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SAMAR ALMUTAWA Feminist life coaching Embrace your unique identity
ISSUE NO. 9
NOVEMBER 2019
ا ﻓﺘﺘﺎﺣﻴﺔ ﺣﻘﺒﺔ ﺟﺪﻳﺪة ﻣﻦ ﻋﺎم ا ﻋﻤﺎل ،إﺳﺘﻌﺪ! ﻫﻨﺎك ﻣﻘﻮﻟﺔ أﺣﺒﻬﺎ ﻣﻦ ﻋﺎﻟﻢ اﻟﻨﻔﺲ واﻟﺘﻜﻨﻠﻮﺟﻴﺎ
ﺟﻲ ﺳﻲ آر ﻟﻴﻜﻼﻳﺪر " :ﻳﺒﺎﻟﻎ اﻟﻨﺎس ﻓﻲ ﺗﻘﺪﻳﺮ ﻣﺎ ﻳﻤﻜﻦ ﻋﻤﻠﻪ ﻓﻲ ﻋﺎم واﺣﺪ ،وﻳﻘﻠﻠﻮن ﻣﻤﺎ ﻳﻤﻜﻦ ﻋﻤﻠﻪ ﻓﻲ ﻋﺸﺮة أﻋﻮام “. ﻳﻘﺘﺮب ﻋﺎم ٢٠١٩ﻣﻦ ﻧﻬﺎﻳﺘﻪ وﻧﺤﻦ ﻋﻠﻰ وﺷﻚ ً ﺗﻤﺎﻣﺎ ،ﺣﺪث اﻟﻜﺜﻴﺮ ﺧﻼل اﻟﺪﺧﻮل ﻓﻲ ﻋﻘﺪ ﺟﺪﻳﺪ
أود ﻣﻨﻚ أن ﺗﺴﺄل ﻧﻔﺴﻚ،
ﻣﺎذا ﺗﻌﻠﻤﺖ ﺧﻼل اﻟﺴﻨﻮات اﻟﻌﺸﺮ اﻟﻤﺎﺿﻴﺔ؟ ﻣﺎ اﻟﺤﻜﻤﺔ اﻟﺘﻲ أﺻﺒﺤﺖ واﺿﺤﺔ ﺗﻤﺎﻣﺎ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻚ؟ ﻓﻜﺮ ﻓﻲ ﻋﻤﻠﻚ أو ﺣﻴﺎﺗﻚ اﻟﻤﻬﻨﻴﺔ أو ﻋﺎﺋﻠﺘﻚ أو ﻋﻼﻗﺎﺗﻚ أو ﺻﺤﺘﻚ أو أﻳً ﺎ ﻛﺎن ﻣﻦ أﻫﺪاﻓﻚ ،ﻣﻦ أﻓﻀﻞ اﻟﻄﺮق اﻟﺘﻲ أﻋﺘﻘﺪ ﺑﻬﺎ ﻟﻠﺘﺨﻄﻴﻂ ﻟﻠﺴﻨﻮات اﻟﻘﺎدﻣﺔ ﻫﻲ اﻻﺳﺘﻔﺎدة ﻣﻦ اﻟﺪروس اﻟﺴﺎﺑﻘﺔ واﻟﺒﺤﺚ ﻋﻦ أﺧﻄﺎﺋﻚ ﺑﺎﻟﻔﻌﻞ ،أﻟﻴﺲ ﻛﺬﻟﻚ؟ اﻷﻣﺎﻛﻦ اﻟﺘﻲ واﺟﻬﺖ ﻓﻴﻬﺎ اﻟﺠﺪار أو وﺟﺪت ﻧﻔﺴﻚ ﻋﻠﻰ رﻛﺒﺘﻴﻚ ﻋﺎﺟﺰا أو ﻛﺎﻧﺖ ﻣﺆﻟﻤﺔ ً ﺣﻘﺎ أو ﻣﺎ ﻫﻲ ﺑﻌﺾ اﻷﺷﻴﺎء اﻟﺘﻲ ﻟﻢ ﺗﺴﻴﺮ ﻋﻠﻰ ﻣﺎ ﻳﺮام ﺧﻼل اﻟﻌﻘﺪ اﻟﻤﺎﺿﻲ ،وﻛﻴﻒ ﻳﻤﻜﻨﻚ أن ﺗﺘﻌﻠﻢ وﺗﺴﺘﻔﻴﺪ ﻣﻦ ﻫﺬه اﻟﺘﺠﺎرب؟
