Core Values
SELFLESS othersfirst EXCELLENCE inallthatwedo RESPONSIBLE dotherightthing VISIONARY forwardthinking INSPIRATIONAL toall CREATIVITY notcapital EMPOWERING liftingupall
The Five Keys to Success @ SOFG, Inc.
1. REALESTATE
The Best Real Estate Locations Possible
5. REMOVE FRICTION
All of Us are Responsible for Reducing Friction
2. BUILD BEAUTIFUL ENVIRONMENTS
The Most Unique and Beautiful Environments for Her
4. FIND & EMPOWER GREAT PEOPLE
The Best People Imaginable
3. BEAUTIFUL PRODUCT
The Most Unique and Beautiful Fashions and Gifts for Her
The Guest
At Stand Out for Good, Inc., we all work for the guest.
The Inverted Pyramid
Brand Reps are at the top of the pyramid because they have the most direct impact on our guests.
Each group supports the next level.
The leadership team exists to identify and remove friction points for the store teams and our guests.
10 Principles of a Great Leader
LEVERAGEYOUR TALENT HIREYOUR WEAKNESS EDUCATE, EDUCATE, EDUCATE ASK QUESTIONS CHALLENGETHE STATUS QUO
HIGH STANDARD ENDURE, PERSIST & BE RESILIENT RELAX & REPLENISH STAYIN TOUCH WITH THE GUEST HONEST & DIRECT IMMEDIATE COMMUNICATION PASSION 1 2 3 4 5 6 7 8 9 10
DEMAND THE BEST
11 Core Competencies
Team Building Accountability
Drive for Results
Coaching / People Development
LearningAgility
Commitment / Dedication
Alignment with Core Values
Priority Setting / Organization
Operational Judgement /AnalyticalThinking
Sales Leadership / Guest Focus
Change Leadership / Continuous Improvement
It’s all in the name... and logo
Altar’d State is a faith-based company, formed around the idea of the internal transformation that one experiences during a spiritual rebirth.The D was suggested to be backwards because we set ourselves apart from other retailers. We use a butterfly to symbolize transformation.
The goal is to transform every guest that walks through the door. If she purchases, she will transform her look. If she visits without purchasing, we want her to leave happier than when she arrived.
Even our company is transforming!The future holds many exciting steps for our company. Our store designs have changed and will continue to evolve. This will keep our concept fresh and unique in the retail industry. Along with the change in new store designs, we have transformed our logo!
Our Guest: Kaitlyn
27, Faithful, Fun-Loving, Happy, Inspired, Proud, Youthful, Eclectic, Wandering, Wondering, Spunky, Growing and Loyal
Once she crosses our threshold, she experiences surprise and delight at every turn.
arula / noun
means shining as the sun; brilliant, filled with grace; Feminine noun – small altar; base of an altar
OUR GUEST
Vow’d is for any bride who doesn’t want to compromise on craftsmanship or style. She is anywhere between 25-35, a young professional, and is financially-independent. She is clever and attentive, confident yet humble, and the first to laugh at herself
Stand out. For good.
The mission to Stand out. For good. is where it all begins and ends for the brand.
And for the Altar’d State family.
We revel in each of us and our guest.
We know that by doing so we will be helping the less fortunate person, situation or animal we may never encounter.
Altar’d State was first and foremost created as a give back company.The passion to help others was the spark behind the start of the entire brand back in 2009. We began with one small boutique and the idea for Mission Monday.
Mission Monday
On Mondays, 10% of our net proceeds go directly to local charitable organizations in our communities which we call home. Throughout the year, we support organizations who feed the hungry, help animals, assist service men and women, boost self-esteem, love on those battling cancer and house the homeless.
Each Season brings a new Mission Monday Campaign
Spreading the LOVE
As our footprint has grown and years have passed, you and Mission Monday have made an amazing impact in our communities.
The most recent year of Mission Monday raised $3,598,725 for local charities.
This number was from Feb. 2019 through Feb. 2020.
Our very first year of Mission Monday raised $100.
GivebackTotals
Mission Monday: $16,609,159
Coprodeli: $6,000,000
Sponsorships: 242
Total: $22,548,662
Together we can do so much...
Every year, the SOFG Home OfficeTeam partners with Habitat for Humanity of Blount County to sponsor and build a house for a local family
2021
Our 5th build with Habitat for Humanity!
Nail by nail, we work together to change someone’s life forever.
Feeding the Hungry
Each year the Home Office brings in food and packsThanksgiving meals.The meals are donated to those in need around Knoxville, Tennessee.
To date we have donated thousands of Thanksgiving meals to local families in need.
Our Mission in… Peru
Feed, Clothe, & Educate Children
Our partnership with Coprodeli USA.
Our journey to help children around the world began in 2013 with a MissionTrip to Peru.A child in a third world country without an education or safe place to go during the day can only end in disaster.After our CEO,Aaron Walters, saw first hand how badly these sweet children in Peru needed our help, he returned home with a commitment to build schools, sponsor children’s educational journeys and to help these communities rise up and out of poverty.
Our Mission in Peru can be broken down into 3 parts...
1. Child Sponsorships:
We currently sponsor 462 children. Home Office sponsorships, boutique sponsorships and individual associate sponsorships all combine to provide support.The sponsorship provides them with a school uniform, a school lunch, after school care and psychological care.
2. Funding Construction Projects:
Altar’d State has and is in the process of building 22 schools, churches, recreational areas and humanitarian aid centers.
3. Mission Trips:
Every year, we send a group of associates to Peru to meet their sponsored children; to assist in construction and humanitarian aid projects and to lay witness to what has been achieved and what yet needs to be done.
*The number of sponsored children and construction projects is from 2022. These numbers grow with each quarter.
