“Normal” ) was inspired by Jean-Raymond’s own life, having been raised by seven women after the passing of his mother. It features bold portrait fabrics based on 10 paintings by Baltimore-born artist Derrick Adams as well as a collab with FUBU (For Us By Us). Pyer Moss’ Collection 3 (above), entitled “Sister,” is historically off-the-charts as it was motivated by one of rock and roll’s biggest influencers, Sister Rosetta Tharpe, who revolutionized music in the 1930s and 40s with her sublime guitar skills and soulful recordings. —SHANNON LIVERPOOL

 Game Changer

PHOTO: FERNANDA CALFAT/GETTY (PYER MOSS)

www.11ravens.com

The designers at 11 Ravens are intent on upgrading all the traditional notions of what a rec room is supposed to look like. From ping pong and billiards to poker and mahjong, 11 Ravens are renowned for their handcrafted masterpieces. Using solid woods such as maple, walnut, oak and teak, and the highest quality Lucite and aluminum, their game tables are inspired by geometric shapes from the modern art world. From chic air hockey tables to futuristiclooking foosball devices, each is a looker, and built to last a lifetime. A standout is the Avettore-Aereo ping pong table, which features Lucite, maple wood and black leather. Customers can create bespoke pieces, with endless colors, stains and laminates to choose from, so downtime is always a win-win situation.  —SHANNON LIVERPOOL EXPERIENCE

Exterior Motives www.nakam.info

Few architects merge natural and manmade materials the way Hiroshi Nakamura does. In every major structure he brings to life—from modern residential homes to meticulously constructed commercial buildings—the Japanese-born talent works from the outside in. This means Nakamura’s designs are created so that the interiors of his buildings have a meaningful dialogue with their exteriors. A perfect example of this is the subtle beauty of his Ribbon Chapel in Hiroshima prefecture. It may look like a simple structure, but the blueprints of this modern wedding chapel are a complex architectural equation. The ribbon—made from wooden panels and titanium-zinc alloy so it can bend slightly in the sea breeze—weaves around the structure like a ballerina’s sash. More than just delights for the eye, Nakamura’s constructions are models of sustainable architecture. Take his Kamikatz Public House, a striking environmentally conscious vision: The structure is home to a microbrewery and is made almost entirely from restored and recycled materials. Found in Kamikatsu, Japan’s zero-waste town, this project sees Nakamura create a roadmap for future sustainable builds the world over. —KELLY STOCK

EXPERIENCE

| Radar |

 Beautifully Fabricated www.kvadratrafsimons.com

PHOTO: KOJI FUJII/NACASA & PARTNERS INC. (RIBBON CHAPEL)

Reupholstering designer furniture is one of the most sustainable ways to welcome a touch of haute couture into your home. This year’s Kvadrat/Raf Simons collaboration is proof of that. The combination of visions from Belgian fashion designer Raf Simons—a creative director currently working with Prada—and Kvadrat—an established name in textiles—has produced two exceptional new fabrics, Helia and Silas. Inspired by luxe Persian lamb fur and wool knits that feel like velvet to the touch, Simons says he employed “some of the traditional materials and techniques used in haute couture to create heavily textured yet extremely soft surfaces.” Constructing the Silas line involves a complex process that takes six days. The textile is repeatedly unraveled and distressed so the fibers swell and resume their form. The variation in pile height gives a unique, iridescent expression that changes depending on the viewer’s perspective. —CARCIA CAMPBELL

 Heart Deco

www.johannahoward.com

Born in Stockholm, Johanna Howard moved to the United States to become a successful women’s clothing designer before a trip to an alpaca farm led to a new vision: sustainable alpaca home accessories. Today, her fair-trade pillows, scarves and blankets (the bold Deco throw is a fan favorite) are made in Peru and loved all over the world. In contrast to cashmere production, which takes a huge toll on the environment, Howard’s alpaca wool products are manufactured using the time-honored techniques of native Andean herders. —RENÉE MORRISON EXPERIENCE

Refining

Opulence Andy Dixon’s vivid take on luxury explores the art of desire. By Caleigh Alleyne

he idea of a dramatist writing a play within a play or a screenwriter penning a film about making a film is a recurrent theme on stage and on screen. However, a painting containing the image of another painting is currently perceived as unconventional practice in the art world—especially when it comes from Andy Dixon. The concept of capturing existing works of art on canvas first became popular in the 16th century, but Dixon, with his historical know-how and modern timing, has been able to bring the technique back in vogue. His fixation stems from the way the Vancouver-born, LA-based artist considers his subjects: a point of view exploring the idea of opulence and sentiments that can only be described as grandiose. Works that have conveyed this the most, pieces such as Still Life Painting and Nine Christie’s Items, were part of the Look at This Stuff Isn’t It Neat series, which debuted at New York’s Joshua Liner Gallery last year. That sense of intrigue has continued in his current work, paintings which keep examining luxury and how these spaces exist in society. “Of course, I believe in art so I’m not trying to cheapen the magic of it,” says Dixon, “but at the same time, you could also look at an artist as someone who just makes products to sell.” In a sense, the artist believes that art is, in its own way, a luxury item to own. Which is why Dixon’s work is a conversation between art and commerce— his paintings touch on how the two can live, work and experiment together. “I’m not necessarily taking a stance, I see both clearly,” he adds. “I just think there is a lot of comedy and taboo that exists in the gray area of those two concepts.” In the Patron’s Home series, Dixon recreates his own paintings in domestic scenes set in the homes of those who now own the works. Detailing anonymous and intricate living spaces in LA, Hong Kong, London and New York, the Patron’s Home series can be seen as a cheeky homage to Dixon’s own body of work and a wink and a nod to those who have acquired some of it. It’s a series devoted entirely to patrons, a chic contemporary interpretation of the tradition of artists painting their own masterpieces (as seen most notably in 12

EXPERIENCE

Henri Matisse’s The Red Studio). Historically, paintings of paintings were used to highlight the creative process, but Dixon’s Patron’s Home series is an examination of the evolving relationship an artist has with his work following its purchase. According to Dixon, this process is more about letting go, and less about holding onto his past works. “I wanted to highlight the commercial side of things,” says Dixon, “if a painting is now bought and sold, what happens to a work of art when it is out of my hands?”

| Spotlight |

In Patron’s Home (Milan), the artist conjures an image of a living room flooded with bold art, stylish furnishings and an ornate rug. At first glance this appears to be a simple scene in a home decorated with distinct pink-patterned wallpaper, but on the wall is a revelation: Dixon’s own work, Allegory of Music Painting (2019), acquired by the homeowner, has been recreated within the new canvas. Compositionally, Dixon adds elements of the room to fit into the canvas, reflecting the personality of the collector and space where

the work of art resides. Composed of rich pastel tones, these paintings expose the hidden layer between the home objects and how they highlight the art collection. “In the way that Andy Warhol played with Campbell’s soup cans as a signifier of pop culture, I am playing with old paintings,” says Dixon, intrigued by the pop culture interpretation of art history. [ABOVE] Our Belongings, 2020. Acrylic and pastel on canvas. Private collection. [PAGE 14] Patron’s Home (Los Angeles), 2019. Acrylic and pastel on canvas. Private collection.

EXPERIENCE

| Spotlight |

Dixon’s work is a conversation between art and commerce—his paintings touch on how the two can live, work and experiment together.

