The 8th edition of StartUps Magazine Kuwait

“The cup

that changed my life

”

Mokhtar Al-Khanshali

One of the brave stories of Yemeni Entrepreneur

HOW

Netflix

Became a $100 Billion Company in 20 Years

Top 10

Health Startups in the Arab world

ISSUE NO. 8

OCTOBER 2019

IN THIS ISSUE 07

10

Registration for 5th KIPCO

‫ ﺷﺮﻛﺎت ﻧﺎﺷﺌﺔ ﻋﺮﺑﻴﺔ ﻓﻲ‬١٠ ‫أﺷﻬﺮ‬

Tmkeen

Award

for

Young

‫ﻣﺠﺎل اﻟﺼﺤﺔ‬

WWW.STARTUPSKW.COM

Entrepreneurs launched

14

17

Being an entrepreneur or a

How well do you know

freelancer is hard and full of

yourself?

risks.

20

24

‫ﻛﺎد ﻣﺨﺘﺎر اﻟﺨﻨﺸﺎﻟﻲ أن ﻳﻤﻮت ﻣﻦ أﺟﻞ‬

‫ رواد أﻋﻤﺎل ﻋﺮب ﻳﻜﺘﺒﻮن‬٤ ..‫ﺣﺎﻻ‬ ً ‫ﺗﻄﺒﻴﻖ‬

‫ وﻗﺪ ﻓﻌﻞ ذﻟﻚ‬- ‫ﻓﻨﺠﺎن ﻗﻬﻮة راﺋﻊ‬

‫ﻗﺼﺔ ﺻﻌﻮد ﺑﺴﺮﻋﺔ اﻟﺼﺎروخ‬

‫ﺗﻘﺮﻳﺒﺎ‬ ً

26

29

5 Myths About Living A Life of

‫ﺗﺤﻮل ﻣﺸﺮوع ﻣﺘﻌﺜﺮ‬ ّ ‫ ﻗﺼﺔ‬..‫ﻧﺘﻔﻴﻠﻜﺲ‬

Passion, Purpose & Profits —

‫إﻟﻰ ﺗﺠﺮﺑﺔ راﺋﺪة‬

Debunked ISSUE NO. 8

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тАл╪зя╗╗я╗Ля╗дя║О┘ДтАм тАля╗Яя║Шя╗Дя║Тя╗┤я╗Шя║О╪ктАм тАл╪зя╗Яя║Шя║Оя╗гя║ФтАм тАл╪зя╗Яя╗дя╗Мя║оя╗Уя║ФтАм тАл┘И╪зя║│я║Шя║ия║к╪зя╗гя║Оя║Чя╗мя║ОтАк ╪МтАм╪зя╗Яя║Шя╗Ья╗ия╗ая╗оя║Яя╗┤я║О ╪зя╗Яя║дя║кя╗│я║Ья║Ф ┘Ия╗гя╗мя║О╪▒╪з╪ктАм тАл╪зя╗Яя║Шя╗о╪зя║╗я╗Ю ╪зя╗Яя║Шя╗Шя╗ия╗▓ ╪зя╗Яя╗дя║Шя╗╝╪▓я╗гя║Ф я╗гя╗К ╪зя╗Яя║┤я║оя╗Ля║Ф ┘И╪зя╗Яя╗дя║о┘Ия╗зя║ФтАм тАля╗╣я╗зя║ая║О╪▓ ╪зя╗╗я╗Ля╗дя║О┘Д ┘И╪зя╗Яя║Шя╗Фя║О┘И╪╢ я║Ся╗ия║ая║О╪н я╗Ля╗ая╗░ я║Чя║дя╗оя╗╗╪ктАм тАля║│я╗о┘В ╪зя╗Яя╗Мя╗дя╗ЮтАк .тАмя╗Яя║┤я╗о╪б ╪зя╗Яя║дя╗Ж я╗Уя║О┘Ж ╪зя╗Яя╗дя║о╪г╪й я╗Уя╗▓ я╗Ля║Оя╗Яя╗дя╗ия║ОтАм тАля╗Пя║Оя╗Яя║Тя║О я║гя╗о╪зя║Яя║░ я╗ля╗┤я╗Ья╗ая╗┤я║Ф ┘И╪зя║Яя║Шя╗дя║Оя╗Ля╗┤я║ФтАм тАл╪зя╗Яя╗Мя║оя║Ся╗▓ я║Чя╗о╪зя║Яя╗ктАм тАл┘ЛтАм тАл╪▒╪зя║│я║ия║Ф ┘И┘И╪зя║│я╗Мя║Ф ╪зя╗╗я╗зя║Шя║╕я║О╪▒ я║Чя╗Мя╗Шя╗┤я╗мя║О я╗гя╗ж я╗гя╗дя║О╪▒я║│я║ФтАм тАл┘Ия║Чя╗Дя╗оя╗│я║о ╪зя╗Яя╗дя╗мя║О╪▒╪з╪к ╪зя╗Яя╗╝╪▓я╗гя║Ф я╗Уя╗▓ я║Яя╗дя╗┤я╗К я╗гя║ая║Оя╗╗╪ктАм тАл╪зя╗╗я║Ся║Шя╗Ья║О╪▒ ╪зя╗Яя║Шя╗Ья╗ия╗ая╗оя║Яя╗▓ я╗гя╗дя║О я║Яя╗Мя╗Ю я╗Ля╗дя╗ая╗┤я║Ф ╪зя╗Яя║Шя╗Шя║к┘Е я╗зя║дя╗отАм тАл┘ЛтАм тАля║Ся╗Дя╗┤я║Мя║О я║Яя║к╪зтАм тАл╪зя╗Яя╗дя║┤я║О┘И╪з╪й я║Ся╗┤я╗ж ╪зя╗Яя║ая╗ия║┤я╗┤я╗ж я╗Уя╗▓ ╪зя╗Яя╗Мя╗дя╗ЮтАм тАл┘Ия║зя║╝я╗оя║╗я║О я╗Уя╗▓ ╪зя╗Яя╗дя╗ия║Оя║╗я║Р ╪зя╗Яя╗Шя╗┤я║О╪пя╗│я║Ф ┘И╪е╪░╪з я╗зя╗Ия║оя╗зя║ОтАм

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тАля║Ся║╕я╗Ья╗Ю я╗Ля╗дя╗┤я╗Ц ╪зя╗Яя╗░ ╪зя╗╖я║│я║Тя║О╪и я╗зя║ая║кя╗ля║О я╗гя║ия║Шя╗ая╗Фя║Ф я╗гя╗жтАм тАл╪п┘Ия╗Яя║Ф ╪зя╗Яя╗░ ╪гя║зя║о┘Й я╗Ля╗ая╗░ я║гя║┤я║Р ┘Ия║┐я╗Мя╗мя║О ╪зя╗╗я╗Чя║Шя║╝я║О╪п┘КтАм тАл┘Ия╗гя║ия║оя║Яя║О╪к ╪зя╗Яя║Шя╗Мя╗ая╗┤я╗в я╗зя║Оя╗ля╗┤я╗Ъ я╗Ля╗ж ╪зя╗╗┘Ия║┐я║О╪╣ ╪зя╗Яя║┤я╗┤я║Оя║│я╗┤я║ФтАм тАля╗Уя╗▓ ╪зя╗Яя╗дя╗ия╗Дя╗Шя║Ф ╪зя╗Яя╗Мя║оя║Ся╗┤я║Ф ┘Ия║Чя║Дя║Ыя╗┤я║оя╗ля║О ╪зя╗Яя╗Ья║Тя╗┤я║о я╗Ля╗ая╗░ ┘Ия║┐я╗КтАм тАл╪зя╗Яя╗дя║о╪г╪й ╪зя╗Яя║о╪зя╗ля╗ж тАк.тАмтАм тАл┘Ия╗Яя╗Ья╗ия╗▓ ╪з╪░я╗Ыя║о ╪гя╗ля╗в ╪зя╗╗я║│я║Тя║О╪и я╗Уя╗▓ ╪зя╗╗я╗Чя║Шя║╝я║О╪п╪з╪ктАм тАл╪зя╗Яя╗ия║Оя║╖я║Мя║Ф ┘И╪зя╗Яя║Шя╗▓ я╗│я╗Мя║Оя╗зя╗▓ я╗гя╗ия╗мя║О ╪зя╗Яя║ая╗ия║┤я╗┤я╗ж я╗Ля╗ая╗░ я║гя║ктАм тАля║│я╗о╪з╪б я╗гя╗ж я╗Ля║░┘И┘Б я╗Яя╗ая║Шя╗оя║Яя╗к я╗зя║дя╗о ╪зя╗Яя║Тя║о╪зя╗гя║Ю ╪зя╗Яя║Шя╗Ья╗ия╗ая╗оя║Яя╗┤я║Ф тАк:тАмтАм тАля╗Ля║к┘Е я╗гя╗о╪зя╗Ыя║Тя║Ф ╪зя╗Яя╗дя╗ия║Оя╗ля║Ю ╪зя╗Яя║Шя╗Мя╗ая╗┤я╗дя╗┤я║Ф я╗Яя║Шя╗Дя╗о╪▒╪з╪ктАм тАл╪зя╗Яя║Шя╗Ья╗ия╗ая╗оя║Яя╗┤я║О ╪зя╗Яя║дя║кя╗│я║Ья║Ф ┘И╪зя╗зя╗Мя║к╪з┘Е ╪зя╗Яя╗дя╗ия║Оя╗ля║Ю я╗Уя╗▓ я║Чя║дя╗Фя╗┤я║░тАм тАл╪зя╗╗я║Ся║Шя╗Ья║О╪▒тАк ╪МтАм┘И╪зя╗Яя║Шя║дя╗о┘Д ╪зя╗Яя║Шя╗Шя╗ия╗▓тАк ╪МтАм┘И╪зя╗Яя║мя╗Ыя║О╪б ╪зя╗╗я║╗я╗Дя╗ия║Оя╗Ля╗▓тАм тАля╗гя╗дя║О я╗Ля╗дя╗Ц ╪зя╗Яя╗Фя║ая╗о╪й я║Ся╗┤я╗ж ╪зя╗Яя║╕я║Тя║О╪и ┘И╪зя╗Яя║дя╗Ья╗оя╗гя║О╪к ╪зя╗Яя║Шя╗▓тАм тАля║Ся║Оя║Чя║Ц я╗гя║Шя║Дя║зя║о╪й тАк.тАмя║Яя║к╪з я╗Ля╗ж ╪зя╗Яя╗Мя║Оя╗Яя╗в ╪зя╗Яя╗дя║Шя╗Шя║к┘Е я╗Уя╗▓тАм тАл╪зя║│я║Шя╗Шя╗Дя║О╪и я║Ся║о╪зя╗гя║Ю ╪зя╗╗я║Чя╗дя║Шя╗к ┘И╪зя╗Яя║Шя╗Ья╗ия╗ая╗оя║Яя╗┤я║О ╪зя╗Яя║дя║кя╗│я║Ья║ФтАм тАля║Ся║Оя╗╣я║┐я║Оя╗Уя║Ф ╪зя╗Яя╗▓ я╗Уя║┤я║О╪п я║Ся╗Мя║╛ ╪зя╗╖я╗зя╗Ия╗дя║Ф ╪зя╗Яя║Шя╗▓ я║Чя║о╪зя║Яя╗Мя║ЦтАм тАля╗Ля╗ж ╪пя╗Ля╗в ╪зя╗Яя║╕я║Тя║О╪и ┘И╪зя╗╗я║│я║Шя║Ья╗дя║О╪▒ я╗Уя╗▓ ╪зя║│я║Шя╗Шя╗Дя║О╪итАм тАл┘И╪пя╗Ля╗в я║Ся║о╪зя╗гя║Ю я╗Ля╗ая╗о┘Е ╪зя╗╗я║Ся║Шя╗Ья║О╪▒ ╪зя╗Яя║Шя╗Ья╗ия╗ая╗оя║Яя╗▓ я║Ся║╕я╗Ья╗Ю я╗Ля║О┘Е тАк.тАмтАм

тАлтАкISSUE NO. 8тАмтАм

тАлтАкWWW.STARTUPSKW.COMтАмтАм

тАля║Чя╗о╪зя║Яя╗к ╪зя╗Яя╗ия║┤я║О╪б ╪зя║гя║Шя╗дя║Оя╗╗╪к я╗Ыя║Тя╗┤я║о╪й я║Яя║к╪з я╗гя╗ж я╗Уя╗Шя║к╪з┘ЖтАм тАл╪зя╗Яя╗оя╗Зя║Оя║Ля╗Т ╪зя╗Яя╗дя║дя║Шя╗дя╗Ю ╪зя║│я║Шя║Тя║к╪зя╗Яя╗мя║О я║Ся║Оя╗Яя║Тя║о╪зя╗гя║Ю ╪зя╗Яя║Шя╗Шя╗ия╗┤я║ФтАм тАл┘И╪зя╗Яя║мя╗Ыя║О╪б ╪зя╗╗я║╗я╗Дя╗ия║Оя╗Ля╗▓ я╗Уя╗▓ я╗гя║ая║Оя╗╗╪к я╗Ля║кя╗│я║к╪йтАк╪МтАмтАм тАля║Ся║Оя╗╣я║┐я║Оя╗Уя║Ф ╪зя╗Яя╗░ я║Чя║дя║кя╗│я║О╪к ╪гя╗Ыя║Тя║о я╗Уя╗▓ я╗гя╗о╪зя║Яя╗мя║Ф ╪зя╗Яя║Шя╗Ря╗┤я╗┤я║отАм тАл╪зя╗Яя║┤я║оя╗│я╗К я╗Яя╗дя║Шя╗Дя╗ая║Тя║О╪к ╪зя╗╗я╗Ля╗дя║О┘Д я║гя╗┤я║Ъ я║│я╗┤я╗Ья╗о┘Ж я╗гя╗жтАм тАл╪зя╗Яя╗Ая║о┘И╪▒┘К я║Чя╗Дя╗оя╗│я║о┘И╪зя╗Ыя║Шя║┤я║О╪и ╪зя╗Яя╗дя╗мя║О╪▒╪з╪к ╪зя╗Яя║Шя╗▓ я║│я║Шя╗Ья╗о┘ЖтАм тАля╗гя╗Дя╗ая╗оя║Ся║Ф я║Ся║╕я╗Ья╗Ю ╪гя║│я║Оя║│я╗▓ я╗Яя║Шя╗дя║Ья╗┤я╗Ю я╗гя╗Мя╗Ия╗в ╪зя╗Яя╗оя╗Зя║Оя║Ля╗ТтАм тАля╗гя║┤я║Шя╗Шя║Тя╗╝ я╗гя║Ья╗Ю тАк:тАмтАм

тАлтАкEman AlAbdulghaniтАмтАм

‫‪OCTOBER 2019‬‬

‫رﻏﻢ ﻛﻞ ﻫﺬه اﻟﺘﺤﺪﻳﺎت اﻟﺘﻲ ﺗﻌﻴﺸﻬﺎ اﻟﻤﺮأة ﻓﻲ‬ ‫ﻋﺎﻟﻤﻨﺎ اﻟﻌﺮﺑﻲ اﻟﻤﻠﻲء ﺑﺎﻟﺘﺼﻌﻴﺪ واﻟﺘﻮﺗﺮ‪ ،‬ﻳﻤﻜﻨﻨﺎ‬ ‫اﻟﻘﻮل ﺑﺎن اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻟﻴﻮم ﻣﻜﻨﺖ اﻟﻌﺪﻳﺪ ﻣﻦ‬ ‫اﻟﻨﺴﺎء ﺑﺎﻟﻌﻤﻞ ﺑﺸﻜﻞ ﻣﺴﺘﻘﻞ ﻓﻲ ﻋﺼﺮ اﻟﺘﺤﻮل‬ ‫اﻟﺘﻘﻨﻲ‪ .‬ﻓﻘﺪ وﻓﺮت ﻫﺬه اﻟﻤﻨﺼﺎت اﻟﺮﻗﻤﻴﺔ ﻓﺮﺻﺎ‬ ‫وﻃﺮق ﻋﻤﻞ ﺟﺪﻳﺪة أﻛﺜﺮ ﻣﺮوﻧﺔ ﻣﻦ اﻟﺴﺎﺑﻖ‬ ‫وﺳﺎﻋﺪت ﻋﻠﻰ ﺳﻬﻮﻟﺔ اﻟﻌﻤﻞ ﻣﻦ أي ﻣﻜﺎن‬ ‫ﺑﺘﻜﺎﻟﻴﻒ ﻗﻠﻴﻠﺔ وﺳﻬﻮﻟﺔ ﺗﺎﻣﺔ ﻟﻠﻮﺻﻮل اﻟﻲ ﺷﺮاﺋﺢ‬ ‫اﻟﻌﻤﻼء ﺑﻔﻀﻞ ﻧﻤﻮ وﺗﻄﻮر اﻟﺘﺴﻮﻳﻖ اﻟﺘﻜﻨﻠﻮﺟﻲ‬ ‫اﻟﺤﺪﻳﺚ‪ .‬وﻓﺘﺤﺖ ﻓﺮﺻﺎ وآﻓﺎﻗﺎ اﻗﺘﺼﺎدﻳﺔ ﺟﺪﻳﺪة‬ ‫وﺗﺤﺎﻟﻔﺎت ﻟﺪﻋﻢ اﻻﻋﻤﺎل ﻓﻲ اﻟﻤﻨﺼﺎت اﻟﺘﻘﻨﻴﺔ‬ ‫ﻋﻠﻰ ﺳﺒﻴﻞ اﻟﻤﺜﺎل‪ ،‬ﺗﻨﻤﻮ ﻣﻨﺼﺎت اﻟﻌﻤﻞ اﻟﺮﻗﻤﻴﺔ‬ ‫ﺑﺸﻜﻞ أﺳﺮع ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻨﺴﺎء اﻟﻌﺮﺑﻴﺎت ﻓﻲ ﻣﺠﺎل‬ ‫اﻟﺨﺪﻣﺎت وﺗﺠﺎرة اﻟﺘﺠﺰﺋﺔ ﻣﻤﺎ ﺳﺎﻋﺪ ﻋﻠﻰ ﺗﺤﻮل‬ ‫اﻟﻜﺜﻴﺮ ﻣﻦ اﻟﻨﺴﺎء إﻟﻰ رواد أﻋﻤﺎل ﻓﻲ اﻟﺘﺠﺎرة‬ ‫اﻹﻟﻜﺘﺮوﻧﻴﺔ ‪ ،‬اﻻ اﻧﻬﺎ ﻣﺎزاﻟﺖ ﺗﻌﺎﻧﻲ ﻣﻦ ﺗﺄﺛﻴﺮات‬ ‫اﻟﻤﺠﺘﻤﻊ اﻟﺬﻛﻮري اﻟﺬي ﻳﻬﻤﺶ ﻗﺪرات اﻟﻤﺮأة ﻓﻲ‬ ‫ﻣﻌﻈﻢ اﻷﺣﻴﺎن ‪.‬‬

