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Roni Hirshberg

WHAT’S NEW!

with Roni Hirshberg

What’s the backstory behind Generation Love?

Quite simply, love! My lifelong love of the fashion industry—the challenging work, the creativity, and most especially, the customer. I had always dreamed of owning my business “someday,” and in 2008, I finally made it happen. The timing was not ideal with the financial crisis occurring right around the launch of the brand, but it fueled my determination, positivity, and clarity that I was exactly where I should be.

How did you come up with the name?

Generation Love is a fusion of all different ages, mindsets, and attitudes, regardless of how old you are. No matter who you are or what your age is, everyone wants love in their life.

What is the brand most known for?

We offer luxurious, unique styles. The quality is extraordinary. We obsess over all the details—meticulous fit and modern fabrics and designs to make sure our girl stands out in a crowd.

Top pick for a new Generation Love customer?

We’re famous for our amazing collection of blazers—the fit, design, and detail. It’s hard to pick just one! But one thing remains true about all of them—you will feel powerful, pretty, confident, and ready for anything! T

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Indulge in the brand’s most popular pieces of the season.

Left: Robin sequin moto, $395; Ilya lace combo top, $125; Kat vegan leather skirt, $195 Right: Donna sequin dress, $285 Ivana chain denim jacket, $295; Anderson chain denim shorts, $215

Left: Sabrina blouse, $198; Kat vegan leather skirt, $195 Right: Dallas chain tank, $185; Milo vegan leather shorts, $215

Left: Allegra sequin romper, $385 Right: Serafina sequin blazer, $375; Monet sequin cami, $185; Eden denim shorts, $215

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