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INDUSTRY NEWS RUROC'S NEW ATLAS 3.0 HELMET
The UK helmet brand builds upon its Atlas helmet be used with goggles. However, the Atlas platform platform with the all-new and improved Atlas 3.0 is uniquely designed to protect and perform today’s Helmet. street riders. Ruroc has released two versions of the Atlas, beginning with the 1.0 and the 2.0. Progression Based out of Gloucester in the United Kingdom, Ruroc proved to have the latter hosting a number of leaped into the helmet market just over a decade ago. improvements over its predecessor. And now, Ruroc Now, with several years under its belt, the company is poised to release its latest rendition of the Atlas has made quite an impact in the last few years, helmet… The Ruroc Atlas 3.0. applying pressure to other helmet manufacturers that cater to the street riding market. Two moto-helmets The Ruroc Atlas 3.0 is host to a bevy of upgrades and models were released to the market: the Berserker refinements to the Atlas platform. Starting with its style, and the Atlas, both materialized from carbon fiber. the Atlas 3.0 is engineered to offer the rider comfort The Berserker maintains a motocross-inspired look, to and protection, using the latest technology to create
14 | SPORTBIKESINCMAG.COM | APRIL 2021
