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Store Tour/Dress Layout
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DRESS CODE
Our goal is for our brides and her guests to feel welcome and excited to shop at Vow’d. We aim to be her #1 choice when it comes to making one of her most meaningful purchases of her life. How we present ourselves will have a lasting impression on her overall experience with us.
This means finding the right blend of polish and approachability when getting dressed. She is looking to you for style advice - do you look the part?
Your Workday
First consider the variety of actions you will be doing through your workday:
● Creating first impressions and building stamina on your feet.
● Bending to fluff a skirt or smooth the train - in front of an audience.
● Carefully zipping up delicate fabric and helping her in and out of dresses.
● Simultaneously lifting heavy dresses and answering product questions.
● Tossing confetti to celebrate the bride!
General Guidelines
● Be close-up ready. Maintain a clean and well-groomed appearance, including hair and nails.
● Avoid overpowering perfume or fragrances while maintaining proper personal hygiene.
● No outside brands’logo should be visible on any clothing or accessory.
● Apparel should be clean and unwrinkled.
● Be mindful of jewelry that may snag dresses (or pinch the bride - ouch!)
● Avoid wearing all white - leave that to the bride!
● No jeans. Denim jackets and denim blouses may be worn with skirts/dresses.
COLOR PALETTE
● As a Vow’d team member, you should be easily recognizable from our external guests.
● By incorporating our Vow’d color palette to a black, tan, gray or navy base, you will stand out from the crowd!
● Approved colors are: pinks, corals, gold, and reds.
GET INSPIRED!
● Try a formula of high + low, elevated + approachable
● Think business casual
● Femme skirt + sweater + leather booties
● Pretty blouse + pants + low heels or ballet flats
● Dresses + boots
● Playful patterned jacket + knit tee or blouse + skirt or pants + heels
FOR THE GENTLEMEN
● Non-denim trouser or colored Khaki (no rips, holes or frays, please)
● Add a button down shirt (short sleeve or long sleeve) + belt
● Blazers and tailored jackets in Vow’d color palette (nothing too serious/stuffy)
● Keep patterns fun and playful in Vow’d colors, avoiding overly busy prints
● Accessories and shoes clean, avoid watches or jewelry that may snag fabrics
When in doubt, ask…
Would I wear this to an interview with Vow’d?
Does my appearance project credibility as a Stylist?
Am I appropriately dressed to meet the bride’s family and friends?
Hot Tip: Did you know that you receive a 50% off discount at Altar’d State and Arula for apparel that you can wear to work? Just present your email address that you applied with to receive this discount and 30% off other purchases (home decor, gifts, Tullabee, etc.)
*Remember: We want to give our guests and brides the best first impression possible. And with that, the way we present ourselves and our appearance weighs heavily on how she sees us. Let’s make sure we give her the experience she deserves!