ﺧﺬ ﺑﻌﺾ اﻟﻮﻗﺖ ﻻﺳﺘﻴﻌﺎب اﻟﺘﻘﺪم اﻟﺬي أﺣﺮزﺗﻪ ﻓﻌﻠﻴً ﺎ ﻟﺘﻌﻠﻢ إﻟﻰ أي ﻣﺪى وﺻﻠﺖ وﺣﻘﻘﺖ ﻣﻦ أﻫﺪاﻓﻚ ،ﻣﺎ اﻟﺬي ﻓﻌﻠﺘﻪ وأﻧﺖ ﻓﺨﻮر ﺑﻪ؟ ﻣﺎ ﻫﻲ اﻟﻌﻘﺒﺎت اﻟﺘﻲ ﺗﻐﻠﺒﺖ ﻋﻠﻴﻬﺎ؟ ﻣﺎ ﻫﻲ ﺑﻌﺾ اﻟﻨﺘﺎﺋﺞ اﻟﺘﻲ اﺳﺘﻄﻌﺖ ﺗﺤﻘﻴﻘﻬﺎ ،ﺳﻮاء ﻛﺎﻧﺖ ﻓﻲ ﺣﻴﺎﺗﻚ اﻟﻤﻬﻨﻴﺔ أو ﻓﻲ ﻋﻤﻠﻚ أو ﻓﻲ ﺣﻴﺎﺗﻚ ﻣﻨﺬ ﻋﺎم ٢٠١٠؟
ﻛﺜﻴﺮون ﻣﻨﺎ ﻳﻨﺘﻘﺪون أﻧﻔﺴﻬﻢ ﺑﺸﺪة وﻳﺸﻌﺮون ﺑﺎﺳﺘﻤﺮار أﻧﻬﻢ ﻟﻢ ﻳﻨﺠﺰوا ﻣﺎ ﻳﻜﻔﻲ، وﻟﻢ ﻳﺤﻘﻘﻮا ﻣﺎ ﻳﻜﻔﻲ ﻣﻦ ﻫﻮس اﻟﺸﻌﻮر ﺑﺎﻟﻔﺨﺮ واﻻﻣﺘﻨﺎن ،ﻣﻦ اﻟﻤﻬﻢ ﺟﺪا اﺳﺘﺮﺟﺎع وﺗﻘﻴﻴﻢ ﻣﺎ أﻧﺠﺰﺗﻪ ﺑﻞ واﻻﺣﺘﻔﺎل ﺑﻜﻞ ﻣﺎ اﺳﺘﻄﻌﺖ ﺗﻐﻴﺮه اﻟﻰ ا ﻓﻀﻞ .ﻋﻨﺪﻣﺎ ﺗﻔﻬﻢ ً ﺣﻘﺎ ﻣﺎ اﻟﺬي ﺣﺮك ﻋﺠﻠﺔ ﺣﻴﺎﺗﻚ أﻛﺜﺮ وﻛﻴﻒ اﺳﺘﻄﻌﺖ ﺻﻨﻊ ﻓﺎر ًﻗﺎ ﻛﺒﻴ ًﺮا ﻓﻲ ﺟﻮدة ﺣﻴﺎﺗﻚ ﺧﻼل اﻟﺴﻨﻮات اﻟﻌﺸﺮ اﻟﻤﺎﺿﻴﺔ ﻓﺄن ذﻟﻚ ﺳﻮف ﻳﺴﺎﻋﺪك ﻋﻠﻰ اﺗﺨﺎذ ﻗﺮارات ﺣﻜﻴﻤﺔ ﺣﻮل ﻛﻴﻔﻴﺔ ﻗﻀﺎء اﻟﺴﻨﻮات اﻟﻌﺸﺮ اﻟﻘﺎدﻣﺔ .
ﻣﻌﻈﻤﻨﺎ ﻳﺘﺤﺮك ﺑﺴﺮﻋﺔ ﻛﺒﻴﺮة ﻓﻲ ﻫﺬه اﻷﻳﺎم، وﻟﺪﻳﻨﺎ اﻟﻌﺪﻳﺪ ﻣﻦ اﻷﺷﻴﺎء اﻟﺘﻲ ﻧﻌﻤﻞ ﻋﻠﻴﻬﺎ ،وﻧﺎدراً ﻣﺎ ﻧﺘﻮﻗﻒ ،أﻟﻴﺲ ﻛﺬﻟﻚ !
