SPORTBIKESINCMAG.COM TM
2014 MEDIA KIT p u b l i s h ed
by
hard
knocks
motorcycle
e n te r tai n me n t ,
Inc.
2014 MEDIA KIT CONTENTS
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http://issuu.com/action/page?page=4 EXECUTIVE SUMMARY http://issuu.com/action/page?page=6 THE TEAM
FACT SHEET
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http://issuu.com/action/page?page=9 INDUSTRY ANALYSIS http://issuu.com/action/page?page=10 DEMOGRAPHICS
READER STATS http://issuu.com/action/page?page=12 http://issuu.com/action/page?page=13 ADVERTISING OPPORTUNITIES http://issuu.com/action/page?page=16 PAYMENT & BILLING http://issuu.com/action/page?page=17 GENERAL POLICIES
FAQ’s
http://issuu.com/action/page?page=18
CONTACT INFO
http://issuu.com/action/page?page=19
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Executive Summary
H
ard Knocks Motorcycle Entertainment and its Principal Allan Lane, is the publisher of "SportBikes Inc Magazine” (http:// sportbikesincmag.com), a digital publication and lifestyle brand. SportBikes Inc incorporates all spectrums of the Sportbike Industry, within a full color publication, complete with enhanced graphics, key contributors and professional photography. SportBikes Inc releases twelve issues online each year as well as supplemental editions that can be viewed online for free, at no cost. Since its launch in October 2010, SportBikes Inc has quickly emerged as a leading resource for news, entertainment and information within the motorcycle industries. Its unique content and approach has attracted a broad range of motorcycle cultures and subcultures, both in the United States and abroad. The result is a highly targeted audience with similar demographics, behaviors and psycho analytics that thrive within a network. Sportbikes Inc employs a team of Motorcycle Industry Leaders and Tastemakers to develop its content and who network the magazine through their industry related careers. A few notable members on staff include: Tyson Beckford (Lifestyle Director, Actor and Model), Billy Morrison (International Correspondent and Legendary Rock Guitarist, currently on tour with Billy Idol), Rickey Gadson (Drag Racing Director and Nine Time AMA Drag Bike Champion), Thomas Campion (Technical Editor, AMA Pro Racing Mechanic), Eric Wood (Riding Editor and Owner of Penguin Racing School), Corey Alexander (Road Racing Editor and AMA
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Pro Road Racing Super Sport Champion), Leah Petersen (Stunt Editor, Co Founder and Creative Director of StuntBums.com), Leon Brittain (Creative Supervisor, Founder of Throttle Life), Ashon “Capo” Dickerson (Drag Racing Editor and Pro Drag Racer), Dystany Spurlock (Columnist and Pro Drag Racer) and Kiana Gadson (Fashion Editor). While the aforementioned Leaders of Industry are retained on staff, SportBikes Inc seeks guest contributors and artists with equal celebrity status for each issue. SportBikes Inc maintains an impressive staff, but it is the consistent quality and unique content that appeals to its readers. Every issue includes Road Racing, Drag Racing, Stunt Riding, Custom Bikes, Motorcycle Clubs and Independent Rider Interests, Product Test and Reviews, Bike Test and Reviews, Breaking Motorcycle Technology, Riding Tips, Maintenance and Repair, Events, Pro Rider Profiles and Interviews with Industry Leaders. SportBikes Inc has established such success with network development and as a lifestyle brand, that an expansive program for merchandise that has successfully scheduled to launch in the fall of 2012. Additional projects of expansion include, but are not limited to, lifestyle events, broadcasting, event sponsorship, marketing, promoting. Publishing is a high profit and high margin business. The key to success is successful marketing. SportBikes Inc has a highly focused multi dimensional sales and marketing plan to build its total circulation base quickly.
http://sportbikesincmag.com
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The team
Allan Lane Publisher/Editor and Chief Owner of Hard Knocks Motorcycle Entertainment, INC.