‫اﻳﻤﺎن اﻟﻌﺒﺪ اﻟﻐﻨﻲ‬ ‫ﻣﺆﺳﺲ ﻣﻨﺼﺔ ﺳﺘﺎرت اب‬ ‫‪eman@startupsmag.org‬‬

‫‪PAGE 06‬‬

‫‪Eman AlAbdulghani‬‬

‫‪Creative Development Director:‬‬ ‫‪Mubarak AlReshidi‬‬

‫‪Creative Production Director:‬‬ ‫‪AbdulAziz Safar‬‬

‫‪IT Manager: Aby Sebastian‬‬ ‫‪Sales Manager: Linda‬‬

‫‪www.startupskw.com‬‬ ‫‪startupsmag‬‬ ‫‪startupsmagkw‬‬ ‫‪advertising@startupsmag.org‬‬ ‫‪info@startupsmag.org‬‬ ‫‪estartupsmag@gmail.com‬‬

‫‪ISSUE NO. 8‬‬

‫‪WWW.STARTUPSKW.COM‬‬

‫ﻋﻠﻴﻨﺎ اﻟﺘﻔﻜﻴﺮ ﺟﺪﻳﺎ ﻟﺘﺸﺠﻴﻊ اﻟﻨﺴﺎء ﻋﻠﻰ ان ﻳﻜﻮﻧﻮا‬ ‫اﻧﺨﺮاﻃﺎ ﻓﻲ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ‪,‬‬ ‫أﻛﺜﺮ‬ ‫ً‬ ‫ﻧﺘﻄﻠﻊ اﻟﻰ ﻣﺸﺎرﻛﺔ اﻟﻘﻄﺎع اﻟﺨﺎص واﻟﺤﻜﻮﻣﻲ‬ ‫ﺑﺸﻜﻞ أﻛﺒﺮ ﻓﻲ دﻋﻢ ﻣﺸﺎرﻳﻊ اﻟﻨﺴﺎء اﻟﺘﻘﻨﻴﺔ‬ ‫وﺗﻨﻤﻴﺔ ﻣﻬﺎراﺗﻬﻢ ﻋﺒﺮ ﺧﻠﻖ اﻟﻤﺰﻳﺪ ﻣﻦ ﻓﺮص‬ ‫اﻟﺘﻌﻠﻴﻢ واﻻﺑﺘﻌﺎث ﻓﻲ ﻣﺠﺎﻻت وﺑﺮاﻣﺞ اﻟﺬﻛﺎء‬ ‫اﻻﺻﻄﻨﺎﻋﻲ واﻟﺘﺤﻮل اﻟﺘﻘﻨﻲ‪ ،‬ﻟﺘﻄﻮﻳﺮ اﻟﻤﻬﺎرات‬ ‫اﻟﻼزﻣﺔ ﻟﻤﻮاﺟﻬﺔ ﻣﺴﺘﻘﺒﻞ اﻻﻋﻤﺎل اﻟﺘﻜﻨﻠﻮﺟﻲ‬ ‫اﻟﻤﺘﺴﺎرع ‪.‬‬

‫‪Founder and CEO:‬‬

WWW.STARTUPSKW.COM

OCTOBER 2019

Registration for 5th KIPCO Tmkeen Award for Young Entrepreneurs launched Registration open for e-media and technology startups until November 5 About KIPCO The KIPCO Group is one of the biggest holding companies in the Middle East and North Africa, with consolidated assets of US$ 33 billion as at 30 June 2019. The Group has significant ownership interests in over 60 companies operating across 24 countries.

The group’s main business sectors are financial services, media, real estate, manufacturing and education.

About Youth Empowerment Organization The First Youth Empowerment Symposium was held in 2012, and the annual event grew to become the starting point of Youth Empowerment Organization, which was officially formed in 2014. The Youth Empowerment Organization is an independent, private Non-Profit Organization (NPO) & Non-Governmental Organization (NGO).

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It is a national initiative that is delivered by youth to youth in a professional setting, with a global outreach towards economic advancements worldwide. The organization’s vision is to empower young people in order to drive a new era of economic development, growth and productivity.

KIPCO – the Kuwait Projects Company – and the Youth Empowerment Organization (Tmkeen) have announced the start of registration for the annual KIPCO Tmkeen Award for Young Entrepreneurs. This is the fifth year that the two entities come together to organize the award, which focuses on entrepreneurial businesses in the e-media and technology sectors.

Young entrepreneurs aged 18-33 with existing businesses established for no longer than five years and licensed in Kuwait are invited to visit the Tmkeen website (www.tmkeenkw.com) to apply for the award. Registration is open until November 5.

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OCTOBER 2019

Ms Eman Al Awadhi, KIPCO’s Group Communications Director, said: “Since launching the KIPCO Tmkeen Award for Young Entrepreneurs in collaboration with the Youth Empowerment Organization in 2015, we have strived to highlight the talent of Kuwait’s entrepreneurial community and shed light on its creativity and innovativeness. Through the services that KIPCO’s Group companies provide, we aim to support these ambitious young people as they work to make their businesses sustainable and profitable.”

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She added: “KIPCO Group is delighted to be partnering with Tmkeen for the fifth year. With the high level of proficiency that we have seen from our young entrepreneurs and the innovative business models, the competition has always been close. We look forward to seeing more of the same in this year’s competition.”

The KIPCO Tmkeen Award for Young Entrepreneurs offers the grand prize winner services from the KIPCO Group companies worth US$ 100,000, making it the largest entrepreneurship prize in terms of value in Kuwait. The services include a wide range of financial, strategic and operational consultancy sessions, market studies, insurance coverage and advertising services.

Burgan Bank, OSN, Gulf Insurance Group, KAMCO Investment Company and Marina FM are contributing their expertise and services to the prize. United Real Estate, Qurain Petrochemical Industries, United Networks and United Education are also

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supporting the award. In addition, the first-place winner will be awarded US$ 15,000 in cash, while the second and third place winners will receive US$ 10,000 and US$ 5,000 respectively.

On his part, Mr Abdulrahman Al Adsani, Head of the Tmkeen Symposium Organizing Committee, said: “At Tmkeen, it is our mission to educate young people and to inspire them to become entrepreneurs. Our collaboration with KIPCO, now in its fifth year, has allowed us to take a step further in supporting this rising business community by allowing them the opportunity to benefit from the expertise that KIPCO Group has to offer.”

He added: “It is our ultimate goal to encourage young people to use their creativity to establish innovative small and medium enterprises, thereby contributing to the development of Kuwait’s business sector.”

Eligible applicants for the award will be asked to submit detailed information about their business’s operational and financial performance. The first judging round will be held on November 18, where applicants will give a 5-7-minute presentation to a panel of business professionals from the KIPCO Group. Based on defined business criteria, the three applicants with the highest scores will be eligible to give a final presentation of 7-10 minutes at the KIPCO Tmkeen Award Startup Battle, and the official judging panel will select the winners. The winner of the grand prize will be announced during the Youth Empowerment Symposium.

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тАлтАкPAGE 10тАмтАм

тАлтАкAumet .┘втАмтАм тАл╪гя╗зя║╕я║Д я╗│я║дя╗┤я╗░ я╗Ля╗Шя╗Ю я║╖я║оя╗Ыя║Шя╗к ╪зя╗Яя╗ия║Оя║╖я║Ф я╗гя╗ж ╪гя║Яя╗Ю я║Чя╗Дя╗оя╗│я║отАм тАл╪зя╗Яя╗Шя╗Дя║О╪╣ ╪зя╗Яя║╝я╗ия║Оя╗Ля╗▓ ╪зя╗Яя╗Дя║Тя╗▓ я╗Ля║Тя║о ╪ея╗зя║╕я║О╪б я╗гя╗ия║╝я║Ф я║Чя╗ая╗Мя║РтАм тАл╪п┘И╪▒ ╪зя╗Яя╗оя║│я╗┤я╗В я╗гя║О я║Ся╗┤я╗ж я╗гя║╝я╗ия╗Мя╗▓ ╪зя╗╖я║Яя╗мя║░╪й ╪зя╗Яя╗Дя║Тя╗┤я║ФтАм тАл┘И╪зя╗Яя╗дя╗о╪▓я╗Ля╗┤я╗ж я╗Ля╗ая╗░ ╪зя╗Яя╗дя║┤я║Шя╗о┘Й ╪зя╗Яя║к┘Ия╗Яя╗▓тАк ╪МтАм┘Ия║Чя╗Мя║к ╪г┘И┘ДтАм тАля║зя║кя╗гя║Ф я╗Ля║Тя║о ╪зя╗╣я╗зя║Шя║оя╗зя║Ц я╗Яя║Шя╗о╪зя║╗я╗Ю ╪зя╗Яя╗дя╗о╪▓я╗Ля╗┤я╗ж ┘Ия╗гя║╝я╗ия╗Мя╗▓тАм тАл╪зя╗Яя╗дя╗о╪з╪п ╪зя╗Яя╗Дя║Тя╗┤я║Ф я╗Яя║┤я║к ╪зя╗Яя╗ия╗Шя║║ я╗Уя╗▓ я║│я╗о┘В ╪зя╗Яя╗дя╗о╪з╪птАм тАл╪зя╗Яя╗Дя║Тя╗┤я║ФтАм тАл┘СтАм тАл┘Ия╗│я╗ия║к╪▒╪м ╪зя╗Яя╗дя║░┘И╪п┘И┘Ж ╪г┘И я╗гя║╝я╗ия╗Мя╗о ╪зя╗Яя╗дя╗о╪з╪п ╪зя╗Яя╗Дя║Тя╗┤я║Ф я║┐я╗дя╗жтАм тАля╗╗я║Ля║дя║Ф я║Ся║дя║┤я║Р я╗зя╗о╪╣ ╪зя╗Яя╗дя╗ия║Шя║ая║О╪к ┘И╪гя║│я╗Мя║О╪▒ ┘Ия║Чя╗о╪з╪▒я╗│я║жтАм тАля║Чя╗оя║╗я╗┤я╗Ю ╪зя╗Яя╗дя╗ия║Шя║ая║О╪ктАк ╪МтАм╪гя╗гя║О ╪зя╗Яя╗дя╗о╪▓я╗Ля╗о┘Ж я╗│я╗ия║к╪▒я║Яя╗о┘Ж я║гя║┤я║РтАм тАля╗Чя║к╪▒╪зя║Чя╗мя╗в ╪зя╗Яя╗дя║Оя╗Яя╗┤я║Ф ┘Ия║зя║Тя║о╪зя║Чя╗мя╗в ┘Ия╗Чя║к╪▒╪зя║Чя╗мя╗в я╗Ля╗ая╗░ я║Чя╗Дя╗оя╗│я║отАм тАл╪зя╗Яя╗дя║Тя╗┤я╗Мя║О╪ктАк ╪МтАм┘Ия║Чя╗дя╗Ья╗ж ╪зя╗Яя╗дя╗ия║╝я║Ф ╪зя╗Яя╗дя╗о╪▓я╗Ля╗┤я╗ж я╗гя╗ж ╪зя╗Яя╗оя║╗я╗о┘ДтАм тАл╪ея╗Яя╗░ я║зя╗дя║┤я╗┤я╗ж ╪гя╗Яя╗Т я╗гя╗ж я╗гя║╝я╗ия╗Мя╗▓ ╪зя╗Яя╗дя╗ия║Шя║ая║О╪к ╪зя╗Яя╗Дя║Тя╗┤я║ФтАк╪МтАмтАм тАл╪зя║│я║Шя╗ия║О╪п╪зтАм тАл┘И╪гя║Ся║о╪▓ ╪зя╗Яя║╕я║оя╗Ыя║О╪к ╪зя╗Яя╗дя║╝я╗ия╗Мя║Ф я╗Яя╗╕я║Яя╗мя║░╪й ╪зя╗Яя╗Дя║Тя╗┤я║ФтАк╪МтАмтАм тАл┘ЛтАм тАл╪ея╗Яя╗░ ╪зя╗ля║Шя╗дя║Оя╗гя║О╪к я╗Ыя╗Ю я╗гя╗о╪▓╪╣ я╗гя╗К я╗Уя║о╪╡ я║Чя╗оя╗Чя╗┤я╗КтАм тАл╪зя║Чя╗Фя║Оя╗Чя╗┤я║О╪к я║╖я║о╪зя╗Ыя║Ф ┘Ия║Чя╗оя╗Уя╗┤я║о я╗гя╗ия║Шя║ая║О╪к я╗Ля║Оя╗Яя╗┤я║Ф ╪зя╗Яя║ая╗о╪п╪йтАм тАля║Ся║Дя╗Чя╗Ю ╪зя╗╖я║│я╗Мя║О╪▒тАм тАля╗Ля╗ая╗░ ╪▒я║Ся╗В тАк AumetтАм┘Ия╗│я╗Мя╗дя╗Ю ╪зя╗Яя╗Фя║оя╗│я╗Ц ╪зя╗Яя║Шя╗ия╗Фя╗┤я║м┘К я╗Я┘АтАм тАл╪зя╗Яя╗дя║╝я╗ия╗Мя╗┤я╗ж ┘И╪зя╗Яя╗дя╗о╪▓я╗Ля╗┤я╗ж ┘Ия╗гя╗Шя║кя╗гя╗▓ ╪зя╗Яя║оя╗Ля║Оя╗│я║Ф ╪зя╗Яя║╝я║дя╗┤я║ФтАм

тАлтАкISSUE NO. 8тАмтАм

тАлтАкWWW.STARTUPSKW.COMтАмтАм

тАлтАкAltibbi .┘бтАмтАм

тАл тАкh t t p s : / / w w w . a l t i bтАмтАмтАлтАкbi.com/%D8%B9%D9%86-%D8%A7%DтАмтАм тАлтАк9%84%D8%B7%D8%A8%D9%8AтАмтАм

‫‪OCTOBER 2019‬‬

‫ﻣﻨﺬ ﻋﺎم ‪ ٢٠٠٧‬ﻗﺒﻞ إﻧﺸﺎء اﻟﻤﻨﺼﺔ ﺑﺸﻜﻞ رﺳﻤﻲ‬ ‫ﻓﻲ ﻳﻮﻧﻴﻮ ‪ ،٢٠١٥‬وﻓﻲ ﻓﺒﺮاﻳﺮ ‪ ،٢٠١٧‬اﺧﺘﺎر ﺑﺮﻧﺎﻣﺞ‬ ‫اﻟﺬي ﺗﻨﻔﺬه اﻟﺤﻜﻮﻣﺔ ‪French Tech Ticket،‬‬ ‫ﻟﺘﻮﺳﻴﻊ ﻋﻤﻠﻴﺎﺗﻬﺎ ﻓﻲ ‪ Aumet‬اﻟﻔﺮﻧﺴﻴﺔ‪ ،‬ﺷﺮﻛﺔ‬ ‫أوروﺑﺎ‪ ،‬وﺗﻢ اﺣﺘﻀﺎﻧﻬﺎ ﻟﻤﺪة ﻋﺎم ﻓﻲ أﺣﺪ‬ ‫اﻟﺤﻀﺎﻧﺎت اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ اﻟﻔﺮﻧﺴﻴﺔ‬ ‫اﻟﺒﻠﺪ ‪ :‬اﻷردن‬ ‫‪https://aumet.me/‬‬

‫‪Eon Aligner .٣‬‬

‫ﻣﻼﻳﻴﻦ اﻟﻤﺮﺿﻰ ﻳﺤﺼﻠﻮن ﻋﻠﻰ أﺳﻨﺎن ﺟﻤﻴﻠﺔ‬ ‫‪Eon‬دون اﺳﺘﻌﻤﺎل اﻟﺘﻘﻮﻳﻢ اﻟﺘﻘﻠﻴﺪي‪ ،‬ﻋﺒﺮ ﻣﻨﺼﺔ‬ ‫اﻟﺘﻲ ﺗﺘﻮاﺻﻞ ﻣﻊ اﻟﻤﺴﺘﺨﺪﻣﻴﻦ اﻟﻌﺮب ‪Aligner،‬‬ ‫وﺗﻘﺪم ﺧﻄﻮات اﻟﻌﻨﺎﻳﺔ ﺑﺎﻷﺳﻨﺎن‪ ،‬وﻋﻼج ﺳﻮء‬ ‫‪ Eon،‬اﺻﻄﻔﺎف اﻷﺳﻨﺎن ﻋﺒﺮ ﺗﺮﻛﻴﺐ ﻣﺼﻔﻒ‬ ‫اﻟﺠﻬﺎز اﻟﺸﻔﺎف اﻟﺬي أﺛﺒﺘﺖ اﻟﻨﺘﺎﺋﺞ أﻧﻪ ﻳﺘﻤﺘﻊ‬ ‫ﺑﻨﻔﺲ ﻓﻌﺎﻟﻴﺔ اﻟﺘﻘﻮﻳﻢ اﻟﺘﻘﻠﻴﺪي‪ ،‬ﻟﻜﻨﻪ أﻛﺜﺮ ﻧﻈﺎﻓﺔ‬ ‫وراﺣﺔ ﻣﻦ اﻷﻗﻮاس اﻟﻤﻌﺪﻧﻴﺔ واﻷﺳﻼك‬ ‫ﻳﺘﻴﺢ اﻟﻤﻮﻗﻊ‪ ،‬ﺑﻌﺪ اﻟﺘﺤﺪث ﻣﻊ ﻣﻮﻇﻒ ﻣﺨﺘﺺ ﻣﻦ‬ ‫ﺗﺤﺪﻳﺪ أﻗﺮب ﻣﻮﻗﻊ ﻟﻄﺒﻴﺐ ﻳﻌﺎﻟﺞ ‪ Eon،‬ﺷﺮﻛﺔ‬ ‫ﺑﺠﻬﺎز أﻳﻮن اﻟﺸﻔﺎف ﻓﻲ أي ﻣﻜﺎن ﺑﺎﻟﻌﺎﻟﻢ‪ ،‬ﺣﻴﺚ‬ ‫ﻷي‬ ‫ﻳﺘﻢ ﺗﺤﺪﻳﺪ ﻣﻮﻋﺪ ﻟﻼﺳﺘﺸﺎرة اﻷوﻟﻴﺔ‬ ‫ﻣﺴﺘﺨﺪم‪ ،‬ﺛﻢ وﺿﻊ ﺧﻄﺔ ﻋﻼج ﻣﺨﺼﺼﺔ ﻳﺘﻢ‬ ‫ﻣﺮاﻗﺒﺘﻬﺎ ﻣﻦ ﻗﺒﻞ اﻟﻄﺒﻴﺐ اﻟﻤﺨﺘﺺ ﺑﺎﺳﺘﺨﺪام‬ ‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ اﻟﻤﺼﻔﻔﺎت اﻟﺸﻔﺎﻓﺔ اﻟﺘﻲ ﺗﺼﻤﻢ‬ ‫ﺧﺼﻴﺼﺎ ﻟﻜﻞ ﺷﺨﺺ ﺑﻬﺪف اﻟﺤﺼﻮل ﻋﻠﻰ‬ ‫ً‬ ‫اﻻﺑﺘﺴﺎﻣﺔ اﻟﻤﺜﺎﻟﻴﺔ‪ ،‬وﻋﺒﺮ اﻟﻤﻨﺼﺔ ﺗﻮﺟﺪ ﻣﺴﺎﺣﺔ‬ ‫ﻣﺨﺼﺼﺔ ﻟﻸﺳﺌﻠﺔ وآراء اﻟﻤﺴﺘﺨﺪﻣﻴﻦ وﺗﺠﺎرﺑﻬﻢ‬ ‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﺒﻠﺪ‪ :‬اﻷردن‬