Self-taught since he first picked up a brush, Dixon’s color choices are instinctual rather than informed by years of technical study. His signature style was developed through trial and error and by his take on techniques and themes from various artistic periods. “For source material I’m looking at various eras of art history, usually ones that are a little more fun,” he says, “like Flemish still life and Renaissance reclining nudes, things don’t really have much strife in them. I’m looking to appropriate images that are full of desire.” Some influences are easy to find, others take some digging. Warhol is easily recognizable as an early motivator: Dixon’s Seven Vessels reminds the viewer of the pop master’s works featuring high heels, Mercedes-Benz and vibrant flowers. David Hockney is another mentor as Dixon formulates a Canada-meets-California coolness through his Hockney-esque color schemes in pieces such as Self Portrait with Mirror. What is most unexpected is Dixon’s connection to his punk rock roots, where he first began experimenting with silk screening techniques and layering colors for his bands D.B.S. and The Red Light Sting, and his Vancouver-based independent music label, Ache Records. Dixon’s color theory was also developed as a response to his exploration of the interactions in a palette of 20 custom-made paints, less 14

EXPERIENCE

viscous than traditional acrylics. On top of the layers of acrylic paint, he uses oil pastels and an oil stick to add an illustrated, Basquiat-like element to the work. These vibrant tones lend to the aesthetic of animated hues which helped define the fashion runways of the seventies and nineties (think Versace and Fiorucci). Over the past decade, Dixon has been immersed in the antiaesthetic era of art: embracing punk imagery as it contrasts with elements from bygone eras. He is searching for the sensual and eccentric aspects of life to immortalize in his paintings, employing a unique and perhaps imperfect brushstroke that elicits a range of emotions. “I’ve been noticing there has been a rise in young artists who really know how to paint technically well,” remarks Dixon. “The problem is though what you do with that technical prowess… because you still have to say something important.” 

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Scenic Routes THE ALPINE HIDEAWAY OF JACKSON HOLE IS FAST BECOMING ONE OF THE WORLD’S MOST STYLISH SKI CAPITALS.

By Kelly Stock

t’s hard to deny the quiet buzz that’s building in this breathtaking corner of Wyoming. As a gateway to both Grand Teton and Yellowstone National Parks, Jackson Hole is home to some of the country’s most incredible ski slopes, scenery so spectacular it feels like you’ve stepped into an Ansel Adams photograph, and a small grouping of boutique hotels and private residences. Park rules here earmark just three percent of land for development, so these precious pockets are increasingly rare. And a recent influx of high-profile residents, combined with an exploding arts and restaurant scene, are making Jackson Hole a highly fashionable sanctuary. 16

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—DO—

With some of the most challenging skiing in the US, Jackson Hole Mountain Resort (above) is not for the faint of heart. Half of its 133 trails are expert-level and the pinnacle, Corbet’s Couloir, is a double black-diamond run with a 10- to 20-foot drop-in and an average pitch of 40 degrees. Those looking for a slower pace will find some intermediate and beginner trails, as well as snowshoeing, cross-country and backcountry skiing. Caldera House also organizes excursions, such as a day skiing with Bode Miller—one of the greatest alpine racers of all time—or a day heli-skiing the Tetons with a sports photographer in tow. For those mixing business with pleasure, there’s Diamond Cross Ranch. The family-owned venture hosts leadership workshops and team-building for Fortune 500 executives.

| City Guide |

—DINE—

On a side street in the town of Jackson, there’s a small white chalet that’s home to Italian trattoria Glorietta. Its simple exterior gives way to impeccable interior design. Think cedar-green and white walls, checkerboard floors and cozy wood furnishings. Glorietta’s version of the Tuscan classic bistecca Fiorentina is made with a 40-ounce Wagyu, and the in-house handmade pastas (below) are a delight—the mezze maniche rigate with elk Bolognese being a must-try. Teton Thai is another option for a vibrant hit of flavor. The spot has long been a favorite of locals, and this year chef Suchada Johnson received a James Beard Award nomination for her creations. The prestigious accolade nods to her perfectly executed Thai classics like next-level tom yum and tom kha soups, and curries of roasted crispy duck and panang made with local wild-caught salmon.

—SEE—

PHOTOS: CALDERA HOUSE (CALDERA HOUSE) • TUCK FAUNTLEROY (GLORIETTA) COURTESY OF JACKSON HOLE MOUNTAIN RESORT (JACKSON HOLE MOUNTAIN RESORT) • STAN NATCHEZ (ALTAMIRA FINE ART)

An abundance of galleries is turning Jackson Hole into a hub for Native American and Western American art. Indigenous artists like Stan Natchez (above) and John Nieto can be found at Altamira Fine Art. A Shoshone-Paiute, Natchez works with cultural artifacts and imagery (such as dollar bills layered like a contemporary buffalo hide) and figures (like Sitting Bull and Hopi maidens) from Native American heritage. His pieces, which also draw references from Andy Warhol and Jasper Johns, have been acquired by the Smithsonian Institution and the Museum of Fine Arts Boston. Another must-see is Diehl Gallery, where owner Mariam Diehl curates a roster of 35 artists including David Pirrie, who paints the Grand Tetons with a decidedly pop art flourish.

—STAY—

For a secluded abode with prime ski-in ski-out location, Caldera House is top of the list. With just eight suites, its fresh-yet-sophisticated take on modern Americana makes it the go-to for those seeking private luxury. Its refined atmosphere feels a world away from the bustle of the ski village. Oak millwork, furniture custom-designed for relaxation, and cozy wool blankets, all nod to the West while retaining a true sense of meticulous curation. After a day on the slopes, the heated outdoor infinity plunge pool and the Caldera House wellness spa are perfect for unplugging and unwinding. The spa’s renowned après-ski facial delivers a beauty boost, via its hydrating collagen mask, for the ultimate post-vacation glow up.  EXPERIENCE

Above and Beyond New cabin upgrades mean Bombardier’s Challenger 350 aircraft is redefining what it means to be best in class. By Kelly Stock

EXPERIENCE

| Aircraft |

EXPERIENCE

he Challenger 350 business jet was made for a moment like this. As 2020 witnesses the aviation industry enter a state of change, to succeed and thrive requires transformation, flexibility and constant evolution. All characteristics that define this dynamic high performer. It checks all the boxes for a modern aircraft customer: A recent suite of upgrades and new features, like a refreshed cabin management system graphical user interface (GUI), high-speed Ka-band connectivity, plus the lowest operating costs and widest cabin in its class, are just a few of its top standouts. In fact, Bombardier’s all-in-one masterpiece is always innovating above and beyond the competition. This constant evolution is just one of the reasons Robb Report named it the world’s leading super mid-size jet in its annual “Best of the Best” series—for both 2018 and 2019. Since the aircraft’s debut in 2014, it has held the title of world’s most delivered super mid-size business jet, and this year, Bombardier completed the 350th delivery of a Challenger 350 aircraft.

Peter Likoray, Senior Vice President, Worldwide Sales and Marketing, Bombardier Business Aircraft says its status has to do with the fact that it can wear many hats. “The Challenger 350 aircraft offers customers the complete package—superior comfort, performance, reliability and value, all in a single business jet. This unbeatable combination is why, year after year, it remains the preferred choice of flight departments, individuals and charter operators around the world.”

Cabin Comforts

As with any Bombardier aircraft, passenger well-being is always top of mind and recent upgrades to the Challenger 350 jet have taken the in-cabin experience to the next level. Whether it’s a short or long flight, a smooth ride is just the first step in making the cabin feel like a true sanctuary in the sky. Now new expanded options for the interior design schemes means the sky really is the limit when it comes to customizing the cabin for both style and comfort. Throughout a flight, there’s easy access to baggage and ergonomically advanced seating that features 180-degree swivel, tracking and berthing

ABOVE: The Challenger 350 aircraft cabin now features high-speed Ka-band connectivity for streaming and videoconferencing during flight. The aircraft’s sleek design includes easy-to-access seat pocket storage for personal devices and in-cabin luggage compartments, so personal belongings are always conveniently on hand.