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ISSUE NO. 9
WWW.STARTUPSKW.COM
اﻟﺴﻨﻮات اﻟﻌﺸﺮ اﻟﻤﺎﺿﻴﺔ اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﺘﺤﻮﻻت اﻟﻤﺬﻫﻠﺔ واﻟﻬﺎﺋﻠﺔ ﻋﻠﻰ ﺟﻤﻴﻊ اﻷﺻﻌﺪة وﻟﻌﻞ اﻷﻫﻢ ﻫﻮ اﻟﺘﻐﻴﺮات اﻟﻤﺘﺴﺎرﻋﺔ ﻓﻲ وﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ واﻟﺘﻜﻨﻠﻮﺟﻴﺎ اﻟﺘﻲ أﺻﺒﺤﺖ ﺟﺰءا ﻻ ﻳﺘﺠﺰأ ﻣﻦ ﺣﻴﺎﺗﻨﺎ وأﻋﻤﺎﻟﻨﺎ اﻟﻴﻮﻣﻴﺔ .
Eman AlAbdulghani
NOVEMBER 2019
ﻋﻨﺪﻣﺎ ﺗﻔﻜﺮ ﻓﻲ اﻟﻌﻘﺪ اﻟﻤﻘﺒﻞ ،ﻋﻠﻴﻚ اﻟﺘﻔﻜﻴﺮ ﺑﺎﻟﻜﺜﻴﺮ ﻣﻦ اﻟﻤﺴﺎﺣﺎت وا³ﻓﺎق اﻟﺘﻲ ﻟﻢ ﺗﻜﻦ ﻓﻲ ﻣﺨﻴﻠﺘﻚ؟ ﻫﻞ ﺗﺮﻏﺐ ﻓﻲ ﺗﺠﺮﺑﺔ اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﻤﺮوﻧﺔ ﻓﻲ ﺗﺸﻜﻴﻞ واﻛﺘﺴﺎب اﻟﻤﻌﺮﻓﺔ واﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺤﺮﻳﺔ واﻻﺑﺘﻜﺎر واﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺘﻜﻨﻠﻮﺟﻴﺎ اﻟﺘﻲ ﺳﺘﺤﺪث ﻓﺮﻗﺎ ﺷﺎﺳﻌﺎ وﻳﺠﺐ ان ﺗﻜﻮن ﻣﺴﺘﻌﺪا ﻟﻬﺎ ﻟﻤﺴﺘﻘﺒﻞ أﻓﻀﻞ ﻟﺤﻴﺎﺗﻚ اﻟﻤﻬﻨﻴﺔ أو ﺗﻄﻮﻳﺮ أﻋﻤﺎﻟﻚ اﻟﺨﺎﺻﺔ . أرﻳﺪك أن ﺗﺘﺨﻴﻞ ً ﺣﻘﺎ أﻓﻀﻞ ﻋﻘﺪ ﻣﻤﻜﻦ ﻣﻦ أن ﻳﻤﺮ ﻋﻠﻴﻚ ﻓﻲ ﺣﻴﺎﺗﻚ ،ﻻ ﺗﻘﻠﻞ ﻣﻦ ﺷﺄن ﻣﺎ ﻳﻤﻜﻨﻚ ﺗﺤﻘﻴﻘﻪ أﺑﺪا ،ﻫﺬه ﻓﺮﺻﺔ راﺋﻌﺔ ﻹﺛﺎرة ﺧﻴﺎﻟﻚ ،وﺧﻠﻖ اﻟﺤﻴﺎة اﻟﺘﻲ ﺗﺮﻳﺪﻫﺎ ً ﺣﻘﺎ وﻣﺎﻫﻲ ﺳﻤﺎت اﻟﺸﺨﺼﻴﺔ أو اﻟﻤﻬﺎرات اﻟﺘﻲ ﺗﺤﺘﺎﺟﻬﺎ ﻟﺘﻄﻮﻳﺮ أﻫﺪاﻓﻚ وﺗﺤﻘﻴﻖ أﺣﻼﻣﻚ .
