Makers City Rotterdam by Stadsontwikkeling

Maker City

Top Year 2014 02 Rotterdam fights back 12 A city to live in 30 And now the future!

Maarten Reijgersberg (RauwCC) Photo: David Rozing

Rotterdam

Top year 2014

Gemeente Rotterdam

What a year! What a city! What an architecture! The year 2014 was a milestone for Rotterdam. After a long construction period the finishing touches were made to three important buildings: Rotterdam Central Station, the Markthal (Market Hall) and De Rotterdam. For months, sometimes even years, the building sites of these buildings had been in quite a state: high fences, detours, emergency facilities, mud, sand and dust everywhere. And suddenly all this discomfort was gone. The construction fences disappeared from sight, new pavements were laid, the detours were history. Eating sand and wading through mud was a thing of the past. New edifices were visible in all their vast glory. They emerged like butterflies from a cocoon. All the misery of construction was soon forgotten. It was almost unbelievable. Rotterdam almost seemed completed.

Rotterdam Centraal Already twelve awards ‘We are looking back on a great year, in which the new station was enthusiastically received by the inhabitants of Rotterdam. Central won no fewer than twelve awards in the past year, in all sorts of different categories and sectors. That’s almost unnatural. But it is also very satisfying to see

Menno Schaap

But not only by the inhabitants. Rotterdam

how the station has become a real meeting place. It’s the place to be when at all possible and when there is even a tiny

Jan Benthem is cofounder of

bit of sunshine people sit all around the

Bethem Crouwel Architects.

station. It was a real shot in the arm for

His agency is responsible for many

the city. It strikes me how clean the station

(infrastructural) projects such as

and the area around it stay. That shows

Schiphol Airport and the train

that people are proud of it.

stations at The Hague, Utrecht, Delft and Rotterdam.

The day of the opening was unbelievably crowded, a lot of people came to see the king. The weather was beautiful, it was a real Rotterdam day. It was the crowning moment for a project where everything went right. Everyone involved, from city council to Havenbedrijf (Port Authority), ProRail (Railway Authority) and NS (Nederlandse Spoorwegen, Dutch Rail), everyone was terribly enthusiastic and more. We got the big screen and a station in natural stone. Where else in the Netherlands can you find something like that? One project infects the other. If you look closely, there is a lot happening in Rotterdam. Other large buildings have been opened, but there are things going on in various places: there is new business developments in the Vierhavensgebied nearby, the RDM-site is a hive of activity from schools and companies. It’s all connected. It’s great that we could contribute to this new élan with Rotterdam Central.’ 4

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in the towers on Marconiplein, there are

TOP year 2014

The roof over the tracks

Rotterdam Central Station All hands were on deck early in 2014 to finish the new Rotterdam Central Station on time. The date of March 13th had long been set in stone, the kingâ&#x20AC;&#x2122;s presence a well-kept secret. But it worked. Construction workers laboured until the

Gemeente Rotterdam

day of the grand opening to pave the square in front of the new station hall that lay gleaming in the sun. The tiles of natural stone had been especially brought over from China. Hammering and sawing was heard in the station hall until the very last minute from the carpenters who were cladding the inside of the hall in cedar

The station was really just the tip of the iceberg. The whole area, both below and above ground, was completely turned around

wood. Years of construction that had begun in the nineties were finally coming to an end. A brand new station took the place of the old. Team CS provided the design, a collaboration of West 8 Urban Design & Landscape Architecture, Benthem Crouwel architects and MVSA (Meijer & Van Schooten Architects) working closely

The square has allure

together especially for this project. The tip of the new station hall, clad on the outside in stainless steel foil, juts into the city and directs visitors towards the city centre. The roof over the railway tracks is covered in solar panels that provide most of the energy supply for the station. The opening of the new station by King Willem Alexander on March 13th was the crowning moment to an impressive collaboration. But the station was really just the tip of the iceberg. The whole area around it, both below and above ground, was completely turned around. A new metro station was added, with a drilled tunnel for the metro to The Hague. Beside it a new bike garage. Two new tunnel tubes running underneath Weena street ensure that no one on Stationsplein square is bothered by busy car traffic. A new parking garage was constructed underneath Kruisplein square. The area has undergone a total facelift. Traffic streams are more efficient, the pedestrian has clear access to the city centre. When the sun shines, people sit on the green. Rotterdam Central has become a big meeting place. 5

De Markthal The function of meeting place also applies to the Market Hall, which was opened on Binnenrotte street on October 1st. Architectural agency MVRDV was responsible for the spectacular design: an arch-shaped building complex with space for 228 residences in the shell. On the floor of the Market Hall are 96 permanent market stalls where numerous people sell their delicacies and fresh produce. Underneath the hall lies a large parking garage. The construction of the colossal hall was the labour of years and produced the largest covered food market in the world. Not only the creation of the foundation was a huge job, requiring 2500 piles driven into the ground. After this the building slowly but surely arose. The arch-shaped structure was built from two sides simultaneously, with the two walls drawing ever closer to each other until the eleventh floor connected the two halves at a height of 35 metres (115 feet) and merged the two towering residential walls. A sight to behold in the Market Hall is the enormous artwork by Arno Coenen and Iris Roskam on the inside of the hall: a dazzling display of vegetables, flowers and fruit. The fascinating explosion of colours, wedged between the huge glass walls on either side of the hall, draws the eye. Many a Market just looking up to see the spectacle above his head. Since Queen Maxima opened the Market Hall on October 1st there has

Ossip van Duivenbode

Hall visitor spends considerable time

not been a moment of quiet. It only took several weeks to attract one

Gemeente Rotterdam

million visitors.

TOP year 2014

Jamie’s Italian: the trend ‘I started talking to Jamie Oliver’s company after being approached via mutual acquaintances. Jamie Oliver is not really interested in real estate entrepreneurs or in food entrepreneurs, he’s interested in entrepreneurs who work with food. Last year I had the first conversations to determine whether I was the right entrepreneur to start doing this in Rotterdam and with it in the Netherlands, Belgium and part of Germany. It took us almost a year. I’ve always been one for quick decisions and getting to work, but in this case it took a bit longer. I didn’t find out till later that it was like a pitch, there were other competitors. I’m happy and proud that I’m the one that was picked to do this. Jamie’s Italian will be in the bottom of the David Rozing

Market Hall and will seat 176. This is large

Willem Tieleman

by Rotterdam and Dutch standards. I like the concept of the place. Jamie has restaurants that meet very strict criteria: the food has to be fresh, tasty and good, made with the best biological produce. The at-

is founder of countless

mosphere has to be good. These are crite-

restaurants. He is also known

ria I also hold to. Jamie has united all these

for the Euromast, Hotel New

items in one concept which I really like.

York, the Rotterdam Water Taxi and a number of other

Jamie’s Italian has branches all over the

(urban) initiatives.

world and by now I’ve been to dozens, in London, Istanbul, Stockholm, Dubai, Moscow, Saint Petersburg. It only took two or three visits to know that this should be possible in Rotterdam: not over the top, something everyone can enjoy. Small dishes like crostini, salads, little pastas, glass of wine or a beer, that is what Jamie’s Italian will offer. Although we won’t open until the autumn, there is already huge interest, people are very enthusiastic. It will be possible to make reservations but also to just drop in, I’m expecting a good crowd. The preparations are in full swing. The first group of kitchen workers are in training in London. Jamie’s Italian wants everything to connect seamlessly, so kitchen, service, management and front office are all taking an eight week training course. Yes, there are more locations to come, but Rotterdam is first. That’s quite a handful already.’

layer after layer

De Rotterdam

A dynamic image Over the course of the year more and more sections of the enormous building on the Wilhelminapier were put to use: the hotel nhow, Hummingbird restaurant, the office tower and the residences. Architect Rem Koolhaas and his agency Office for Metropolitan Architecture (OMA) had already presented their plans for this vertical city in the late nineties. It took at least ten years before the plans were executed. Over the years all of Rotterdam saw the imposing building grow along the banks of the Nieuwe Maas river. Layer after layer the edifice rose into the sky, until it rivalled and then exceeded the Erasmus Bridge with 149 metres (490 feet) and 44 floors. Three towers, parts of which are shifted in different directions, form the dynamic image of the new building which has transformed the look of this part of the city with its clean glass facades.â&#x20AC;&#x2122;

TOP year 2014

City of experiences ‘For the first time the software has become more important than the hardware in Rotterdam. Of course Rotterdam is the city of hardware, it always has been, but what I love is that Rotterdam is now acknowledged worldwide as the city of experiences and the meetings that take place around that hardware. There was a real turning point this decade: from work city to residential and leisure city. This is now starting to bear fruit and is of course the result of years of planning. De Rotterdam is not a vertical city but a stacked city. The iconic effect of the building is important, but at the same time the building is just a way to intensify the use of the Wilhelminapier. I played a twofold part in the building: at the time I was involved in the development of the hardware as developer for OVG Real Estate. In a later stage I was partly responsible for the software: setting up the hotel, the only

David Rozing

real urban use of the building.

Vincent Taapken Vincent Taapken is founder of New Industry and developed the concept of the nhow-hotel in De Rotterdam. Before that he was involved with the construction of De Rotterdam on behalf of OVG.