EXPERIENCE

| Aircraft |

“THE BOMBARDIER CHALLENGER 350 AIRCRAFT OFFERS THE COMPLETE PACKAGE: SUPERIOR COMFORT, PERFORMANCE, RELIABILITY AND VALUE.” — Peter Likoray Senior Vice President, Worldwide Sales and Marketing Bombardier Business Aircraft

EXPERIENCE

capabilities. Those on board can also enjoy remarkably large windows which let in plenty of natural light, and a new soundproofing system ensures background noise is kept to a minimum. The acoustic insulation makes the cabin 4–5 dB SIL (speech interference level) quieter than in previous Challenger 300 models. This creates the perfect environment to FaceTime family, stay up to date on market forecasts, do some socializing or just catch a few winks between appointments. Plus with the new high-speed Ka-band connectivity, passengers can do all of the above and then some, including: Zoom calls, streaming the latest Netflix show or booking meetings that sync up perfectly with landing time. With the fastest available download speeds in the super mid-size segment, the package can be installed on in-service and new aircraft. Bombardier looked to its flagship Global 7500 aircraft to inspire the upgraded user interface in this jet’s cabin management system (CMS). New features include integrated moving maps on convenient side-ledge touchscreens so passengers can stay completely apprised on flight progress. There’s also a new platform-specific app, which makes it easier than ever to stay in control of your cabin, whether choosing your entertainment or managing cabin settings such as lighting and temperature.

ABOVE: Recent upgrades to the Challenger 350’s cockpit include a game changing Head-up Display (HUD) and Enhanced Vision System (EVS). OPPOSITE PAGE: Ergonomic seating and large windows make the cabin look and feel incredibly spacious.

EXPERIENCE

Grade A Upgrade

The past year has also seen Bombardier add impressive new technical features to the Challenger 350 aircraft, which pilots say make flying an exhilarating mix of precision and performance. The improvements can be installed on new jets or added to in-service aircraft at one of nine Bombardier service centers around the world. There are refined cockpit details (like the signature leather-stitched aircraft control) and brand-new items like a compact Head-up Display (HUD) and Enhanced Vision System (EVS). These slick upgrades ensure that pilots can fly distraction-free for the entire flight by displaying live infrared imagery of the external environment onto the HUD; showing data like runway lighting, terrain and potential obstacles gives pilots improved situational awareness. This means greater confidence while flying and improved safety for all on board—particularly during takeoff and landing. Other notable innovations include steep-approach certifications and a performance improvement package. The latter sees enhanced rudder authority and braking performance, so the Challenger 350 jet can now fly up to 1,500 nautical miles farther out of short runways— completely transforming the possibilities on tarmacs like the one at Santa Monica Airport.

The New Standard

As the undisputed segment leader, the Challenger 350 aircraft is constantly setting new records like its recent 10 city-pair speed

record. This cross-country circuit saw the jet fly 5,600 nautical miles—with 10 stops across the United States—in just 20.5 hours. Flying from and returning to Las Vegas, with an average cruising speed of Mach 0.82, the route included business aviation hubs like Teterboro, Washington, D.C., and West Palm Beach. This record is a key indicator of the aircraft’s incredibly high performance and reliability, both of which are essential factors for corporate flight departments and operators who must guarantee departure and arrival times. And the pure ease with which the Challenger 350 jet managed this demanding route is one of the reasons it’s a first choice among seasoned pilots. Dennis Simmons, Senior Captain, Flight Operations at Bombardier, says the key to this aircraft’s popularity lies in its winning combination: ease of operation, high performance and total reliability. “The Challenger 350 aircraft handled beautifully throughout our 10 flights. While this unprecedented record run is an impressive accomplishment, completing a 10-mission tour of the United States in less than a day is well within the capabilities of this outstanding aircraft. From the cockpit, this aircraft lightens the pilots’ workload and is a joy to fly, thanks to its advanced equipment and the industry’s most extensive set of baseline features.” With its innovations, the Challenger 350 aircraft is continually raising the bar, and one thing is clear: for this tour de force, the best keeps getting better. 

EXPERIENCE

| Aircraft |

THE CABIN MANAGEMENT SYSTEM INCLUDES INTEGRATED MOVING MAPS AND A NEW PLATFORMSPECIFIC APP FOR CONTROLLING THE CABIN FEATURES.

Skyâ&#x20AC;&#x2122;the s

Limit

How NetJets is offering business flyers new ways to experience the speed, safety and efficiency of private aviation.

PHOTO: XXXXXX

By Yuki Hayashi

EXPERIENCE

“People are now coming to the realization that the ultimate LUXURY is peace of mind. What seemed like an extravagance is becoming more of a NECESSITY.”

seven months of 2020, many of NetJets’ programs are resonating with a thoroughly modern generation of private aircraft users. “We’re seeing an incredible increase in people who are entirely new to private aviation, people who certainly have the means to fly privately and for a host of reasons didn’t feel it was a necessity,” says Gallagher. “People are now coming to the realization that the ultimate luxury is peace of mind. What seemed like an extravagance is now becoming more of a necessity,” he adds. Peace of mind means a variety of things to NetJets’ clientele. For corporations who depend on NetJets to get their executives where they need to be quickly, it’s the convenience of booking a Bombardier Challenger or Global business jet with nearly the same ease as booking an Uber. For many highnet-worth individuals, it’s the expedience of having NetJets manage their aircraft: “You’re turning over everything from pilot hiring and training to securing insurance, to conducting maintenance on the aircraft, to any mechanical issues that might arise, to the scheduling and dispatching of your airplane. Literally everything is left to NetJets,” says Gallagher. Although charter flights provide an alternative to private jet ownership, Gallagher says NetJets’ fractional ownership model outclasses charters via consistency in aircraft and crew standards. “You don’t have to worry about the box of chocolates that is the charter industry, where you just never know what you’re going to get,” he adds. Today, peace of mind also means avoiding COVID-era inconveniences such as reduced commercial airline schedules and filled-to-capacity planes. NetJets has responded to the health crisis by COVID-testing all crew members, ensuring adherence to mask-wearing and social distancing, investing $1 million per month on heightened cleaning and disinfecting protocols, and by reducing reliance on commercial aircraft to transport its crew to NetJets flight hubs. Clients can expect the same fine dining, however—just with a pivot from shared platters to individually plated meals. While the world is a different place from what it was one year ago, having a private aircraft on demand remains the ultimate upgrade for business owners. From quick, high-level deal-making meetings to cutting down on travel time to see loved ones, NetJets’ agility has proven to clients that shared ownership of a private aircraft is smarter, faster and safer. Despite global challenges in the industry, NetJets is optimistic about the future of private air travel, and of its Bombardier fleet. “We don’t buy airplanes unless we have customers signed up to buy shares in them,” says Gallagher: “So the number of Bombardier jets in our fleet speaks volumes as to how much the NetJets’ customer appreciates them.” 

| Profile |

ven before a global pandemic brought the travel industry innumerable challenges, NetJets—the world’s largest private aviation company—has been quietly changing the way people think about flying. Since the mid-1980s, the Berkshire Hathaway company has sold ownership shares of its fleet, enabling busy executives to jet to crucial meetings or book family weekend escapes with as little as four hours’ notice. Time is incredibly valuable to any business leader, and those additional hours for landing a sale, negotiating a deal or spending quality time with loved ones are just what NetJets offers. Along with speed and efficiency, simplicity of use is the hallmark of NetJets’ customer experience: Just use the NetJets app to book your flights, then get to the private airport terminal on time. Everything else—from onboard customs clearance to in-flight meals—is handled seamlessly. Ownership share options are set at one quarter, one eighth, and one sixteenth of a particular aircraft. Members are guaranteed a specific number of flight hours on that aircraft (starting at 50), with a free upgrade from NetJets’ 750-plane fleet if their model isn’t available. Shared ownership lets you “dial in your asset ownership to your specific need,” says Patrick Gallagher, NetJets’ President of Sales, Service and Marketing. A leasing option allows owners to pace their payments, while the company’s Marquis Card program lets businesses and individuals test the waters with just 25 hours of annual flight time. Gallagher, who is based out of Chicago, cites the average private jet as flying 200 hours a year, and a typical business jet averaging 300 to 500 hours annually. With year-over-year sales up a decisive 150 percent between the entirety of 2019 and the first

