Day2
StylistTraining
Day2-4Hours
● ReviewoftheBridalIndustry
● WhatmakesVOW’DStandOut,ForGood?
● EmployeePromise
● BeingaVow’dStylist -
○ Tone&Language
○ ExpectationsofaVOW’DStylist
● Whatweoffer-
○ OurServices
● TheBride’sJourney
○ IntrototheBride’sJourney
■ WatchIntroVideo
○ Pre-Appointment
■ WatchPre-AppointmentVideo
○ TheWelcome&IntrototheAppointment
■ WatchtheWelcome&IntrotoAppt.Video
○ AppointmentExpectations
● DressTry-On!! 40mins
○ TryOn5Dressesofyourchoice&don’t forgettocompleteyourFitCard!
NOTES:
10mins 2mins 10mins 40mins 25mins 90mins
Nowthatyou’velearnedwhoweare &whatwestandfor, let’stakealookatthebridal industry&howweStandOuttogiveher thebestguestexperience thatshewillrememberforalifetime.
Day2
INDUSTRYATAGLANCE
TheOpportunity
Over 2 million couples get married in the USAeach year. Generating over $60B in revenue.
CurrentMarket
6,400 wedding dress businesses
MarketShare
28% David’s Bridal
70% Independent Bridal Boutiques
PricingModel
Average cost + alterations =
$1750 David’s Bridal avg. = $1500
Boutiques avg. = $2500
Vow’d avg. = $1200
ProductPositioning
Boutiques place one-off-orders that lead to high mark-ups and long lead times.
Vow’d stocks inventory in sizes 0-24W, passing the volume discount onto our brides.
THE PROBLEM
Theweddingindustryhasremainedlargelyunchangedforthelast70years.
Itconsistsofafragmentedcollectionofindependentretailerswithinflated pricesandstagnantinventory.Thereiscurrentlynonationalboutiquechain tofillthevoidbetweenthediscountofferingsatDavid’sBridalandthehigh markupsatpremiumstores.
THE SOLUTION
Vow’disremovingthevelvetrope.
Bridesdeserveabetterweddingshoppingexperience,onethatalignswith howshelivesandshopseveryday.
Them
● Byappointmentonly
● Dressesarrivein6-8months
● One-sizefitsallservice
● Localbutnotlocalized
● Chargeforcancellations
● Onesizetotry-on
● Brick-and-mortaroptionsonly
● Nopricingorproductinformationavailableonline
Us
● Weekdaywalk-insencouraged
● Instockdressesarrivein5-7days
● Personalizedservice
● Givebackculture
● Freeappointments
● Multiplesizestotry-on
● Shoponlineorin-store
● Transparentpricing&productinformation
THE BRIDE’S JOURNEY
The bride’s journey is as unique as her love story.
Instead of dictating her options, we encourage our bride to explore and discover Vow’d however it suits her.This methodology is why we do not offer individual bonuses or incentives.The entire company is measured against our goals and we succeed or fail together. Itdoesnotmatterhowshegetshere,we’rejustgladshecame!
DESIGNED TO CELEBRATE
Ashopping experience that’s uncomplicated and fun.
For too long the wedding industry has pressured brides to choose between a locked door session in a stuffy boutique or an overly stuffed warehouse that’s unwelcoming to say the least.
Ourstoresbreakthemold…
THEAESTHETIC
Our stores are a manifestation of our desire to build relationshipseach location is unique, but rooted in celebration, joy and authenticity.
Unlike a traditional bridal boutique, we do not prescribe to a single archetype, and instead are creating a completely unique experience.
Every aspect of the journey reinforces both the emotional fun of exploring the gowns, while leaving room for conversation and discovery. Acommunal space for all to enjoy.
THE FEEL
When you walk into our stores it’s like walking into a hug!
You’re greeted warmly, hear happy songs overhead and smell a sweet perfume in the air.This ambiance creates an instantly relaxing space for an anxious bride and lifts the spirits of her appointment-worn guests.
Your job is to make sure her instant connection with our space extends into a personal connection. We’ve set the tone, it’s your responsibility to set the mood.
THE PERFECT VOW’D LOCATION
● 4,000-8,000 square feet
● Where she works and plays
● Close to other bridal options in her city
● Local vs. Chains
● Instagram-worthy murals or landmarks nearby
Thesearejustafewofthethings thatmakeeachofour Vow’dlocationssospecial.
OUR FUTURE
We’rebuildingapink-tintedworld.
Since opening our doors in the summer of 2020 we’ve seen our brand awareness grow with each new market we enter -The bride is happy we came!You have an opportunity to grow your career and build something with lasting impact on our guests’lives.
ServiceWithoutWalls
We’re on the lookout for ways to add additional services for the bride both online & in-store.That could look like pop-up shops, event rentals, dress resale, experience packages, and so much more.
TrainingandDevelopment
We’re investing in our teams with ongoing improvements to our training programs and continual learning for the internal guest. We want to help make you an even better you.
BeyondtheDress
As we grow, our buying power grows too, giving us further opportunity to expand into new product categories for the entire bridal party. We won’t stop at wedding dresses and bridesmaids!
Through your passion for service, and drive to innovate and celebrate her, we will become the wedding industry leader in…well just about everything!
EmployeePromise
At Vow’d Weddings, our people are our most valuable asset.
We celebrate each employee’s unique contributions by fostering a work environment where entrepreneurial ambition is encouraged, creative aspirations are fulfilled, and inclusivity is nurtured.
Employees should feel confident in bringing their whole self to work, understanding that their investment drives opportunity.