The building is now taking its position in the city. De Rotterdam has plenty of critical mass, it’s close to the street. The place is good, that’s not the same as the location. The place is where you want to be, it’s about the use. Because of the new age, the digitalisation, the function is not linked to the location anymore. Now it’s much more about the creation of good working spaces. The concept of the nhow hotel is architecture and connection to the city. This is the first place in the city where you can sleep in architecture. For the connection with the city the ho-

Claire Droppert

‘Because of the new age, the digitalisation, the function is not linked to the location anymore. Now it’s much more about the creation of good working spaces’

tel has the function of a stage. A creative producer compiles a programme of parties and festivities based on architecture, fashion, art. The combination of meeting, sleeping and architecture comes together in nhow.’

European City of the Year 2015 Director of Rotterdam Partners Ron Voskuilen is proud ‘Something has changed in the city. When I returned to Rotterdam after 17 years in 2008 as director of Gemeentewerken (City Services, the engineering agency of the Rotterdam City Council) I saw that something needed to be done about the organisation of the council. We were too involved with ourselves. We merged three departments into Urban Development: fewer people make it easier to work on the

They said: We are not looking at those architectonic icons, but at connections

city. Something has also happened in the perception of the city in the past few years. We no longer communicate about problems but about the development of the city. The mayor played an important part. At the same time Rotterdam Partners invited international groups to the city. The in-

How do we hold on to it? It’s about the little

ternational media began to write about Rot-

things that stick with people. I love combi-

terdam. The Rough Guide, the New York

ning and connecting things. Making those

Times. That was a breakthrough.

connections, that’s what it’s all about, they have to give a wow-feeling every time. The

Rotterdam is European City of the Year this

trick is also to turn the hype into economy.

year. Becoming this was hard work, but

We don’t focus on the economy enough,

even making it to the list was not easy. We

and too much just from one side. If we

made the shortlist, that meant the judges

can focus on all those great little busines-

came to visit. They said: We are not looking

ses that are popping up everywhere, then

at those architectonic icons, but at connec-

we’re on the right track. When we make the

tions. Connection between government,

combination of conceiving and creating,

corporate life and citizens. That’s what they

Rotterdam can really be leading. That’s

examined. It was a beautiful balmy night

what is happening, just look at everything

when the judges were here. We walked

from the Baboe cargo tricycles right up to

through the city with them, all the terra-

the shipping industry. Making, conceiving,

ces were full. It couldn’t be better. I’m very

delivering: there are so many businesses

proud we made it.

that do that here successfully. It is important that there is a healthy base from which more of these companies can bloom. Then it’s going well and I don’t know where it could end.’

TOP year 2014

Young, open and tolerant Three architectonic icons ready and in use. A city that in many places is reachable again and is vastly improved. As cherry on the cake Rotterdam was given the title of European City of the Year

2015.

Rotterdam

received

the

honour that the London Academy of Urbanism awards every year, leaving Aarhus (Denmark) and Turin (Italy) behind. The judges praised Rotterdam for the young, open and tolerant population that embraces innovative architecture and new businesses. Something is happening in Rotterdam. The city is hot. Tourists flock to see what is happening in Rotterdam. They not only see all those special buildings, but also

Gemeente Rotterdam

the inhabitants who are working together.

Gemeente Rotterdam

Economics

Rotterdam fights back

After several lean years

Of course itâ&#x20AC;&#x2122;s far too early to sit back, but

we can finally say: Rotter-

the first signs of economic revival are un-

dam is doing well! The city

and companies are causing more peo-

is on the rise economically. A young and increasingly highly educated population means most numbers are going in the right direction. Unemployment is on the wane in Rotterdam faster than in

mistakable. The growing number of jobs ple to choose to live in Rotterdam. The number of residences in the city centre is growing steadily and with it the number of residents. Tourists have also found their way to Rotterdam. Newly opened attractions like the Market Hall, the new Rotterdam Central Station and De Rotterdam are the focus of international attention. They are brin-

other large cities. The num-

ging tourists from within the country and

ber of companies in the city

abroad. The number of hotel stays is rising

is increasing: small business

and visitors are spending their money in the city. This too stimulates business.

pop up at incredible speed, large companies are choos-

A walk through the city shows the eco-

ing to locate in Rotterdam.

new hotels with new formulas, teashops

All this business is providing numerous new jobs.

nomic developments. You canâ&#x20AC;&#x2122;t miss the and new restaurants in the centre of town, but they are also an excellent reason to visit the increasingly vibrant area Katendrecht. Rotterdam Central has become the central spot in a large meeting zone, the offices in the surrounding Rotterdam Central District are considered the best locations of the city. More activity can especially be seen in the medical sector and the corporate maritime service industry. The Rotterdam manufacturing industry is blooming in the Vierhavensgebied area. Daan Roosegaarde, Joep van Lieshout, de Keilewerf and other creative entrepreneurs have transformed the old harbour area into a broad laboratory of positive creativity and cultural experimentation. The tangible examples of how Rotterdam fought its way out of economically leaner times.

Instantly in love with this city ‘We hardly knew Rotterdam. We really followed our gut by coming here. We had our corporate space in Amsterdam, a shop and web shop, but a large part of our online customer base lives in Rotterdam and the surrounding area. That made us curious. It started with opening a temporary pop up shop on the Nieuwe Binnenweg in 2013. We loved it, we fell in love with this place and this city. Based on that we decided to move here, it really was a gamble. Housing corporation

Joline Jolink: ‘A letter from the mayor and a pleasant reception from the shopkeepers. It felt like a warm blanket, it fit us perfectly’

Woonstad had this garage on the Gouvernestraat on the books. I saw straight away that it had potential. The space has been totally renovated and is right around the corner from our now permanent shop. I’m still amazed by how easy everything

like Amelia Earhart, Lee Miller and Geor-

was. We received a welcome letter from

gia O’Keeffe. Women you can learn from.

the mayor and a pleasant reception

They are a constant source of inspiration.

from the shopkeepers. It felt like a warm

Their life stories help me to make choices.

blanket, it fit us perfectly.

To step off the beaten track, also in the way we work. The shop and web shop are

We also had great customers in Amster-

the backbone of our company: we only

dam, but something just clicked here. Our

want to use our own channels to bring our

customers here are mainly down-to-earth

collections to our clients. We more or less

women with an eye for quality. Restrained,

stepped away from the concept of sea-

tasteful, active, enterprising. Women of

sons, so that we can offer a constant car-

about 40 with a career, a family, an active

rousel of almost timeless pieces, so that

social life. They are looking for a certain

there is always something new to discover

simplicity in their clothing, they don’t want

for our clients. It works. The reactions we

the clothes to wear them.

get encourage us to carry on in this way.’

During the design process I always choose a muse, often an artist or pioneer from the past, someone who inspires me. I’ll read all about this person. That will determine the colour palate, the atmosphere

David Rozing

and the details of my collection. Women

Rotterdam fights back

Joline Jolink is a designer with her own fashion label. She recently opened a studio in the Gouvernestraat and a permanent shop on Nieuwe Binnenweg 82.

Keilewerf: Space for creators The sound of hammering and pounding echoes through the Keilewerf, once home to a large DIY-store on the corner of the Keileweg and the Vierhavensstraat. People are sawing at several workbenches, there is drilling further on in one of the workrooms. ‘Our dream was to create a place where everyone has the space to let their creativity run wild,’ says Bas van den Berg, one of the founders of the Keilewerf. And this is the result: a hall divided into large and small workrooms that are a hive of activity. Furniture, surfboards, marble sculptures, architectural designs, all sorts of things are crafted in this breeding place for creative minds, where anyone who has a job to do can rent a workbench and tools for a few hours. ‘It started brewing a few years ago,’ says Bas van den Berg, who has a degree in Business Management from the Erasmus University Rotterdam. He is part of Treehouse, which founded de Bende (the Gang), a collection of furniture makers, artists and other likeminded souls who work for private clients. They discovered that there was a real need in Rotterdam for a working space for creative professions. A space where you can make noise without

Furniture, surfboards, marble sculptures, architectural designs: all sorts of things are crafted in this breeding place for creative minds 16

David Rozing

bothering anyone.

David Rozing

Rotterdam fights back

25 companies together

‘We were triggered by the many empty spaces in Rotterdam,’ Bas van den Berg explains. ‘We also like using what is available. You can accomplish a lot by making people enthusiastic about the idea.’ And so it proved. After the first part of the empty warehouse was put into use as a workspace in September 2014, the second part was filled with work units in the spring of this year. In between the two parts lies Buurman, a building supply store of materials that would otherwise inevitably have ended up as garbage. A total of 25 companies use the work spaces that vary from 15 to 750 square metres of floor space (160 to 8000 square feet). Musicians are also welcome: several bands have their rehearsal space in the Keilewerf. The makers are golden until 2018. There are festivals scheduled on the Business manager Bas van den

large outside terrain and when the weather

Berg is co-creator of de Keilewerf.

is good, children can celebrate their birth-

As entrepreneur he prefers to work

day parties by doing any sort of craft acti-

‘on the social side of durability’.

vity. Bas van den Berg: ‘We are still looking

Bas is a member of the Young Club

into how to improve sustainability when it

of Rome and likes to have all the

comes to the separation of garbage, to

stakeholders on board.

energy and water filtration. Deep in our hearts we hope that everyone will say: this building is so cool, we are not going to tear it down.’

Bas Czerwinski

Dream of high-speed internet is already a reality

The IFFR streams all the films to the theater live. Thanks to glass fibre.

Rotterdam fights back

Glass fibre is the future. Downloading files on the computer at high speed without any hitches: glass fibre makes it possible. But then everyone has to be connected. Rotterdam recognised the possibilities of glass fibre about ten years ago. The Glazen Maas, a glass fibre network specially developed for Rotterdam, was to provide every household in the city with glass fibre cables. Initially the city took care of the construction and distribution of the network. Further development has been left up to market parties since 2013.