‫ﻓﻲ ﺑﺪاﻳﺔ ﻋﺎم ‪ ،٢٠٠٨‬واﻟﺘﻲ ‪ JoVision‬ﺗﺄﺳﺴﺖ‬ ‫ﺗﻬﺪف إﻟﻰ اﺳﺘﺨﺪام اﻟﻘﻮة اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ واﻟﺬﻛﺎء‬ ‫اﻻﺻﻄﻨﺎﻋﻲ وﺗﺨﺼﺺ اﻟﺒﺎﺛﻮﻟﻮﺟﻴﺎ أو ﻋﻠﻢ‬ ‫اﻷﻣﺮاض ﻣﻦ أﺟﻞ إﻋﺎدة ﺗﺸﻜﻴﻞ ﻃﺮﻳﻘﺔ ﺗﻘﺪﻳﻢ‬ ‫اﻟﺮﻋﺎﻳﺔ ﻟﻤﺮﺿﻰ اﻟﺴﺮﻃﺎن ﻋﻦ ﻃﺮﻳﻖ إﺷﺮاك ﺟﻤﻴﻊ‬ ‫اﻷﻃﺮاف وأﺻﺤﺎب اﻟﻤﺼﻠﺤﺔ‪ ،‬وﻫﻢ اﻟﻤﺘﺨﺼﺼﻮن‬ ‫ﻓﻲ ﺗﺸﺨﻴﺺ وﻋﻼج اﻟﻤﺮض‪ ،‬اﻟﻤﻨﻈﻤﺎت اﻟﻌﺎﻟﻤﻴﺔ‬ ‫وﻣﺠﻤﻮﻋﺎت اﻟﻤﺮﺿﻰ‬ ‫ﺗﻘﻨﻴﺔ راﺋﺪة وﻧﻈﺎم ﻣﺘﻜﺎﻣﻞ "‪ "IPAI‬اﺑﺘﻜﺮت اﻟﺸﺮﻛﺔ‬ ‫ﻳﻘﺪم أداة دﻗﻴﻘﺔ وﺳﺮﻳﻌﺔ وﺑﺴﻴﻄﺔ ﺗﻌﻤﻞ ﻋﻠﻰ‬ ‫ﺗﻤﻜﻴﻦ أﺧﺼﺎﺋﻴﻲ ﻋﻠﻢ اﻷﻣﺮاض "اﻟﺒﺎﺛﻮﻟﻮﺟﻴﺎ"‪،‬‬ ‫ﻓﻲ ﺟﻤﻴﻊ أﻧﺤﺎء اﻟﻌﺎﻟﻢ‪ ،‬ودﻋﻢ ﻋﻤﻠﻬﻢ‬ ‫وﻣﺠﻬﻮداﺗﻬﻢ ﻋﻠﻰ ﻛﺎﻓﺔ اﻷﺻﻌﺪة‪ ،‬وﻗﺪ ﺗﻢ اﺧﺘﻴﺎر‬ ‫ﻣﻦ ﻗﺒﻞ ﻟﺠﻨﺔ اﻟﻤﻨﺘﺪى اﻻﻗﺘﺼﺎدي ‪IPAI / JoVision‬‬ ‫ﺿﻤﻦ "‪ "World Economic Forum‬اﻟﻌﺎﻟﻤﻲ‬ ‫ﻗﺎﺋﻤﺔ ‪ ١٠٠‬ﺷﺮﻛﺔ ﻧﺎﺷﺌﺔ ﺗﺸﻜﻞ اﻟﺜﻮرة اﻟﺼﻨﺎﻋﻴﺔ‬ ‫اﻟﺮاﺑﻌﺔ ﻓﻲ اﻟﻌﺎﻟﻢ اﻟﻌﺮﺑﻲ‬ ‫اﻟﺒﻠﺪ‪ :‬اﻷردن‬ ‫‪http://www.jo-vision.com/site/‬‬

‫‪MonoJo .٥‬‬ ‫ﺷﺮﻛﺔ راﺋﺪة ﻓﻲ ﻣﺠﺎل اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻟﺤﻴﻮﻳﺔ ﺗﻘﻮم‬ ‫ﺑﺘﻄﻮﻳﺮ وﺑﻴﻊ اﻟﻤﻨﺘﺠﺎت اﻟﺼﺤﻴﺔ ذات اﻟﻤﺼﺎدر‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‪ ،‬واﻟﺘﻲ ﺗﻌﺘﻤﺪ ﻋﻠﻰ اﻟﺘﻘﻨﻴﺎت اﻟﻤﺘﻘﺪﻣﺔ‪،‬‬ ‫وﺗﺴﺘﻬﺪف اﻟﺤﺎﻻت اﻟﻤﺮﺿﻴﺔ واﺳﻌﺔ اﻻﻧﺘﺸﺎر‬ ‫ﻋﻠﻰ ﻣﺴﺘﻮى اﻟﻌﺎﻟﻢ وﺗﺴﺘﻬﺪف ﻣﻨﺘﺠﺎﺗﻬﺎ اﻷوﻟﻰ‬ ‫ﻗﻄﺎﻋﺎت اﻷﻣﺮاض اﻟﺠﻠﺪﻳﺔ واﻟﺠﻬﺎز اﻟﻬﻀﻤﻲ‬ ‫اﻟﺒﻠﺪ‪ :‬اﻷردن‬ ‫‪http://www.monojo.com.jo/cgi-sys/suspend‬‬‫‪edpage.cgi‬‬

‫‪http://eonaligner.com/ar/index.html‬‬

‫‪PAGE 11‬‬

‫‪ISSUE NO. 8‬‬

‫‪WWW.STARTUPSKW.COM‬‬

‫وﻫﻲ ﺷﺮﻛﺔ ﺗﺼﻨﻴﻊ أﺟﻬﺰة ‪ Eon Dental،‬اﺑﺘﻜﺮت‬ ‫‪ Eon‬ﻃﺐ اﻷﺳﻨﺎن ﺣﺴﺐ اﻟﻄﻠﺐ‪ ،‬ﻣﻨﺘﺠﻬﺎ اﻟﺮاﺋﺪ‬ ‫وﻫﻮ ﺑﺪﻳﻞ واﺿﺢ ﻟﻠﺘﻘﻮﻳﻢ اﻟﻤﻌﺪﻧﻲ ‪Aligner،‬‬ ‫اﻟﺘﻘﻠﻴﺪي ﻟﻌﻼج ﺳﻮء اﻻﺻﻄﻔﺎف أو اﻷﺳﻨﺎن‬ ‫اﻟﻤﻠﺘﻮﻳﺔ‬

‫‪JoVision .٤‬‬

‫‪OCTOBER 2019‬‬

‫‪Epilert .٦‬‬ ‫ﺗﺴﻌﻰ اﻟﺸﺮﻛﺔ اﻟﻨﺎﺷﺌﺔ إﻟﻰ اﺳﺘﺨﺪام أﺣﺪث‬ ‫اﻟﺘﻄﻮرات اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ ﻣﻦ أﺟﻞ إﻧﺸﺎء إدارة ﻓﻌﺎﻟﺔ‬ ‫ﻟﻠﻤﻮارد اﻟﻤﻌﻠﻮﻣﺎﺗﻴﺔ‪ ،‬وﺗﻘﺪﻳﻢ ﺣﻠﻮل ﺻﺤﻴﺔ رﻗﻤﻴﺔ‬ ‫ﻣﻀﻤﻮﻧﺔ وﻣﻮﺛﻮﻗﺔ وﻋﺎﻟﻴﺔ اﻟﺠﻮدة إﻟﻰ ﺟﺎﻧﺐ‬ ‫ﺗﻘﺪﻳﻢ اﻟﺪﻋﻢ اﻟﻤﺴﺘﻤﺮ ﻟﻠﻤﺮﺿﻰ ﺣﺘﻰ ﻳﺘﻤﻜﻦ‬ ‫ﻣﻼﻳﻴﻦ اﻷﺷﺨﺎص ﻋﻠﻰ رﻓﻊ ﻣﺴﺘﻮى ﺟﻮدة‬ ‫ﺣﻴﺎﺗﻬﻢ وﺗﺤﻘﻴﻖ أﻫﺪاﻓﻬﻢ وأﺣﻼﻣﻬﻢ‬

‫ﺗﻘﺘﻞ ﺣﻮادث اﻟﻤﺮور ﻋﻠﻰ اﻟﻄﺮق ‪ ١٫٣٥‬ﻣﻠﻴﻮن‬ ‫وﻓﻘﺎ ﻟﻤﻨﻈﻤﺔ اﻟﺼﺤﺔ اﻟﻌﺎﻟﻤﻴﺔ‪،‬‬ ‫ً‬ ‫ﺷﺨﺺ ﻛﻞ ﻋﺎم‪،‬‬ ‫ﺗﻐﻴﻴﺮه ﻋﺒﺮ اﻟﺘﻨﺒﺆ وﻣﻨﻊ ﺣﻮادث ‪ Derq‬وﻫﻮ ﻣﺎ ﺗﺮﻳﺪ‬ ‫اﻟﻤﺮورﻳﺔ‪ ،‬ﺳﻮاء اﻟﻤﺮﻛﺒﺎت اﻟﺘﻘﻠﻴﺪﻳﺔ ذاﺗﻴﺔ اﻟﻘﻴﺎدة‪،‬‬ ‫ﺑﺎﺳﺘﺨﺪام إﺣﺪى ﺗﻘﻨﻴﺎت اﻟﺬﻛﺎء اﻻﺻﻄﻨﺎﻋﻲ‬ ‫اﻟﻤﺒﺘﻜﺮة واﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻣﺘﻄﻮرة ﻟﻤﺴﺎﻋﺪة اﻟﺴﺎﺋﻖ‬ ‫وﺗﺤﺬﻳﺮه ﻣﻦ اﻷﺧﻄﺎر اﻟﻤﺤﺘﻤﻠﺔ‪ ،‬وﻟﺬﻟﻚ ﺗﻢ اﺧﺘﻴﺎر‬ ‫اﻟﺸﺮﻛﺔ ﺿﻤﻦ ﻗﺎﺋﻤﺔ اﻟﻤﻨﺘﺪى اﻻﻗﺘﺼﺎدي‬ ‫اﻟﻌﺎﻟﻤﻲ ﻷﻛﺜﺮ ‪ ١٠‬ﺷﺮﻛﺎت ﻧﺎﺷﺌﺔ ﺗﺴﺎﻋﺪ ﻓﻲ‬ ‫ﺗﻐﻴﻴﺮ اﻟﻌﺎﻟﻢ اﻟﻌﺮﺑﻲ‬ ‫اﻟﺒﻠﺪ‪ :‬اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة‬ ‫‪http://en.derq.com/‬‬

‫وﻧﺠﺤﺖ اﻟﺸﺮﻛﺔ ﻓﻲ ﺗﻄﻮﻳﺮ ﺟﻬﺎز ﻳﻤﻜﻦ ارﺗﺪاؤه‪،‬‬ ‫ﺗﻨﺒﻴﻬﺎ ﻋﻠﻰ‬ ‫ﺳﻮار‪ ،‬ﻳﻜﺸﻒ ﻧﻮﺑﺔ اﻟﺼﺮع وﻳﺮﺳﻞ‬ ‫ً‬ ‫اﻟﻔﻮر إﻟﻰ ﻣﻘﺪﻣﻲ اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ واﻟﻤﺴﺌﻮﻟﻴﻦ‬ ‫ﻋﻦ اﻟﻤﺮﻳﺾ‪ ،‬ﻣﺜﻞ اﻟﻌﺎﺋﻠﺔ واﻷﺻﺪﻗﺎء واﻷﻃﺒﺎء‬

‫اﻟﺒﻠﺪ ‪ :‬ﺗﻮﻧﺲ‬ ‫ ‪h t t p : / / e p i l‬‬‫‪ert.io/about-us/#1504251166182-d8af323‬‬ ‫‪c-30f5‬‬

‫‪Derq .٧‬‬ ‫ﻫﻲ ﺷﺮﻛﺔ ﺗﺎﺑﻌﺔ ﻟﻤﻌﻬﺪ ﻣﺎﺳﺎﺗﺸﻮﺳﺘﺲ‬ ‫ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ،‬ﺗﻬﺪف إﻟﻰ ﺗﻘﺪﻳﻢ ﺣﻠﻮل ﻣﺒﺘﻜﺮة‬ ‫ﻟﻠﺴﻼﻣﺔ ﻋﻠﻰ اﻟﻄﺮق‪ ،‬ﻟﺘﺴﺎﻋﺪ ﻓﻲ اﻟﻘﻀﺎء ﻋﻠﻰ‬ ‫ﺣﻮادث اﻟﻄﺮق وإﻧﻘﺎذ اﻷرواح ﻋﺒﺮ اﺳﺘﺨﺪام اﻟﺬﻛﺎء‬ ‫أو ﻧﻈﺎم اﺗﺼﺎﻻت ‪ V٢X‬اﻻﺻﻄﻨﺎﻋﻲ وﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫اﻟﻤﺮﻛﺒﺎت اﻟﺬي ﻳﺴﺘﻬﺪف اﻟﺴﻼﻣﺔ ﻋﻠﻰ اﻟﻄﺮق‬ ‫وﻛﻔﺎءة اﻟﻤﺮور‬

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‫‪Chefaa.٨‬‬ ‫ﻫﻮ ﺗﻄﺒﻴﻖ ﻟﻤﺴﺎﻋﺪة ﻛﺒﺎر اﻟﺴﻦ وأﺻﺤﺎب‬ ‫اﻷﻣﺮاض اﻟﻤﺰﻣﻨﺔ ﻋﻠﻰ ﻃﻠﺐ اﻟﺪواء ﺑﻜﻞ ﺳﻬﻮﻟﺔ‬ ‫وﻳﺴﺮ ﺑﺠﺎﻧﺐ ﺗﺮﺗﻴﺐ و ﺟﺪوﻟﺔ اﻷدوﻳﺔ ﻣﻦ ﺧﻼل‬ ‫ﻧﻈﺎم ﻣﺘﻄﻮر وﺗﻘﻨﻴﺎت اﻟﺬﻛﺎء اﻻﺻﻄﻨﺎﻋﻲ‬ ‫وﺗﺘﻌﺪد ﻣﻤﻴﺰات ﺗﻄﺒﻴﻖ ﺷﻔﺎء‪ ،‬وﻣﻨﻬﺎ ﻣﺤﺮك ﺑﺤﺚ‬ ‫ﺗﺴﺘﻄﻴﻊ ﻣﻦ ﺧﻼﻟﻪ إﻳﺠﺎد أﻣﺎﻛﻦ ﺗﻮاﻓﺮ اﻟﺪواء‬ ‫ﺑﺴﻬﻮﻟﺔ ﻣﻊ إﻣﻜﺎﻧﻴﺔ ﺗﻮﺻﻴﻞ اﻷدوﻳﺔ ﻣﻦ أﻗﺮب‬ ‫ﺻﻴﺪﻟﻴﺔ وإﻣﻜﺎﻧﻴﺔ ﺗﺬﻛﻴﺮ اﻟﻤﺮﻳﺾ ﺑﻤﻮاﻋﻴﺪ اﻷدوﻳﺔ‬ ‫ﻣﻦ ﺧﻼل رﺳﺎﺋﻞ ﻧﺼﻴﺔ‪ ،‬وأرﺷﻴﻒ ﻛﺎﻣﻞ ﻟﻜﻞ‬ ‫ﻃﻠﺒﺎت اﻟﻤﺮﻳﺾ اﻟﺴﺎﺑﻘﺔ ﻳﺴﺎﻋﺪ ﻋﻠﻲ ﻣﺘﺎﺑﻌﺔ‬ ‫ﺣﺎﻟﺘﻪ‪ ،‬إﻟﻰ ﺟﺎﻧﺐ إرﺳﺎل ﺗﻨﺒﻴﻬﺎت ﺑﻨﻮاﻗﺺ اﻷدوﻳﺔ‬ ‫ﻷﺻﺤﺎب اﻷﻣﺮاض اﻟﻤﺰﻣﻨﺔ‬ ‫اﻟﺒﻠﺪ ‪ :‬ﻣﺼﺮ‬ ‫‪https://www.chefaa.com/‬‬

‫‪ISSUE NO. 8‬‬

‫‪WWW.STARTUPSKW.COM‬‬

‫وﺗﻌﻤﻞ اﻟﺒﻴﺎﻧﺎت اﻟﺘﻲ ﺗﻢ ﺟﻤﻌﻬﺎ ﻋﻠﻰ ﺗﺤﺴﻴﻦ‬ ‫اﻟﻌﻼﺟﺎت اﻟﻄﺒﻴﺔ ﻟﻠﻤﺮﺿﻰ‪ ،‬وﻋﻠﻰ اﻟﻤﺪى اﻟﻄﻮﻳﻞ‬ ‫إﻟﻰ اﻟﺘﻨﺒﺆ ﺑﻨﻮﺑﺔ اﻟﺼﺮع ﻗﺒﻞ ‪ Epilert‬ﺗﻬﺪف‬ ‫ﺣﺪوﺛﻬﺎ ﻣﻦ ﺧﻼل اﻟﺬﻛﺎء اﻻﺻﻄﻨﺎﻋﻲ ﺣﺘﻰ ﻳﻌﻴﺶ‬ ‫اﻟﺠﻤﻴﻊ ﺣﻴﺎة آﻣﻨﺔ‬

