VOG First Impression

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voice of the guest You have finished learning about who we are, now let’s focus on one of our WHY’s.....the GUEST. Our Guest is the reason that we are all here, it is because of her that we have the SOFG family to begin with. We want to provide our guest with the best experience imaginable. One way that we do that is by listening to her through out Voice of the Guest Shops. Listening to the voice of the guest is an essential practice in creating a welcoming and inclusive environment, fostering genuine connections, and ensuring a memorable and meaningful experience for all. Every guest brings with them a unique perspective, a wealth of knowledge, and a set of expectations. by actively listening to their thoughts, desires, and concerns, we not only meet their needs but also enrich our own understanding. Guests are the lifeblood of any community, business, or gathering, and their voices are valuable compasses that guide us toward improvement. They offer insights that can inspire innovation, shape our decisions, and lead to unparalleled growth. When we lend an attentive ear to our guests, we show them respect, empathy, and a commitment to their satisfaction. The guest's voice holds the power to create a sense of belonging, as it validates their presence and validates their experiences. By hearing and acknowledging their perspectives, we demonstrate that we value their input and prioritize their comfort and well-being. In a world where relationships and experiences are paramount, listening to the voice of the guest is not just a courtesy; it's a strategic advantage. It builds trust, loyalty, and a reputation for being a place where everyone's voice is heard and valued. So, let's recognize the importance of the guest's voice and make it an integral part of our journey towards excellence, understanding, and success.


voice of the guest FIRST IMPRESSION: This is the first impression that our guest will receive of the brand. she may be your loyal friend that shops with you regularly but more than likely she is new to the brand . This zone sets the tone for the entire experience and can determine whether or not your guest continues on throughout the store. This zone is also one that can be very overwhelming to the shy associate on those busier days. You must ensure that you welcome everyone in with a sincere and genuine greeting that will capture all of their hearts. A few steps that you want to ensure that you nail are: 1. Did the associate greet the guest within 30 seconds of entering the store? 2. Did the associate make eye contact, provide a friendly greeting, and state their name? Partner with your Leader to read our most recent VOG shop and see how we did in the First Impression. What could we have done better? What would you have done differently? How did we make her feel? Now let’s practice, Your Leader will demonstrate the greeting on the next few guests then let’s see how you can do. The rest of your shift will be spent in the First Impression, Your Leader will check on you regularly, please use the headset if you need assistance. You will regroup at the end to complete a quick survey to tell us all about the guest in the first impression.


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