Patrick Gallagher, NetJets’ President of Sales, Service and Marketing

Company Milestones 1964

Founding of NetJets precursor, Executive Jet Airways, the world’s first private jet charter and management company

1986

Launch of fractional ownership model and NetJets name

1996

Launch of NetJets Europe

1998

Acquisition by Berkshire Hathaway

2011–2012

NetJets places a very significant order for Bombardier Global aircraft in 2011, including the Global 7500, then in 2012 makes the largest order in private aviation history for Challenger aircraft

2019

NetJets takes delivery of its 100th Challenger jet

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| Craftsmanship |

SIGN OF THE

TIMES

BEHIND LOUIS VUITTONâ&#x20AC;&#x2122;S EXQUISITE WATCHMAKING PROCESS LIES A PASSION FOR THE PAST AND THE FUTURE. By Elio Iannacci

EXPERIENCE

any fashion brands today are adept at creating a trending moment, a passing scene and, if ambitious enough, an ephemeral world to call their own. When it comes to Louis Vuitton, a world is not enough. For more than 165 years, the French fashion house has been devoted to creating a complete universe—one which represents an ecstatic and expansive constellation of luxury goods. Founded in 1854, Louis Vuitton gained notoriety by making beautifully handcrafted canvas steamer trunks, used primarily for travel and storage. Since then the brand has evolved and broadened its horizons, becoming a growing empire with each passing era. Keeping Louis Vuitton’s consistent attention to detail and quality, the house’s key offerings—which, at present, include exquisitely designed ready-to-wear, accessories, fragrance and fine jewelry—have moved with the times, and often stay ahead of them. This is why it made so much sense when Louis Vuitton started designing luxury watches. And since the company has international travel in its very DNA, many of its timepieces are tailor-made for world travelers dealing with round-the-clock schedules. It was during August of 2002 that Louis Vuitton’s ride on time began, when the house announced the debut of its now-legendary Tambour watch—a timepiece coveted by watch aficionados as a collectible. Through the Tambour’s many design iterations since its birth, Louis Vuitton has changed the status quo of watchmaking altogether. 28

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So much of this can be credited to the small but mighty team at La Fabrique du Temps Louis Vuitton. Located in Geneva, the watchmaking capital of the world, La Fabrique du Temps Louis Vuitton can best be described as part atelier, part studio and part laboratory. Led by Michel Navas and his partner, Enrico Barbasini, a barrage of innovations have been hatched, developed and tested on site. Navas attributes the space’s success to Louis Vuitton’s openness to creating timepieces that are progressive in both form and function. “In many ways, they want to break all the molds,” says Navas. This is why, for years, Navas has continued to foster La Fabrique du Temps Louis Vuitton as a place where new blood, fresh minds and experimental spirits converge. “Every day of work is so exciting,” says Navas of his role as master watchmaker at La Fabrique du Temps Louis Vuitton. “Louis Vuitton is new in the watch industry, so that courageous energy inspires us to develop new movements while still keeping the utmost respect for the high traditions of watchmaking.” Leave it to Navas to know the ins and outs of this old-world tradition. Before he learned how to drive a car or shave, he could point out the difference between an hour marker and a sub dial. In fact, Navas began working on timepieces at the tender age of 10. His father, a longtime, dedicated watchmaker, took him under his wing and introduced him to hundreds of watch brands, which were dissected and talked about in his dad’s workshop and even at the dinner table. Navas’ reverence for the art and science of horology informs his ability to now bend and rewrite the rules of exceptional watchmaking he’s spent a lifetime learning.

PHOTOS: COURTESY OF LOUIS VUITTON (WATCH) • JAKE CURTIS (LA FABRIQUE DU TEMPS LOUIS VUITTON)

OPENING SPREAD: Louis Vuitton’s milestone in watchmaking, the Tambour Curve Flying Tourbillon Poinçon de Genève. ABOVE: La Fabrique du Temps Louis Vuitton in Geneva. OPPOSITE PAGE: At just 52 grams, the Tambour Curve has the weight of a lightbulb and feels just as airy around the wrist.

| Craftsmanship |

“More than ever, we want something on our wrists to be confidential and exclusive–which is what Louis Vuitton is known for.” Michel Navas, Louis Vuitton master watchmaker EXPERIENCE

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Michel Navas Louis Vuitton master watchmaker

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| Craftsmanship |

“We are building watches with the whole world in mind and we are designing for tomorrow.”

PREVIOUS SPREAD: None of Louis Vuitton’s watches are part of any kind of assembly line. There are only 15 watchmakers, six engineers and eight dial makers in La Fabrique du Temps. LEFT: The Tambour Moon Dual Time Graphite features a 24-hour display and 12 specially designed flags. ABOVE: Custom tools used in the atelier. OPPOSITE PAGE: The same Louis Vuitton watchmaker must start and finish each timepiece for consistency’s sake.

“My mission with Louis Vuitton was to find a different way to display time,” Navas says of his goals. “We started with something I’m proudest of—a new model called Tambour Spin Time, which displays hours with little cubes rotating and a little hand displays the minutes.” Configuring the extra space surrounding each of these floating time cubes on the Tambour Spin Time model is an incredible visual feat to achieve from a technical standpoint. The fine machining of the movement must be meticulously accurate as the slightest variation from perfection can throw the whole dial display out of order. As pioneering as the innovations coming out of La Fabrique du Temps Louis Vuitton are, Navas insists that every act of invention is deeply considered and never rushed. For example, one of Louis Vuitton’s most celebrated models of late is a timepiece called the Voyager Minute Repeater Flying Tourbillon. The Minute Repeater allows the owner to not only read time visually, but also to hear it via music. One of the most complex mechanisms ever developed, two gongs and two hammers in the watch indicate the hours, quarter hours and minutes on demand, via the trigger tastefully situated on the watch’s 8 o’clock point. It can be regarded as a portable miniorchestra: A low note is sounded for the hours, a double low-high note for the quarter hours, and a high note for the minutes. This level of intricacy has made this Voyager one of the most laborious and intriguing pieces Louis Vuitton has ever released. “It takes more than 320 hours to create,” Navas, says of this Voyager model, stressing the fact that absolutely none of Louis Vuitton’s watches are part of any kind of assembly line of execution. “There are only 80 people in La Fabrique du Temps and 15 of them are watchmakers, six are engineers, and eight are dial makers, so all our dials are made in-house,” he explains. “One 32