‫‪OCTOBER 2019‬‬

‫اﻟﻌﺎﻣﻠﺔ ﻓﻲ اﻟﻘﻄﺎع اﻟﺼﺤﻲ ﻓﻲ اﻟﺪول اﻟﻔﻘﻴﺮة‬ ‫واﻟﻨﺎﺋﻴﺔ‬

‫‪Proximie .٩‬‬ ‫ﺗﺴﺘﺨﺪم ﻫﺬه اﻟﻤﻨﺼﺔ اﻟﻮاﻗﻊ اﻟﻤﻌﺰز ﻣﻦ أﺟﻞ رﺑﻂ‬ ‫اﻷﻃﺒﺎء ﻣﻦ ﻛﻞ أرﺟﺎء اﻟﻌﺎﻟﻢ ﺑﺒﻌﺾ داﺧﻞ ﻏﺮف‬ ‫اﻟﻌﻤﻠﻴﺎت‪ ،‬ﻓﺘﻌﻤﻞ ﻋﻠﻰ ﺑﻨﺎء ﺟﺴﺮ ﻟﻠﺘﻮاﺻﻞ ﺑﻴﻦ‬ ‫اﻟﺠﺮاﺣﻴﻦ ﻓﻲ اﻟﺒﻠﺪان اﻟﻤﺘﻘﺪﻣﺔ واﻟﺠﺮاﺣﻴﻦ ﻓﻲ‬ ‫اﻟﺪول اﻟﻨﺎﻣﻴﺔ ﻟﻠﻤﺴﺎﻋﺪة ﻓﻲ إﺟﺮاء ﻋﻤﻠﻴﺎت ﺟﺮاﺣﻴﺔ‬ ‫ﻣﻦ ﺧﻼل اﻟﺘﻔﺎﻋﻞ ﻋﺒﺮ اﻟﺼﻮت واﻟﺼﻮرة وإﻋﻄﺎء‬ ‫اﻟﺘﻌﻠﻴﻤﺎت ﻋﺒﺮ اﻟﺮﺳﻮﻣﺎت ﺛﻼﺛﻴﺔ اﻷﺑﻌﺎد أو‬ ‫"واﻟﺘﺪﺧﻞ اﻻﻓﺘﺮاﺿﻲ‬

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‫‪https://www.proximie.com/‬‬

‫‪Kirontech .١٠‬‬ ‫ﺗﺴﺘﻬﺪف اﻟﺸﺮﻛﺔ اﻟﻨﺎﺷﺌﺔ رﺻﺪ اﻟﺘﺰوﻳﺮ‬ ‫واﻟﻤﺨﺎﻟﻔﺎت وﺳﻮء اﻟﻤﻌﺎﻣﻠﺔ داﺧﻞ ﻧﻈﺎم ﺗﺄﻣﻴﻦ‬ ‫اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ‪ ،‬وﺗﺴﺘﻔﻴﺪ اﻟﺸﺮﻛﺔ ﻣﻦ اﻟﺒﻴﺎﻧﺎت‬ ‫اﻟﻄﺒﻴﺔ اﻟﺸﺎﻣﻠﺔ ﻟﻘﻄﺎع اﻟﺘﺄﻣﻴﻦ‪ ،‬ﻋﺒﺮ اﺳﺘﺨﺪام‬ ‫ﺗﻘﻨﻴﺎت اﻟﺬﻛﺎء اﻻﺻﻄﻨﺎﻋﻲ واﻟﺘﻌﻠﻢ اﻵﻟﻲ‪،‬‬ ‫ﻟﺘﺤﺪﻳﺪ ﻣﺼﺎدر اﻻﺣﺘﻴﺎل واﻟﻤﺨﺎﻟﻔﺔ وﺳﻮء‬ ‫اﻟﻤﻌﺎﻣﻠﺔ‪ ،‬ﻟﺮﺻﺪ وإدارة ﻣﻘﺪﻣﻲ اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ‬ ‫ﺑﺸﻜﻞ أﻓﻀﻞ‪ ،‬وﺗﺤﺴﻴﻦ ﻋﻤﻠﻴﺎت ﻣﻜﺘﺐ اﻟﺘﺄﻣﻴﻨﺎت‬ ‫واﻛﺘﺸﺎف اﻷﺧﻄﺎء ﻓﻲ ﺑﻴﺎﻧﺎت اﻟﻤﺴﺘﺨﺪم‬ ‫اﻟﺒﻠﺪ ‪ :‬ﻟﺒﻨﺎن‬ ‫‪https://www.kirontech.com‬‬

‫‪ISSUE NO. 8‬‬

‫‪WWW.STARTUPSKW.COM‬‬

‫ﻣﻦ ﻗﺒﻞ اﻷﻃﺒﺎء وﻣﻦ أﺟﻞ ‪ Proximie‬وﺗﻢ ﺗﺼﻤﻴﻢ‬ ‫اﻷﻃﺒﺎء ﺑﻬﺪف إﺣﺪاث ﺛﻮرة ﻓﻲ ﺗﻘﺪﻳﻢ وﺗﻄﻮﻳﺮ‬ ‫اﻟﺮﻋﺎﻳﺔ اﻟﺼﺤﻴﺔ ﻋﺒﺮ ﺗﻘﻠﻴﻞ اﻟﺘﻜﻠﻔﺔ وﺗﺤﺴﻴﻦ ﺟﻮدة‬ ‫اﻟﺨﺪﻣﺔ اﻟﻤﻘﺪﻣﺔ ﻟﻠﻤﺮﻳﺾ‪ ،‬وﺿﻤﺎن ﺣﺼﻮل ﻛﻞ‬ ‫ﻣﺮﻳﺾ ﻋﻠﻰ أﻓﻀﻞ رﻋﺎﻳﺔ‪ ،‬وﺗﺴﺘﻐﻞ اﻟﺸﺮﻛﺔ‬ ‫اﻟﻨﺎﺷﺌﺔ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻟﺘﺤﺴﻴﻦ اﻟﻮﺻﻮل إﻟﻰ اﻟﺮﻋﺎﻳﺔ‬ ‫اﻟﺠﺮاﺣﻴﺔ اﻵﻣﻨﺔ ﻓﻲ اﻟﻤﻨﺎﻃﻖ اﻟﻔﻘﻴﺮة واﻟﻤﻠﻴﺌﺔ‬ ‫ﺑﺎﻟﺼﺮاﻋﺎت‪ ،‬ﺣﻴﺚ ﻳﻘﺪم اﻟﺨﺒﺮاء اﻹﻗﻠﻴﻤﻴﻮن‬ ‫واﻟﻌﺎﻟﻤﻴﻮن اﻟﻤﺴﺎﻋﺪة اﻟﺠﺮاﺣﻴﺔ ﻋﻦ ُﺑﻌﺪ ﺑﺠﺎﻧﺐ‬ ‫اﻟﺘﻌﻠﻴﻢ واﻟﺘﻮﺟﻴﻪ ﻣﻦ أﺟﻞ رﻓﻊ ﻣﺴﺘﻮى اﻟﻘﻮى‬

‫اﻟﺒﻠﺪ ‪ :‬ﻟﺒﻨﺎن‬

OCTOBER 2019

Being an entrepreneur or a freelancer is hard and full of risks.

There are no road maps or safety net[s].

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BY: JACQUELINE MCELHONE Charlie Grosso, a true renaissance woman, has the unique ability to find a niche in the market that isn't being met—and to fill that void. Cultural competency, optimism, and a vision for facilitating human connection combine to guide Grosso to dream big, but also to execute that dream. Grosso isn't just a dreamer, she's a doer. And when she commits to a project—to a vision—she follows through. Her empathy instinctively drives her to empower other people, through any entrepreneurial venture she embarks on. No one can give better insight than Grosso herself—so here she is: I wanted to be an artist when I was young, but my mom would always tell me “no.”

Children of Asian parents are expected to be doctors, lawyers, or bankers—especially children of my generation; I’m not sure if that has changed much. I didn’t understand the “no” in my mother’s reply, so I would go back every so often with different variations on being an artist: painter, fashion designer, writer. The answer was always “no.”

Now when people ask me what I do, my answer depends on who's asking. Founder of Hello Future, writer, photographer, consultant—it just depends. Our world still has a very binary view of careers, [offering] little room for someone who has more than one passion. But an entrepreneur is responsible for juggling multiple professional titles.

We’ve dubbed the entrepreneur as a “jack-of-all-trades,” but truly they are a “renaissance” person.

I’ve always been a storyteller. How I’ve been able to express that has ebbed and flowed over time, but picking out stories and working to tell them with the end goal of bettering the lives of others has remained a constant throughout my career. Being a storyteller wasn’t the initial intent, but it has been the through line of my career. It is the core of what I do and what I love.

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On Her Transition to Entrepreneurship The plan was to go straight from undergrad to grad school. I was in the middle of interviewing for an MFA program in Theatrical Design when I had a "come to Jesus moment"...I thought, what more would I have at the end of an MFA other than more debt and the qualifications to teach (and I had no interest in teaching at the time)?

Continuing down [that] path didn’t seem interesting at all. So I pivoted and started my own photography business—something I was truly passionate about.

Fortunately, I didn’t find the [entrepreneurial] learning curve to be steep. I had some great friends and mentors who were already established career photographers. They were there to help with any business questions, and I really took to the business aspect of the work. That path—the path of running a business and overseeing the success of a company—has been a foundational part of my career journey ever since.

On Why Photography Came First I’ve been a professional photographer for nearly 20 years. Photography demands a fluency of the left brain and the right, the technical and the artistic. I love that aspect of the medium. It is inherently a paradox: the truth and a lie.

The work that I’m drawn to and [that I] create is about a moment—either a flex point in an imagined story, or the beginning/end of a story. It is a pictorial equivalent of that perfect opening sentence in a short story, the turning point in the action, that last moment before the screen fades to black and flashes “to be continued.” Photography is the last modern medium. It is one that everyone gets—especially now with the lowest barrier to entry—and I think that's pretty cool.

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OCTOBER 2019

On Taking Risks I often feel bad when young, aspiring entrepreneurs come to me for advice. I tell them that [entrepreneurship] is not for them if they are risk-averse. Being an entrepreneur or a freelancer is hard and full of risks. There are no road maps or safety net[s].

WWW.STARTUPSKW.COM

Doubt and I are friends, especially after 20 years on my own. I think it would be weird if doubt didn’t show up from time to time.

What I think is important to clarify in the conversation about doubt is the core of that feeling and what triggers it. Are you doubting the bigger vision? The path for growth? A particular strategy or tactic that is being implemented? What is it? Is it that you looked around and saw other’s success and wonder why you have not achieved the same?

Sometimes, the idea is just ahead of its time.

That doesn’t mean it was a bad idea. The market just wasn’t ready for it yet. Sometimes, the idea is great and the timing is right, but you are not capitalized enough to give it the necessary runway to “make it.”

On Pitching Yourself, And How She Pitches Herself When you’re talking about something that you’re truly passionate about, I think it resonates with others and helps pique their interest. It may not always pan out in a grant or media hit, but it at least gets the name out there and gets the wheels turning on how we can rethink a long-standing problem that has yet to be solved.

Connecting with people on a level they can relate to is at the heart of any persuasion.

Everyone has an understanding of home—even those without one, their lack of a home is their baseline understanding of this universal concept. By talking about Hello Future as a way not only for teens to land a job, but, beyond that, as a way for them to put down roots, that’s a really strong message that a lot of people can buy into.

On How Her Came About

Latest

Endeavor

portfolio from two decades of professional experience for the benefit of someone else, a cause, something that is beyond a corporate bottom line.

I’ve been really drawn to the Middle East and have been watching the region closely since the Arab Spring. When the refugee crisis hit its peak in 2015, I felt it in my core.

Home and identity are ideas I wrestle with personally, especially as someone who was sent to the U.S. by her parents at 11 years old.

It informs my work at every turn. And I knew I could contribute to the crisis in some way.

This lead to a move to Istanbul in 2016 and a lot of in-person conversations with refugee families in both Turkey and Iraqi Kurdistan.

Hello Future was founded on what I learned first-hand in the field with refugee families.

Hello Future hits multiple notes on refugee response and development in innovative ways. First, in who we’re working with: refugee youths. Youth are the most underserved and, yet they are at the most critical juncture. Second, in what we’re actually providing: digital skills, yes, but also a platform for them to tell their own story, first-hand. The refugees’ needs extend beyond the tangible, such as education, to include the psychosocial: to be seen and heard, and have an opportunity to self-represent. To provide that outlet for refugees and add different color and tonality to the overall refugee narrative is very important to me.

...And What They Do We aim to create lifelong learners and prevent a lost generation of youth in a region that is ripe for radicalization and the other trappings that come with feelings of hopelessness. Hello Future is a holistic program, one that has been designed to scale as a plug-n-play companion to larger NGO development efforts and via our own expansion efforts with local, accredited teachers.

We provide teens living in refugee camps (currently, Syrian refugees in Iraq) with mobile phones, connectivity and the training on how to properly use the technology and the Internet, the framework for how to engage online, and the essential tools that govern a digital life.

I knew I was ready for another career shift and I wanted the next big thing to include: working internationally; using my diverse ISSUE NO. 8

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OCTOBER 2019

In the refugee context, where resources for education, communication, and self-expression are severely limited, the benefits of technology and the Internet can really amplify opportunities. We start there, in digital literacy and digital citizenship. Building on this foundation, we hope the teens will find positive ways for self-expression, add to the narrative complexity of the refugee/displaced dialogue, continue their education be it in a formal or informal setting, and have the necessary skills to compete in the 21st-century economy.

WWW.STARTUPSKW.COM

On The Present—And The Future Fostering connections, empowering others, and actively contributing to a more diverse narrative are core to what I’ve dedicated my life to. The topics change as do the strategies, but the goal is the same. It was challenging to break through the noise and get people to pay attention before 2016 and now, 570+ days into this administration, the

ISSUE NO. 8

challenge of getting attention—be it from a media perspective or from donors, —is even harder. The work is important, maybe more now than ever, but the environment feels ever more difficult.

It’s hard to know what the long-tail effect of your work will be. This morning I read a review of Crazy, Rich Asians and it talked a lot about how it will change the film industry and the way Asians/Asian-Americans are represented. Not all that dissimilar to the discussion around Black Panther. A new narrative has been introduced to the collective unconsciousness. I hope it’s true. I hope it does all it promises and more. But we won’t know for a while; 5, 10 maybe even 20 years.

In this highly volatile and reactionary atmosphere, it can be really hard to think long-term and work on issue areas that are put on the back-burner in the public conversation. Yet the time to act and effect change is now.

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OCTOBER 2019

How well do you know

yourself?

TANIA DIGGORY, FOUNDER OF CALMER AND AUTHOR OF THIS IS CALMER TELL US ABOUT YOURSELF.

WWW.STARTUPSKW.COM

How often have you been asked this?

It’s one of the first things that’s proffered at an event, when networking, or in an interview. People want to know who you are, and what you do.

But do you really know who you are?

In my experience, many entrepreneurs at the start of their business journey struggle with this question.

They feel unconfident putting forward their business idea, or they may do so many things for their business that they’re not quite sure what to pick.

Either way, it all comes down to knowing who you are.

How to define who you are and what you stand for In the early stages of starting up a business, there is a great deal of focus placed on all the components needed to create, launch and scale.

You will be faced with questions like: What does the business need? What resources do we need to find? What processes will we have in place?

What are our monthly, quarterly and annual marketing benchmarks? What are our financial projections? How can we best understand our customer journey? Etc. etc.

ISSUE NO. 8

As a business owner, it can be so easy to get caught up in external situations and thinking about others in order to make the business happy that you forget to priorities yourself and your goals. What about your own happiness?

Defining your core values, and those of your business, can make all the difference. There’s a reason you started your business - often it’s either to solve an unanswered problem, or to improve on an existing solution.

How to define your values Take a few minutes to ask yourself the following questions: 1. In life, what really matters to me?

2. What problem do I want to solve through my business?

3. What do I want people to feel when they engage in my brand?

4. If I sum this up in one sentence, what would the mission of my business be?

Prioritise yourself and be confident At Calmer, we believe a happy mind makes for a happy business and our aim is to support entrepreneurs and purposeful teams to nurture good mental health and wellbeing. In essence, your mind is one of the most vital elements of your business - so it’s important that you treat it well.

I know how revolutionary it can be for entrepreneurs to gain confidence in their work, and also themselves. This is a key part of the entrepreneurial journey and you can start to improve your confidence by giving yourself permission to do the following:

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OCTOBER 2019

1. Take time in your working day to pause, reflect and learn from your experiences.

3. Articulate the purpose across your branding, copy, communications, marketing, and website

2. Set healthy boundaries for yourself in your working day that allows you to step away from distractions and cultivate a deeper sense of self-awareness.

4. Recognise opportunities to do more - could you become a face for the movement?

3. Set a routine and working hours that works for you – when do you feel most productive? When do you factor in time for breaks?

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4. Spend time connecting with those you care about and build your support network as you grow your business. By nature, we are social beings and we thrive on connecting with others – remember it’s not supposed to be a lonely experience as an entrepreneur.

Investing in your mental health like you would in your business finances is essential. Not only will this ensure that you are taking care of yourself in a holistic sense, but also, you’re taking care of the health of your business – after all, your business is an extension of you.

Know your worth Once you know what you and your business stand for, your bigger purpose, and the kind of product or service you are providing, you can also answer the big ticket question: what are you worth?

Set the bar when it comes to your business offering, and be confident with what you do.

Recall your personal values, and how you’re making a difference.

Just remember, your own self-worth is not reflected in the company accounts. No matter the revenue of your business, your personal value remains the same. You deserve to succeed, to feel content in your work, and to prioritise yourself.

So, can you answer the question now?

TELL US ABOUT YOURSELF. Make your business a purposeful one Another way to strengthen your business offering, and your confidence in your business, is to make it a purposeful one.

A purposeful business is one that combines selling a product/service with tackling a problem or challenge in the world. The sale of your products and services become a vehicle for positive change - taking away the guilt that many entrepreneurs feel from making money.

Here are a few steps you can take to develop your business into a purposeful one: 1. Define your purpose - what is important to you personally?

