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PROMOTING FREEMASONRY THROUGHOUT NORTH AMERICA
Introducing BeAFreemason.org The welcome mat is out, and the front door is open to good men seeking self-discovery and light through Freemasonry.
T
hat is the idea behind BeAFreemason.org, a newly launched website made possible through a first-of-its-kind partnership between Scottish Rite, Northern Masonic Jurisdiction (NMJ), Shriners International, and Scottish Rite, Southern Jurisdiction (SJ).
How It All Began The project started at the NMJ as part of our strategic marketing initiative known as The Path Forward. We surveyed men across the country and from all walks of life on what would motivate them to join Freemasonry. The findings from the research were clear from the start: the core values of Freemasonry are alive and well and continue to resonate strongly with men in society today. If positioned correctly with messaging reflecting the true, spiritual core of the craft, Freemasonry remains an engaging and viable fraternal membership option for the modern man.
In fact, a survey of 1,000 non-Masons from across the United States revealed these results: •
79% of those surveyed are looking to associate with an organization that enables them to become a better person while improving the quality of life for others.
• A full 90% are interested in organizations built on the principles of integrity and justice.
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75% are looking to form deep and lasting friendships regardless of race, religion, or geography.
Not Just A Man. A Mason. What followed the research was the launch of the campaign, “Not Just a Man. A Mason.” Each image and headline for the campaign was carefully chosen to reflect key findings in the research. By pulling back the curtain on what Freemasonry really is, “Not Just a Man. A Mason.” has become a rallying cry of pride in the fraternity while serving as a powerful lead-in for men looking to join.
To date, the “Not Just a Man. A Mason.” campaign is being used in 47 states and more than ten countries internationally. BeAFreemason.org launch page
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ScottishRiteNMJ.org
The Northern Light