EXPERIENCE

watchmaker must start and finish the watch creation for consistency so that the sound of it is uniquely adjusted by the watchmaker.” Navas also notes that the Voyager Minute Repeater Flying Tourbillon is tailor-made for busy lives and those accustomed to regularly boarding aircraft to work and live in various time zones. “Our Minute Repeater was made for travelers who want to stay connected,” he says. “Having your home time on your wrist is very useful for someone who travels so much. You only need to move the hour hand and you can read the local time from where you’ve landed. You can also display what time it is at home, so you’ll always know what hour it is where your heart belongs.” However impressive this Voyager model is, Louis Vuitton’s latest watch, the Tambour Curve Flying Tourbillon Poinçon de Genève hails another achievement for the brand. First off, the sleek design of the watch—replete with a bold logo in its center and a multitude of architectural and graphic cues and lines—escapes all expectation. Aside from its striking looks, there is so much pure engineering embedded into the beauty of the design. “The Tambour Curve is a milestone for Louis Vuitton,” says Navas. “Until today, we used materials like gold, rose gold, yellow gold, white gold and platinum, but this is the first time Louis Vuitton will use new materials like titanium and special carbon fiber,” he explains. The carbon used to make the watch—which looks like a beautiful dark wood—is specially made for Louis Vuitton. Mixed with the chrome and silver palette circling the face, Navas says the sleek, space-age feel is far from a coincidence. “If you look in the aeronautic world, the Tambour Curve’s carbon is not [made with] the same system, instead, this watch has different layers of carbon in the system, so each watch and each case are

PHOTOS: COURTESY OF LOUIS VUITTON (WATCH) • JAKE CURTIS (TOOLS, WATCHMAKERS)

Beyond the meticulousness of the Tambour Curve Flying Tourbillon’s manufacture, there is also an opportunity for customers to be a part of the design of their own watch. “It’s possible to customize the Tambour Curve in such an interesting way,” says Navas. “You can have rose gold or yellow gold or diamonds or sapphires on this model—within the LV motif—that will really make it stand out.” The importance of having that bespoke moment with customers is, in some ways, future casting. “The new generation of buyers want to have a definite artisan and craftsmanship feel to what they buy,” he says. “More than ever, we want something on our wrists to be confidential and exclusive—which is what Louis Vuitton is known for.” While some luxury brands are still grappling with the challenges of future-proofing, the Tambour Curve Flying Tourbillon is a symbol of Louis Vuitton’s commitment to embracing tomorrow with a sense of purpose and passion. “I think the strength of La Fabrique du Temps Louis Vuitton is the fact that we are so used to working with all nationalities,” Navas says. “I’m Spanish and grew up in France, my partner Enrico is Italian, and we are based in Switzerland, so we share ideas around the lunch table that come from all over the world because we work with so many people from so many walks of life,” Navas says. “All the different cultures meet to realize these designs together and this gives rise to watchmaking in a very fascinating way,” he says. “We are building watches with the whole world in mind and we are designing for tomorrow.” 

EXPERIENCE

| Craftsmanship |

unique.” The Tambour Curve Flying Tourbillon’s own inspiration is also unconventional, as its muse is not a classic watch from Louis Vuitton’s archives, but a one-sided mathematical object called the Möbius strip, a shape often associated with the symbol for infinity. The result is like strapping a piece of airy fabric around your wrist. “It’s very light,” says Navas, proudly. “Only 52 grams, and 46 millimeters at the base and 42 millimeters on the bezel—it looks so sporty and strong, but you can barely feel it on the wrist.” The Tambour Curve Flying Tourbillon also doesn’t discriminate between watch owners (those who wear timepieces often) and collectors (those who treasure them in the same way an art lover does paintings). The reasons for this are simple: It has elements that captivate those who want to enjoy the next chapter in watchmaking every day, as well as those who want to keep and archive a piece of history. The caliber carries the prestigious Geneva Seal, which is only bestowed upon a watch if requirements for aesthetics and for certain elements of the movement’s construction are painstakingly met. “When we finish the watch, we deliver it to the Geneva Seal office. They keep the watch for two weeks and check all the components—even the screws, little pins, and wheels have to be finished, angled, polished and brushed by the watchmaker. They inspect it in six different positions. If all is good, they deliver the watch back with the certificate. It’s the highest quality and only six brands get the Geneva Seal: Vacheron Constantin, Chopard, Cartier, Ateliers deMonaco, Roger Dubuis and Louis Vuitton. That’s it.”

PHOTO: XXXXXX

REINVENT

EXPERIENCE

BUILT BY A FUTURISTIC VISION— WHICH MIXES HIGHTECH SYSTEMS WITH ANCIENT ARTIFACTS— THE LOUVRE ABU DHABI HAS BECOME A CULTURAL PHENOMENON. By Charu Suri

PHOTO: XXXXXX

ow does one define and build a world museum in the modern age? Manuel Rabaté, a trained civil servant who now serves as the director of the Louvre Abu Dhabi, considers this simple yet complex question. “There is something around the world happening with museums revisiting the universal approach,” he says. “The voice of the Louvre speaks beyond the Louvre itself. We try to show commonalities, and we try not to go back to the geography and separation.” It’s a mighty task and an ambitious ask, but with over 55,000 museums around the globe, the Louvre Abu Dhabi has already positioned itself as a distinct entity, and different in tone from its namesake counterpart in Paris. “This is not a Western way of showing the history of the world,” says Rabaté. “All the civilizations and all parts of the world are represented fairly.”  When visitors walk the polished floors and explore the various wings, they will find it hard to pinpoint one EXPERIENCE

| Travel |

TION TOUR

Stellar Support

At its grand opening, a number of dignitaries, including French President Emmanuel Macron and members of the royal family, notably the Crown Prince of Abu Dhabi, Sheikh Mohamed bin Zayed Al Nahyan, were in attendance. Shortly after its inauguration in 2017, Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of OPENING SPREAD: Louvre Abu Dhabi’s exterior. ABOVE: Jenny Holzer’s monumental work contains script in cuneiform, Arabic and French. OPPOSITE PAGE: Auguste Rodin’s The Walking Man, On a Column.

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the United Arab Emirates, posted on Twitter, “This key cultural and architectural monument is a celebration for all Arabs, bridging East and West and introducing Abu Dhabi as a bright new global cultural hub.”  With over two million visitors since its inception, the Louvre Abu Dhabi has demonstrated that its audience is eager for more, even as critics and visitors initially wondered which culture the museum was intended to celebrate, with its permanent collection ranging from a well-preserved plaster statue with bitumen eyes from Jordan that dates as far back as 6500 BCE, a near-perfect female calcite figurine from Central Asia from 2300 BCE, to a work by Japanese artist Kazuo Shiraga from 1960.   For Rabaté, who has been associated with the museum for much of his career, and who has served as the chief executive officer of Agence France-Muséums—the organization that was created in 2008 to supervise the new Louvre—the number of visitors is something he is extremely proud of.  While the “Louvre” name was a conscious investment on the part of Abu Dhabi, the building and artwork transcend its geography. In this respect, it is in sync with Rabaté’s vision of a decentralized history of art. Nonetheless, bearing the name of the Louvre, the museum had not only to exceed expectations, but also resonate deeply with a demanding audience that was already familiar with magnificent structures like the marble-clad Sheikh Zayed Grand Mosque and the Manarat Al Saadiyat.

