Sales and Metrics Projections Based on Leverage Goal
Traffic Trend
Leverage Goal
Comp Projection
LY Sales
Comp Projection
Sales Projection
LY Traffic
Traffic Trend
Traffic Projection
Traffic Projection
Conversion Goal
Transaction Projection
Sales Projection
Transaction Projection
DPT Goal
Traffic Trend: 5%
Leverage Goal: 5% (500 basis points)
Comp Projection: 5% + 5% = 10% (this is your increase to LY you have to achieve to hit a 500 leverage)
LY Sales: $50,073
Comp Projection: 10% (1.1)
Sales Projection: 1.1 X 50,073 = $55,080 (to get the sales projection, multiply LY by 1+ the comp projection percent, i.e. 1.1 for 10%)
LY Traffic: 4408 footsteps
Traffic Trend: 5% (0.05)
Traffic Projection: 4408 X 1.05 = 4628 (to get the traffic projection multiply LY traffic by 1+ the traffic trend percent, i.e. 0.05 for 5%)
Traffic Projection: 4628
Conversion Goal: 20% (0.2) (determine your conversion goal as a team during your business review each week)
Transaction Projection: 4628 X 0.2 = 926 (multiply your traffic projection, which is your total number of footsteps, by your conversion percent to get your projected number of transactions)
Sales Projection: $55,080
Transaction Projection: 926
DPT Goal: $55,080 / 926 = $59.48 (To determine your DPT goal you divide your projection by the number of transactions you’re projecting. If these goal seems too high or too low, work the equation again by lowering or increasing your conversion goal)
Sales and Metrics Projections Based on 500bps Leverage Goal
Traffic Trend
Leverage Goal
Comp Projection
+5% to LY
5% (500bps)
+10% to LY
LY Sales
Comp Projection
Sales Projection
$50,000
+10% (1.1)
$55,000
LY Traffic
Traffic Trend
Traffic Projection
4500 footsteps
+5% to LY (1.05)
4725 footsteps
Traffic Projection
Conversion Goal
Transaction Projection
4725 footsteps
20% (0.2)
945 transactions
Sales Projection
Transaction Projection
DPT Goal
$55,000
945 transactions
$58.20
Sales and Metrics Projections Based on 1500bps Leverage Goal (Increase in DPT) Traffic Trend
Leverage Goal
Comp Projection
+5% to LY
15% (1500bps)
+20% to LY
LY Sales
Comp Projection
Sales Projection
$50,000
+20% (1.2)
$60,000
LY Traffic
Traffic Trend
Traffic Projection
4500 footsteps
+5% to LY (1.05)
4725 footsteps
Traffic Projection
Conversion Goal
Transaction Projection
4725 footsteps
20% (0.2)
945 transactions
Sales Projection
Transaction Projection
DPT Goal
$60,000
945 transactions
$63.49
Sales and Metrics Projections Based on 1500bps Leverage Goal (Increase in Conversion) Traffic Trend
Leverage Goal
Comp Projection
+5% to LY
15% (1500bps)
+20% to LY
LY Sales
Comp Projection
Sales Projection
$50,000
+20% (1.2)
$60,000
LY Traffic
Traffic Trend
Traffic Projection
4500 footsteps
+5% to LY (1.05)
4725 footsteps
Traffic Projection
Conversion Goal
Transaction Projection
4725 footsteps
22% (0.2)
1040 transactions
Sales Projection
Transaction Projection
DPT Goal
$60,000
1040 transactions
$57.69
Sales and Metrics Projections Based on Leverage Goal
Traffic Trend
Leverage Goal
Comp Projection
LY Sales
Comp Projection
Sales Projection
LY Traffic
Traffic Trend
Traffic Projection
Traffic Projection
Conversion Goal
Transaction Projection
Sales Projection
Transaction Projection
DPT Goal