ﺳﺘﺎرت اب ﻧﺴﺘﻌﺪ ﻟﺤﻘﺒﺔ ﺟﺪﻳﺪة ﻣﻦ ﻋﺎﻟﻢ اﻻﻋﻤﺎل! ﺷﻜﺮا ﻓﺮﻳﻖ ﺳﺘﺎرت اب اﻟﺮاﺋﻊ
ﻛﻞ ﻋﺎم وأﻧﺘﻢ ﺑﺨﻴﺮ
إﻳﻤﺎن اﻟﻌﺒﺪ اﻟﻐﻨﻲ
ﻣﺆﺳﺲ ﻣﻨﺼﺔ ﺳﺘﺎرت اب دﻳﺠﺘﺎل رﺋﻴﺲ ﺗﺤﺮﻳﺮ ﻣﺠﻠﺔ ﺳﺘﺎرت اب eman@startupsmag.org www.emmajournal.net
Founder and CEO: Eman AlAbdulghani
Creative Development Director: Mubarak AlReshidi
Creative Production Director: AbdulAziz Safar
ﻣﻨﺬ ﺛﻼث ﺳﻨﻮات ﻛﻨﺖ اﻋﺘﻘﺪ ﺑﻘﺪرﺗﻲ ﻛﺎﻣﺮأة ﻋﻠﻰ اﻧﺸﺎء ﻣﻨﺼﺔ ﺗﻘﻨﻴﺔ ﻗﺎدرة ﻋﻠﻰ ﺧﻠﻖ ﻗﻴﻤﺔ ﻣﺠﺘﻤﻌﻴﺔ ﻣﻀﺎﻓﺔ ﺗﻤﻜﻦ اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﺸﺒﺎب واﻟﻤﺴﺘﺜﻤﺮﻳﻦ اﻟﺘﻮﺟﻪ اﻟﻰ اﻟﻤﺸﺎرﻳﻊ اﻻﺑﺘﻜﺎرﻳﺔ واﻟﺘﻜﻨﻠﻮﺟﻴﺔ واﻟﺜﻘﺎﻓﻴﺔ ،ﺻﻨﻌﺖ اول ﻣﺤﺘﻮى ﺗﻘﻨﻲ ﻓﻲ اﻟﻜﻮﻳﺖ وﺟﻤﻌﺖ اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻌﻘﻮل اﻟﺨﻼﻗﺔ ﻓﻲ ﻣﺠﺎل رﻳﺎدة اﻻﻋﻤﺎل ﻓﻲ ﻣﺤﺎور وﻧﻘﺎﺷﺎت وﻣﻠﺘﻘﻴﺎت ﻋﺪﻳﺪة ﺑﻜﻞ اﺣﺘﺮاﻓﻴﺔ واﺳﺘﻄﻌﺖ ﺗﺠﺎوز اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﻌﻘﺒﺎت وﺑﻨﻴﻨﺎ ﻓﺮﻳﻖ واﻋﺪا ﻣﻦ اﻟﺸﺒﺎب اﻟﻤﺆﻣﻦ ﺑﺎﻟﺘﻐﻴﻴﺮ ﻓﻲ ﻣﻨﻈﻮﻣﺔ اﻷﻋﻤﺎل اﻟﻨﺎﺷﺌﺔ واﻟﺘﺸﺠﻴﻊ ﻋﻠﻰ اﻻﺳﺘﺜﻤﺎر ﺑﻬﺎ . اﻟﻴﻮم ﻧﺤﺘﻔﻞ ﺑﺘﻮﺳﻌﻨﺎ اﻟﻰ اﻟﻌﺎﻟﻤﻴﺔ اﻧﻄﻼﻗﺎ ﻣﻦ اﻟﻌﺎﺻﻤﺔ اﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻨﺪن ﻓﻲ ﻋﺎم ،٢٠١٩ﻟﻨﻌﻤﻞ ﺧﺎرج ﻧﻄﺎق اﻟﺤﺪود اﻟﺠﻐﺮاﻓﻴﻪ اﻟﺘﻲ ﺗﻼﺷﺖ ﻣﻊ ﺛﻮرة اﻻﺗﺼﺎﻻت واﻟﻨﻘﻞ ﻓﻲ اﻟﻌﺎﻟﻢ ﻧﺤﻦ ﻓﻲ
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IT Manager: Aby Sebastian Sales Manager: Linda
www.startupskw.com startupsmag startupsmagkw advertising@startupsmag.org info@startupsmag.org estartupsmag@gmail.com
ISSUE NO. 9
WWW.STARTUPSKW.COM
إن اﻟﻜﺜﻴﺮ ﻣﻦ اﻻﻋﺘﻘﺎد واﻻﻟﺘﺰام ﺑﻘﺪرﺗﻚ ﻋﻠﻰ ﺗﺨﻄﻲ اﻟﺼﻌﺎب وإﻳﺠﺎد اﻟﺤﻠﻮل ﻟﻜﻞ اﻟﻌﺜﺮات اﻟﺘﻲ ﻗﺪ ﺗﻮاﺟﻬﻚ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ ،ﺳﻮف ﻳﺴﺎﻋﺪك ﺣﺘﻤﺎ ﻋﻠﻰ اﻟﻤﻀﻲ ﻗﺪﻣﺎ ﻧﺤﻮ اﻟﻮﺻﻮل ﻟﻠﻬﺪف اﻟﺬي ﺗﺼﺒﻮ اﻟﻴﻪ .