PHOTOS: BOEGLY + GRAZIA (“THE WALKING MAN, ON A COLUMN”) • MARC DOMAGE (“FOR LOUVRE ABU DHABI”) • MOHAMED SOMJI (OPENING SPREAD)

| Travel | central theme: European sculptures and oil paintings alongside sweeping histories of civilization from the First Villages in East Africa, to Asian Trade Routes and multifaceted exhibits that are truly global in scope bridging stories from the East and the West. “We went into this dynamic of reinventing the universal museum and we just brought it a few steps further.” In this sense, it represents what a 21st-century museum should be, away from a didactic archetype that spotlights one era, while still retaining an impressive inventory and roster of exhibits. The museum works with 17 French institutions, and has the ability to borrow from 13 of them.

| Travel |

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| Travel | Architectural Icon

Designed by the Pritzker Prize-winning Jean Nouvel, who was inspired by the concept of a medina, the structure mesmerizes with its silvery metallic mashrabiya-like dome forming 7,850 stars overhead.  “I wanted a strong symbol, an immediate dialogue, a powerful spiritual dimension,” said Jean Nouvel of the building’s raison d’être. With the “rain of light” that filters through the dome and dances on the floor of the visitor entrance, Nouvel’s gift to future generations is much more than a static building with priceless art: It unites civilizations, holds timely conversations, and opens doors between nations to foster collective thinking.   While the palatial Louvre in Paris was built by the kings of France and used as a place of residence, the museum in Abu Dhabi is conscious about its own contemporary sense of place and time. Both the architecture and its exhibits pay attention to the different beliefs, cultures, works and aesthetics that make up the United Arab Emirates, the Middle East and the world at large. From the ancient indigo pages of the Blue Quran from 900 CE with gold Kufic calligraphy to a Phoenician sarcophagus lid from 450 BCE Egypt, the artwork and artifacts from the Middle East and beyond resonate with both a regional and global audience.  “When we put the Louvre and Abu Dhabi together, we’ve got this universal story of art,” explains Rabaté, who sees the museum as blending the best of both worlds: The strategic location in Abu Dhabi, the capital city of the United Arab Emirates, and the encyclopedic approach to knowledge that is synonymous with the Louvre.

Crowd Pleasers

Rabaté’s success with the museum can be attributed in part to the brilliant, often groundbreaking, exhibits he has chosen such as ABOVE, FROM LEFT: Louvre Abu Dhabi director Manuel Rabaté; light filters through the museum ceiling, which was inspired by a lattice-type architectural element called a mashrabiya.

EXPERIENCE

10,000 Years of Luxury, which was on display until February 2020. The 350 works of fashion, jewelry, visual art, furniture and design— among them objects from famous fashion houses including Chanel, Hermès and Christian Dior—were on display in 12 rooms. A collaboration with the Musée des Arts Décoratifs in Paris, the exhibit shone a light on Rabaté’s genius for partnerships. Opulence, a word synonymous with the Middle East, was an inspired thematic choice. Each piece posed the question, “What is luxury?” “Our winter exhibition [explored] the fascinating concept of luxury through a long lens, contextualizing objects across time and culture to illuminate evolving notions of beauty, wealth and value,” Rabaté notes. The objects traced the history of opulence through

PHOTOS: BOEGLY + GRAZIA (MUSEUM INTERIOR) MOHAMED SOMJI (MANUEL RABATÉ)

| Travel |

pearls (a nod to Abu Dhabi’s own fishing and pearling traditions), silk, gold threads and more.    The museum’s latest exhibition is yet another tour-de-force. Furusiyya: The Art of Chivalry between East and West runs through October 18 and has a virtual 360-degree walk-through online that allows viewers to look at minute details from breathtaking works. The exhibit explores the roots of chivalry and the history of combat and knightly values that have led to specific cultures in the Islamic East and Christian West via 130 rare artworks and artifacts from the 10th to the 16th centuries. Rabaté has observed that while the artifacts—which include resplendent Ottoman horse armor from the late 15th century

and a knight’s armor from the first quarter of the 16th century— come from cultures in conflict, “there are strong commonalities.” Co-curated by Élisabeth Taburet-Delahaye, the former director of the Cluny Museum in Paris (known for its medieval artifacts), the exhibit is divided into “Riding,” “Fighting” and “Living as a Knight,” and is an excellent example of how the museum creates a deliberate dialogue between two distinct cultures.

IRL Meets URL

With its passionate commitment to the encyclopedic approach to knowledge and the idea that learning does not stop at the exit but EXPERIENCE

| Travel |

“We went into this dynamic of reinventing the universal museum. The voice of the Louvre speaks beyond the Louvre itself.” Manuel Rabaté Director, Louvre Abu Dhabi

THIS PAGE: A steel helmet inlaid with gold, silver and iron from the museum’s 2020 exhibit Furusiyya: The Art of Chivalry between East and West. OPPOSITE PAGE: Leonardo da Vinci’s La Belle Ferroniere.

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PHOTOS: MARC DOMAGE (“LA BELLE FERRONIERE”) • THIERRY OLLIVIER (HELMET)

Generation Next

“We have an opportunity and an obligation to invent new ways of touching the public,” says Rabaté of the daunting task of keeping the museum’s momentum. The Children’s Museum is one of those accomplishments, a sanctuary where young minds can create artwork that comes to life digitally, and where interactive learning is key.  Few world-class museums have a dedicated section just for kids, but education is paramount at the Louvre Abu Dhabi: In 2019, 15 to 20 school groups visited the museum daily and a growing number of students have been using the website as both a research tool and a digital mood board. Its inaugural children’s exhibition, Travelling Shapes and Colours, featured original art accompanied by interactive displays. While other children’s museums of the world typically have replica works of art, the Louvre Abu Dhabi presents original works at eye-level for children; these included a stone vase dating from 1000 to 500 BCE. Kids can still find resources on the museum’s app that will slake their curiosity, as well as several “Make and Play” videos online (these include making a mask, a paper hippo and even a collage).

Of the initiatives in place for young art and history lovers, Rabaté says, “The Children’s Museum is really an act of trust in your community and also in the families and children [so that] they can understand the reality of the object.”

Alter Eco

February of this year saw the addition of an interactive installation entitled Singing Trees. This collaboration with Théâtre du Châtelet and award-winning digital artists from London, Umbrellium, highlighted the pressing need for environmental awareness in the age of climate change.  Through the stimulation of electronic belts, trees sing louder when visitors hug them. The songs are sung in English, Arabic and French. (The music includes “Ayyala,” a traditional Arabic song that reflects the artistic heritage of the United Arab Emirates; “Greensleeves,” a traditional English folk song from the late 16th century; and the medieval French choir song “L’Amour de Moy.”) The installation is emblematic of the museum’s commitment to environmental excellence, with its silver LEED status. The museum structure itself creates passive cooling, and the patterned roof makes use of natural light, while also being aesthetically pleasing; in this sense, it is reminiscent of I.M. Pei’s glass pyramid entrance at the Louvre in Paris.

Future Casting

“When you arrive at modernity, what do you want to show? The pure essence or the influence?” asks Rabaté. With some museums revisiting a regional approach by spotlighting individual artists from specific cultures, the Louvre Abu Dhabi is going the other way by attempting to emphasize connections rather than differences.  With the average age of visitors to the museum being 38, Rabaté sees the new Louvre as an opportunity to talk directly to this demographic, while still addressing the interests of all nationalities and ages. “This is a space we are questioning all the time,” he says with pride. “Maybe the answer is in the constant [and] rapid changes of this world, to be able to play and to adapt with creativity.” Above all, the museum will keep striving to introduce people to genuine works that provide a true sense of their respective eras. With this goal in mind, the Louvre Abu Dhabi’s systems and practices will continue to create a newfound template for the future with which to view the past.  EXPERIENCE

| Travel |

continues online, the museum has taken great care to enhance its digital assets. “We need to be high-tech savvy and at the same time, we are promoting very old artifacts that I am proud of,” says Rabaté. “We are not a museum of reproduction, we are not a museum of virtual image, we are a museum of real artifacts and this is what we offer to view—the authenticity of that. You can use digital techniques to interest, to enrich, but driving people to the real thing.” Examples of these techniques include playlists curated by Anghami—the leading music platform in the Middle East, inspired by museum masterpieces. Through a partnership with Fady Ferraye (the musical curator-in-chief of Anghami), listeners can hear the history of music, and how it has transformed over the years from folk to electronic genres. A futuristic sound experience, which tells the tale of interstellar travel, crafted by the Soundwalk Collective and titled We Are Not Alone features the voices of Willem Dafoe, Charlotte Gainsbourg and Jean Nouvel. In the museum’s online “Art from Home: Stories of Cultural Connections,” viewers can see a wide range of artifacts, from a Mayan polychrome vase covered in delicately painted court scenes, to a diverse collection of Buddha heads.