Tyson Beckford Lifestyle Director International Model and Actor http://beckfordonline.com
Baz Graphic Designer/Columnist World Renown Artist
Kim “Lady Kim” Roper Columnist Motorcycle Lifestyle Expert
Corey Alexander Road Race Editor AMA Pro Road Racer http://corey23.com
Billy Morrison International Correspondent Rock Guitar Legend http://billymorrison.net
Thomas Campion Moto Tech Editor AMA Pro Racing Mechanic
Rickey Gadson Drag Racing Director 10 Time AMA DragBike Champion http://rickeygadson62.com
Jillian Titus Broadcast Correspondent Motorsports Spokeswomen/Model
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Michael Lawless Columnist Industry Insider
Eric Wood Riding Editor Lead instructor at Penguin Racing http://penguinracing.com
Leon Brittain Creative Supervisor Founder of Throttle Life http://throttlelife.com
Kiana Gadson Fashion Editor Motorcycle Fashion/Lifestyle Expert
Leah Petersen Stunt Editor Pro Freestyle Stunt Rider http://stuntbums.com
Ashon Capo Dickerson Drag Racing Editor Pro Drag Racer http://adickersonracing.com
Lion James Columnist Motorcycle Lifestyle Expert
Meekail Shaheed Staff Photographer http://msfotography.com
Dystany Spurlock Columnist Pro Drag Racer http://dspurlockracing.com SPORTBIKESINCMAG.COM | 7
FACT SHEET MAGAZINE: Print Ads and Online Forum Smart phone Apps (iPhone, iPads, Android) 28,000 registered users with current email addresses Growing rate of over 225 new members per day Visitors to date: 1.2 million Average unique visitors per day: 10,000 Average time spent on site by each user: 38 minutes Average new visitors per day: 225 Forum “Hosts/Contributors” and Social Media Exposure EACH ISSUE FEATURES: - “The Show” features the coolest custom bikes and the amazing builders that create them as well as the individuals that own them. - “The Grid”, dedicated to the world of Road Racing and the athletes that illuminate the sport. Featured in this section are columns by professional racers and personalities. - “The Straight Line” highlights drag racing competition, news and related issues with input from the genre’s leading competitors and insiders. - “The Rev Limiter” captures the exciting world of sportbike freestyle stunt riding with entertaining features and profiles on the pioneers that are leading the way. - “The Life” shines the light on the Featured Club of the Month and Featured Riders. - “The Friction Zone” includes lifestyle and special interest stories related to motorcycle enthusiasts and the industry. EDUCATION AND ENTERTAINMENT: SportBikes Inc Magazine provides quality “EDUTAINMENT” with monthly articles designed to enlighten and inform today’s enthusiast in an entertaining fashion with: 8 | SPORTBIKESINCMAG.COM
Bike Tests and Reviews Product Tests and Reviews Moto Tech Riding Tips Maintenance and Repair
INDUSTRY ANALYSIS
“T
wo wheeling may have a bigger role in the future of American mobility than we can imagine... Motorcycling still has tremendous room for growth, with significant inroads among various key demographics and is a larger part of American culture than ever.� Tim Buche President Motorcycle Industry Council The Sportbike: The sportbike is the most popular choice for motorcycle enthusiasts who want speed, agility and style. Also known as street bikes, sportbikes are classified further as dual sport, hyper sport and superbikes. The Motorcycle Industry is Growing: - Motorcycling plays a larger role in our fast changing world. - Household penetration over the past five years has increased by 1,516,610 individuals or 20%. - As an Activity, a Form of Transportation or a Lifestyle.
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DEMOGRAPHICS SPORT BIKE SALES: The Motorcycle Industry Council reports overall motorcycle sales up 6.7% in 2012, with sportbikes leading the charge. - Dual Sportbikes: up 12.7% (7,549 units sold) - Streetbike Sales are up 8.8% (77,103 units sold) - Scooter Sales are up 16.9% (7,300 units sold). - Motorcycle sales totaled 102,125 units. A study, based on a survey of nearly 1,700 U.S. powersports dealers, indicate: - Sportbikes sales are up an average of 21% over the first quarter of 2011. - Increases in all U.S. regions, (including +41% in the Midwest). Ducati reported in Q1 of 2012: - Improved sales (claiming its seventh consecutive quarter of sales growth). - A 10.2% improvement in 2012 retail sales. - A 98% increase in Ducati branded clothing and other gear (compared to Q1 of 2011). Motorcycles are More Mainstream: - Since 2003, the number of motorcycles used and owned grew 19% (or approximately 10.4 million). - There was a 58% increase since 1998, (estimated then at 6.6 million). - Today’s motorcycle populations, span greater numbers than that of New York City, the residents of Moscow, Seoul or the entire state of Michigan, all on two wheels. - An estimated 25 million people rode in 2011 (a 7% increase from 2003). FEMALE RIDERS: A greater acceptance among women means greater acceptance among key influences of household spending decisions. - Female make up the 10% mark for motorcycle ownership (increasing from 9.6% in 2003 and 12.3% in 2008) - Younger generations have even more female riders. (15% of Gen X are women, and 14% of Gen Y. Of Gen X’ers, women more than doubled their presence since 1998). - Women accounted for 23 percent (or 5.7 million) of the 25 million Americans who rode a motorcycle last year. A New Generation is Riding: While 50 may be the new 30, the industry recognizes the importance of engaging younger customers as longtime riders begin to age out of motorcycling. - In 2003, Baby Boomer riders outnumbered Gen Y motorcyclists four to one. - Gen Y motorcycle ownership grew 62 percent since 2003, putting the current ratio of Baby Boomers to Gen Y at two to one. Motorcyclists Make More Money: The median household income of motorcycle owners exceeds that of the average American. - Two-wheel households average $59,290 while the U.S. average is $50,233.