This year was extra special for the IFFR, says Frank Vieveen, project manager for Urban Development. ‘We did a trial to see if the film distribution could also be run on the glass fibre network. Don’t forget, you’re talking about a whole lot of films, that’s huge data files of at least 250 gigabyte each. It was exciting to see whether this would combine with the other services on the net, but it worked. This means you can start a film from a distance in a cinema elsewhere in the city.’ The trial will certainly be continued next year.

This does not mean that nothing is happening anymore in glass fibre. On the

The possibilities are endless, says Frank

contrary. The now available glass fibre

Vieveen. ‘We are always looking to the

network lies in the foundations of the cities

latest innovations. It would be great if we

like an enormous 8 looping from north to

can connect more parties to each other

south. All public buildings are connected,

via the open network to promote new ser-

like concert building De Doelen and the

vices. The recent linking of the networks

Rotterdam Schouwburg theatre in the city

of the city and the Havenbedrijf in the

centre and cinema LantarenVenster in the

Merwehaven and Vierhavens area is a

Kop van Zuid neighbourhood. The glass

good development. This for instance ma-

fibre network is a real lifesaver for the In-

kes the project Lab op Straat (Lab in the

ternational Film Festival Rotterdam (IFFR)

Street) in the Marconistraat suitable for

which uses locations all over the city every

smart city applications.’

year. The cash registers and Wi-Fi of the festival are plugged into the network, so

The connections of the households in the

that all locations are connected to each

city have not been forgotten. The market

other. A dashboard with livestream ima-

is slowly but surely working to connect as

ges of the various locations, combined

many residences as possible to the net.

with social media commentary was shown

Sometimes residents band together to

during the festival.

get the glass fibre in their new residences and to keep the construction costs low. It’s important to Rotterdam to bring as many parties together as possible so that the dream of high-speed internet becomes a reality for everyone in the city..

Gemeente Rotterdam

Glass fibre in the workplace

Sometimes residents band together to get the glass fibre in their new residences and to keep the construction costs low

We struck a deal with this city Artist, entrepreneur and designer Daan Roosegaarde and his team of seventeen people are located in the Glazenpand along Vierhavensstraat. This photo was taken on the new Van Gogh cycle path that lies between Eindhoven and Nuenen.

Rotterdam fights back

It’s all about making the city better, smarter and more beautiful ‘When we were talking to the City Council in one of the Europoint Towers on Marconiplein, I was standing at the window and the Glazenpand (Glass Building) caught my eye. I asked what this building was. It turned out to be available: it’s a beautiful large space from 1937 which we updated with new technology, with underfloor heating which uses residual heat. It has become an energy-neutral building, an excellent place to showcase the creative manufacturing industry like the council wants to do in that area. That is what we will do there, that’s the deal we struck with the city. The city stuck her neck out, now it comes down to showing the perseverance to work on this interesting project together: how do we shape the smart city and make the city better, smarter and more beautiful. This place is perfect for it. The water taxi will take you across the water to other parts of the city or to Hotel New York. An urban solution that really suits Rotterdam. No chitchat but construction, that’s what we like. Make things. We have to distinguish ourselves from the crowd. At the moment cities are reinventing themselves. We are doing this in various ways, including the smog-free park next to the Glazenpand where we cleanse the air by bombarding the particulate matter with positively charged ions. This causes the smog particles to fall down so that you can collect them. The smog is then pressed together to create smog jewellery that people can buy. It is not the solution for a clean city, but I want to get rid of the factsheetthinking and make people aware that we city cleaner. Our new dream factory is like a laboratory. I want to start up new developments there. Of course we will sometimes open our doors so everyone can see what we are doing. We are happy we’ve moved in, now the transfer of knowledge can begin!’

‘We will open our doors so everyone can see what we are doing. Now the transfer of knowledge can begin’

Studio Daan Roosegaarde

really need to do something to make the

David Rozing

Philosopher Tsjomme Zijlstra is beer brewer and one of the driving forces behind the Fenix Food Factory.

In spite of the cold it immediately felt right: the location, the surroundings, the view. It was the place to make his big dream come true: to brew the best beer and sell it in a relaxed environment. That summer the plans took shape and Tsjomme Zijlstra found himself in the company of six other enthusiastic entrepreneurs. ‘We said to each other: let’s just do it.’ Nowadays no one can imagine not having the Fenix Food Factory on Katendrecht. Aside from home-brewn city beers in the tasting room of the Kaapse Brouwers, there’s plenty for visitors to enjoy inside and outside this large market hall: cheese and dairy products (Booij Kaasmakers), local vegetables (Rechtstreex), meat (Firma Bijten), cider (CiderCider), coffee (Stielman Koffiebranders) and bread and pastries

Fenix Food Factory: the time is right

(Jordy’s Bakery). The former warehouse of the Steinweg company has changed into a food paradise where everyone can nose

Tsjomme Zijlstra, who has a degree in phi-

around for bargains and sit down to taste

losophy from Erasmus University, really

something every day from Wednesday to

got a taste for brewing beer in London.

Sunday.

‘I discovered this scene while writing my Master’s dissertation and got the idea to

‘The success mainly lies in the unique cha-

start the best beer pub in Rotterdam.’ He

racter of the place,’ says Tsjomme Zijlstra.

was manager of a pub, Boudewijn on the

‘It’s seven different characters doing this,

Nieuwe Binnenweg, for several years. Until

you can sense it in everything. I hate the

he could start making his own beer on Ka-

word, but that really is what makes this

tendrecht. He has twenty beers on tap in

place authentic. It’s not just another formu-

his bar, nine of which were brewed on the

la, no, we just do what we do. The time is

Cape. ‘We gave them names that are all

right.’ The Fenix Food Factory does have a

derived from Katendrecht.’ From the blond

temporary character: the contract runs un-

Kaapse Harrie to the bittersweet Kaapse

til 2018. But they hardly stop to ponder the

Jaapie. Not to mention the adventurous

future. Tsjomme Zijlstra: ‘We can’t stand

dark Kaapse Bea.

still, we have to develop. See if we can grow, add a bookshop for instance. Make our food court even more professional. We want to be innovative, turn our leftover produce into energy so we can be even more

David Rozing

climate neutral.’

Rotterdam fights back

The full-service social media agency

panies struggling with it. The feeling was:

RauwCC has two reasons to celebrate this

figure it out for yourself. But there was a

year. The first is that it is the fifth annivers-

crying need for some form of help. It’s like

ary of the company, but that is really just

driving a car: you don’t figure that out on

a matter of hanging on. But the corks are

your own.’

really popping off the champagne bottles for the second reason: the company tops

And so RauwCC was born. The company

the list of ‘social agencies’ in the Emerce

grew rapidly in five years and proved to be

top100. This list is compiled by the deci-

a welcome help in the designing of social

ders working in marketing, IT and e-busi-

media-strategies, the development of con-

ness and ranks the achievements of sup-

tent calendars and the use of social media

pliers to these sectors.

within the corporate identity of companies. ‘We also introduced social media sub-

Maarten

This is the crowning glory of five years of

scriptions,’ says Maarten Reijgersberg. ‘A

hard slog. ‘We are very proud of this, or as

company will pay us to take care of the

we would say in Rotterdam: groos,’ says

content of their social media over a cer-

Maarten Reijgersberg, social media-archi-

tain period of time.’ RauwCC, located in

tect and founder of RauwCC. ‘Best social

the Schiecentrale building, conquered an

agency in the Netherlands, I did not see

unassailable position in the rapidly chan-

that coming.’

ging market.

Five years ago Maarten Reijgersberg foun-

The company also started the Social Me-

ded RauwCC to fill a hole in the market.

dia Week Rotterdam which was held for

Numerous companies were looking for a

the first time last year in De Rotterdam on

way to deal with the emergence of social

the Wilhelminapier. Maarten Reijgersberg:

media, with Twitter, Facebook, YouTube

‘Social Media Week is a worldwide event

and all the rest. ‘You could see these com-

that takes place every year, by now in 21 cities. The first edition was very successful with over one hundred speakers and workshops. It offers an opportunity to keep your finger on the pulse of developments in social media and technological innovation. For our visitors we aim at the Benelux area, but our livestream means the whole world can watch.’ Maarten Reijgersberg hopes that Rotterdam will embrace this event wholeheartedly: ‘The event is unique. The highest compliment was that many visitors compa-

Best social agency can be found in Rotterdam

red it to a festival. It was great to see how much energy it gave people and how they were able to apply their enthusiasm immediately.’ The next edition is in the starting blocks and will take place from 14th – 18th September.

Maarten Reijgersberg is social media architect and founder of RauwCC, recently elected best social agency in the country.

Where adventurers feel at home More and more tourists are flocking to Rotterdam. Joyce Brouwer and Daniëlle Linscheer know all about it. They opened their hostel ‘Ani & Haakien’ on the Coolsestraat, near Rotterdam Central Station, two years ago and they haven’t had a quiet day since. ‘The number of stays was already increasing last year,’ says Daniëlle Linscheer. ‘It looks like this year will be even better.’ Ani & Haakien has become exactly what they envisioned. Joyce Brouwer: ‘The hostel is a combination of the best things we did together in our life. We worked in the food industry when we were studying, we travelled a lot together and we studied interior architecture at the Willem de Kooning Academie together.’ It took two years of preparation to work out and bring to life the concept they were picturing: a comfortable homey shelter for backpackers passing through. Daniëlle: ‘People who are taking long journeys, adventurers who come and go unexpectedly, but who want nothing more than a place to sleep, to have a meal and to enjoy meeting others.’ Joyce: ‘This has become our favourite room, this is where we ourselves prefer to be. We don’t like being bored and we are constantly innovating.’ The name ‘Ani & Haakien’ is the result of sheer coincidence. Joyce: ‘We were behind the bar in a place on the Oude Haven talking about the name of our hostel. Because it was so crowded we couldn’t hear each other properly. One of us thought the other was talking about Ani & Haakien. That’s what we chose.’ Daniëlle: ‘They really are characters to us, two people you enjoy visiting, who make you feel at home and take your shoes off. They are our imaginary friends.’ They were quite surprised when an Anne Haakinen from Finland came in last year to ask whether she could spend the night at the hostel.

