The Fitting Room Experience
● Once she’s ready to try on, walk with her into the fitting room and explain the following details:
○ Most of our dresses come with built-in cups so there’s no need to wear a bra while trying on, unless she has an adhesive bra on
○ Because she’ll be trying on a sample, and not necessarily in her size, you will come in and clip her so that the dress looks perfect when she steps out into the viewing space
○ Show her how you’ll work down the line of her picks and take down the train, and unzip the style she’ll be trying on first
○ Ask if she needs help getting in the dresses - offering to stay in the room if she’d like or stepping out until she’s ready to be zipped & buttoned
● Once she is in the dress this is where you will work your magic!You’ll be pinning & clipping her into the dress so it flatters & fits just so. We’ll go over Pinning & Fitting details a little later
● After she is clipped, she’s ready to go out and show her family & friends. Hold the fitting room door/curtain for her while directing her to step on the pedestal in her viewing space
● Step out, engage with her family & friends, and get them excited to see her in the first dress
● Once she’s on the pedestal, fluff & adjust her train and pull down any fabric that may have gotten bunched. She should be picture ready
● Wait for her reaction, does she love it? Mention all the benefits of the dress + remind her of her vision. If she doesn’t like it, try to pinpoint what she’s not liking. She might say, I love the shape, but I do not like the lace. Now you can direct her to a style with that same silhouette but without the lace!
(The Fitting Room Experience - Continued)
● As she is trying on, talk about alterations and modifications that can be done. She might really like a dress, but a neckline or sleeve might be in the way of her saying YES!
● Keep engaging with the friends and family - their opinions matter to her, but don’t forget you’re there to be the bride’s advocate first and foremost.
● Based on the bride’s response to a style, gauge when to add accessories into the mix - Each bride is different and some will ask to see options outright, while others may wait for you to mention outfitting. We always recommend bringing over a veil once she’s found a style she really loves
● Be sure to save about 10-15 minutes towards the end of the appointment to come back to her top 3 favorites and try them on back-to-back.This will help her finalize her choice. During this process you want to style each dress with her favorite accessories
● This is your moment to really paint the picture for her -Talk about her hair style, bring over bridesmaids’dresses in her wedding colors, ask her to envision her ceremony. Is this the dress she’s wearing on the big day?
● REMEMBER: No Glam until the final 2 options!!
● After she is done trying on all her styles, take her measurements, regardless of if she’s saying YES today or needs time to think about it, you want to make sure you have these in her file