CoreValues
SELFLESS othersfirst EXCELLENCE inallthatwedo RESPONSIBLE dotherightthing
VISIONARY forwardthinking
INSPIRATIONAL toall CREATIVITY notcapital EMPOWERING liftingupall
The Five Keys to Success @ SOFG, Inc.
1. REALESTATE
The Best Real Estate Locations Possible
5. REMOVE FRICTION
All of Us are Responsible for Reducing Friction
2. BUILD BEAUTIFUL ENVIRONMENTS
The Most Unique and Beautiful Environments for Her
4. FIND & EMPOWER GREAT PEOPLE
The Best People Imaginable
The Guest
3. BEAUTIFUL PRODUCT
The Most Unique and Beautiful Fashions and Gifts for Her
TheInverted Pyramid
At Stand Out for Good, Inc., we all work for the guest.
Brand Reps are at the top of the pyramid because they have the most direct impact on our guests.
Each group supports the next level.
The leadership team exists to identify and remove friction points for the store teams and our guests.
10PrinciplesofaGreatLeader
LEVERAGEYOUR TALENT HIREYOUR WEAKNESS EDUCATE, EDUCATE, EDUCATE ASK QUESTIONS CHALLENGETHE STATUS QUO DEMAND THE BEST HIGH STANDARD ENDURE, PERSIST & BE RESILIENT
2 3 4 5 RELAX & REPLENISH STAYIN TOUCH WITH THE GUEST HONEST & DIRECT IMMEDIATE COMMUNICATION PASSION 6 7 8 9 10
1
11CoreCompetencies
Team Building
Accountability
Drive for Results
Coaching / People Development
Operational Judgement /AnalyticalThinking
LearningAgility
Commitment / Dedication
Alignment with Core Values
Priority Setting / Organization
Sales Leadership / Guest Focus
Change Leadership / Continuous Improvement
It’sallinthename...andlogo
Altar’d State is a faith-based company, formed around the idea of the internal transformation that one experiences during a spiritual rebirth.The D was suggested to be backwards because we set ourselves apart from other retailers. We use a butterfly to symbolize transformation. The goal is to transform every guest that walks through the door. If she purchases, she will transform her look. If she visits without purchasing, we want her to leave happier than when she arrived.
Even our company is transforming!The future holds many exciting steps for our company. Our store designs have changed and will continue to evolve. This will keep our concept fresh and unique in the retail industry. Along with the change in new store designs, we have transformed our logo!
OurGuest:Kaitlyn
27, Faithful, Fun-Loving, Happy, Inspired, Proud, Youthful, Wandering, Eclectic, Wondering, Spunky, Growing and Loyal
Once she crosses our threshold, she experiences surprise and delight at every turn.
arula / noun
means shining as the sun; brilliant, filled with grace;
Feminine noun – small altar; base of an altar
OUR GUEST
Vow’d is for any bride who doesn’t want to compromise on craftsmanship or style. She is anywhere between 25-35, a young professional, and is financially-independent. She is clever and attentive, confident yet humble, and the first to laugh at herself
Tullabee started with a small footprint inside of our Altar’d State stores and has now grown to 7 storefronts and 24 shop in shops.
Currently
represented by 9 storefronts and 105 shop in shops.
Altar’d State was founded with the goal of using retail as a platform to give back and fulfill our mission to help others.
Our Give Back efforts help people in need on four continents.
We’ve donated over $25M across over 4000+ charities since founding.
Through our Mission Monday program, we donate 10% of net proceeds to local charities chosen by our store experience teams.
In partnership with Coprodeli USA, we have built over 30 schools and sponsor over 470 children, providing school uniforms, lunch and after-school care.
Every associate also receives 4 paid hours per month to volunteer.
Standout. Forgood.
The mission to Stand out. For good. is where it all begins and ends for the brand.
Altar’d State was first and foremost created as a give back company. In 2009 the passion to help others was the spark behind the start of the entire brand. We began with one small boutique and the idea for Mission Monday.
MissionMonday
On Mondays, 10% of our net proceeds go directly to local charitable organizations in our communities which we call home. Throughout the year, we support organizations who feed the hungry, help animals, assist service men and women, boost self-esteem, love on those battling cancer and house the homeless.Each season brings a new Mission Monday campaign.
Spreadingthe LOVE
As our footprint has grown and years have passed, you and Mission Monday have made an amazing impact in our communities.
Our very first year of Mission Monday raised $100.
Togetherwecandosomuch...
Every year, the SOFG Home OfficeTeam partners with Habitat for Humanity of Blount County to sponsor and build a house for a local family
Our 5th build with Habitat for Humanity!
2021
Nail by nail, we work together to change someone’s life forever.
FeedingtheHungry
Each year the Home Office partners with Second Harvest Food Bank.To date we have donated several thousands of meals to families in need throughout EastTennessee.
Our Mission in… Peru
Feed,Clothe,&EducateChildren
Our partnership with Coprodeli USA.
Our journey to help children around the world began in 2013 with a MissionTrip to Peru.A child in a third world country without an education or safe place to go during the day can only end in disaster.After our CEO,Aaron Walters, saw first hand how badly these sweet children in Peru needed our help, he returned home with a commitment to build schools, sponsor children’s educational journeys and to help these communities rise up and out of poverty.
OurMissioninPerucanbebroken downinto3parts...
1. Child Sponsorships:
We currently sponsor 462 children. Home Office sponsorships, boutique sponsorships and individual associate sponsorships all combine to provide support.The sponsorship provides them with a school uniform, a school lunch, after school care and psychological care.
2. Funding Construction Projects:
Altar’d State has and is in the process of building 22 schools, churches, recreational areas and humanitarian aid centers.
3. Mission Trips:
Every year, we send a group of associates to Peru to meet their sponsored children; to assist in construction and humanitarian aid projects and to lay witness to what has been achieved and what yet needs to be done.
*The number of sponsored children and construction projects is from 2022. These numbers grow with each quarter.
