FEELING HOT, HOT HAUTE!

BTS With Peter D

FEELING HOT, HOT, HAUTE!

Fashion and the Hamptons go hand in couture glove. Your look on the social scene is as important as where you’re seen and who you show up with. Shopping the right spots is as competitive a sport as surfing the right breaks. Here’s all the intel you need! BY PETER DAVIS

One of the chicest places to fab up your summer fit is the hipster haven hotel The Crow’s Nest in Montauk. Rachelle Hruska MacPherson, the well-connected wife of hotelier Sean MacPherson (who also owns the Bowery, the Jane, the Maritime and is about to reopen the famed Chelsea Hotel) is taking over the location’s shop and stocking both her cult sweater label Lingua Franca (a fave of countless celebs like

Reese Witherspoon, Karlie Kloss, and America Ferrera) and insider brands for which she has scoured the globe.

“They are all friends of mine,” Rachelle says of the designers she carries, like Chufy (the brand by fashion It Girl Sofia Sanchez de Betak); Edie Parker (designer Brett Heyman created an exclusive MTK bag this summer that reads “The End” as Montauk is known by locals); Paula Martini (from José Ignacio, a Uruguayan fishing village that’s become the Saint-Tropez of South America); and lemlem, the artisan-driven resort line by

Rachelle Hruska MacPherson (left) and Paula Martini Edie Parker’s exclusive MTK bag

Blind in Emotion’s creator Patrick Plum

model Liya Kebede (who is from Ethiopia) that is made entirely in Africa.

Montauk is like the Williamsburg of the Hamptons—edgy, young, and stylishly disheveled. “It’s Birkenstocks and caftans,” Rachelle explains. “Laidback chic, comfortable but sophisticated. I think this is a defining feature of the clientele of Lingua Franca and The Crow’s Nest; it’s perfect for Montauk, as opposed to more fancy, buttoned-up East Hampton.” Lingua Franca recently collaborated with Birkenstock and is hosting a dinner at the hotel for the German footwear brand that has become the Chanel flat for the haute hippie set.

Other fashion dinners include fêtes for Edie Parker, Tata Harper, Maria McManus, and Carla Sersale, whose husband, Antonio, owns Le Sirenuse, the boutique hotel in Positano, Italy. With so many dinners to host, Rachelle claims she rarely leaves the area. “I don’t head west of East Hampton,” she says, adding: “We do leave for Patmos, Greece, every August, though.” Not everyone Out East is super casual. Black-tie benefits, seated dinner parties, and the charity cocktail circuit mean dress to impress. Sandals and blue jeans just won’t cut it. Manuel Tiscareño, a second-generation bridal designer, is bringing his couture and architectural

eveningwear to the Hamptons this season with a pop-up shop in Southampton. “Having shown collections in cities from Mexico City to Dubai, it was time to bring couture pieces to the Hamptons,” Manuel says.

One of the coolest local designer stars is just 19 years old. Patrick Plum, who grew up in Southampton, launched his streetwear brand Blind in Emotion when he was 15. Patrick started with hats and T-shirts with bold graphics for family and friends, created an Instagram page, and before he knew it, he was making custom hoodies for Lizzo and her sister. Blind in Emotion’s latest drop is called SALT—a terry cloth shirtand-shorts set with pop-art style images of a surfboard, a starfish, and waves. Half the sales of the SALT line will benefit the Surfrider Foundation, which is dedicated to the protection of the world’s oceans and beaches. “SALT represents what is most nostalgic and memorable about the beach to me,” Patrick says. “The feeling of getting out of the ocean and lying on the beach with a head of salty hair and not a care in the world.”

A fashion marketing and design student at SCAD in Savannah, Patrick is back in Southampton for the summer, where he’ll be dropping more designs via Instagram and the Blind in Emotion website. “Living here has had a monumental effect on how I design,” he adds. “I’ve always loved the pillars of Southampton beach style— frilly sundresses, swimsuits with colorful patterns—but I longed to contribute a younger, childish take to this signature style and create something more fresh for the youth to associate with their childhood in a beach town.” T

Manuel Tiscareño Peter Davis