2. Align with a bigger cause - this may be a charity, an activist movement, or an online community ISSUE NO. 8

PAGE 18

тАлтАкOCTOBER 2019тАмтАм

тАл┬н ┬Ы ┬Ъ ┬Ж ┬Ъ ┬Щ ┬Ш ┬Ч ┬Ц тАк ┬Х ┬атАмтАм тАл┘ЛтАм тАл ┬Б ┬Ч тАк ┬Ю┬Н ┬Я ┬б ┬в ┬Й┬г┬д - ┬е┬ж ┬Ж ┬Г┬гтАмтАм

тАлтАкThe story of Port of MokhaтАмтАм тАлтАкwww.portofmokha.comтАмтАм тАля╗Ыя╗┤я╗Т я║Яя║О╪бя║Чя╗Ъ я╗Уя╗Ья║о╪й ╪зя╗зя║╕я║О╪б я╗гя║╕я║о┘И╪╣ ╪зя╗Яя╗Шя╗мя╗о╪й я╗Уя╗▓тАм тАл╪зя╗Яя╗┤я╗дя╗ж╪ЯтАм тАля╗Ыя║О┘Ж я║Ся║Оя╗Яя║╝я║кя╗Уя║ФтАк ╪МтАм╪▒я║│я║Оя╗Яя║Ф я╗зя║╝я╗┤я║Ф ┘И╪зя║гя║к╪й я╗гя╗ж ╪гя║гя║ктАм тАл╪зя╗╖я║╗я║кя╗Чя║О╪б ╪гя║зя║Тя║оя╗зя╗▓ я╗Уя╗┤я╗мя║О я╗Ля╗ж я╗ля║м╪з ╪зя╗Яя║Шя╗дя║Ья║О┘Д ╪зя╗Яя╗Мя║оя║Ся╗▓тАм тАл╪зя╗Яя║м┘К я╗│я║╕я║о╪и ╪зя╗Яя╗Шя╗мя╗о╪йтАк ╪МтАмя╗Ыя║О┘Ж я╗ля║м╪з ╪зя╗Яя║Шя╗дя║Ья║О┘Д я╗│я╗Шя╗К я║зя║О╪▒╪мтАм тАл╪▒я║Яя╗╝тАм тАля║╖я║оя╗Ыя║Ф я╗ля╗┤я╗ая║░ я║Ся║о╪з╪░╪▒╪▓ ╪зя╗Яя╗Шя║кя╗│я╗дя║Ф ╪зя╗Яя║Шя╗▓ я╗Ыя║О┘Ж я║╖я╗Мя║О╪▒я╗ля║ОтАм тАл┘ЛтАм тАл┘ЛтАм тАля╗Ля║оя║Ся╗┤я║О я╗│я║дя╗дя╗Ю я╗Уя╗ия║ая║О┘Ж я╗Чя╗мя╗о╪й ╪ея╗Яя╗░ ╪зя╗Яя║┤я╗дя║О╪бтАм

тАл╪зя╗Яя╗мя║к┘Б ┘И╪зя╗Яя╗дя║Ья║Оя║Ся║о╪й ┘И╪зя╗╣я║╗я║о╪з╪▒ ┘И╪зя╗Яя║┤я╗╝┘Е ╪▒я║│я║Оя║Ля╗ЮтАм тАля╗│я║дя╗дя╗ая╗мя║О я╗гя║ия║Шя║О╪▒ ╪зя╗Яя║ия╗ия║╕я║Оя╗Яя╗▓ ┘Ия╗│я║ая╗о┘Д я║Ся╗мя║О ╪зя╗Яя╗Мя║Оя╗Яя╗в я╗Яя╗┤я║▓тАм тАля╗Ыя║о╪зя║Ля║к ╪гя╗Ля╗дя║О┘Д я╗Уя║дя║┤я║РтАк ╪МтАм┘И╪ея╗зя╗дя║О ╪▒я║│я║Оя╗Яя║Ф я║Ся║Дя╗ля╗дя╗┤я║Ф ╪пя╗Ля╗втАм тАл╪зя╗╖я╗Ля╗дя║О┘Д ╪зя╗Яя║Шя║ая║О╪▒я╗│я║Ф ╪░╪з╪к ╪зя╗╖я║Ыя║о ╪зя╗Яя╗дя║┤я║Шя║к╪з┘ЕтАм тАл╪зя╗Яя║Шя╗Шя║Ц я║│я║Шя║О╪▒╪к ╪з╪и я╗гя║Жя║│я║▓ я║Ся╗о╪▒╪к ╪з┘И┘Б я╗гя╗оя╗Ыя║ОтАк╪МтАмтАм тАля╗гя║ия║Шя║О╪▒ ╪зя╗Яя║ия╗ия║╕я║Оя╗Яя╗▓ ╪зя╗╖я╗гя║оя╗│я╗Ья╗▓ тАк /тАм╪зя╗Яя╗┤я╗дя╗ия╗▓ ╪зя╗╖я║╗я╗Ю я╗Уя╗▓тАм тАл╪зя║гя║к ╪зя╗╗я║гя╗┤я║О╪б я╗Уя╗▓ ╪зя╗Яя╗Мя║Оя║╗я╗дя║Ф ╪зя╗Яя║Тя║оя╗│я╗Дя║Оя╗зя╗┤я║Ф я╗Яя╗ия║к┘Ж я║гя╗┤я║ЪтАм тАля║│я║о╪п я╗Яя╗ия║О я╗Чя║╝я║Ф я╗гя║╕я║о┘Ия╗Ля╗к ┘И я║гя╗ия╗┤я╗ия╗к ╪зя╗Яя╗░ ╪зя╗Яя╗┤я╗дя╗жтАм тАл┘Ия║Яя║м┘И╪▒┘З ╪зя╗Яя╗Мя║оя║Ся╗┤я║Ф ╪зя╗Яя║Шя╗▓ я╗Гя║Оя╗Яя╗дя║О я╗Ыя║О┘Ж я╗│я╗Фя║Шя║ия║о я║Ся╗мя║ОтАм тАля╗Ля║оя╗Уя╗ия║О я║Ся╗ия╗Фя║┤я╗Ъ╪ЯтАм тАл╪гя╗зя║О я╗гя║ия║Шя║О╪▒ ╪зя╗Яя║ия╗ия║╕я║Оя╗Яя╗▓ ╪гя╗гя║оя╗│я╗Ья╗▓ я╗гя╗ж ╪гя║╗я╗о┘Д я╗│я╗дя╗ия╗┤я║Ф тАк╪МтАмтАм тАля╗ля║Оя║Яя║о ╪гя║Ся╗▓ я╗гя╗ж ╪зя╗Яя╗┤я╗дя╗ж ╪зя╗Яя╗░ ╪гя╗гя║оя╗│я╗Ья║О ┘И╪зя║│я║Шя╗Шя║о я╗Уя╗▓ я║гя╗▓тАм тАля║Яя║░╪б╪зтАм тАля║Чя╗ия║к╪▒я╗Яя╗оя╗│я╗ж тАк ╪МтАмя║гя╗┤я║Ъ я╗Ыя║О┘Ж ╪зя╗Яя╗Мя╗ия╗Т ┘И╪е╪пя╗гя║О┘Ж ╪зя╗Яя╗дя║ия║к╪▒╪з╪к ┘ЛтАм тАля╗│я╗оя╗гя╗┤я║О я╗гя╗ж я╗гя║╕я╗мя║к ╪зя╗Яя║╕я║О╪▒╪╣ тАк ╪МтАмя╗Ыя╗ия║О я╗зя╗Мя╗┤я║╢ я╗Уя╗▓ я╗Пя║оя╗Уя║ФтАм тАл┘ЛтАм тАля╗зя╗о┘Е ┘И╪зя║гя║к╪й тАк ╪МтАм┘И╪▒я╗Пя╗в я║╗я╗Мя╗оя║Ся║Ф ╪зя╗Яя╗Мя╗┤я║╢ ╪зя╗╗ ╪зя╗зя╗ия╗▓тАм тАл╪зя║│я║Шя╗Дя╗Мя║Ц ╪зя║Яя║Шя╗┤я║О╪▓ ╪зя╗Яя╗дя║оя║гя╗ая║Ф ╪зя╗Яя║ая║Оя╗гя╗Мя╗┤я║Ф тАк ╪МтАм┘И я╗Ыя║О┘Ж я╗Ля╗ая╗▓тАм тАл╪зя╗Яя╗Мя╗дя╗Ю я║Ся║О┘К ┘Ия╗Зя╗┤я╗Фя║Ф я╗Яя╗дя║┤я║Оя╗Ля║к╪й я╗Ля║Оя║Ля╗ая║Шя╗▓тАм

тАлтАкPAGE 20тАмтАм

тАля╗Ыя╗┤я╗Т я║Ся║к╪г╪к я╗гя║о╪зя║гя╗Ю ╪зя╗Яя║Шя║Дя║│я╗┤я║▓ я╗Яя╗дя║╕я║о┘Ия╗Ля╗Ъ╪ЯтАм тАля╗Ыя║Оя╗зя║Ц я╗ля╗▓ ╪зя╗Яя║оя║гя╗ая║Ф ╪зя╗╗я║│я║Шя║Ья╗ия║Оя║Ля╗┤я║Ф я╗Яя╗ая║Тя║дя║Ъ я╗Ля╗ж я╗Ыя╗┤я╗Фя╗┤я║ФтАм тАл╪▓╪▒╪зя╗Ля║Ф ╪зя╗Яя╗Шя╗мя╗о╪й я╗гя╗ж я╗гя║░╪з╪▒╪╣ ╪зя╗Яя╗┤я╗дя╗ж я╗Уя╗▓ я╗Ля║к┘Ж ┘Ия║╗я╗ия╗Мя║О╪бтАк╪МтАмтАм тАл┘Ия╗Яя╗в я╗│я╗Ья╗ж я╗Яя║к┘К ╪г╪пя╗зя╗░ я╗Уя╗Ья║о╪й я╗Ля╗ж ╪зя╗Яя╗Шя╗мя╗о╪й ┘Ия╗Ыя╗┤я╗Фя╗┤я║ФтАм тАл╪▓╪▒╪зя╗Ля║Шя╗мя║О я║Ся║Тя║┤я║Оя╗Гя║Ф я╗Ыя╗ия║Ц ╪гя║Яя╗мя╗Ю я╗Ыя╗Ю я║╖я╗▓╪бтАк ╪МтАм╪░я╗ля║Тя║Ц ╪зя╗Яя╗░тАм тАл╪зя╗Яя╗┤я╗дя╗ж я║Ся╗Мя║к ╪зя╗Чя║Шя║о╪зя║┐я╗▓ я╗гя║Тя╗ая╗Ря║О я╗гя╗ж ╪зя╗Яя╗дя║О┘Д я╗╗я╗Ыя║Шя║╕я╗ТтАм тАля╗гя║О╪░╪з я╗│я╗дя╗Ья╗ия╗ия╗▓ ╪г┘Ж ╪гя╗Уя╗Мя╗Ю тАк ╪М.тАм┘Ия║гя╗┤я║Ъ я╗Чя╗дя║Ц я║Ся║Ия╗Чя╗ия║О╪╣тАм тАл╪зя╗Яя╗дя║░╪з╪▒я╗Ля╗┤я╗ж я║Ся║ая║к┘И┘Й ╪▓╪▒╪зя╗Ля║Ф ╪гя║╖я║ая║О╪▒ ╪зя╗Яя║Тя╗жтАк ╪МтАмя║Чя╗Мя╗ая╗дя║Ц ╪зя╗Яя╗Ья║Ья╗┤я║отАм тАля╗Ля╗ая╗░ я╗│я║к я╗ля║Жя╗╗╪б ╪зя╗Яя╗дя║░╪з╪▒я╗Ля╗┤я╗жтАк ╪МтАмя╗Яя╗Шя║к я║Чя╗Мя║оя║Яя║Ц я╗Уя╗▓ я║Яя╗дя╗┤я╗КтАм тАл╪гя╗зя║дя║О╪б ╪зя╗Яя║Тя╗╝╪п ┘И╪▓╪▒╪к ╪зя╗Яя╗Мя║╕я║о╪з╪к я╗гя╗ж я╗гя║░╪з╪▒╪╣ ╪зя╗Яя║Тя╗жтАм тАл┘Ия║Чя║┤я╗ая╗Шя║Ц ╪зя╗Яя║ая║Тя║О┘Д ┘Ия╗Чя║к╪к я╗гя║Мя║О╪к ╪зя╗Яя╗Ья╗┤я╗ая╗оя╗гя║Шя║о╪з╪к тАк╪МтАмтАм тАл┘И╪гя║Ыя╗ия║О╪б ╪▒я║гя╗ая║Шя╗▓ я╗гя║оя║┐я║Ц я╗гя║оя║┐я║О я║╖я║кя╗│я║к╪з тАк ╪МтАмя╗Уя╗Шя║к╪ктАм тАля║зя╗╝я╗Яя╗мя║О тАк ┘б┘итАмя╗Ыя╗┤я╗ая╗о я╗Пя║о╪зя╗гя║О я╗зя║Шя╗┤я║ая║Ф я║│я╗о╪б ╪зя╗Яя║Шя╗Ря║мя╗│я║Ф ┘Ия╗Яя╗Ья╗жтАм тАл╪▒я║гя╗ая║Шя╗▓ я╗Ыя║Оя╗зя║Ц я║Чя║┤я║Шя║дя╗Ц я╗Ыя╗Ю ╪░я╗Яя╗Ъ ╪зя╗Яя╗Мя╗ия║О╪б я╗Ля╗ия║кя╗гя║О ┘Ия║┐я╗Мя║ЦтАм тАля╗Ля╗┤я╗ия╗▓ ┘Ия╗╖┘И┘Д я╗гя║о╪й я╗Ля╗ая╗░ я║гя║Тя╗о╪и ╪зя╗Яя║Тя╗ж ╪зя╗Яя╗дя║Ья║Оя╗Яя╗┤я║Ф я║гя╗┤я╗ия╗мя║ОтАм тАля╗Ля║оя╗Уя║Ц ╪гя╗зя╗ия╗▓ ╪зя║│я║Шя╗Дя╗Мя║Ц я║Ся╗Фя╗Ая╗Ю ╪пя╗Ля╗в ┘И╪зя╗│я╗дя║О┘ЖтАм тАл╪зя╗Яя╗дя║░╪з╪▒я╗Ля╗┤я╗ж я╗Уя╗▓ ╪зя╗зя║Шя║О╪м ╪гя╗Уя╗Ая╗Ю ┘И╪зя║Яя╗о╪п я╗гя║м╪з┘В я╗Яя╗ая╗Шя╗мя╗о╪йтАм тАл╪зя╗Яя╗Дя║Тя╗┤я╗Мя╗┤я║Ф ╪зя╗Яя╗┤я╗дя╗┤я╗ия║ФтАм

тАлтАкISSUE NO. 8тАмтАм

тАлтАкWWW.STARTUPSKW.COMтАмтАм

тАл┘Ия╗Ля╗ия║кя╗гя║О ╪▒╪гя╗│я║Ц я╗ля║м╪з ╪зя╗Яя║Шя╗дя║Ья║О┘ДтАк ╪МтАмя║Чя║мя╗Ыя║о╪к я╗Гя╗Фя╗оя╗Яя║Шя╗▓ ┘ИтАм тАл╪зя╗Яя╗Шя╗мя╗о╪й ╪зя╗Яя╗┤я╗дя╗ия╗┤я║Ф ┘Ия║гя╗Ья║Оя╗│я║О╪к я║Яя║кя║Чя╗▓ ┘Ия╗Ыя╗Ю ╪зя╗Яя║мя╗Ыя║оя╗│я║О╪ктАм тАл╪зя╗Яя║Шя╗▓ я╗Ля║╕я║Шя╗мя║О я╗Уя╗▓ ╪зя╗Яя╗┤я╗дя╗ж тАк ╪МтАмя║Ся║Оя╗Яя║оя╗Пя╗в я╗гя╗ж ╪гя╗зя╗ия╗▓ ╪гя╗гя║оя╗│я╗Ья╗▓тАм тАл┘И╪зя║гя╗дя╗Ю я╗ля║м╪з ╪зя╗Яя╗дя║░я╗│я║Ю ╪зя╗Яя╗дя╗Мя╗Шя║к я╗гя╗ж ╪зя╗Яя║Ья╗Шя║Оя╗Уя║Ф ╪зя╗Яя╗Мя║оя║Ся╗┤я║ФтАм тАл┘И╪зя╗Яя╗Ря║оя║Ся╗┤я║Ф ╪зя╗╗ ╪гя╗зя╗ия╗▓ я╗Ля╗ия║кя╗гя║О ╪зя║│я║Шя║оя║Яя╗К ╪░я╗Яя╗Ъ ╪зя╗Яя║дя╗ия╗┤я╗ж ╪зя╗Яя╗▓тАм тАл╪зя╗Яя╗┤я╗дя╗ж ┘Ия║Чя║о╪зя║Ыя╗к ┘Ия╗гя╗оя║│я╗┤я╗Шя║О┘З ╪зя╗Яя║ая╗дя╗┤я╗ая║Ф ╪зя║гя║▓ я║Ся║Оя╗╗я╗зя║Шя╗дя║О╪бтАм

‫‪OCTOBER 2019‬‬

‫ﻛﻴﻒ ﺗﻢ ﺑﻴﻊ أول ﺷﺤﻨﺔ ﻣﻦ اﻟﻘﻬﻮة؟‬ ‫ﺑﻌﺪ أن ﻧﺠﺤﺖ ﻓﻲ اﻧﺘﺎج أول ﺻﻨﻒ ﻣﻦ اﻟﺤﺒﻮب‬ ‫اﻟﺠﻴﺪة ﻟﻠﻘﻬﻮة‪ ،‬ﻋﺪت إﻟﻰ اﻟﻮﻻﻳﺎت اﻟﻤﺘﺤﺪة‬ ‫ﻟﺘﺼﻨﻴﻒ ﺟﻮدة اﻧﺘﺎج اﻟﻘﻬﻮة اﻟﻌﺪﻧﻴﺔ ﻣﻊ أﺣﺪ أﻫﻢ‬ ‫اﻟﺨﺒﺮاء ﻓﻲ ﻣﺠﺎل اﻟﻘﻬﻮة ‪ ،‬ﻛﺎﻧﻮا ﻗﺪ ﺣﻘﻘﻮا ﻧﺴﺒﺔ‬ ‫ﻣﺬاق ﻋﺎﻟﻴﺔ اﻟﺠﻮدة‪ ،‬ﻣﻤﺎ ﺟﻌﻞ ﺗﺼﻨﻴﻔﻬﻢ ﻣﻦ ﺑﻴﻦ‬ ‫أﻓﻀﻞ أﻧﻮاع اﻟﻘﻬﻮة ﻓﻲ اﻟﻌﺎﻟﻢ وﻃﻠﺐ ﻣﻨﻲ ﻫﻮ‬ ‫واﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻤﻮزﻋﻴﻦ ﻣﻦ اﻟﺘﺠﺎر ان أورد ﻟﻬﻢ‬ ‫اﻟﻘﻬﻮة اﻟﻴﻤﻨﻴﺔ‬ ‫ﻫﻞ ﻛﺎن ذﻟﻚ ﺑﻤﺜﺎﺑﺔ اﺧﺘﺒﺎر ﻟﺠﻮدة ﻓﻜﺮﺗﻚ وﻣﺪى‬ ‫ﻗﺒﻮﻟﻬﺎ؟‬ ‫ﻧﻌﻢ ﺗﺄﻛﺪت ﺑﺄن ﻫﺬا اﻟﺴﻮق ﻳﺤﻤﻞ اﻟﻌﺪﻳﺪ ﻣﻦ‬ ‫اﻟﻔﺮص‪ ،‬ﻟﺬﻟﻚ ﻗﺮرت اﻻﺳﺘﻤﺮار واﻟﻌﻮدة إﻟﻰ‬ ‫اﻟﻴﻤﻦ ﻓﻲ ﻋﺎم ‪ ٢٠١٥‬ﻟﺘﻮﻇﻴﻒ اﻟﻌﻤﺎل ﻓﻲ ﺷﺮﻛﺔ‬ ‫ﺑﻮرت اوف ﻣﻮﺧﺎ‬ ‫ﻣﺎﻫﻲ اﻟﺼﻌﻮﺑﺎت اﻟﺘﻲ واﺟﻬﺘﻬﺎ؟‬