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Motorcyclists Have More New Bikes: - Demand for the latest and greatest bikes increased steadily over the last five years. - Of all motorcycles in use in 2008, 46 percent were purchased new, up 7 percent since 2003. - The average age of motorcycles is dropping as new styles and designs attract younger customers. - Each year since 2006, sales of new motorcycles and scooters topped one million units. Sport Bikes Rule With Gen Y: - About 30% of Gen Y motorcyclists, modern, high tech sport bikes lead the way. - Riders are doing it for transportation not just recreation. - Transportation climbed to second place in the 2008 survey as the primary use of motorcycles. Influencers When Purchasing A Motorcycle: - Test rides, dealership visits, advice from family and friends, magazine editorial and product reviews and the internet. Sportbike Riders Spend the Most: - Sportbike riders spent more on apparel than any other segment (an average of $578 per year). Acceptance Among Non Owners Holding Steady. - 25% of non owners surveyed in 2008 have a positive attitude toward motorcycles. - 33% were neutral. - As in 2003, more than 50% of non owning population has a neutral or positive attitude toward motorcycles. Demonstrating there is still much room for even more market growth.
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READER STATS AUDIENCE OVERVIEW: Primary Stats - Visitors to date: 1.2 million - Average unique visitors per day: 10,000 - Average time spent on site by each user: 38 minutes - Average new visitors per day: 225
EDITORIAL CALENDAR: 2014 PRODUCTION SCHEDULE Issue / Ad Close-Materials Due / Distribution Date January / November 29, 2013 / January 1 February / December 31, 2013 / February 1 March / January 31, 2014 / March 1 April / February 28, 2014 / April 1 May / March 31, 2014 / May 1 June / April 30, 2014 / June 1 July / May 31, 2014 / July 1 August / June 30, 2014 / August 1 September / July 31, 2014 / September 1 October / August 31, 2014 / October 1 November / September 30, 2014 / November 1 December / October 31, 2014 / December 1
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Advertising opportunities We offer four main methods of advertising your products: 1. Magazine Ad Placement 2. Online Forum Corporate Sponsorship 3. Online Forum Banner Advertising 4. Direct Email Promotion MAGAZINE AD PLACEMENT: - Half Page ad (8.5” x 5.5” Horizontal) - $300.00 per insertion - Full Page ad (8.5” x 11”) - $600.00 per insertion - Double Page Spread ad (17” x 11”) - $1200.00 per insertion Online Forum CORPORATE SPONSORSHIP: Corporate Sponsorship is an effective and personal form of promoting your service or product on SBI which often suits the smaller businesses where a staff member from your business is, or intends to be, an active user of SBI. Your promotion is conducted by way of making forum posts about your offer, product, or service which can be responded to by the forum public. SBI Sponsor The SBI Sponsor package allows you to gain the authority to start a new thread in the “SBI CORPORATE SUPPORTER” section of the forum. This section allows you to post information about your product, services, or special offer at any time. Once the thread has been started, any SBI user can respond, comment, or ask questions. There is no limit to the number of new threads you can start, so long as the threads are relevant, and are not unreasonably excessive so as to be considered spam. This can be a more personal approach to advertising which allows you to interact with SBI members, respond to questions, and generate traffic to promote a product the moment it is added to your inventory or catalogue. A SBI Sponsor also receives a “SBI Sponsor” tag which appears below your avatar in all of your posts so that SBI members can identify you as a Sponsor. Rate: $750 for 12 month subscription SBI Premium Sponsor Operating the same way as the SBI Sponsor package above, the SBI Premium Sponsorship goes one step further to give you your own forum section, instead of a shared section, to promote your product or service. The section effectively gives you your own shop front from which to interact and promote your product to SBI members. Rate: $1000.00 for 12 month subscription
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Advertising opportunities Online Forum BANNER ADVERTISING: Banner advertising is the most prominent and dynamic way to display your advertising to SBI users and is seen on every single page view by every SBI user. SBI has two types of banner advertising which are displayed on the forum as follows: Full Banner The most prominent positions for advertising on the SBI online forum. The maximum size for a title banner is 728 x 90 pixels and can be displayed as fixed image or animated GIF or Flash. Top of page placement rate: $200.00 per month/$180.00 per month with one year contract. Bottom of page placement rate: $100.00 per month/$85.00 per month with one year contract. Vertical Banner Located on the sidebar, the Vertical Banner is 90 x 728 pixels in size and can be displayed as a fixed image or animated GIF or Flash. Left of page placement rate: $150.00 per month/$140.00 per month with one year contract Right of page placement rate: $100.00 per month/$85.00 per month with one year contract
