Core Values
SELFLESS others first
EXCELLENCE in all that we do
RESPONSIBLE do the right thing
VISIONARY forward thinking
INSPIRATIONAL to all
CREATIVITY not capital
EMPOWERING lifting up all
The Five Keys to Success @ SOFG, Inc.
1. REAL ESTATE
The Best Real Estate Locations Possible
5. REMOVE FRICTION
All of Us are Responsible for Reducing Friction
The Guest
4. FIND & EMPOWER GREAT PEOPLE
The Best People Imaginable
2. BUILD BEAUTIFUL ENVIRONMENTS
The Most Unique and Beautiful Environments for Her
3. BEAUTIFUL PRODUCT
The Most Unique and Beautiful Fashions and Gifts for Her
At Stand Out for Good,
Inc., we all work for the guest.
Brand Reps are at the top of the pyramid because they have the most direct impact on our guests.
The Inverted Pyramid
Each group supports the next level.
The leadership team exists to identify and remove friction points for the store teams and our guests.
10 Principles of a Great Leader
ASK QUESTIONS
CHALLENGE THE STATUS QUO DEMAND THE BEST HIGH STANDARD ENDURE, PERSIST
LEVERAGE YOUR TALENT HIRE YOUR WEAKNESS EDUCATE, EDUCATE, EDUCATE
RELAX & REPLENISH STAY IN TOUCH WITH THE GUEST HONEST & DIRECT IMMEDIATE COMMUNICATION PASSION 1 2 3 4 5 6 7 8 9 10
& BE RESILIENT
11 Core Competencies
Team Building
Accountability
Drive for Results
Coaching / People Development
Learning Agility
Commitment / Dedication
Alignment with Core Values
Priority Setting / Organization
Operational Judgement / Analytical Thinking
Sales Leadership / Guest Focus
Change Leadership / Continuous Improvement
Store Positions Brand Rep Guest Lead Assistant Store Leader Visual Assistant Store Leader Guest Experience Assistant Store Leader Operations Assistant Store Leader Guest Lead Brand Rep Store Leader Store Leader Visual District Leader District Leader Vow’d Store Leader Senior Stylist Stylist Vow’d VP of Experience District Leader Altar’d State Arula, Tullabee, Revival Vow’d Full-Time Stylist
It’s all in the name... and logo
Altar’d State is a faith-based company, formed around the idea of the internal transformation that one experiences during a spiritual rebirth. The D was suggested to be backwards because we set ourselves apart from other retailers. We use a butterfly to symbolize transformation.
The goal is to transform every guest that walks through the door. If she purchases, she will transform her look. If she visits without purchasing, we want her to leave happier than when she arrived.
Even our company is transforming! The future holds many exciting steps for our company. Our store designs have changed and will continue to evolve. This will keep our concept fresh and unique in the retail industry. Along with the change in new store designs, we have transformed our logo!
Our Guest: Kaitlyn
27, Faithful, Fun-Loving, Happy, Inspired, Proud, Youthful, Eclectic, Wandering, Wondering, Spunky, Growing and Loyal
It’s in the Details
Every detail is considered when creating one of our store environments.
The beauty she seeks in her life can be found in every nuance of our store design.
Once she crosses our threshold, she experiences, she experiences surprise and delight at every turn.
Store Windows
Spring 2021
Fall 2022
Fall 2020
Summer 2021
arula / noun
means shining as the sun; brilliant, filled with grace; Feminine noun – small altar; base of an altar
OUR GUEST
Vow’d is for any bride who doesn’t want to compromise on craftsmanship or style. She is anywhere between 25-35, a young professional, and is financially-independent. She is clever and attentive, confident yet humble, and the first to laugh at herself
OUR LOCATIONS
Knoxville, TN
Nashville, TN
Raleigh, NC
Charlotte, NC
Minneapolis, MN
Brookfield, WI
Omaha, NE
Estero, FL
Columbus, OH
Tampa, FL
Lone Tree, CO
Jacksonville, FL
Center Valley, PA
Jackson, MS
Huntsville, AL
Lexington, KY
FOR OUR TEAM
Associates will receive 30% off merchandise on the Vow’d website
Stand out. For good.
The mission to Stand out. For good. is where it all begins and ends for the brand.
And for the Altar’d State family.
We revel in each of us and our guest.
We know that by doing so we will be helping the less fortunate person, situation or animal we may never encounter.
Mission Monday
On Mondays, 10% of our net proceeds go directly to local charitable organizations in our communities which we call home.
Throughout the year, we support organizations who feed the hungry, help animals, assist service men and women, boost self-esteem, love on those battling cancer and house the homeless.
Altar’d State was first and foremost created as a give back company.
The passion to help others was the spark behind the start of the entire brand back in 2009. We began with one small boutique and the idea for Mission Monday.
Each Season brings a new Mission Monday Campaign
Spreading the LOVE
As our footprint has grown and years have passed, you and Mission Monday have made an amazing impact in our communities.
The most recent year of Mission Monday raised $3,598,725 for local charities.
This number was from Feb. 2019 through Feb. 2020.
Our very first year of Mission Monday raised $100.
Giveback Totals
Mission Monday: $16,609,159
Coprodeli: $6,000,000
Sponsorships: 242
Total: $22,548,662
Together we can do so much...
Every year, the SOFG Home Office Team partners with Habitat for Humanity of Blount County to sponsor and build a house for a local family
2021
Our 5th build with Habitat for Humanity!
Nail by nail, we work together to change someone’s life forever.
Feeding the Hungry
Each year the Home Office brings in food and packs Thanksgiving meals. The meals are donated to those in need around Knoxville, Tennessee.
To date we have donated thousands of Thanksgiving meals to local families in need.
Our Mission in… Peru