‫ﻛﺎﻧﺖ ﻣﺠﺮد ﻟﻴﻠﺔ ﻣﺨﻴﻔﺔ ﻟﻠﻐﺎﻳﺔ وﻛﻨﺖ اﺗﺮﻗﺐ ﻣﻮﺗﻲ‬ ‫ﺑﺎي ﻟﺤﻈﺔ‪ ،‬اﺿﻄﺮرت إﻟﻰ إرﺳﺎل رﺳﺎﺋﻞ إﻟﻰ أﻣﻲ‬ ‫وأﺑﻲ دون ﻣﻌﺮﻓﺔ ﻣﺎ إذا ﻛﻨﺖ ﺳﺄﻋﻴﺶ ﻟﺮؤﻳﺔ‬ ‫اﻟﺼﺒﺎح‪ ،‬ﻛﺎن ﻋﻠﻰ اﻟﺨﺮوج ﻣﻦ اﻟﻴﻤﻦ ﻟﻠﻮﺻﻮل اﻟﻰ‬ ‫اﻟﻤﺆﺗﻤﺮ اﻟﺬي ﻛﺎن ﺳﻴﻌﻘﺪ ﻓﻲ ﺳﺎن ﻓﺮاﻧﺴﻴﺴﻜﻮ‬

‫ﺑﻌﺪ رﺣﻠﺔ اﺳﺘﻐﺮﻗﺖ ﺳﺒﻊ ﺳﺎﻋﺎت ﺗﺤﺖ اﻟﻘﺼﻒ‬ ‫اﻟﻤﺪوي إﻟﻰ ﻣﻴﻨﺎء اﻟﻤﺨﺎ‪ ،‬ﻋﺮض ﻋﻠﻲ ﺷﺨﺺ‬ ‫ﻧﻘﻠﻲ ﻋﺒﺮ اﻟﺒﺤﺮ اﻷﺣﻤﺮ ﻓﻲ ﻗﺎرب ﺻﻐﻴﺮ ﻣﻦ‬ ‫اﻷﻟﻴﺎف اﻟﺰﺟﺎﺟﻴﺔ‪ ،‬و ﺷﻌﺮت ﻓﻲ ذﻟﻚ اﻟﻮﻗﺖ‬ ‫ﺑﺎﻟﻼﺟﺌﻴﻦ اﻟﺬﻳﻦ ﻟﻢ ﻳﻜﻦ ﻟﺪﻳﻬﻢ أي ﺧﻴﺎر ﺳﻮى‬ ‫اﻟﻤﻮت ﻓﻲ اﻷرض او اﻟﻤﻮت ﻓﻲ اﻟﺒﺤﺮ ‪ ،‬ﻻ‬ ‫ﻳﻤﻜﻨﻨﻲ وﺻﻒ اﻟﺤﺎﻟﺔ اﻹﻧﺴﺎﻧﻴﺔ اﻟﺴﻴﺌﺔ اﻟﺘﻲ ﻛﺎن‬ ‫ﻳﻤﺮ ﺑﻪ اﻟﻴﻤﻦ واﻃﻔﺎﻟﻪ وﻧﺴﺎﺋﻪ ﺣﺘﻲ اﻧﻨﻲ ﻻ‬ ‫ﻳﻤﻜﻨﻨﻲ اﻟﺤﺪﻳﺚ ﻋﻦ ﺣﺠﻢ اﻟﻤﺄﺳﺎة ‪ ،‬اﻧﻬﺎ ﻛﺒﻴﺮة‬ ‫ﻟﻘﺪ اﺳﺘﻘﻠﺖ ﻫﺬا اﻟﻘﺎرب اﻟﻰ ﺟﻴﺒﻮﺗﻲ وﻛﺎن ذﻟﻚ‬ ‫ﺑﻤﺜﺎﺑﺔ ﻗﻔﺰة ﻛﺒﻴﺮة ﻓﻲ ﺣﻴﺎﺗﻲ‪ .‬وﺑﺎﻟﻨﻈﺮ إﻟﻰ اﻟﻮراء‬ ‫ﺣﻘﺎ وﻟﻜﻦ ﻛﺎن ﻋﻠﻲ اﻟﻨﺠﺎة ﻣﻦ‬ ‫ﻏﺒﻴﺎ ً‬ ‫ﻛﺎن اﻷﻣﺮ‬ ‫ً‬ ‫اﻟﻮﺿﻊ اﻟﻤﺄﺳﺎوي ﻓﻲ اﻟﻴﻤﻦ‬ ‫ﻫﻲ ﻗﺼﺔ ﻧﺠﺎة أم رﺣﻠﺔ ﻣﺒﺎدر؟‬ ‫اﻟﻘﺼﺔ ﺑﺪأت ﺑﻌﺪ ﻧﺠﺎﺗﻲ ﻣﻦ اﻟﻤﻮت ﺑﺄﻋﺠﻮﺑﺔ‪،‬‬ ‫وﺣﻴﻦ ﺗﻤﻜﻨﺖ ﻣﻦ اﻟﻮﺻﻮل اﻟﻰ ﻣﺆﺗﻤﺮ ﺳﺎن‬ ‫ﻓﺮاﻧﺴﻴﺴﻜﻮ ﻓﻲ اﻟﻮﻗﺖ اﻟﻤﻨﺎﺳﺐ ﺣﻴﺚ اﺧﺬت‬ ‫اﻟﻘﺼﺔ اﺑﻌﺎدا أﺧﺮى ﻟﻢ اﻓﻬﻤﻬﺎ‪ .‬اﻧﻬﺎ رﺣﻠﺔ اﻟﻮﻋﻲ‬ ‫ﺑﺄﻫﻤﻴﺔ اﻟﺘﻐﻴﻴﺮ ودﻋﻢ ﺗﻠﻚ اﻟﻤﺸﺎرﻳﻊ ذات اﻻﺛﺮ‬ ‫اﻟﻤﺴﺘﺪام‬ ‫ﻛﻤﻴﺔ اﻟﺴﻌﺎدة واﻟﻔﺨﺮ ﺑﻌﻴﻮن اﻟﻤﺰارﻋﻴﻦ ﺣﻴﻦ ﻋﻠﻤﻮا‬ ‫ﺑﺄن ذﻟﻚ اﻟﻤﺤﺼﻮل اﻟﺬي أﻧﺘﺞ ﻓﻲ اﻟﻴﻤﻦ ﻳﻌﺪ ﻣﻦ‬ ‫أﺟﻮد اﻷﻧﻮاع وأﺛﻤﻨﻬﺎ ﻓﻲ اﻟﻌﺎﻟﻢ‪ ،‬ﻟﻜﻲ أن ﺗﺘﺨﻴﻠﻲ‬ ‫اﻟﻔﺮق ﻋﻨﺪﻣﺎ ﻳﺮﺗﺒﻂ ﻫﺪف اﻟﻤﺸﺮوع ﺑﺎﺳﺘﺪاﻣﺔ‬ ‫ﺑﻴﺌﻴﺔ واﻗﺘﺼﺎدﻳﺔ وزراﻋﻴﺔ‬

‫ﺣﻴﺚ ﻳﻀﻢ أﻫﻢ اﻟﻤﺨﺘﺼﻴﻦ ﻓﻲ ﻋﺎﻟﻢ اﻻﻋﻤﺎل‬ ‫واﻟﻤﻮردﻳﻦ ﻓﻲ ﻣﺠﺎل اﻟﻘﻬﻮة‬ ‫ﻫﻞ ﻓﻜﺮت ﺑﺈﻧﻬﺎء ﻣﺸﺮوﻋﻚ ﻧﻈﺮا ﻟﺘﻠﻚ اﻟﻈﺮوف؟‬ ‫ﻧﻌﻢ ﻣﺌﺎت اﻟﻤﺮات وﻟﻜﻨﻲ وﻗﺘﻬﺎ ﻛﻨﺖ اﻓﻜﺮ ﻓﻘﻂ‬ ‫ﻓﻲ اﻟﻬﺮوب ﻣﻦ ﻣﻮت ﻣﺤﻘﻖ‪ ،‬ﻣﺎ ﺗﻼ ذﻟﻚ ﻛﺎن‬ ‫رﺣﻠﺔ ﻣﺤﻔﻮﻓﺔ ﺑﺎﻟﻤﺨﺎﻃﺮ ﻟﻠﺨﺮوج ﻣﻦ اﻟﻴﻤﻦ‪ ،‬ﻓﻘﺪ‬ ‫ﺗﻢ ﺳﺠﻨﻲ ﻓﻲ اﻟﻌﺎﺻﻤﺔ اﻟﻴﻤﻴﻨﺔ ﺑﻀﻌﺔ أﻳﺎم‬ ‫وﺧﺮﺟﺖ ﺑﻤﻌﺠﺰة‪ ،‬ﺣﻴﻨﻬﺎ ﻗﺮرت أن اﺗﺮك ﺧﻠﻔﻲ ﻛﻞ‬

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‫‪ISSUE NO. 8‬‬

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‫اﻟﻜﺎرﺛﺔ ﺣﺪﺛﺖ ﺑﻌﺪ وﺻﻮﻟﻲ ﺣﻴﺚ ﺑﺪا ﺣﻠﻤﻲ‬ ‫ﻳﺘﺤﻮل إﻟﻰ ﻛﺎﺑﻮس ﺧﻄﻴﺮ‪ ،‬ﻓﻘﺪ ﺑﺪأت اﻻﻧﺘﻔﺎﺿﺔ‬ ‫ﻓﻮر وﺻﻮﻟﻲ واﻟﺘﻲ ﻗﺎﻣﺖ ﺑﻬﺎ ﻣﻴﻠﻴﺸﻴﺎت ﻗﺪ‬ ‫أﻃﺎﺣﺖ ﺑﺎﻟﺮﺋﻴﺲ اﻟﻴﻤﻨﻲ واﺷﺘﻌﻠﺖ ﺣﺮب اﻟﻴﻤﻦ‬ ‫‪.‬‬ ‫ﺻﺒﺎﺣﺎ‬ ‫اﺳﺘﻴﻘﻈﺖ ﻓﻲ ﺣﻮاﻟﻲ اﻟﺴﺎﻋﺔ اﻟﺜﺎﻧﻴﺔ‬ ‫ً‬ ‫وﺳﻤﻌﺖ دوي اﻧﻔﺠﺎرات ﺷﺪﻳﺪة ﻟﺬا ﺧﺮﺟﺖ ورأﻳﺖ‬ ‫ﻣﺎ ﻳﺸﺒﻪ أﺷﻌﺔ اﻟﻠﻴﺰر ﻓﻲ اﻟﺴﻤﺎء‪ ،‬ﻛﺎﻧﺖ ﺗﻠﻚ‬ ‫اﻟﻤﺪاﻓﻊ اﻟﺮﺷﺎﺷﺔ اﻟﻤﻀﺎدة ﻟﻠﻄﺎﺋﺮات ﺗُ ﻄﻠﻖ ﻋﻠﻰ‬ ‫اﻟﻄﺎﺋﺮات اﻟﻤﻘﺎﺗﻠﺔ واﻛﺘﺸﻔﺖ ﺑﻴﻦ ﻋﺸﻴﺔ وﺿﺤﺎﻫﺎ‬ ‫اﻧﻨﺎ ﻧﻌﻴﺶ أﺟﻮاء ﺣﺮب ﺷﺎﻣﻠﺔ ﻟﻢ أرى ﻣﺜﻠﻬﺎ اﻻ ﻓﻲ‬ ‫اﻷﻓﻼم‬

‫ﺷﻲء ﻓﻲ ﻣﺤﺎوﻟﺔ اﺧﺮى ﻟﻠﻬﺮوب ﻣﻦ اﻟﻴﻤﻦ ﻋﺒﺮ‬ ‫ﻣﻴﻨﺎء ﻣﻮﺧﺎ ‪ ،‬ﺣﻤﻠﺖ ﻣﻌﻲ ﻣﺎ اﺳﺘﻄﻌﺖ ﻣﻦ‬ ‫أﻛﻴﺎس اﻟﺒﻦ اﻟﺘﻲ اﻧﺘﺠﻬﺎ اﻟﻤﺰارﻋﻮن ‪ ،‬واﻟﺘﻲ ﻛﺎن‬ ‫ﻣﻦ اﻟﻤﻘﺮران أن اﺑﻴﻌﻬﺎ ﻓﻲ ﻣﺆﺗﻤﺮ رﺋﻴﺴﻲ‬ ‫ﻟﻠﻘﻬﻮة ﻓﻲ ﺳﺎن ﻓﺮاﻧﺴﻴﺴﻜﻮ ﻓﻲ ﻏﻀﻮن ﺑﻀﻌﺔ‬ ‫أﻳﺎم‬

‫‪OCTOBER 2019‬‬

‫ﺟﻤﻴﻞ ﺟﺪا‪ ،‬ﻣﺎﻫﻲ ﻧﺼﻴﺤﺘﻚ ﻟﻠﻤﺒﺎدرﻳﻦ اﻟﺸﺒﺎب‬ ‫اﻟﻴﻮم؟‬ ‫أﻧﺎ ﻣﻤﺘﻦ ﻟﻠﻐﺎﻳﺔ ﻟﻤﻮﻗﻌﻲ اﻟﻴﻮم ﻓﻘﺪ ﻣﻦ اﻟﻠﻪ‬ ‫ﻋﻠﻲ ان أﻛﻮن ﺳﺒﺒﺎ ﻟﺪﻋﻢ اﻟﺸﺒﺎب ﻓﻲ اﻟﻴﻤﻦ‪،‬‬ ‫وآﻣﻞ أن ﻳﺠﺪ أي ﺷﺎب ﻳﻘﺮأ ﻣﻘﺎﻟﺘﻲ ﻫﺪﻓﺎ وﺷﻐﻔﺎ‬ ‫ﻳﻌﻤﻞ ﻣﻦ اﺟﻠﻪ ﻓﻲ ﺣﻴﺎﺗﻪ وﻳﻜﻮن ذا ﻗﻴﻤﺔ‬ ‫ﻣﺴﺘﺪاﻣﺔ وﻧﻌﺮف أﻫﻤﻴﺔ ﺗﻮﺟﻴﻪ اﺳﺘﻬﻼﻛﻨﺎ‬ ‫ﻟﻠﻄﻌﺎم واﻻﺷﻴﺎء‪ ،‬اﻧﻨﻲ ﻓﺨﻮر ﻷﻧﻲ ﺻﻨﻌﺖ اﻣﻼ‬ ‫ﻟﻤﺰارﻋﻲ اﻟﻴﻤﻦ ﻓﻲ أﺳﻮء اﻟﻈﺮوف‪ ،‬ﺗﺒﺎع ﻗﻬﻮﺗﻬﻢ‬ ‫ﺑﻮرت اوف ﻣﻮﺧﺎ ﺑﺴﻌﺮ ﺑﺎﻫﻆ ﻓﻲ أﺷﻬﺮ‬ ‫اﻟﻜﺎﻓﻴﻬﺎت ﻓﻲ اﻟﻌﺎﻟﻢ ﻟﻴﺲ ﻷﻧﻬﺎ ﻓﻘﻂ ﻣﻦ اﺟﻮد‬ ‫أﻧﻮاع اﻟﻘﻬﻮة وﻟﻜﻨﻬﺎ ﻗﻬﻮة اﻟﺴﻼم ﻟﺸﺒﺎب اﻟﻴﻤﻦ‬ ‫رﺳﺎﻟﺘﻚ ﻟﻘﺮاﺋﻨﺎ ‪:‬‬

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‫وﻓﻲ رﺳﺎﻟﺔ أﺧﻴﺮة‪ :‬اود ان أﻗﻮل ﺑﺎن اﻟﻴﻤﻨﻴﻮن‬ ‫ﻳﻌﻴﺸﻮن ﻓﻲ اﺳﻮء اﻟﻈﺮوف اﻹﻧﺴﺎﻧﻴﺔ‪ ،‬ﻛﺎرﺛﺔ‬ ‫ﺑﺤﺠﻢ اﻟﺴﻤﺎء ﻟﻢ ﺗﺨﻠﻒ اﻟﺤﺮوب اﻻ اﻟﺪﻣﺎر واﻟﺤﺰن‪،‬‬ ‫وﻟﻜﻨﻬﺎ ﻓﻲ اﻟﻴﻤﻦ ﻗﻀﺖ ﻋﻠﻰ اﻟﻌﺸﺮات وﺧﻠﻔﺖ‬ ‫ﻣﺠﺎﻋﺔ وﺷﺮدت أﻃﻔﺎل وﻧﺴﺎء وﺷﻴﻮخ‬ ‫ﻟﻨﻌﻤﻞ ﻣﻦ اﺟﻞ اﻟﺴﻼم وﺑﻨﺎء اﻻﻧﺴﺎن‬ ‫ﺷﻜﺮا ﺳﺘﺎرت اب ﻋﻠﻰ اﻻﺳﺘﻀﺎﻓﺔ ودﻋﻢ‬ ‫اﻟﻤﺸﺎرﻳﻊ اﻟﻤﺆﺛﺮة ﻓﻲ اﻟﻌﺎﻟﻢ‬ ‫اﻳﻤﺎن اﻟﻌﺒﺪ اﻟﻐﻨﻲ‬ ‫‪eman@startupsmag.org‬‬