Jasmeenkw@gmail.com
www.jasmeen.co
Info@jasmeen.co
NOVEMBER 2019
اﻟﺴﻴﺮة اﻟﺬاﺗﻴﺔ ﻟﻠﻔﻨﺎﻧﺔ اﻟﺘﺸﻜﻴﻠﻴﺔ اﻟﻜﻮﻳﺘﻴﺔ ﻧﻮرة اﻟﻌﺒﺪ اﻟﻬﺎدي اﻟﻤﻌﺎرض اﻟﺨﺎرﺟﻴﺔ :
اﻟﻤﻌﺎرض اﻟﺸﺨﺼﻴﺔ : • اﻟﻤﻌﺮض اﻟﺸﺨﺼﻲ اﻷول ﻓﻲ اﻟﻜﻮﻳﺖ )ﻷﻧﺎ ﺻﻮرة أﺧﺮى(٢٠٠٦ • اﻟﻤﻌﺮض اﻟﺸﺨﺼﻲ اﻟﺜﺎﻧﻲ )رؤى وردﻳﺔ( اﻷردن • اﻟﻤﻌﺮض اﻟﺸﺨﺼﻲ اﻟﺜﺎﻟﺚ )اﻟﺒﺤﺎر( دار اﻷوﺑﺮا ﺟﻤﻬﻮرﻳﺔ ﻣﺼﺮ اﻟﻌﺮﺑﻴﺔ • اﻟﻤﻌﺮض اﻟﺸﺨﺼﻲ اﻟﺮاﺑﻊ ﻓﻲ اﻟﻜﻮﻳﺖ )ﻋﻮد ﻋﻠﻰ ﺑﺪأ ( • اﻟﻤﻌﺮض اﻟﺸﺨﺼﻲ اﻟﺨﺎﻣﺲ ﻓﻲ ﻣﺪرﻳﺪ أﺳﺒﺎﻧﻴﺎ ٢٠١٣ • اﻟﻤﻌﺮض اﻟﺸﺨﺼﻲ اﻟﺴﺎدس ﻗﺎﻟﻮري ٨ • اﻟﻤﻌﺮض اﻟﺸﺨﺼﻲ اﻟﺴﺎﺑﻊ ﻓﻲ ﻛﻨﺪا ٢٠١٧ﻓﻲ ﻣﺘﺤﻒ ﻛﻨﺪا
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ﻫﻮﺑﺎ • ﻣﻌﺮض ﻣﺨﺘﺎرات ﻋﺮﺑﻴﺔ ﻗﻠﻮري ﺟﺪة -اﻟﺸﻬﺮ اﻟﻌﺮﺑﻲ ﻗﺎﻟﻮري آرت أﺑﻮﻇﺒﻲ -ﻣﻌﺮض ﻓﻲ ﺻﺤﺮاء ﻟﻴﻮه ﻓﻲ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة -ﻣﻌﺮض ﻛﺎﺗﺎرا ﻗﻄﺮ -ﻣﻌﺮض ﻓﻲ اﻟﻐﺮدﻗﺔ ﻓﻲ ﻣﺼﺮ ٢٠١٥ • ﺳﻮﻣﺒﻮزﻳﻮم رﺟﻨﺴﻲ ﻗﻄﺮ -ﻗﺎﻟﻮري اﻟﺮواق اﻟﻤﻔﺮب -ﻣﻌﺮض اﻟﺠﻨﺎدرﻳﺔ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ • اﻟﻤﻬﺮﺟﺎن اﻟﺪوﻟﻲ ﻟﻠﻔﻨﻮن اﻟﺘﺸﻜﻴﻠﻴﺔ ﻓﺎس ﻓﻲ اﻟﻤﻤﻠﻜﺔ اﻟﻤﻐﺮﺑﻴﺔ ٢٠١٣ ISSUE NO. 9
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• ﻋﻀﻮة اﻟﺠﻤﻌﻴﺔ اﻟﻜﻮﻳﺘﻴﺔ ﻟﻠﻔﻨﻮن اﻟﺘﺸﻜﻴﻠﻴﺔ • ﻋﻀﻮة راﺑﻄﺔ اﻻﺟﺘﻤﺎﻋﻴﻴﻦ اﻟﻜﻮﻳﺘﻴﺔ • ﻋﻀﻮة راﺑﻄﻪ اﻟﺤﺮف اﻟﻴﺪوﻳﺔ • ﻋﻀﻮة اﻟﺮاﺑﻄﺔ اﻟﺪوﻟﻴﺔ ﻟﻠﻔﻨﻮن ،ﺑﺎرﻳﺲ ﺑﻴﺖ اﻟﺘﺸﻜﻴﻠﻴﻴﻦ • ﻋﻀﻮة اﻟﺠﻤﻌﻴﺔ اﻟﺴﻌﻮدﻳﺔ ﻟﻠﺜﻘﺎﻓﺔ واﻟﻔﻨﻮن • ﻋﺪة ﻣﻌﺎرض ﻓﻨﻴﺔ ﻣﺤﻠﻴﺔ ﻛﻮﻳﺘﻴﺔ • ﺷﻬﺎدة دﺑﻠﻮﻣﺎ اﻟﻔﻨﻮن ﻣﻦ اﻟﻴﻮﻧﻴﺴﻜﻮ