CHAMPAGNE SUPERNOVAS

IN REIMS, A LEGENDARY CHAMPAGNE HOUSE STRIKES A CHORD WITH LOVERS OF FINE WINE AND MUSIC. By Renée Morrison

hen Henri Krug sat down with his 22-year-old son to discuss the succession plan of the family business—one of the leading Champagne houses in the world—Olivier was more than a little baffled by his father’s guidance. “My father told me: My job is like that of an orchestra conductor. The task is to recreate the same music, the dream of our ancestor,

but without a formula,” says Olivier, who became the sixth generation to lead the Krug Champagne dynasty in 2009. Henri went on to give him advice that was more poetic than corporate. “Even if there was a recipe to making our Champagne, it wouldn’t work,” Olivier soon discovered. “We have different climates, and it would be impossible to recreate the same quality year over year with only one vineyard’s harvest. This means every year there’s a new set of musicians and I need to select the ones that will make the right music.” EXPERIENCE

“My job is like that of an orchestra conductor. The task is to recreate the same music, the dream of our ancestor, but without a formula.”

PHOTO: XXXXXX

Olivier Krug, Krug Champagne

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PHOTOS: JENNY ZARINS (OPENING SPREAD, OLIVIER KRUG)

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“Musicians” is the term Olivier adopted from his father to refer to the different cépages (grape varietals) used to recreate the finished product each year. While many wine and Champagne producers reluctantly accept that some years will yield better bottles than others, this was simply not an option for Joseph Krug, Olivier’s great-great-great grandfather and the Champagne house’s founder. The proof exists in the elegant and airy library of the House of Krug, a room that overlooks the picturesque estate courtyard with its perfectly manicured grass, stone tile patio and shaded area of landscaped trees and greenery. It is there that a century-old leather notebook with yellowed pages resides, a sort of Krug Champagne bible or, in Henri’s thinking, a classic songbook. Written in neat cursive French and dated to 1848, a bookmarked entry sums up his uncompromising ambition and determination: “I only want to make the very best every year. The composition should be altered every year to recreate the most generous expression of Champagne.” And so, with this process of meticulous sourcing and blending, each year replicating the same complex profile but with a different composition of wines, the creation of Krug Champagne was essentially the founding of a new craft in itself. Joseph Krug scoured the region for the best growers, building a network of Champagne

OPENING SPREAD: Krug owns a small walled vineyard in Le Mesnil-sur-Oger, where Chardonnay grapes are harvested for its rare Clos du Mesnil Champagne. ABOVE: Olivier Krug is the sixth generation to lead the Krug Champagne dynasty.

region vineyards that would supply him with some of their best grapes. Even if Krug’s harvest is less than perfect in a given year, two thirds of the cépages are supplied from such a diverse curation of vineyards throughout Reims that there’s always enough quality to blend a finished product that hits the high notes. Some of the highest quality cépages are then saved as reserve wines to bolster blends in years ahead. The result is a bubbly that is consistently bright, crisp and complex in its flavors. Today, Krug Grande Cuvée is a blend of over 120 wines coming from 10 or more different vintages—some up to 11 years old—originating from different vineyards. “If I’m tanned, it’s not because I’ve been on holiday,” says Olivier, though Reims can’t help but inspire wanderlust with its postcard-worthy vineyards, hills, stone châteaux and cathedrals. “I’ve spent the last weeks in the vineyards, with the growers, to maintain our relationships. Much like a chef goes to the market and sources ingredients from his trusted suppliers, we do the same.” Today, that network includes 100 different growers, some of whom have been working with Krug for over 130 years. (They say it takes a village to raise a child; it also takes one to make a highquality Champagne.) Henri Krug’s orchestral metaphor contained a hint of prophesy. Fittingly, Olivier’s era has seen the installment of a celebrated music program, Krug Echoes, which invites musicians worldwide to collaborate and produce soundtracks inspired by their own personal Krug tasting experience. “I didn’t believe it was possible until I tried it, but Champagne truly tastes different when paired with music,” EXPERIENCE

CLOCKWISE FROM TOP LEFT: The Krug estate houses the brand headquarters, cellars, tasting room and library (while its gardens double as an al fresco concert venue); inside, Le Salon des 400 Vins showcases 400 multicolored wine bottles that act as a visual representation of all the different reserves which make up each batch of Krug Champagne; founding father Joseph Krug established the brand in 1843.

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Olivier Recommends

Visit While the House of Krug estate is not open to the public, Champagne aficionados can arrange exclusive private visits by calling ahead at +33 3 26 84 44 20. The cellars once served as a safehouse, protecting families during World War I, an initiative led by Jeanne Krug (wife to Joseph Krug II). “The region is only a 40-minute train ride or 90-minute drive from Paris,” says Olivier, “so it’s perfectly suitable for a day trip.” Visitors to Reims can find the lineup for upcoming Flâneries Musicales concerts, including those held in the House of Krug gardens, at flaneriesreims.com.

PHOTOS: MIKAEL BENARD (KRUG TASTING ROOM) • MICHAEL FERIRE (KRUG ESTATE) • JENNY ZARINS (KRUG CELLAR)

Eat says Olivier. “It’s a whole other experience.” Past collaborations include French electronic duo Grand Soleil and American pianist Kris Bowers (who composed for Hollywood blockbuster Green Book). Indeed, Krug has impressively transitioned to keep up with the times. The back of each bottle features an identification code that can be scanned through the Krug app to share that specific bottle’s blend and grape information, as well as a suggested playlist created through the program. But although the brand has adapted to this digital world—“we used to get handwritten letters from Krug lovers, and now we are in contact with our fans via Instagram direct messages,” says Olivier—tradition is still highly valued. The House of Krug hosts several intimate concerts in its gardens as part of les Flâneries Musicales de Reims, an annual festival that takes place each summer. The estate has even created what’s called the Krug Yurt—an intricate wood vessel that required over 900 hours of carpentry—as a location for its musical tastings (which can be arranged for select guests upon request). This juxtaposition of old and new is what lets Krug stand out among its competitors, appealing to both its longstanding clientele (loyal collectors have been known to buy vintages for record-setting auction prices, such as a 1928 edition that sold for over $21,000) and a newer generation of Champagne lovers experiencing Krug’s flavors for the first time, learning more about the process with a smartphone scan or a soundtrack on the app. For this iconic brand, age-old techniques and modern technologies are living in perfect harmony, you might say. 

“L’Assiette Champenoise (above), with three Michelin stars, is one of the absolute best restaurants in the area,” says Olivier. “The chef makes a delicious lobster with vin jaune, a recipe passed down by his father—it’s one of my favorite dishes. Within the town of Reims itself, there’s a lovely Parisian-style café called Café du Palais. It’s only about 200 meters from the cathedral, a historic spot where most of the kings of France were crowned.”