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‫اﻷرﻗﺎم ﺗﻮﺿﺢ اﻟﻨﻤﻮ اﻟﻬﺎﺋﻞ ﻟﺘﻄﺒﻴﻖ ً‬ ‫ﺣﺎﻻ‪ ،‬ﺣﻴﺚ أن‬ ‫اﻟﺸﺮﻛﺔ وﺻﻠﺖ إﻟﻰ ‪ ٣‬ﻣﻼﻳﻴﻦ ﻋﻤﻠﻴﺔ ﺗﻮﺻﻴﻞ ﺧﻼل‬ ‫ﺷﻬﺮا ﻣﻦ ﻧﻮﻓﻤﺒﺮ ‪ ٢٠١٧‬وﺣﺘﻰ دﻳﺴﻤﺒﺮ ‪،٢٠١٨‬‬ ‫‪١٣‬‬ ‫ً‬ ‫ﺑﻴﻨﻤﺎ ﺣﻘﻘﺖ ‪ ٧‬ﻣﻼﻳﻴﻦ ﻋﻤﻠﻴﺔ ﺧﻼل اﻟﺮﺑﻊ اﻷول ﻣﻦ‬

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‫وﺣﺼﻠﺖ اﻟﺸﺮﻛﺔ ﻋﻠﻰ ﺗﻤﻮﻳﻞ ﺑﻘﻴﻤﺔ ‪ ٥‬ﻣﻼﻳﻴﻦ‬ ‫دوﻻر ﻣﻦ أوﺳﻜﺎر ﺳﺎﻻزار‪ ،‬وﻫﻮ أﺣﺪ اﻟﺸﺮﻛﺎء‬ ‫اﻟﻤﺆﺳﺴﻴﻦ ﻓﻲ ﺷﺮﻛﺔ أوﺑﺮ ورﺋﻴﺲ اﻟﻘﺴﻢ‬ ‫اﻟﺘﻘﻨﻲ ﺑﻬﺎ‪ ،‬وﻣﻦ ﺣﺎﺿﻨﺔ اﻷﻋﻤﺎل اﻟﺴﻨﻐﺎﻓﻮرﻳﺔ‬ ‫‪ Battery Road Digital Holdings‬ﺑﺎﻷﺿﺎﻓﺔ إﻟﻲ‬ ‫‪. Algebra Ventures‬‬ ‫وﺗﻘﺪم اﻟﺸﺮﻛﺔ ﺧﺪﻣﺎﺗﻬﺎ ﻓﻲ ﻣﺼﺮ وﺗﻄﻤﺢ إﻟﻰ‬ ‫اﻟﺪﺧﻮل إﻟﻰ اﻟﺴﻮق اﻟﺴﻮداﻧﻲ اﻟﻮاﻋﺪ ﺑﺎﻹﺿﺎﻓﺔ‬ ‫إﻟﻰ اﻟﻮﺻﻮل ﻟﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺗﻬﺎ ﻓﻲ ﻣﻨﻄﻘﺔ ﺷﻤﺎل‬ ‫أﻓﺮﻳﻘﻴﺎ‪ ،‬ووﻗﻌﺖ اﻟﺸﺮﻛﺔ ﻋﺪة اﺗﻔﺎﻗﻴﺎت ﺷﺮﻛﺔ ﻣﻊ‬ ‫اﻟﻌﺪﻳﺪ ﻣﻦ ﺷﺮﻛﺎت اﻟﻮﺟﺒﺎت اﻟﺴﺮﻳﻌﺔ ﻟﺘﻘﺪﻳﻢ‬ ‫ﺧﺪﻣﺎﺗﻬﺎ ﻋﻦ ﻃﺮﻳﻖ اﻟﺘﻄﺒﻴﻖ ﻣﺜﻞ ﻛﻨﺘﺎﻛﻲ وﺑﻴﺘﺰا‬ ‫ﻫﺖ وﻏﻴﺮﻫﺎ‪ ،‬ﻛﻤﺎ ﺗﻮﻓﺮ اﻟﺸﺮﻛﺔ ﻣﻴﺰة ﻧﺴﺒﻴﺔ ﻋﻦ‬ ‫ﺑﻘﻴﺔ ﺷﺮﻛﺎت اﻟﺘﻮﺻﻴﻞ وﻫﻲ ﺗﻮﺻﻴﻞ اﻟﻄﺮود ﻣﻦ‬ ‫ﻣﻜﺎن إﻟﻰ ﻣﻜﺎن ﺑﺸﻜﻞ آﻣﻦ ‪.‬‬

‫‪ISSUE NO. 8‬‬

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‫ً‬ ‫"ﺣﺎﻻ" اﻟﻨﺎﺷﺌﺔ‬ ‫‪ ٤‬ﺷﺒﺎن ﻋﺮب أﺳﺴﻮا ﺷﺮﻛﺔ‬ ‫ﻣﻘﺮا ﻟﻤﻘﺮﻫﻢ اﻟﺮﺋﻴﺴﻲ‪،‬‬ ‫واﺗﺨﺬوا ﻣﻦ اﻟﻘﺎﻫﺮة‬ ‫ً‬ ‫ً‬ ‫ﺗﻄﺒﻴﻘﺎ ﺑﺎﺳﻢ "ﺣﺎﻻ" ﻟﺘﻮﺻﻴﻞ اﻟﺰﺑﺎﺋﻦ‬ ‫ً‬ ‫وأﻃﻠﻘﻮا‬ ‫واﻟﻄﻠﺒﺎت ﻋﺒﺮ اﻟﺪراﺟﺎت اﻟﺒﺨﺎرﻳﺔ واﻟﺘﻮك ﺗﻮك‪،‬‬ ‫وﻟﻜﻦ اﻷرﻗﺎم اﻟﺘﻲ ﺣﻘﻘﻮﻫﺎ ﺧﻼل اﻷﺷﻬﺮ اﻷﺧﻴﺮة‬ ‫ﻛﺎﻧﺖ ﻣﺬﻫﻠﺔ‪ ،‬ﺣﻴﺚ أﺗﻤﻮا ‪ ١٠‬ﻣﻼﻳﻴﻦ ﻋﻤﻠﻴﺔ‬ ‫ﺗﻮﺻﻴﻞ‪ ٧ ،‬ﻣﻼﻳﻴﻦ ﻣﻨﻬﺎ ﻛﺎﻧﺖ ﺧﻼل اﻷﺷﻬﺮ‬ ‫اﻷﺧﻴﺮة ﻓﻘﻂ‪ ،‬ﻛﻤﺎ وﺻﻞ اﻟﺘﻄﺒﻴﻖ اﻟﺨﺎص ﺑﻬﻢ ﻟﻰ‬ ‫ﻣﻠﻴﻮن ﺗﺤﻤﻴﻞ ‪.‬‬ ‫واﻟﻤﺆﺳﺴﻮن اﻷرﺑﻌﺔ‪ ،‬ﻣﻨﻴﺮ ﻧﺨﻠﺔ‪ ،‬اﻟﻤﺪﻳﺮ‬ ‫اﻟﺘﻨﻔﻴﺬي‪ ،‬وأﺣﻤﺪ ﻣﺤﺴﻦ اﻟﻤﺪﻳﺮ اﻟﺘﻘﻨﻲ اﻟﻠﺬان‬ ‫اﻧﻄﻠﻘﺎ ﺑﺎﻟﺸﺮﻛﺔـ واﻧﻀﻢ ﻟﻬﻤﺎ ﻣﺤﻤﺪ أﺑﻮ اﻟﻨﺠﺎ ﻣﺪﻳﺮ‬ ‫اﻟﻌﻤﻠﻴﺎت ودﻳﻨﺎ ﻏﺒﻮر ﻣﺪﻳﺮة اﻟﺘﺴﻮﻳﻖ‪ ،‬ﻳﻜﺘﺒﻮا‬ ‫ﺳﻮﻳﺎ ﻗﺼﺔ ﻧﺠﺎح ﺗﻌﺪ واﺣﺪة ﻣﻦ أﺳﺮع ﻗﺼﺺ‬ ‫ً‬ ‫ﻧﻤﻮا ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ ‪.‬‬ ‫رﻳﺎدة اﻷﻋﻤﺎل‬ ‫ً‬

‫‪.‬‬ ‫ﻋﺎم ‪ ،٢٠١٩‬وﻫﻮ ﻣﺎ ﺟﻌﻞ اﻟﺸﺮﻛﺔ ﺗﺪﺧﻞ إﻟﻰ‬ ‫ﺗﺼﻨﻴﻒ ﻓﻮرﺑﺲ ﻛﻮاﺣﺪة ﻣﻦ أﻫﻢ ‪ ١٩‬ﺷﺮﻛﺔ ﻧﺎﺷﺌﺔ‬ ‫ﺗﻌﺘﻤﺪ ﻋﻠﻰ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺧﻼل ‪.٢٠١٩‬‬

OCTOBER 2019

5

Myths about living a life of passion, Purpose & Profits — Debunked BY: HAVR

Throughout your life, you’ve probably heard the same thing, over and over again from your parents, teachers, even from your friends…

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That it’s simply not possible to live your passions and succeed in life at the same time.

That the only way to succeed is to find a job, career or profession that seems “safe.” Or to make it in life, you need to work hard to take care of your responsibilities. And only if you’re lucky, you’d get wealthy along the way.

But that couldn’t be further from the truth.

In fact, in my opinion, the only way to succeed and become wealthy is to follow your passions, and use them to live out your life’s real purpose.

Look deep inside yourself and think about what you’re doing with your life right now.

Are you happy with what you’re doing? Does your job, business, or career leave you feeling fulfilled at the end of each day?

If not, it’s probably because whatever you’re doing isn’t a good fit for you as a person.

It’s like wearing a shoe that’s two sizes too small for you, for 8-10 hours every day of your life. That wouldn’t be very fun or worthwhile, would it? But that’s exactly what most people do in their existing day jobs, careers, or businesses.

And I think that’s tragic.

That’s why in today’s post I’m going to debunk the 5 most common myths to help you ignore the B.S. that you’ve been taught your whole life about doing what you love — and getting rich as a result — so you can live ISSUE NO. 8

the life of passion, purpose, and profits YOU deserve. Read on to learn what they are…

MYTH 1 — “You need to find your passion by actively searching for it.”

This is one of the biggest myths I hear from my students, and it just isn’t true! There is no one out there who can tell you what your passions are and how to live a life that fulfills you.

You already have a passion, even if you don’t know it.

For me, it was health and fitness. Once I realized I wanted to help people live better, more energetic lives, everything else came into focus.

But for you, it might be something different.

In fact, it could be almost anything: an industry that you feel drawn to, an interest that you keep coming back to again and again, or even a cause that you care about.

Your passion isn’t something you can find outside of yourself.

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TRUTH — Your passion is something you already know, deep down, maybe without even realizing it.

This just means that you need to identify your other passions and look for the opportunities and sub-passions they present.

You need to look inward and find out what already excites you and drives you in your daily life.

MYTH 3 — “You can only have one passion, and you need to stick to it no matter what.”

You just need to know how to pull it out.

Don’t know what your passion in life is?

Most people think there’s only one overarching passion you can have in life.

Watch my free web class to find out what it is that drives you and how you can turn your passion into profits.

Not only is that wrong, but just imagine if we applied that kind of thinking in other areas of life – would you ever tell someone that just because they liked chocolate ice cream, they could never have any other desserts ever again? Of course not!

MYTH 2 — “Passions are hobbies, not businesses.”

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Most of us grew up being told that if you couldn’t get a degree in an “interest” or hobby, it won’t make you successful.

Maybe in the past, this “conventional wisdom” worked for some people — but many people just ended up stuck in jobs, careers, and businesses they couldn’t stand! Sound familiar?

Today, we now have the best opportunity ever to create wealth doing what we love… partially because of this great little thing called the internet.

TRUTH — Passions can be easily turned into businesses by monetizing them within niche communities via the internet.

There are so many websites and online businesses out there that simply couldn’t have existed a decade ago. And that’s because the internet makes it easy to find niche communities and monetize the interests you already care about.

Just keep in mind though, that not every passion can be monetized — some interests you have may be too specialized or don’t have enough demand.

Instead, life is more like a dessert tray: You have a variety of passions you can pick and choose from, some of which might be related to others you already know you have an interest in.

A lot of the broad passions people have can also have “sub-passions” hidden within them, leaving you with an abundance of opportunity.

One good example is an interest in health and wellness. Within that niche, you have fitness, nutrition, supplements, and so many other sub-categories.

So if you find that it isn’t serving you, you don’t have to give up on your dreams. You just need to regroup, shift focus, and move on to your next passion.

TRUTH — You can have many passions. If your passion isn’t serving you, just shift your focus and move on to your next passion.

So in those cases, we recommend finding people who have done what you intend to do. Find out if they have been successful so you can see if your interests can make you wealthy. And if they were successful, model what they did.

If you’re not sure your passion is one that can make good money, don’t fret. This doesn’t mean that you should lose all hope of ever being successful.

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MYTH 4 — “If you’re living your passion and purpose, you never have to work a day in your life!”

Just because you’re doing something you care about and love doing, doesn’t mean running a business is easy!

In fact, just getting started can take an enormous amount of time and energy.

There are so many tasks you’ll run into every day you’re in business, and a lot of them aren’t going to be things that you love to do.

So to say that you’ll never have bad days, or work will never ever feel like work again is a stretch.

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TRUTH — Starting a business based on

Bottomline: nothing ever happens without action being taken in the real world.

TRUTH — Once you find your passion, success will only come when you take real action in the real world.

So even though you found your passion, it doesn’t mean you’re guaranteed to make money with it.BUT… you are on the right track. Once you know what your passion is, you can take it and create a mission for yourself, and craft a step-by-step plan on how to create your vision in the real world and build toward the success you want to see. Good or good?

So what should you do if you’re not living your passion and purpose… but want to?

your passion and purpose makes difficult moments a whole lot easier!

Think about it.

If you’re not living with the passion and purpose you want in life, you probably fall into one of three categories:

If you’re motivated toward your goals and doing something you find meaningful and fulfilling, it’s so much easier to push yourself through the tasks you might find boring or even uncomfortable.

• You don’t know your passion or purpose and you’re having trouble figuring it out.

And that’s like any other area in life. You’ll have your ups and downs in any business.

However, if you start your business the right way, you can minimize the number of activities you have to do that aren’t aligned with what you really, truly love doing.

You won’t be just going through the motions, day in and day out, working a job that you dread — which will result in more money, happiness, fulfillment, and motivation each day!

• You think you know your passion or purpose, but you aren’t completely sure you’re on the right track.

• You’ve already found your passion or purpose, but now you haven’t been able to make good money with it.

If any of those statements apply to you, then good news…

MYTH 5 — “Once you find your passion, success will soon follow.”

Finding your passion doesn’t mean that you can simply sit back and watch success and money flow in.

It’s similar to the “law of attraction” that everyone seems to misunderstand. Just because you want something or think about it often, doesn’t mean opportunities will magically come to your doorstep.

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‫ّ‬ ‫‪¬ ® ¯ °¤ £‬‬

‫وﻗﺒﻞ أن ﺗﺸﻌﺮ ﺑﺎﻟﻔﺸﻞ أو اﻟﺨﺬﻻن وﺗﻔﻜﺮ ﻓﻲ‬ ‫إﻧﻬﺎء اﻟﺸﺮﻛﺔ أو ﺗﺼﻔﻴﺘﻬﺎ‪ ،‬ﻋﻠﻴﻚ ﻗﺮاءة ﻫﺬه‬ ‫اﻟﺘﺠﺮﺑﺔ اﻟﻤﻠﻬﻤﺔ ﻟﺮﻳﺪ ﻫﺎﺳﺘﻴﻨﻐﺰ‪ ،‬ﻣﺆﺳﺲ ﺷﺮﻛﺔ‬ ‫ﻧﺘﻠﻔﻴﻜﺲ‬ ‫إﻣﺒﺮاﻃﻮرﻳﺔ ﻧﺘﻔﻠﻴﻜﺲ‪ ،‬اﻟﺘﻲ ﺗﻌﺪ واﺣﺪة ﻣﻦ أﻋﻈﻢ‬ ‫ﻣﺸﺎرﻳﻊ اﻟﺮﻳﺎدة اﻟﺘﺮﻓﻴﻬﻴﺔ ﺗﻌﺜﺮت ﻣﺮات وﻣﺮات‪،‬‬ ‫واﻟﻤﺜﻴﺮ ﻓﻲ اﻷﻣﺮ أﻧﻬﺎ ﻣﺎزاﻟﺖ ﻣﺘﻌﺜﺮة ﺣﻴﺚ ﺗﺘﺮاﻛﻢ‬ ‫ﻋﻠﻴﻬﺎ اﻟﺪﻳﻮن ﻣﻨﺬ ‪ ٢٠١٦‬ﺣﺘﻰ ﺑﻠﻐﺖ ‪ ١٠‬ﻣﻠﻴﺎرات‬ ‫دوﻻر ﻫﺬا اﻟﻌﺎم‬ ‫ﺑﺪأت ﻗﺼﺔ ﻧﺘﻔﻠﻴﻜﺲ ﻓﻲ ﺳﻨﻮات اﻟﺘﺴﻌﻴﻨﺎت‪،‬‬ ‫ﺑﻌﺪ أن اﺳﺘﺄﺟﺮ رﻳﺪ ﻫﺎﺳﺘﻴﻨﻐﺰ‪ ،‬ﻣﺆﺳﺲ اﻟﺸﺒﻜﺔ‪،‬‬ ‫‪PAGE 29‬‬