Hostel Ani The right p in the right

Rotterdam fights back

& Haakien: lace time

Ani & Haakien has 54 beds in total and is therefore one of the smaller hostels in Rotterdam. When travellers are not taking part in the city tour which the hostel offers together with the City Ambassadors, they can catch their breath in the hostel lounge or have a bite to eat in the evening for only 5 euros. There are meals on occasion (‘It doesn’t feel like home without food’) and if you want, you can help cook. The success has taken the two owners by surprise: ‘We really didn’t know what we were getting ourselves into. Right from the start it was so busy that we put down two matrasses for ourselves somewhere. We were really living in a dream world.’ It no longer feels like a dream, but there are still plenty of plans: offer more tours of the city, take on more staff and become an even nicer place that no backpacker in Rotterdam can afford to miss.

David Rozing

‘Right from the start it was so busy that we put down two matrasses for ourselves somewhere. We were really living in a dream world’

Danielle Linscheer (left) and Joyce Brouwer know each other from their time at the Willem de Kooning Academy. They travelled the world together for a year. To keep hold of their travel euphoria they decided to open a hostel in Rotterdam after graduating the Academy.

While in the Rotterdam Harbour various

Smart data solutions can enhance that. We

sectors like container trans loading and

are researching how we can speed up this

refineries are under a lot of pressure, Ha-

process considerably.’

Rotterdam) is pouring a lot of energy into

Another example: working with Google

the renewal and further improvement of

Glass, Google’s smart glasses. This aid

the harbour. Innovation is one of the main

can be used when inspecting ships, but

pillars of the objective to optimise the

also during calamities in the harbour area.

harbour. The innovative enterprises cover

Mare Straetmans: ‘Someone with Google

many different harbour sectors. One of

Glass can let other people see what he

these enterprises aims at bringing in ‘start-

sees. In case of an accident in a tunnel

ups’, new companies who often struggle

for instance, others can also see what the

to stay afloat in the early stages: it’s hard to

situation is. This is more efficient and ulti-

find money and housing.

mately cheaper. The glasses are not tech-

Istock

venbedrijf Rotterdam (Harbour Authority

nically perfect yet, but they do offer new An example for the Rotterdam harbour is

ways of looking at these solutions.’ The

the ‘incubator’ of the Technical University

same goes for the use of drones, the small

in Delft, a breeding place where starting

remote controlled planes which can also

companies are given space and opportu-

play a part in harbour work. ‘Good deve-

nity to find their feet. The Delft incubator is

lopments in themselves,’ says Straetmans,

a huge success. One of the most telling

‘but not yet ready for the market.’

examples is the company Ampelmann, which specialises in the development of

By introducing a new app for digital equip-

a system that will make drilling rigs at sea

ment the Havenbedrijf Rotterdam hopes to

easy to reach from ships. The company

make the harbour more accessible. When

has grown enormously since the begin-

entering the harbour ships use old models

ning. Creating funds to make things easier

of the depth of the waterway, for instance.

financially for start-ups is also one of the

While they could use real time data to pro-

innovative activities of the Havenbedrijf.

vide them with the most current information to enter the harbour quickly and safely

Another enterprise aims at the streamli-

with a greater load.

ning of logistic processes using digital data. ‘The logistic process of shipping is

Havenbedrijf Rotterdam is working to

based on information,’ says Mare Straet-

bring an industrial 3D-printer to Rotter-

mans of the innovation programme of Ha-

dam, which is capable of producing metal

venbedrijf Rotterdam. ‘A container which

ships parts. Broken metal ships parts often

boards in Singapore and has to travel to

form a huge cost, because they have to be

Duisburg takes 900 hours to get there. The

made far away and then travel a long way.

majority of that time it is standing still and

Having a 3D-printer present would mean

that is largely due to faulty information.

these parts can be made on the spot. That saves a lot of time and money.

‘The logistic process of shipping is based on information. Smart data solutions can enhance that’

Mare Straetmans is manager of Innovation at the Rotterdam Port Authority. One of the positions he held before that was as Manager of Strategy and Organisation at PricewaterhouseCoopers.

Rotterdam fights back

David Rozing

Harbour renewal with apps, 3D-printer and opportunities for start-ups 27

TWNKLS

Reality is not enough for TWNKLS

Rotterdam fights back

We are enriching the world Who hasn’t run into the problem? You’re in a furniture store, looking for the right couch for your living room, and you find one you like. But does it fit? Does the colour work in the room? Start-up company Decolabs has developed an application that allows you to fit all the furniture from the catalogue in your living room in a

‘ We are the first with many of our applications. It’s a mixture of creativity, technology and figuring out how to get your message across’

flash. Keep the iPad aimed at the living room in camera-mode, drag the couch from the catalogue into the room and voi-

matter of minutes instead of days or even

la: there it is. Move it to the right or the left

weeks. They also show the new end pic-

and it fits, as if it was always right there:

ture and in the case of solar panels cal-

your own room as showroom.

culate exactly what the yield will be.

The Rotterdam company TWNKLS speci-

TWNKLS is not only active in commercial

alises in creating this kind of ingenious

applications. An app has been created

application in which reality is augmented

for the Mauritshuis art museum so that

by virtual means. ‘Augmented reality’ is

the visitor can try his hand at the restau-

the technical term for this amazing world

ration options of the Gouden Zaal. In the

that lies between the physical reality and

town of Spijkenisse TWNKLS has created

the completely virtual reality. ‘We are enri-

an application that conjures up the lost

ching the world,’ says Gerben Harmsen,

buildings around the church in the town

cofounder of TWNKLS which is located

centre. Gerben Harmsen: ‘This makes

in the Groot Handelsgebouw office buil-

Spijkenisse the largest augmented reality

ding. ‘In order to see this new reality you

museum in the world.’

do need a phone, a tablet or glasses.’ After creating large websites for compaThe furniture app is one of

many

nies, Gerben Harmsen decided it was

examples of the way in which TWNKLS

time for a change five years ago. The

has helped numerous companies and

iPhone with touchscreen decided it: ‘I

institutions. Enriching reality can be use-

really wanted to work with that.’ He gat-

ful in all manner of ways. For the furni-

hered some young colleagues around

ture store, but also for measuring the fit

him with a scientific background from the

of solar panels on the roof or working

Technical University Delft or the Erasmus

out the correct route of the stair lift along

University, or with experience in creating

the stairway. TWNKLS has made appli-

gaming programmes. ‘Everyone looks

cations for both these, which speed up

at it in a different way. And that’s good,

the measuring process considerably, but

because we are not travelling the beaten

also reduce the compiling of quotes to a

path. We are the first with many of our applications. It’s a mixture of creativity, technology and figuring out how to get your message across. We’ve won quite a number of awards and nominations, are maybe more well known in the United States than in Europe. But this location, here in Rotterdam right next to the station, is the greatest place to do this job.’

Ossip van Duivenbode

Housing

A city to live in 30

Whoever said Rotterdam is

Something

not a fun place to live? That

dam, also when it comes to residential

opinion is outdated. Living in

by new, as is the spectacular case in the

Rotterdam is becoming ever more pleasant and more at-

happening

Rotter-

construction. Old houses are replaced garden towns like Zuidwijk and Pendrecht in the south. One skyscraper after the other is arising on Wijkhaveneiland.

tractive. The term â&#x20AC;&#x2DC;Architec-

There is a massive drive to catch up in

tural City Rotterdamâ&#x20AC;&#x2122; also

the city centre: there is still room for more

applies to the construction

construction projects can be found al-

of housing. Take the houses in the Market Hall. Take the apartments in De Rotterdam.

houses. Recent sensational residential ong de Binnenrotte and at Kruisplein. The striking housing complex Calypso was recently put into use. This is an extension of the new Rotterdam Central Station and was designed by British ar-

Numerous new houses regularly feature

chitect William Alsop.

in foreign newspapers or grace national and international architectural annuals

Rotterdam is steadily working on offering

with beautiful photographs. This applies

high quality housing to the people who

to fixer-uppers like de Zwarte Parel in

wish to come and live here. There is so-

Charlois as much as the subtle residen-

mething for everyone. New living towers

tial construction with which architectural

like Boston and Seattle on the Wilhelmi-

agency KĂźhne & Co is filling up the empty

napier, one of the busiest areas until only

spaces around Rotterdam.

a few decades ago, when the harbour activities were still concentrated in the city itself. Or living right in the city centre, in the Timmerhuis surrounded by all sorts of urban activities, from catering facilities to Museum Rotterdam. But there is also a choice for those who prefer their rest and yet still want the urban ambiance around the corner: meander through the new neighbourhood Park 16Hoven, which has a growing number of houses in a green environment. Construction is on the rise. The more scaffolding, cranes and pile drivers, the more houses. Rotterdam needs pounding and hammering. The city will only get better.