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DIRECT EMAIL PROMOTION: SBI has a membership database of over 28,000 registered users with current email addresses and is growing at a rate of over 225 new members everyday. Over 75% of these members have elected to receive email communication from SBI and have a click open ratio of 60%. SBI can arrange for a direct email campaign to be forwarded to the email addresses of all SBI registered users within minutes which can be a fast and effective way to get instant penetration for your promotion. Rate: $1000.00 per dedicated campaign/$500.00 for newsletter inclusion Note: SBI will not release the email list for advertiser’s direct use. Email promotions will be conducted by SBI Staff from the SBI email system to ensure the privacy of our members is maintained in accordance with our Privacy Policy. SPORTBIKESINCMAG.COM | 15
Payment & billing PAYMENT AND BILLING: Activation method Sponsor - per annum 12 months: $750.00 Premium - Sponsor per annum 12 months: $1000.00 Full Banner - per month: $200.00 Vertical Banner - per month: $150.00 Direct Email Promotion - 3 months: $1000.00 per dedicated email campaign Payment Methods: Company Check, Credit Card, PayPal Payment and Billing Policies: 6 or 12 month contract, billed monthly
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General policies Accountability Reader statistics are tracked in the following means: - Total number of unique visitors - Total number of unique page views - Time spent on page and most viewed pages - Hyperlinks from SportBikes Inc to your site via your ad - Reader location - Amount of views, time of day and averages SportBikes Inc Magazine utilizes Google Analytics and Issuu Publishing Statistics to track accountability. A report on SportBikes Inc Magazine’s digital impact is available upon request. Advertising Acceptance of all advertising is subject to Publisher’s approval and agreement by the Advertiser to indemnify and protect Publisher from loss or expense on claims and suits based upon contents of advertisements. This includes, but is not limited to libel, plagiarism, copyright infringement and unauthorized use of person’s name or photograph. The Advertiser indemnifies and holds harmless the Publisher for any and all losses (including but not limited to reasonable attorney’s fees) resulting from the Publisher exercising its right to not publish submissions from the Advertiser. Publisher shall not be liable for any costs or damages if for any reason an advertisement is not published. The Publisher reserves the right to modify (at the Advertiser’s expense) any advertisement, with the Advertiser’s approval (without the Advertiser’s approval if the ad materials are received after the posted and/or printed “Ad Materials Due” date), in such cases where the Publisher finds the copy, artwork or any other creative element to be (but not limited to) libelous, misleading, obscene, offensive or otherwise objectionable. The Publisher reserves the right to place the word “advertisement” on copy that, in the Publisher’s opinion, resembles editorial matter. RATES Advertisers will be short-rated or credited if, within their contract period, they use an amount of space that earns a rate different from the rate at which they have been billed.
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F.A.Q.’s If I have a SBI Banner Ad, how often can I change the ad? As often as you like. We encourage the regular swapping of advertisements as it keeps your ad fresh and in the minds of SBI users. Can you create my Banner Advertisement for me? No. SBI is not a graphics design or advertising agency. Please consult your own advertising or design agency for advice, or search for one of the many online design options using Google. How do I renew or cancel my Sponsorship package? SBI Sponsorship Packages expire automatically on the first anniversary or your subscription. You can renew by completing the subscription process again. How do I renew or cancel my Banner Advertising? Your ad will continue to appear and be charged until such time as you email SBI and request the cancellation, at which point the ad will continue until the expiry of the current billing cycle. Are there any reasons why you could refuse my ad? Yes. If, in the sole opinion of SBI staff, your ad is considered inappropriate for the forum, your ad may be refused. As a SBI Sponsor, am I bound by the normal forum rules? Yes, you are bound by the same rules as all forum users, and as such could be moderated, banned, of have your account terminated if in breach. You would have no recourse or entitlement to a refund for any applicable period. Can I speak to someone personally about my needs or do I have to email? Email is recommended to establish initial contact. If your circumstance cannot be resolved with one email, an SBI representative will contact you.
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CONTACT INFO
http://sportbikesincmag.com Once again, thank you for your interest in partnering with SportBikes Inc Magazine. If you have any questions or concerns, please feel free to contact us at info@sportbikesincmag.com. Allan Lane Publisher, Editor in Chief SPORTBIKES INC Magazine 1729 Calamia Drive Norristown PA 19401 allan@sportbikesincmag.com Direct: 484.680.9744/Fax: 610.757.1058 SPORTBIKESINCMAG.COM | 19