• ﻣﻌﺮض ﺑﻮﻣﺒﺎي - ٢٠٠٤ﻣﻌﺮض دﺑﻲ - ٢٠٠٥ﻣﻌﺮض اﻟﺨﻔﺠﻲ - ٢٠٠١ﻣﻌﺮض ﻗﻄﺮ٢٠٠٥ • ﻣﻌﺮض ﻣﺸﺘﺮك ﻓﺮﻧﺴﺎ - ٢٠٠٦ﻣﻌﺮض ﺗﻮﻧﺲ- ﻣﻌﺮض اﻟﺠﻤﻬﻮرﻳﺔ اﻹﻳﺮاﻧﻴﺔ ) ﻗﺼﺮ ﻧﻴﺮوان ( • ﻣﻌﺮض اﻟﻮان ﺧﻠﻴﺠﻴﺔ ﺟﻤﻬﻮرﻳﺔ ﻣﺼﺮ اﻟﻌﺮﺑﻴﺔ • ﻣﻌﺮض اﻟﻔﻨﺎﻧﺎت اﻟﺘﺸﻜﻴﻠﻴﺎت اﻟﻜﻮﻳﺘﻴﺔ ﻓﻰ اﻟﻤﻤﻠﻜﺔ اﻷردﻧﻴﺔ اﻟﻬﺎﺷﻤﻴﺔ ﻗﺎﻋﺔ ﻓﺨﺮ اﻟﻨﺴﺎء ﻋﻤﺎن ٢٠٠٧ • ﻣﻌﺮض اﻹﺳﻜﻨﺪرﻳﺔ ،اَﻣﺎﻧﺔ ﻋﻤﺎن ﺑﻤﻨﺎﺳﺒﺔ ﻋﻴﺪ ﻣﻴﻼد اﻟﻤﻠﻚ -ﻣﻌﺮض ﻗﻠﺮي ﻗﺎﻋﺔ اﻟﺒﻨﺪك اﻷردن اﻟﻌﺎم -٢٠١٠ﻣﻌﺮض اﻟﻔﻨﻮن اﻟﺸﻜﻴﻠﻴﺔ ﺳﺎﻳﺘﻚ اﻟﻤﻨﻄﻘﺔ اﻟﺸﺮﻗﻴﺔ ٢٠١١-٢٠١٠ • ﻓﺎﺳﺘﻴﻔﻞ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة -ﻣﻌﺮض ﺑﺤﺮ اﻟﺜﻘﺎﻓﺔ اﻟﺸﺎرﺟﺔ -ﻣﻌﺮض اﻟﺨﺮﻳﻒ اﻷول ﻓﻲ ﺑﻴﺮوت • ﻣﻌﺮض ارت ﻓﻴﺮ ﺑﻴﺮوت -ﻣﻌﺮض ﺻﺎﻟﻮن اﻟﺨﺮﻳﻒ ﻓﻲ ﺑﺎرﻳﺲ٢٠١٠ • ﻣﻬﺮﺟﺎن ﺷﺮم اﻟﺸﻴﺦ - ٢٠١٢-٢٠١١ﻣﻌﺮض ﻛﻮﻧﻴﺎ ﻓﻲ ﺗﺮﻛﻴﺎ -ﺳﻮﻣﺒﻮزﻳﻮم اﻟﻴﻤﻦ -ﻣﻌﺮض ﻗﺎﻟﻮري آرت
NOVEMBER 2019
• آرت ﻓﻴﺮ أﺑﻮﻇﺒﻲ ٢٠١٤-٢٠١٣
• اﺣﺘﻔﺎﻟﻴﺔ ﻣﺆﺳﺴﺔ اﻟﻔﻜﺮ اﻟﻌﺮﺑﻲ دﺑﻲ DFC ٢٠١٥
• ﺳﻮﻣﺒﻮزﻳﻮم ﺑﻨﻘﻼدش ٢٠١٥ • ﻣﻌﺮض ﺑﺮج إﻳﻔﻴﻞ ﺑﺎرﻳﺲ) . ٢٠١٦ﺟﺎﺋﺰة ﺑﺮج أﻳﻔﻞ( وﻃﻨﻲ ﻟﻮﺣﺘﻲ ﻣﺴﻘﻂ ٢٠١٥ • ﺳﻮﻣﺒﻮزﻳﻮم اﻟﺠﺰاﻧﺮ - ٢٠١٥ﻣﻌﺮض ﺗﻮﻧﺲ - ٢٠١٦ دﺑﻲ آرت ورد اﻷول ٢٠١٦ • ﻣﻌﺮض ﻋﺒﻴﺮ اﻹﺣﺴﺎء اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ ٢٠١٧ • ﺳﻮﻣﺒﻮزﻳﻮم ﻣﻴﻜﺎﻧﻮس اﻟﻴﻮﻧﺎن - ٢٠١٧ﺑﻴﻨﺎﻟﻲ اﻟﺪوﻟﻲ ﻓﻲ ﻣﺘﺤﻒ إﻳﻄﺎﻟﻴﺎ ٢٠١٧ • ﻣﻌﺮض اﻟﺴﻴﺮﻛﺎل ﻓﻲ دﺑﻲ - ٢٠١٤ﻣﻌﺮض اﻟﻤﺮﺧﻴﺔ