Stay “There’s a beautiful Relais & Châteaux hotel attached to L’Assiette Champenoise that I highly recommend,” says Olivier. The hotel is set within a converted 19th-century house, about 30 minutes’ walk from Reims’ city center, with airy contemporary interiors (plus a private pool and park). Nearby Château Les Crayères (above) is another top-rated option, which can be rented out entirely and offers 20 bedrooms decorated in classic French style. EXPERIENCE

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Out of the Box INSPIRED BY INNOVATION AND A RENEWED SENSE OF AGILITY, BOMBARDIER’S CUSTOMER EXPERIENCE PARTS SERVICES TEAM EXPANDS ITS HORIZONS. By Michael Stephen Johnson

Challenge Accepted

With thousands of aircraft parts distributed globally each month, the after-sales market is hugely important to Bombardier, as it keeps customers confident in the safety and ongoing performance of their aircraft. While Bombardier didn’t always run after-sales internally, choosing instead to outsource it to third parties, the company recently brought the program back in-house as a means to help strengthen long-term customer relationships. Now the CX Parts Services Team oversees the entire operation, which according to Nat Alcalde, Bombardier Worldwide Facility and Fleet Director, presents an important opportunity: “Our team has 48

EXPERIENCE

become equal parts business development and customer service,” he says. “So, on the one hand we’re trying to grow the business but on the other hand we must protect the customer and their interests at all times. Sales are important but the business will only benefit if the customer’s benefit comes first.” The team’s response to this challenge is embedded in a number of new programs. Take, for example, the extended two-year OEMsupplied spare parts warranty, or the on-the-spot price-matching program, where customers can now expect competitor prices to be assessed and, if feasible, matched in a matter of minutes: These initiatives benefit the customer with both peace of mind and favorable prices; meanwhile, Bombardier benefits from stronger customer relationships and useful market research that will improve the Parts Services experience going forward. Everybody wins.

Cultural Shifts

Bombardier’s Senior Director of Worldwide Parts Services, André Desroches, has been a driving force behind these changes. In the short time he’s been in charge of the team, the former Global Express engineer has leveraged his process-driven experience and skill set to spearhead a total cultural shift. “First and foremost, we had to become obsessed with processes,” he says. “Without them, you’re just busy fighting the same fires over and over.” To help his team shift into a solution-oriented mindset, Desroches adopted what is known as the Kaizen approach: He focused on driving ongoing operational improvements with the goal being that small (and continuous) positive changes would inspire advances within each team member. While doing a deep dive into the minutiae of their processes, Desroches and his team pinpointed opportunities to add

PHOTO: JERÓNIMO ALBA/ALAMY (SKY)

here’s a new shop at Bombardier’s Component Repair and Overhaul (CRO) facility in Wichita: A pristine, state-of-the-art space dedicated solely to tire changes and wheel overhauls. While it only opened late last year, the team is already servicing a busy roster of almost 30 aircraft each week. Luckily, this fledgling shop was built for this—not to be busy but rather, productive. There’s an important distinction to be made here: When you’re busy, you’re taking value away from your work; when you’re productive, you’re adding to it. This shop is clean and lean: A compact team of reps and technicians, each with a dedicated role, operates modern workstations that oversee the seamless flow of each overhaul. It’s hyper-efficient and offers an immense value-add for customers, employees and the business at large—and it’s just one of the many great new aftermarket initiatives coming out of Bombardier’s new look Customer Experience (CX) Parts Services Team.

“Our team has become equal parts business development and customer service. The business will only benefit if the customer’s benefit comes first.”

A new, streamlined business approach has seen the CX Parts Services Team go from filling five purchase orders a day to now filling 20.

value to their daily activities and keep the Parts Services network free flowing. The Kaizen approach also helped the team broaden the scope of their already robust Component Repair and Overhaul (CRO) services. While Bombardier has long had the infrastructure and expertise to repair customers’ aircraft components Nat Alcalde, Bombardier Worldwide Facility and Fleet Director and restore them to like-new operating condition, Kaizen enabled them to not only add value to existing CRO services but also introduce new ones, like the aforementioned wheel shop. “We’re all thrilled by this,” says Desroches. “Customers are getting better value from their CRO experience with us, and employees love it because they get to be part of a solution. The success of that wheel shop is totally unprecedented: We already need to increase capacity, but that’s a good problem to have.” As the team embraced the Kaizen mindset, Desroches dove deeper, studying each employee’s daily routine to unearth every nonvalue-added activity preventing them from serving customers more efficiently. It was especially useful for the team’s Customer Service reps, who eliminated enough roadblocks to go from filling five purchase orders a day to 20. To help these best practices, the team deployed a number of different tactics, including a wholesale shift toward digital platforms. A shift towards automated reports is helping them better analyze customer communications and touchpoints, and their new and improved Customer Portal allows customers to conveniently order Bombardier parts through an online, searchable parts catalog. They also brought in a data scientist to help map out the inputs for a cutting-edge AI-driven forecasting process. “It’s all about increasing your data points,” says Desroches. “We’re uniquely positioned to control the data with our own algorithms, and that’s going to make us so much more agile.” Everything that makes the CX Parts Services Team a cornerstone of excellence at Bombardier is evolving even further thanks to the work Desroches and his team are doing behind the scenes. Customers and employees alike are benefitting from the renewed sense of foresight and flexibility: “Picture a baseball diamond,” says Alcalde. “Our team has always been like an amazing infield—highly skilled, disciplined, each playing a specific role. But now that we have more flexibility to adjust to evolving customer needs, it’s like we added players to our outfield—and we can handle anything.” 

Strength in Numbers Bombardier’s CX Parts Services organization works tirelessly to serve customers’ needs. Here’s a look at the team’s impressive daily efficiencies.

1,000 400 1,300 1,900 474 50

MORE THAN

UP TO

The number of line items the team handles per day

The amount of phone calls the team makes per day

Emails and inquiries that the team responds to per day

The number of parts that are shipped worldwide per day

The number of purchase orders that are created per day

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| Bombardier Worldwide | Bombardier’s Mobile Response Team, an ever-expanding service and support network.

Mobile Response Team

A fleet of 30 Mobile Response Team vehicles worldwide AMERICAS Atlanta, GA Chicago, IL Columbus, OH Dulles, VA Houston, TX Las Vegas, NV Miami, FL Nashua, NH Orlando, FL Rogers, AR San Francisco, CA San Jose, CA Santa Ana, CA Scottsdale, AZ (2) Seattle, WA Van Nuys, CA West Palm Beach, FL White Plains, NY EUROPE Cannes, France (2) Linz, Austria Luton, UK (2) Milan Linate, Italy (2) Nice, France (2) Paris, France (2) — Two dedicated Mobile Response Aircraft AMERICAS Learjet 45 aircraft Chicago, IL

EUROPE Challenger 300 aircraft Frankfurt, Germany

Singapore Sydney, Australia Tianjin, China

Regional Support Offices

EUROPE Frankfurt, Germany

AMERICAS Dallas, TX Fort Lauderdale, FL Hartford, CT Toluca, Mexico

ASIA PACIFIC Beijing, China Hong Kong, China Melbourne, Australia Singapore EUROPE Biggin Hill, UK MIDDLE EAST / AFRICA Dubai, UAE Johannesburg, South Africa

Parts & Component Repair & Overhaul Facilities AMERICAS Chicago, IL Dallas, TX San Luis Obispo, CA Wichita, KS ASIA PACIFIC Hong Kong, China Narita, Japan

MIDDLE EAST / AFRICA Dubai, UAE

Service Centers AMERICAS Dallas, TX Fort Lauderdale, FL Hartford, CT Tucson, AZ Wichita, KS

Milan Linate, Italy Nice, France Olbia, Italy Paris, France ASIA PACIFIC Tianjin, China

Authorized Service Facilities 36 Authorized Service Facilities

Customer Response Center AMERICAS Montreal, QC

ASIA PACIFIC Singapore Tianjin, China EUROPE Berlin, Germany Biggin Hill, UK

Line Maintenance Stations AMERICAS Teterboro, NY Van Nuys, CA

EUROPE Cannes, France Linz, Austria Luton, UK

Contact our 24/7 Customer Response Center: 1 866 538 1247 (North America) • 1 514 855 2999 (International) • ac.yul@aero.bombardier.com 52

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