‫وﺣﺎول رﻳﺪ ﺗﺴﻬﻴﻞ اﻷﻣﻮر ﺑﺘﻘﻠﻴﻞ اﻷﺳﻌﺎر وﺗﻮﻓﻴﺮ‬ ‫ﺗﺸﻜﻴﻠﺔ ﻛﺒﻴﺮة ﻣﻦ اﻷﻓﻼم اﻟﺮاﺋﺠﺔ وﺑﺄﺳﻌﺎر أﻗﻞ‬ ‫ﻣﻦ اﻟﻤﺘﺎﺟﺮ‪ ،‬ﻟﻴﺠﺬب اﻟﻌﻤﻼء‪ ،‬ﻟﻜﻦ اﻷﻣﻮر ﻟﻢ ﺗﺴﺮ‬ ‫ﻛﻤﺎ ﻳﺮﻏﺐ‪ ،‬واﻟﻤﺒﻴﻌﺎت ﻟﻢ ﺗﺼﻞ إﻟﻰ ﻃﻤﻮﺣﻪ‬ ‫وﺗﻮﻗﻌﺎﺗﻪ ﺑﻞ ﻛﺎﻧﺖ ﺳﻴﺌﺔ وﻏﻴﺮ ﻣﺸﺠﻌﺔ‬ ‫رﻏﻢ ﻫﺬه اﻟﻈﺮوف ﻟﻢ ﻳﺘﺮاﺟﻊ ﻋﻦ إﻛﻤﺎل ﻣﺸﺮوﻋﻪ‪،‬‬ ‫وﺣﺎول "رﻳﺪ" ﺗﺤﻠﻴﻞ اﻟﺴﻮق واﻟﺘﻐﻠﺐ ﻋﻠﻰ‬ ‫اﻟﻤﻌﻮﻗﺎت‪ ،‬وﺑﺎﻟﻔﻌﻞ وﺟﺪ إﺳﺘﺮاﺗﻴﺠﻴﺔ ﻣﺜﺎﻟﻴﺔ‪،‬‬ ‫ﻛﺎﻧﺖ ﻓﻲ وﻗﺘﻬﺎ ﻣﺠﺮد ﺣﻞ ﻟﻤﺸﻜﻠﺔ رﻳﺪ‪ ،‬ﻟﻜﻨﻬﺎ‬ ‫ﻏﻴﺮت ﺷﻜﻞ ﺑﺚ اﻟﻤﺤﺘﻮى اﻟﺘﺮﻓﻴﻬﻲ ﻓﻲ اﻟﻌﺎﻟﻢ‪،‬‬ ‫ﺣﻴﺚ ﻗﺮر رﻳﺪ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺔ ﻣﺸﺎﻫﺪة اﻷﻓﻼم ﻋﺒﺮ‬ ‫اﻹﻧﺘﺮﻧﺖ ﺑﺎﺷﺘﺮاك ﺷﻬﺮي‪ ،‬ﻣﻊ ﺗﺠﺮﺑﺔ ﻣﺠﺎﻧﻴﺔ‬ ‫ﻟﻠﺸﻬﺮ اﻷول‪ ،‬وﻛﺎﻧﺖ اﻟﻨﺘﻴﺠﺔ ﻣﺒﻬﺮة ﺑﻜﻞ‬ ‫اﻟﻤﻘﺎﻳﻴﺲ‪ ،‬ﻷن ﺣﻮاﻟﻲ ‪ ٪٨٠‬ﻣﻦ اﻟﻤﺸﺘﺮﻛﻴﻦ‬ ‫‪.‬ﺟﺪدوا اﺷﺘﺮاﻛﺎﺗﻬﻢ ﺑﻌﺪ أول ﺷﻬﺮ‬ ‫‪ISSUE NO. 8‬‬

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‫ﻗﺒﻞ اﻟﺒﺪء ﻓﻲ ﺗﺄﺳﻴﺲ ﻣﺸﺮوﻋﻚ‪ ،‬ﻳﻜﻮن ﻟﺪﻳﻚ‬ ‫ﻓﺮﺻﺔ ﻟﻠﺘﺮاﺟﻊ‪ ،‬أو إﻋﺎدة دراﺳﺔ اﻟﺴﻮق ﻟﻠﺒﺤﺚ ﻋﻦ‬ ‫ﻓﻜﺮة أﺧﺮى ﺗﺴﺘﻄﻴﻊ اﻟﻌﻤﻞ ﻋﻠﻴﻬﺎ‪ ،‬وﺗﻄﻮﻳﺮﻫﺎ‪ ،‬ﻟﻜﻦ‬ ‫ﻓﻌﻠﻴﺎ ﻓﻲ ﺷﺮﻛﺘﻚ‬ ‫ﺑﻌﺪ اﻟﺘﺄﺳﻴﺲ واﻟﺸﺮوع‬ ‫ً‬ ‫اﻟﻨﺎﺷﺌﺔ‪ ،‬ﺗﺒﺪو اﻷﻣﻮر أﻛﺜﺮ ﺻﻌﻮﺑﺔ إذا واﺟﻬﺘﻚ‬ ‫ﻋﻮاﺋﻖ وﺻﻌﻮﺑﺎت ﺗﻘﻒ أﻣﺎﻣﻚ أو ﺗﺮاﻛﻤﺖ ﻋﻠﻴﻚ‬ ‫اﻟﻤﺴﺘﺤﻘﺎت اﻟﻤﺎدﻳﺔ ﻣﻤﺎ ﻳﺆدي ﻟﺘﻌﺜﺮ اﻟﻤﺸﺮوع‬ ‫ﺑﺎﻟﻜﺎﻣﻞ‬

‫ﻓﻴﻠﻤﺎ ﻣﻦ ﻣﺘﺠﺮ ﻓﻴﺪﻳﻮ ﺷﻬﻴﺮ‪ ،‬وﻓﺠﺄة ﻟﻤﻌﺖ ﻓﻲ‬ ‫ً‬ ‫ذﻫﻨﻪ ﻓﻜﺮة ﻣﺸﺮوع ﻳﻌﺘﻤﺪ ﻋﻠﻰ ﺗﺄﺟﻴﺮ أﻓﻼم‬ ‫اﻟﻔﻴﺪﻳﻮ ﺑﺸﻜﻞ ﻣﺮﻳﺢ وﺳﻠﺲ‪ ،‬ﺑﺪون اﻟﺤﺎﺟﺔ إﻟﻰ‬ ‫اﻟﺬﻫﺎب إﻟﻰ اﻟﻤﺘﺠﺮ ﻟﻠﺤﺼﻮل ﻋﻠﻰ اﻟﺸﺮﻳﻂ أو‬ ‫إﻋﺎدﺗﻪ‪ ،‬وﺑﺎﻟﻔﻌﻞ اﻓﺘﺘﺢ "رﻳﺪ" ﺷﺮﻛﺘﻪ ﻟﺘﺄﺟﻴﺮ‬ ‫اﻷﻓﻼم ﻋﺒﺮ اﻟﺒﺮﻳﺪ داﺧﻞ أﻣﺮﻳﻜﺎ ﻋﺎم ‪١٩٩٧‬‬

‫‪OCTOBER 2019‬‬

‫ﻟﻜﻦ اﻷﻣﻮر ﻟﻢ ﺗﺴﺘﻘﺮ ﺑﻌﺪ‪ ،‬ﺣﻴﺚ ﻇﻠﺖ اﻟﻌﻘﺒﺎت‬ ‫ﺗﻼﺣﻖ رﻳﺪ ﻷن ﻣﺸﺎﻫﺪة اﻷﻓﻼم ﻋﺒﺮ اﻟﺸﺒﻜﺔ‬ ‫اﻟﻌﻨﻜﺒﻮﺗﻴﺔ ﺗﺤﺘﺎج ﻟﻤﺴﺎﺣﺎت ﺿﺨﻤﺔ ﻋﻠﻰ ﺳﻴﺮﻓﺮ‬ ‫ﻣﺴﺘﻘﺮ‪ ،‬وﻛﺎن ذﻟﻚ ﻓﻲ ذﻟﻚ اﻟﻮﻗﺖ ﻧﺎدر اﻟﺤﺪوث‬ ‫وﺑﺄﺳﻌﺎر ﺑﺎﻫﻈﺔ‪ ،‬إﻟﻰ ﺟﺎﻧﺐ ﺣﻘﻮق اﻟﻤﻠﻜﻴﺔ‬ ‫اﻟﻔﻜﺮﻳﺔ ﻟﻠﺸﺮﻛﺎت اﻟﻤﻨﺘﺠﺔ ﻟﻬﺬه اﻷﻋﻤﺎل اﻟﺘﻲ‬ ‫‪.‬ﻳﺒﺜﻬﺎ ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ‬ ‫ﺑﺤﺚ رﻳﺪ ﻋﻦ ﺷﺮﻳﻚ ﻟﻠﺘﻤﻮﻳﻞ وﺑﺎﻟﻔﻌﻞ ﺗﻠﻘﻰ‬ ‫اﻟﺪﻋﻢ ﻣﻦ أﺣﺪ اﻟﻤﺴﺘﺜﻤﺮﻳﻦ‪ ،‬وﺣﻞ ﻣﺸﺎﻛﻞ‬ ‫ﻧﺘﻔﻠﻴﻜﺲ ﻣﻊ ﺷﺮﻛﺎت اﻹﻧﺘﺎج واﺳﺘﺌﺠﺎر‬ ‫اﻟﺴﻴﺮﻓﺮات‪ ،‬ووﺻﻞ ﻋﺪد اﻟﻤﺸﺘﺮﻛﻴﻦ إﻟﻰ ‪١٤‬‬ ‫ﻣﻠﻴﻮن ﻣﺸﺘﺮك ﻓﻲ ‪ ،٢٠١٠‬وﺣﻘﻖ رﻳﺪ ﻣﺒﻴﻌﺎت‬ ‫ﺗﻘﺪر ﺑﻤﻼﻳﻴﻦ اﻟﺪوﻻرات‪ ،‬ﻟﻜﻦ ﻟﻢ ﻳﺮﻏﺐ رﻳﺪ ﻓﻲ‬ ‫أن ﻳﻜﻮن ﻣﺸﺮوﻋﻪ ﻣﺠﺮد ﺷﺮﻛﺔ ﻟﺒﺚ اﻟﻤﺤﺘﻮى اﻟﺬي‬ ‫ﺗﺘﺤﻜﻢ ﻓﻴﻪ ﻣﺆﺳﺴﺎت اﻹﻧﺘﺎج‪ ،‬ﻓﺎﻗﺘﺤﻤﺖ‬ ‫ﻧﺘﻔﻠﻴﻜﺲ ﻋﺎﻟﻢ ﺻﻨﺎﻋﺔ اﻟﻤﺤﺘﻮى ﻋﺎم ‪ ،٢٠١١‬وﻛﺎﻧﺖ‬ ‫اﻟﺒﺪاﻳﺔ ﻣﻊ ﻣﺴﻠﺴﻞ ‪House of Cards‬‬

‫وﻣﻊ ﺻﻨﺎﻋﺔ اﻟﻤﺤﺘﻮى وﺟﺪت اﻟﺸﺮﻛﺔ ﻧﻔﺴﻬﺎ‬ ‫ﻣﺠﺒﺮة ﻋﻠﻰ ﺗﺤﻤﻞ ﻧﻔﻘﺎت وأﻋﺒﺎء ﻣﺎﻟﻴﺔ ﻛﺒﻴﺮة‬ ‫واﻟﺤﺼﻮل ﻋﻠﻰ ﻗﺮوض ﻟﺘﻐﻄﻴﺔ ﻣﺼﺎرﻳﻒ اﻹﻧﺘﺎج‪،‬‬ ‫ورﺑﻤﺎ ﻛﺎن أﻣﺎﻣﻬﺎ ﻓﺮﺻﺔ ﻟﻠﻨﺠﺎة ﻣﻊ زﻳﺎدة أﻋﺪاد‬ ‫اﻟﻤﺸﺘﺮﻛﻴﻦ أو زﻳﺎدة اﻻﺷﺘﺮاﻛﺎت‪ ،‬ﻟﻜﻦ ﻣﻊ ﻗﺮار‬

‫‪PAGE 30‬‬

‫ﻋﻠﻰ ﻣﺪار ‪ ٢٢‬ﻋﺎﻣﺎ واﺟﻪ ﻓﻴﻬﺎ رﻳﺪ ﻋﻘﺒﺎت ﻣﺘﺘﺎﻟﻴﺔ‬ ‫وﻗﺪ ﺗﺒﺪو ﻣﺴﺘﺤﻴﻠﺔ‪ ،‬ﻟﻢ ﻳﺘﺮاﺟﻊ ﻋﻦ ﻓﻜﺮﺗﻪ ﺑﻞ ﺣﻠﻖ‬ ‫ﺑﻌﻴﺪا وﺧﺮج ﻋﻦ اﻟﻤﺄﻟﻮف‪ ،‬وﺑﻴﻨﻤﺎ ﻟﻢ ﻳﺘﻌﺎﻣﻞ‬ ‫ً‬ ‫ﻋﻤﺎﻟﻘﺔ ﻫﻮﻟﻴﻮود ﺑﺠﺪﻳﺔ ﻣﻊ أﻓﻜﺎره ﻛﺎن ﻫﻮ ﻳﻐﻴﺮ‬ ‫‪.‬ﻣﻔﻬﻮم ﺻﻨﺎﻋﺔ اﻟﺴﻴﻨﻤﺎ واﻷﻓﻼم‬ ‫وﺣﺘﻰ ﻣﻊ ﻫﺬه اﻟﻤﻨﺎﻓﺴﺔ اﻟﺸﺮﺳﺔ اﻟﺘﻲ ﺗﺤﺪﺛﻨﺎ‬ ‫ﻋﻨﻬﺎ ووﺳﻂ ازدﻳﺎد اﻟﺪﻳﻮن‪ ،‬ﻟﻢ ﻳﺘﻨﺎزل رﻳﺪ ﻋﻦ‬ ‫أﺣﻼﻣﻪ وﻣﺸﺮوﻋﻪ‪ ،‬وﻣﺎزاﻟﺖ ﻧﺘﻔﻠﻴﻜﺲ ﺗﺼﻨﻊ‬ ‫ﻣﺤﺘﻮى ﺟﺪﻳﺪ‪ ،‬ﻷن ﻣﺆﺳﺲ اﻟﺸﺮﻛﺔ ﻳﻌﻠﻢ أﻧﻪ ﻓﺘﺢ‬ ‫ﺑﺎﺑﺎ ﻟﻢ ﻳﻄﺮﻗﻪ أﺣﺪ ﻣﻦ ﻗﺒﻠﻪ‪ ،‬وﺳﻴﻈﻞ اﺳﻤﻪ‬ ‫ً‬ ‫ً‬ ‫ﺻﺎﻣﺪا ﻟﻴﺘﺤﺪى‬ ‫ﻣﻨﻘﻮﺷﺎ ﻓﻲ اﻟﺘﺎرﻳﺦ ﻟﺬﻟﻚ ﻇﻞ‬ ‫ً‬ ‫اﻟﻌﻘﺒﺎت وﻳﺮﻓﺾ ﻓﻜﺮة اﻟﺘﻌﺜﺮ‪ ،‬وﺣﺘﻰ دﺧﻮل‬ ‫ﻣﻨﺎﻓﺴﻴﻦ ﺟﺪد ﻟﻠﺴﻮق‪ ،‬اﻷﻣﺮ اﻟﺬي ﻗﺪ ﻳﻘﻠﻞ ﻣﻦ‬ ‫ﺷﺮﻳﺤﺘﻪ اﻟﻤﺴﺘﻬﺪﻓﺔ أو ﻋﺪد اﻟﻌﻤﻼء‪ ،‬ﻟﻜﻨﻪ ﻟﻦ‬ ‫ﻳﻤﺤﻮ اﻟﺤﻘﻴﻘﺔ اﻟﻤﺆﻛﺪة أﻧﻪ ﻫﻮ ﻣﻦ ﻏﻴﺮ ﺷﻜﻞ ﻋﺎﻟﻢ‬ ‫اﻟﺘﺮﻓﻴﻪ وﺧﺪﻣﺎت اﻟﺒﺚ اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫أﻳﻀﺎ أن ﺗﺮﻓﺾ اﻟﺘﻌﺜﺮ‬ ‫وﺑﻬﺬه اﻟﻌﻘﻠﻴﺔ ﻋﻠﻴﻚ أﻧﺖ ً‬ ‫واﻟﻔﺸﻞ‪ ،‬وﺣﺘﻰ إذا ﺳﻘﻄﺖ ﻣﺮات وﺗﺮاﻛﻤﺖ‬ ‫ﻋﻠﻴﻚ اﻟﺪﻳﻮن ﻻ ﺗﺴﺘﺴﻠﻢ‪ ،‬ﺑﻞ ﺣﺎرب ﻣﻦ أﺟﻞ‬ ‫ﻣﺸﺮوﻋﻚ ﻷن ﺳﻤﺔ راﺋﺪ اﻷﻋﻤﺎل اﻟﻨﺎﺟﺢ ﻫﻲ‬ ‫اﻟﺘﺤﺪي واﻟﻮﺻﻮل إﻟﻰ اﻟﻬﺪف‪ ..‬وﺗﺠﺮﺑﺔ ﻧﺘﻔﻠﻴﻜﺲ‬ ‫ﻟﻴﺴﺖ ﺑﺒﻌﻴﺪة ﻋﻨﻚ‬

‫‪ISSUE NO. 8‬‬

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‫وﺑﻴﻨﻤﺎ ﻇﻠﺖ ﻣﺆﺳﺴﺎت اﻹﻧﺘﺎج اﻟﻜﺒﻴﺮة ﺗﻌﻤﻞ‬ ‫ﺑﺎﻟﻄﺮق اﻟﻤﻌﺘﺎدة‪ ،‬أﺧﺬت ﻧﺘﻔﻠﻴﻜﺲ ﺗﻀﺦ ﻣﻠﻴﺎرات‬ ‫اﻟﺪوﻻرت ﻟﺼﻨﺎﻋﺔ ﻣﺤﺘﻮى أﺻﻠﻲ ﻣﺒﻬﺮ وﺟﺬاب‪،‬‬ ‫وﺑﺎﺗﺖ اﻟﺸﺮﻛﺔ ﺗﻮﻓﺮ ﺧﺪﻣﺎﺗﻬﺎ ﻓﻲ أﻛﺜﺮ ﻣﻦ ‪١٩٠‬‬ ‫دوﻟﺔ ﺣﻮل اﻟﻌﺎﻟﻢ‪ ،‬ﺑﻴﻨﻤﺎ وﺻﻞ ﻋﺪد اﻟﻤﺸﺘﺮﻛﻴﻦ‬ ‫إﻟﻰ ‪ ١٣٧‬ﻣﻠﻴﻮن ﺷﺨﺺ ﻓﻲ اﻟﻌﺎم اﻟﻤﺎﺿﻲ‬

‫ﺷﺮﻛﺎت ﻋﻤﻼﻗﺔ ﻣﺜﻞ آﺑﻞ ودﻳﺰﻧﻲ اﻻﻧﻀﻤﺎم إﻟﻰ‬ ‫ﻋﺎﻟﻢ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎت اﻟﺒﺚ اﻟﺤﻲ واﻟﻔﻴﺪﻳﻮ ﺣﺴﺐ‬ ‫ﻣﻬﺪدا ﺑﻘﻮة‬ ‫اﻟﻄﻠﺐ‪ ،‬ﻓﻘﺪ أﺻﺒﺢ ﻋﺮش ﻧﺘﻔﻠﻴﻜﺲ‬ ‫ً‬ ‫ﻣﻦ ﻗﺒﻞ ﻣﻨﺎﻓﺴﻴﻦ أﻗﻮﻳﺎء ﺑﺠﺎﻧﺐ ﺗﺮاﻛﻢ دﻳﻮن ﺗﻘﺪر‬ ‫ﺑﻤﻠﻴﺎرات اﻟﺪوﻻرات ﻋﻠﻰ ﻋﺎﺗﻖ اﻟﺸﺮﻛﺔ‬