The first large water square in the world Since two years the Benthemplein square

of time. We made arrangements with the

is a real spectacle: it’s the first large scale

GGD (Gemeentelijke gezondheidsdienst,

water square in the world. During heavy

the national public health institute) on how

rains the square catches a large amount

quickly the water has to leave the square.

of water and returns it to nature. The water

Of course we want to avoid any risk to the

square also beautifies the city and is used

public health.’

a lot by pupils from the surrounding buildings: they play basketball, football and

The square is surrounded by school com-

skate or just sit in the sun on the steps.

plex Technikon, designed in the late six-

Architect Florian Boer of De Urbanisten

Maaskant. Florian Boer: ‘The schooling

came up with the concept for the water

complex of Maaskant denied the square

square and brought it to life. It appears

as a place for young people, the architect

very simple: during heavy rain, the square

expected that school life would take place

becomes a water storage. Floran Boer: ‘A

inside the buildings. The water square is

water square demands specific shapes,

the public space reclaiming its rightful

you need to keep the number of obsta-

place.’

ties by famous Rotterdam architect Huig

cles down.’ The water from the schools and the church that lies on the square is collected in the two shallow basins. Water from the surroundings of the square runs into the deepest basin, which can be used as sports area during dry weather. The course of the water can be seen clearly from the square: it flows to the basins along wide channels. When it rains heavily, the water falls into the deepest basin as a curtain of water, a ‘water wall’. The parts of the basin that fill up when it rains are indicated in blue. When it becomes dry again, the water drains away within a day and disappears into the ground or to the Noordsingel a bit further on. Florian Boer: ‘In this way the water flows back into nature and so the Benthemplein square takes some of the burden off the Rotterdam sewer system, which has a hard time dealing with large

David Rozing

amounts of rainwater in a short period

‘The water flows back into nature. So the Benthemplein square takes some of the burden off the Rotterdam sewer system’

A city to live in

RINEW

Plenty of useable materials from waste water Everyone flushes their toilet without giving

sing them,â&#x20AC;&#x2122; says Bas van Eijk from Evides

it a second thought. Nobody stops to think

on behalf of the RINEW project team.

that there are numerous useful materials in it which can be used elsewhere, like cel-

The waste water treatment installation Har-

lulose from the toilet paper which can be

naschpolder in Den Hoorn contains the

used in asphalt, or phosphates for fertili-

first modular installation which filters the

ser. Those materials, but also the energy in

waste water so accurately that the desired

the toilet water and the water itself can be

materials remain behind. The research

used. The main goal of RINEW, Rotterdam

installation is pioneering: the water flows

Innovative Nutrients Energy and Water, is to

through a ceramic Nano filter with such mi-

separate these materials and reuse them.

niscule openings that it produces extreme-

RINEW is a ground breaking research

ly clean water. As far as we know, this has

project in which the city of Rotterdam, the

never before been applied to the cleansing

Hollandse Delta water board, the Delftland

of waste water. Goal of the research is that

water board and Evides Water Company

the results will be used in the future wa-

work together. The Technical University in

ter treatment installation in the Rotterdam

Delft is also involved in the project.

Merwehaven en Vierhavens area. The modular design of the installation means it

Once waste water was transported out of

can be expanded according to the amount

the city as fast as possible, into the Nieuwe

of waste water.

Maas river. In the twentieth century it was biologically cleansed by oxygenating it

The researchers at RINEW have been at

and pumping it back and forth endlessly,

work since 2011. Based on the positive

after which the remaining drab was burnt.

research results of last year, the research

Those times seem gone forever. â&#x20AC;&#x2DC;We want

will be continued this summer in the real-life

to put our energy into removing all the use-

situation of the Merwehaven en Vierhavens

ful materials from the waste water and reu-

area. The expectation is that two years of research will provide enough insights to determine whether the concept is viable. That the useful materials from the waste water will be reusable on such a large scale is an enormous step towards greater sustainability in the way we treat our waste water.

Vibrant centre of urbanity Living in the city centre is becoming ever more attractive. Residents in the centre are already surrounded by all possible urban facilities, but in the Timmerhuis the residents are right at the heart of them. Not only does the new Timmerhuis, a design by the Office for Metropolitan Architecture (OMA) of Rem Koolhaas, contain 85 apartments, there are also eateries, shops and even an entire museum in the building. 1800 Rotterdam civil servants have their offices there and a passage runs right

The new offices are connected by easy staircases which should make the use of elevators unnecessary

through the building. In the Timmerhuis the urbanity rises up to meet you from all directions. The apart-

In the bottom of the Timmerhuis along the

ments vary from 50 to 400 square metres

Meent and on the Haagseveer a number of

(540 to 4300 square feet) and can all be

shops will be located, of which the ambi-

found on the top floors of the 15 story high

ance and allure will match those currently

building. The residences wind their way

on the Meent. One of the most important

up like a Greek village along the slopes of

tenants of the Timmerhuis will be Museum

a mountain. Nearly all of them contain an

Rotterdam, which will regain a permanent

outside space and have a view of the in-

place in the city here. The museum will

ner city, from the roof of City Hall to the

recount the story of the city of Rotterdam

Grote of Sint Laurenskerk Church and the

in all its remarkable details. Itâ&#x20AC;&#x2122;s striking to

Market Hall. The Timmerhuis has a modu-

see that all the different purposes of the

lar construction of stacked â&#x20AC;&#x2DC;pixelsâ&#x20AC;&#x2122;, made

building flow seamlessly into each other.

possible by the unusual steel construction.

The passage through the building should

Along the Meent the building runs into the

ensure that the Timmerhuis will actually be

former Stadstimmerhuis (City Carpentry

part of the city and will connect the Cool-

House) which was built right after the war

singel with the Laurenskwartier.

and is a city monument. This connective function is one of the main starting points of the Timmerhuis. Other important elements are the innovative character the building needs to have and the sustainability in architecture and in the variety of shops and eateries. The Timmerhuis, built on the site of the former city office, will also house civil servants. The new offices are connected by easy staircases which should make the use of elevators unnecessary. This also fits into the drive to sustainability: taking the stairs is healthier than using the elevator. 34

Ossip van Duivenbode

A city to live in

Photographer Ossip van Duivenbode in his brand-new apartment in the Timmerhuis. Photo left: Ossipâ&#x20AC;&#x2122;s view

Ossip van Duivenbode

from the roof terrace.

David Rozing 36

A European first: everyone online in bus, tube and tram

A city to live in

Pedro Peters is director of Rotterdam transport company RET ‘Being online is totally now. Because being online is so much a part of this time period, we offer it for free and make travelling easier and more fun. After free Wi-Fi in all our buses and on tube station Beurs, our trams and tubes are next. Right now more than half of the tubes and trams have Wi-Fi. We are the first public transport company in Europe that offers this extra service to its travellers. In a moving vehicle we use a router attached to the mobile network. Every time the customer logs in to our RET (Rotterdam Electric Tram) Wi-Fi network he has to confirm that he wants to go online. Where we now use 3G in our bus , we will be creating 4G. Travellers currently only have a connection on the above-ground sections of the track. In order to be online on the underground sections of the track we need a 3G and 4G network. The telecom providers are working hard on this at the moment. Be patient, and everyone will be able to surf the net both under and above the ground. We find that people really like it. Roughly ten thousand travellers use the free Wi-Fi in our trams and tubes every day. Large numbers, the more vehicles we equip with Wi-Fi, the more travellers take advantage of the service. 70 % of our 258 tubes and trams are equipped with Wi-Fi now. And a few vehicles are added every night, so that by this summer travellers will not only be able to use free Wi-Fi in the ten busiest tube stations, but also in our entire fleet.’

David Rozing

Rotterdam The Hague Airport

A city to live in

Roland Wondolleck has been director of Rotterdam The Hague Airport for over thirty years.

‘The development Rotterdam has gone

Of course we are an airport with a big am-

through in the past few years is incredi-

bition. But my creed is that aviation exploi-

ble. I grew up in a village but I now live in

tation is not a goal in itself. We aim to be

a world city. It took a while before things

the shiny front door to the city and region.

started to move, but what has happened

There are more and more people vising

is exceptionally good and very impressive.

Rotterdam who have never been here be-

The city has become so much bigger but

fore. The airport makes a precise and con-

also better. We are on a strong upwards

structive interaction between people from

curve. You can see the same development

different disciplines possible, people who

with this airport. It went really quickly in

know how to find each other without fail

the past years, we work with large and

and for various reasons. Loyalty is a key

renowned players. The number of desti-

word in that interaction. We like to roll up

nations is increasing steadily, we added

our sleeves, bring the right people toge-

Berlin, Hamburg and Munich to the time-

ther quickly and achieve success.

table in just one month. Rotterdam The Hague Airport is moving Air travel connects and is vital to the suc-

towards a clear point on the horizon while

cess and business of Rotterdam and The

listening to our clients and our surroun-

Hague and the surrounding areas. Rot-

dings. You can fly to forty destinations

terdam The Hague Airport is crucial in-

from here right now, from Scandinavia to

frastructure and connects our region with

Southern Europe and from East to West.

other centres of trade and industry in Eu-

That number still has the potential to grow

rope based on daily flights. Thanks to the

to fifty, fifty-five. The destinations we offer

quality of our partners these flights are

have to match the wishes of the region.

carried out with the most modern, comfor-

We keep a close eye on our core values:

table and quiet planes. This is important

the flight itself is a piece of cake, but what

to the business traveller and to the people

happens before and afterwards has to be

who live around the airport. If you want to

right too. We are a cog in the works. We

be on the right lists worldwide, and this is

are proud to contribute to this amazing de-

what Rotterdam wants, you have to be ea-

velopment of the region.’

sily accessible by air. No matter how fast the internet connections are, the curiosity to meet people, see places and visit cities is only growing. The number of city trips is increasing, in our case those are ‘hybrid destinations’, for both business and tourist purposes. We also have a number of sun and sea destinations, which play an important role in establishing our social support.

‘If you want to be on the right lists worldwide, and this is what Rotterdam wants, you have to be easily accessible by air’

Working methods are shifting for housing corporation The way housing corporations work is shif-

that won the competition ‘How do we live in

ting dramatically. ‘It’s no longer about ma-

the future’ which Havensteder ran last year

king enormous master plans and building

to celebrate their centenary. Like Solo-Lab,

large numbers of residences,’ states Hedy

which investigates how the growing group

van den Berk, director of the Rotterdam

of people who live alone actually want to

housing corporation Havensteder. ‘No-

live. Or the Hub, a modular unit full of basic

wadays it’s much more about small scale

utilities, which can be placed in empty of-

projects, in which we experiment to see

fice buildings to make them habitable.

if they’ll fly. This way of working can only function in a dialogue with all the parties

Residences are planned for Delfshaven in

Hedy van den Berk is

concerned, including the residents, and

the Merwehaven area. Pending construc-

chairman of the board at

is therefore much more bottom up than it

tion Havensteder is using land for urban

the Rotterdam housing

used to be: you’re working to accomplish

agriculture, where residents from the sur-

corporation Havensteder.

something together, make things together,

rounding area can garden and buy produ-

in other words: co-creation.’

ce. ‘It’s a form of place-making, with mu-

An example of this new working method

and the corporation,’ says Hedy van den

is the Zomerhofkwartier. This neighbour-

Berk. ‘There is a vibrancy, the area gets its

hood lies next to the city centre and is full

own signature. If it proves to work, we can

of schools and business, with the railway

see whether we can apply the same prin-

viaduct of the former Hofplein line running

ciple in other places. It’s always about a

right through it. Havensteder originally

good interaction between the various par-

wanted to create a quiet suburb here, but

ties involved which can eventually produce

when it proved that those extensive plans

something great.’

could not be carried out, a change of direction was needed. The Zomerhofkwar-

Hedy van den Berk: ‘We are a large organi-

tier is now a laboratory for ‘slow urbanism’,

sation, it’s a mammoth tanker which has to

which will have the chance to prove itself

change course. But the corporation of the

over the next ten years.

future mainly looks at demand, facilitates and organises and gives the residents a

Hedy van den Berk: ‘We work closely with

say. I find the process fascinating. It’s a shift

the residents and entrepreneurs there. All

and we’re right in the middle of it.’

sorts of enterprises are springing up from the area itself, like collective corporate buildings, shared management, an arrangement of the outside space that will survive the climate. It’s like urban acupuncture, which takes place on a small scale but garners a lot of sympathy, we can tell. There is even interest from The Hague.’ In this way the Zomerhofkwartier is changing into a neighbourhood full of enthusiastic residents and entrepreneurs, who together want to make the most of their area. It’s also a place for the experiments

‘The corporation of the future mainly looks at demand, facilitates and organises and gives the residents a say’

David Rozing

tual benefits for residents, entrepreneurs

A city to live in

Two residential towers, each 70 meters David Rozing

high (230 feet), rise up from a common

Here the past is never far away

five-story base on the Wilhelminapier. Boston & Seattle is the name of the edifice on the south side of the pier, between the

happy memories for so many people. A

residential tower New Orleans on the one

small museum dedicated to the rich his-

side, with its cinema and theater complex

tory will be constructed on the ground

LantarenVenster, and the Luxor Theater

floor of the complex.

on the other side. Both towers contain 110 apartments with an outside space which

From the second story up the base con-

vary in size from 85 to 115 square meters

tains four floors of private parking for

(915 to 1240 square feet). Architects Frits

the residents of the building. Two under-

van Dongen and Patrick Koschuch de-

ground floors are set aside as a public

signed the two sturdy brick towers. The

parking garage which will be run by Q-

project meets the highest demands of du-

Park. The apartments begin on the sixth

rability and comfort. The residences are

floor. In the case of Boston this includes

cooled using water from the Maas river

48 residences which will be rented out on

and conform to the prestigious BREEAM

the free market by Vesteda, and 62 owner-

standard â&#x20AC;&#x2DC;Very Goodâ&#x20AC;&#x2122;.

occupied residences which will be sold by Synchroon Developers and BPD.

The base of the towers houses public facilities such as eateries and shops. A

Special techniques are employed in the

section at the bottom of the Seattle tower

construction of the towers. The characte-

is set aside as a meeting area for the fu-

ristic brickwork of the towers will be ap-

ture residents of this building which has

plied in prefabricated concrete units. A

been bought in its entirety by Stichting

striking feature is the cantilevered side of

HAL Wonen. The apartments in Seattle

both towers and part of the base, which

are intended as rental units for partici-

will stick out over the pier on the Rijnha-

pants of the Holland America Line pen-

ven side. Both towers are under construc-

sion fund and their families. This is the

tion simultaneously. According to current

company which ran the shipping line

plans and with the help of two colossal

from Rotterdam to the United States from

cranes a new floor will be added every

the Wilhelminapier until 1971. Seattle will

two weeks, meaning Boston & Seattle will

be built on the historic soil which holds

be completed in 2017.

Boston & Seattle asset to Kop van Zuid 41

Ossip van Duivenbode

Living in nature a bike ride away from the inner city

The houses in Park 16Hoven are popular. Lotteries are held for the free lots. Most of the houses in the new construction projects have been sold before a single brick is laid

A city to live in

Wide streets, plenty of space and lots of greenery are the characteristics of Park 16Hoven, the new suburb which is taking shape in the north of Rotterdam. Park 16Hoven will have have already been completed. Another 134 residences were added last year, this year saw the start of the construction and sale of a number of new construction projects in the various

Gina Kranendonk

about 1600 residences, roughly 400 of those

areas that make up the plan. Park 16Hoven is intended for people who like nature, rest and space, but still want the city activities nearby. The centre of Rotterdam is only a fifteen minute bike ride away from the new houses. Striking note is that in nearly each of the six different neighbourhoods of Park 16Hoven a few plots are available to build on without any regulations regarding architecture. These lots are a huge success, especially now that there are also lots of about 380 square

The houses that have been built so far mainly consist of residential real estate. Park 16Hoven has been in development since 2007. The first houses, a series of spacious villas, were

Gina Kranendonk

meters available (4000 square feet).

constructed in the Vijverbuurt area. The next phase was the construction of new houses in the Bovenbeek area, where developer Synchroon is starting another new project this year. The first houses in the southern area Rietzoom were delivered this year, and now that construction is on the rise again, several new projects are being started. The houses in Park 16Hoven are popular. Lotteries are held for the free lots. Most of the houses in the new construction projects have been sold before a single brick is laid. The Biezenrijk-West project in the Rietzoom area

All the greenery of Park 16Hoven can best

for example. The forty houses in the first three

be experienced in the city park Buiten-

phases of the project De Fluwelen Weide in

plaats, 75 acres of water and nature. The

the Bovenbeek area were also sold in no time.

renewed park was opened last year. The

By now the fourth phase of this project is al-

plans for the areas Rijsendael and Hof

most under construction: 24 town houses and

van Maasdam have not yet been develo-

five garden villas.

ped. One of the resolutions for the latter is a small scale shopping mall. The primary school Park 16Hoven which opened in 2012, the child care centre and the afterschool programme on the Tinbergenlaan certainly donâ&#x20AC;&#x2122;t lack for an increasing number of children.

Doepel Strijkers

And now: the future

Dutch Windwheel by Doepel Strijkers, Meysters and Bloc. An architectonic landmark, the most innovative windmill in the world, an unheard-of crowd puller with global appeal and the showcase for Dutch Clean Technology. Sketch 2014. 44

A clean Rotterdam, where

The economic developments play a pro-

electric cars move without

minent role in these changes. The econo-

driver, where hydrogen-driven

parties that could possibly be involved

water taxis swarm over the Nieuwe Maas river, where the

my is about to change drastically. All the are re-examining their positions and determining what their place will be in the next economy, with the Rotterdam city

houses on the water of the

council in the lead. But the national go-

old harbour areas in the city

vernment is not staying silent either. With

draw more and more residents,

the cabinet has acknowledged the im-

where the petrochemical industry has switched to totally

the project Agenda Stad (Agenda City) portance of cities and urban regions for the Dutch economy. It is vital that these urban economies become even stronger.

different raw material than

Rotterdam has also been invited to play

the scarce fossil fuels, where

an active part in deciding and executing

residents find relief from the

the ambitious Agenda Stad.

summer heat in the green city

The city has enthusiastically accepted

parks and along large bodies

this invitation. Looking to the future and

of waterâ&#x20AC;Ś Is that the picture

suited a city like Rotterdam. This con-

of what Rotterdam will look like in about 20 years? Smart

making well-founded plans for it has long cerns all sorts of areas: from the harbourindustrial sector to the medical sciences. From food to maritime services. Colla-

city Rotterdam? Who knows.

borations and network institutions have

That huge changes are coming

been created for practically all these

and are in fact already happe-

and knowledge institutions are working

ning is unmistakable.

areas. Governments, the corporate world closely together to come up with new and innovative enterprises. A fruitful interaction between city and government should soon lead to an interpretation of the Agenda Stad that is specifically designed for Rotterdam. This interpretation will largely clarify in which direction Rotterdam will move in the near future. There are more places on the horizon that the planners are casting their eye on. Like the ambition to bring the World Expo to Rotterdam in 2025. Should this succeed, then in ten years Rotterdam can show the world what it can do when it comes to preparing for the future.

David Rozing

Small scale is the trend of the future

And now: the future

going to change. People make the city: communities will become increasingly important and will take control. Rotterdam always tends to emphasise the tough and the large. But the city also has a smaller, human side that deserves attention. Small scale will be the trend of the future. The city has to provide for that. A city is not a collection of atypical buildings, it’s also about the human scale. You can use this to develop your identity. Rotterdam will become a social laboratory, the experimental garden for society 3.0. We have to make that transition as a city. It needs

Jan Rotmans is Professor of Transitions at Erasmus University Rotterdam

to be pleasant here for newcomers, clean and healthy. Rotterdam was a car city, it is becoming a bike city, main street Coolsingel a pedestrian promenade.

‘Cities were always considered a source of pollution. That has changed: they are

The population of the city will increase

now centres of durability, that’s an up-

dramatically. The city centre will look very

wards move. A lot of people are moving to

different, the old-school cosiness of befo-

the city, there is a growing integration and

re WWII will return. The newly developed

mingling of functions. But you also see

old harbour area will become the magnet

that we are producing more and more in

of the city. It’s in Rotterdam nature to al-

the city, preferably in a clean and sustai-

ways build and tear down, but sometimes

nable manner. Just look at the city farms.

you need to be patient. The people of Rot-

The city is trying to become self-sufficient.

terdam are not good at that, it takes too long. But the renewal of the harbours will

Rotterdam is vulnerable to climate chan-

take several generations at least.

ge. We are working on it, but more needs to be done. We need to take heat-stress

An integral vision of this new city is nee-

into consideration, we need to apply more

ded. Connections play the lead, more

cooling to the city in the shape of more

connections, also quite literally more brid-

green: green roofs, green facades. We

ges over the Maas. Making connections,

will have to move with the rising sea levels:

emphasising cohesion, that has to be the

much of the Rotterdam area lies outside

leading theme of the World Expo we hope

the dykes. Moving with it means building

to have here in 2025. It’s our biggest chal-

more on the water. A city harbour like the

lenge for the future.’

Merwehaven and Vierhavens area is very suitable for this. We have started to think differently about transport over water and will be travelling more over the water. Rotterdam does not use the river Maas enough. Why not use the gold along the Maas? Other river cities have always developed along the water, Rotterdam has not. But we will. You’ll see that the citizens are starting up their own enterprises. The top-down government is

The Cambridge Innovation Center (CIC), the breeding chamber of innovative companies next to the famous Massachusetts Institute of Technology near Boston is opening its first site outside the United States. That they have chosen to locate in Rotterdam is good news. More than that: it shows pivotal role in the economy of the near future, the next economy. The name next economy covers a large

David Rozing

that Rotterdam has what it takes to fulfil a

number of developments which are moving at dizzying speed right now, mainly in large urban regions. It’s about the change from a linear economy to a circular economy, about companies that are no longer locating their work in countries with low wages but are bringing it back to where their customers are, about the application of new technologies like robotising and 3D-printing, about linking big data and applying all this in a smart and innovative

Next economy? Now boarding!

manner. To name just a few examples. ‘Because of course it’s about much more,’

manufacturing industry lies a challenge

says Hans Scheepmaker, process mana-

for small and medium-sized businesses.

ger of business development and new

And the Rotterdam region is full of manu-

markets at Urban Development Rotterdam.

facturing companies. Hans Scheepmaker:

‘It also has everything to do with the gro-

‘There are about 2000 of them.’

wing urbanisation, with health, environment, new housing and how to deal with

That is why there is work to be done. The

all this in a durable, responsible manner

urban competition is huge, showcasing

that is fit for the future.’ Some are even

yourself a bitter necessity. The opportu-

talking of the ‘third industrial revolution’.

nities for the new manufacturing economy

Harbour city Rotterdam will have to adapt

are sizable in Rotterdam. ‘We have the

to the new circumstances: the refining of

physical and mental capacity,’ says Hans

oil is coming to an end, transport patterns

Scheepmaker. Further shaping the status

are changing, the whole harbour-industrial

as ‘Rotterdam Manufacturing City’ can be

complex is winding down.

an alluring prospect of the future, in which the trick lies in letting all the people of Rot-

High time to act and to have an eye for the

terdam profit from the coming changes.

trends: that corporate life is scaling down

It would be great if this status has taken

for instance, that production processes are

shape around 2025 so that at the World

on a smaller scale and items are no longer

Expo Rotterdam can proudly show the rest

produced en masse, but are tailored to the

of the world how far it has advanced with

personal wishes of the consumer. In this

the next economy.

And now: the future

Towards a cleaner and more efficient river delta In the region Rotterdam-Delft-Drechtsteden

Living laboratory

government authorities, research institutions

The region itself is the living laboratory for the-

and companies work closely together to create

se enterprises. Projects of Clean Tech Delta

clean and durable technologies for the future,

(CTD) focus on several current and important

which can contribute to sustainable area de-

themes in which the choices made will deter-

velopments. Clean Tech Delta is the name un-

mine the future. This includes the development

der which the municipalities of Rotterdam and

of renewable non-fossil fuels, of clean forms of

Delft, the Erasmus University Rotterdam, the

mobility and bio economics, but also dealing

Technical University Delft and the Rotterdam

with water, which can be considered a danger

College, the Delftland water board and nume-

to be conquered due to climate change, but

rous companies have joined forces. Their joint

which can also serve as a useful resource.

enterprises are to make the area around the busy river delta more attractive for testing new

‘Clean Tech Delta intends to kick-start those

technologies and bringing them to the market.

projects, in various categories, that would ne-

This should make the area better able to cope

ver have got off the ground so quickly without

with climate change and make the industry

Clean Tech Delta,’ says CTD-director Fred van

and energy supply cleaner.

Beuningen. ‘It’s about selecting good projects and getting them going. A project has a designer, has participants and eventually has a result. This means it’s vital to find the right partners and to ensure that the projects have every chance of success. Eventually every enterprise has to be able to stand on its own feet.’ Fruitful networks Clean Tech Delta is not only the initiator of sustainable technological projects, but it is also the showcase for the innovative projects that have been started up in this region. Spreading the knowledge of these projects and bringing them to the national or even international market is also one of the goals of CTD. That is why building contacts, connecting possible partners and building up fruitful networks are among the first priorities of CTD. ‘There is generally no shortage of ideas,’ says Fred van Beuningen. ‘But the execution is even more important. I would rather run five or six projects successfully than have ten that get bogged

Gemeente Rotterdam

down in the ideas stage.’

Radiological revolution A silent revolution is playing out on the

At this moment Quantib, a contraction

eleventh floor of the Thornico building

of ‘quantitative imaging biomarkers’, is

on Westblaak. Scientists are hard at work

mainly focusing on brain scans. By col-

carefully labouring over brain scans at se-

lecting data from as many scans as

veral imposing monitors. Interpreting the

possible, new scans can immediately

familiar grey-white images of the brain

be compared to the average of all other

and other parts of the body is the work

scans. This helps to trace diseases, but

of radiologists. All over the world radiolo-

also to determine the effect of medica-

gists spend hours every day poring over

tion on the brain, because even the tiniest

these images, looking for the minutest

deviation can be measured accurately.

imperfection. The radiologist notes his

‘You can compare it to riding in a driver-

findings in a report for a specialist to use.

less car,’ says Scholte. ‘We need to get used to it. But this will also be a revolu-

‘That’s how it works until now,’ says Ru-

tion. Fewer radiologists will be needed in

dolf Scholte, chief executive officer of the

ten or fifteen years, while the results of

company Quantib. ‘The radiologist makes

the scans will be better. The work will be

a qualitative report of what he sees. If an

more efficient and cheaper.’

image is hard to interpret, one radiologist will reach a different conclusion than ano-

With a team of about ten young employees

ther.’ What is revolutionary is that the work

Quantib is working together with General

of Quantib will meant that these different

Electric Healthcare to gradually market

interpretations will eventually come to an

the revolutionary software system that is

end. Better yet: the radiologist no longer

already garnering interest from hospitals

has to spend hours poring over the many

and the pharmaceutical industry. The

shades of grey on the screen. His work

Erasmus Medical Centre has agreed to

will change dramatically.

provide the data of 10,000 scans.

Rudolf Scholte: ‘We are working to switch

‘The development of medical software

from a qualitative interpretation to a quan-

has not always been Rotterdam’s stron-

titative. This means that we run the ima-

gest suit,’ Scholte states. Quantib will

ges through software that immediately

change all that, although it is a time

turns each part into a number. Within five

consuming and extremely painstaking

minutes, much faster than before, you

process: marketing medical software

can determine which parts are above or

demands a huge number of protocols,

below average.’ Imperfections stand out

each step being accounted for in every

on the images Quantib provides because

minute detail. Rudolf Scholte: ‘This pro-

they are rendered in different colours.

cess is providing Rotterdam with a whole new field of knowledge from which other companies can benefit. The time is ripe for the creation of a knowledge cluster of software technology in this city.’

And now: the future

Levien Willemse

David Rozing

By collecting data from as many scans as possible, new scans can immediately be compared to the average of all other scans. This helps to trace diseases

RMSC meets a demand The harbour may have drawn ever further

Among other things the RMSC organises

west out of Rotterdam, the professions

network meetings and brainstorm ses-

that deal with the harbour intensively are

sions. Bringing congresses to Rotterdam

still present in the city. But they are often

and hooking into trade missions abroad

not recognisable as such, because they

are part of the international spotlighting.

have become part of large banks, insu-

A course ‘Anatomy of shipping’ has been

rance companies or firms of lawyers.

started. This was formerly only available at

An estimated 3000 people in Rotterdam

Cambridge but can now also be taken in

work in the maritime corporate service

Rotterdam: a maritime business course for

industry. ‘A service industry that is loca-

managers and professionals in which the

ted in the heart of the city, on Weena,

sector is shown from different angles.

Coolsingel or Blaak,’ says Martijn Troost, director of the Rotterdam Maritime Servi-

Trend sessions and research are a way for

ces Community (RMSC), a union of the

the RMSC to explore the opportunities for

companies in this sector.

the maritime corporate service industry for the network to take advantage of. Martijn

‘It concerns different companies that for

Troost: ‘The RMSC is a strong community,

instance finance and insure ships or deal

in which people work together specifically

with damage. We’re talking about banks,

to renew knowledge, products and ser-

insurance agencies, insurance brokers,

vices constantly. These activities should

lawyers, damage experts, accountants,

make Rotterdam an even more attractive

tax advisors,’ says Martijn Troost. In 2012

climate for companies in the maritime

the city of Rotterdam had the Nyenrode

corporate service industry.’ By now 22

Business University examine the opportu-

companies have joined the RMSC. Martijn

nities to strengthen the maritime corporate

Troost expects this number to grow to forty

service industry. Martijn Troost: ‘The pres-

in the coming year.

ence and potential of the maritime corpo-

maritime corporate service industry and whether they were interested in making the

‘but an action-based association with three goals: putting the maritime corporate service industry in Rotterdam in the international spotlights, bringing more business to Rotterdam and strengthening knowledge and education.’

Jan van der Ploeg

most of opportunities in a collaboration.’

social club,’ Martijn Troost emphasises,

association that serves

sector.

mined which companies are active in the

RMSC was founded this year. ‘It’s not a

Community (RMSC), an

nies from the maritime

various research projects. Nyenrode exa-

for more collaboration. That is why the

dam Maritime Services

the interests of compa-

rate services had already been shown in

There turned out to be a great desire

Martijn Troost is

director of the Rotter-

David Rozing

And now: the future

As the innovation motor for harbor and city, the RDM Centre of Expertise fulfils a pioneering role in education. By offering powerful learning environments and

Education is the innovation motor

‘communities of practice’ on the RDM Campus, where RDM stands for Research, Design and Manufacturing, the college can hook onto the latest developments. The campus offers all possible facilities: the Innovation Dock, housed in one of the factory halls of the former Rotterdam Dry Dock Company, the Concept House Village and AquaDock, the (water)

Smart city, smart port industry, 3D-prin-

lots on which new developments can be

ting, robotizing, augmented reality: the

tested and demonstrated.

city is buzzing with these concepts and they have not gone unnoticed in educa-

All these possibilities are used to the ful-

tion. ‘We are hard at work and in our edu-

lest. Hooijer: ‘Together with the Technical

cation system we have mainly focused

University Delft we are researching what

on the manufacturing aspect of these

we can do with underwater drones, aqua-

concepts,’ says Bert Hooijer, director of

bots. There is ongoing research into how

the RDM Centre of Expertise at the Rot-

drones in the shape of a swarm can ga-

terdam College.

ther information. For Rijkswaterstaat (the Ministry for Water Management) we are

The RDM Centre of Expertise is located

researching the sedimentation in rivers

on the RDM Campus on Heijplaat and

using underwater drones, together with

is a hub of innovative and groundbrea-

the company Imtech. With RDM Makers-

king education and practical research in

pace and TNO we are working on a sub-

which students have the opportunity to

sidy application for a metal 3D-printer:

work on solving practical problems from

our students are researching the possible

early on in their training. The Expertise

applications.’

Centre works closely together with the Port of Rotterdam Authority, Deltalinqs

Working with private partners is crucial

and corporate partners to determine and

to making this innovative form of educa-

formulate these problems. ‘Confronting

tion affordable and possible, Bert Hooijer

the students with real-life issues from the

emphasizes. ‘That also goes for the prepa-

beginning is what makes the educatio-

ratory phase of education, where we con-

nal environment so powerful,’ says Bert

sult with the corporate world to determine

Hooijer. ‘There is a great need for such

what “wicked problems” we can throw at

a powerful educational and experimental

our students. The communities of prac-

environment in which students learn in

tice are increasingly proving their value,

an informal manner working with the cor-

because it’s about co-creation, working

porate world. Especially in these times

together on something new, and using hu-

when changes are so rapid.’

man capital in the optimum way.’ 53

Bringing education and the food industry together.Thatâ&#x20AC;&#x2122;s where the prospects lie

And now: the future

Chef Jim de Jong inspects the zucchini harvest which is delivered to the restaurant by, among others, Wouter Bauman of the urban

There is a huge mismatch between edu-

agricultural initiative ‘Dakakker’.

cation and the job market. Especially in

David Rozing

this sector. That’s why we have to bring education and the food industry together, there is such an enormous potential for development. But then of course we have to get to know the sector, otherwise we can’t lead students to it. We started up a dialogue with education. The world will be a different place in 2020-2025. This demands

Nick van den Berg is development manager of economics at the Department of Economics at Urban Development Rotterdam

and the surrounding region can be seen as

‘Our strength lies in collaboration. Collabo-

is Feeding the Planet, Energy for Life. Of

ration between governments, knowledge

course the Netherlands had to be part of

institutions and companies. The urgency

this. We took this message to the Hague

agenda shows that we will be overtaken

and it worked: we were given green light

left and right by countries like China, India

for a national pavilion to show the innova-

and Brazil if we keep doing what we are

tive force of our region. We are using the

doing. That’s how fast the developments in

Expo to connect people and to run a great

the economy are. So we have to change. In

programme for the 26 weeks of the Expo.

this region we are close to all sorts of com-

There is a wide range of topics: from dea-

panies involved in innovation. One of the

ling with compostable waste to the use of

most innovative sectors is the food sector.

plant extracts as preventative medications.

After the United States, the Netherlands is

Of course it takes a lot of energy, but it’s

the country that imports and exports the

wonderful to do!’

more flexibility from education. Rotterdam a test case to prepare for these changes. The core theme of the World Expo in Milan

greatest amount of food. That all moves through this region, so we can use that. It’s great to set out an agenda with companies like this. As government we can report on the flow of finances, initiate areas of development and bring parties together, and that is not limited to municipal boundaries. That’s new to us. But it proved to be an eye-opener. The Market Hall is the clubhouse for the fresh produce trade in the Netherlands, where entrepreneurs have the opportunity to showcase their wares. Everything comes together in the Market Hall: consumers and companies. The

‘There is a wide range of topics: from dealing with compostable waste to the use of plant extracts as preventative medications’

World of Taste is about education on food and health and consists of two stalls, a patio and congress facilities for 200 people. A cooking school will be added to this. It impacts everything. Food is all about health, about healthy food, about fighting obesity. But it is equally about education.

Ossip van Duivenbode

Colophon This is a publication by Municipality Rotterdam June 2015 Publisher Municipality Rotterdam Editors Michiel Koorenhof, Catrien Ketting, Laura Liem Text Ben Maandag Translation Mirjam Jackson Images David Rozing, Levien Willemse, Ossip van Duivenbode, Bas Czerwinski, Doepel Strijkers, Gina Kranendonk, RINEW, JP van Eesteren, TWNKLS, Studio Daan Roosegaarde, Hannah Anthonysz, Claire Droppert, Jan van der Ploeg, Municipality Rotterdam Design Louise de Kruijf (Trichis) Printing Veenman+ Coordination Michiel Houdijk (Trichis) Copyright All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without prior permission in writing from the publisher.

Gemeente Rotterdam

Urban Development is building a strong economy and an attractive city to live in, with a heart for Rotterdam and the people who visit, work or live there. We start and advise urban and economic investments in Rotterdam. We focus on both public development and quality control. A purposeful traffic policy and durable infrastructure makes Rotterdam easy to reach. By up-

Inspired by Rotterdam? Contact us at www.rotterdam.nl/stadsontwikkeling

holding the rules we ensure that the citizens of Rotterdam can live here safely and with pleasure. And with our real estate we house important public services and faciColofon lities. Urban Development – together with private and public – Rotterdam shapes the Dit is een uitgave vanpartners gemeente Stadsontwikkeling. city and keeps the city in shape. Mei 2015 Opdrachtgever Gemeente Rotterdam Stadsontwikkeling Redactie Michiel Koorenhof, Catrien Ketting, Laura Liem Tekst Ben Maandag Beeld David Rozing, Levien Willemse, Ossip van Duivenbode, Bas Czerwinski, Doepel Strijkers, Gina Kranendonk, RINEW, JP van Eesteren, TWNKLS, Studio Daan Roosegaarde, Hannah Anthonysz, Claire Droppert, Jan van der Ploeg, gemeente Rotterdam Ontwerp Louise de Kruijf (Trichis) Drukwerk Veenman+ Coördinatie Michiel Houdijk (Trichis) Copyright niets uit deze uitgave mag worden vermenigvuldigd, op enige manier, zonder toestemming van opdrachtgever gemeente Rotterdam Stadsontwikkeling.