• ﺑﺮوﻧﺎي ٢٠١٨ • ﺟﻤﺎﻋﻲ ﻓﻲ ﺑﺮوﻧﺎي ﻋﺎم ٢٠١٨ • ﺳﻮﻣﺒﻮزﻳﻮم اﻟﺠﺰاﺋﺮ ﺷﻴﻠﻴﺎ ٢٠١٦ • اﻟﻔﻨﺎن اﻟﻤﻌﺎﺻﺮ اﻟﻜﻮﻳﺘﻲ ﻓﻲ ﻣﺴﻘﻂ٢٠١٧ • ﻳﻮم اﻟﻤﺮأة اﻟﻌﻤﺎﻧﻲ اﻟﻜﻠﻴﺔ اﻟﻌﻠﻤﻴﺔ ٢٠١٨ • A1 - AR Tﻋﻤﺎن ﻋﺎم ٢٠١٩
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اﻟﻤﺸﺎرﻛﺎت اﻟﻤﻌﺎرض اﻟﻤﺤﻠﻴﺔ ﻓﻲ دوﻟﺔ اﻟﻜﻮﻳﺖ : •ﻋﺪة ﻣﺸﺎرﻛﺎت ﻣﺤﻠﻴﺔ وأﻫﻤﻬﺎ ﺑﺸﻜﻞ دوري وﻫﻲ ﻛﺎﻵﺗﻲ •ﻣﻌﺎرض ﻣﻬﺮﺟﺎن اﻟﺴﻨﻮي اﻟﻘﺮﻳﻦ •ﻣﻌﺎرض ﻣﻬﺮﺟﺎن اﻟﺮﺑﻴﻊ اﻟﺴﻨﻮي ).ﺟﺎﺋﺰة اﻟﺮﺑﻴﻊ ( ٢٠١٥ •ﻣﻌﺎرض اﻟﻤﺮﺳﻢ اﻟﺤﺮ اﻟﺴﻨﻮﻳﺔ •ﻣﻌﺎرض اﻟﻘﻠﺮﻳﺎت اﻟﺨﺎﺻﺔ
ﻣﺸﺎرﻛﺔ اﻟﺠﺪارﻳﺎت : •ﺟﺪارﻳﺔ ﻣﺘﺤﻒ اﻟﻐﻦ اﻟﺤﺪﻳﺚ •ﺟﺪارﻳﺎت ﺳﺎﻳﺘﻚ اﻟﺴﻌﻮدﻳﺔ •ﺟﺪارﻳﺎت اﻟﻐﺮدﻗﺔ •ﺟﺪارﻳﺎت ﺷﺮم اﻟﺸﻴﺦ
ﻟﺠﺎن ﺗﺤﻜﻴﻢ : •ﻟﺠﻨﺔ ﺗﺤﻜﻴﻢ ﻣﻬﺮﺟﺎن اﻟﻤﺴﺮح اﻟﻜﻮﻳﺘﻲ ﻟﻠﻤﻮﻧﻮدراﻣﺎ ٢٠١٦
ISSUE NO. 9
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ﻓﻲ دﺑﻲ - ٢٠١٥ﻣﻌﺮض ﻣﺎرﻳﺪﻳﺎن أﺑﻮﻇﺒﻲ • ﻣﻌﺮض اﺷﺒﻴﻠﻴﺎ أﺳﺒﺎﻧﻴﺎ ٢٠١٨ • ﻣﻌﺮض ﻣﻬﺮﺟﺎن اﻟﺰﻫﻮر ﻳﻨﺒﻊ ٢٠١٨ • ﺟﻤﺎﻋﺔ ﻓﻦ ﺻﺤﺎر ٢٠١٨ • ﺟﻤﺎﻋﻲ ﻓﻲ ﺟﻮرﺟﻴﺎ ﻋﺎم ٢٠١٧ • ﻳﻮم اﻟﻤﺮأة اﻟﻌﻤﺎﻧﻲ ﻣﺴﻘﻂ ٢٠١٨ • ﻣﻤﻠﻜﺔ اﻟﺒﺤﺮﻳﻦ ﻣﻌﺮض ﺧﻠﻴﺠﻲ ٢٠١٧
•أﺳﺒﻮع اﻟﻔﻦ واﻟﻤﻮﺿﻰ ﻓﻲ ﻟﻨﺪن ﻓﻨﺪق اﻟﺠﻤﻴﺮا
CONTENT
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NOVEMBER 2019
ISSUE NO. 9
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اﻟﺴﻴﺮة اﻟﺬاﺗﻴﺔ ﻟﻠﻔﻨﺎﻧﺔ اﻟﺘﺸﻜﻴﻠﻴﺔ اﻟﻜﻮﻳﺘﻴﺔ ﻧﻮرة اﻟﻌﺒﺪ اﻟﻬﺎدي
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Stephen Skeete, the entrepreneur, father and fashion designer
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Founder of StartUps join a global initiative to empower women a r o u n d the world
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An Artist by soul : Samar AlMutawa Compassion plays a big part of my being
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ﺷﺮﻛﺎت ﻋﺮﺑﻴﺔ ﻧﺎﺷﺌﺔ ﻏﻴﺮت ﻣﻔﻬﻮم اﻟﻨﻘﻞ٥ واﻟﺨﺪﻣﺎت اﻟﻠﻮﺟﻴﺴﺘﻴﺔ
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W h o I s t h e Ta r g e t A u d i e n c e o f Yo u r Content ?
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8 Best Startup Entrepreneurs to Pitfalls
Books for Avoid M ajor
NOVEMBER 2019
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Stephen Skeete, the entrepreneur, father and fashion designer
Launching a business can be stressful. For Stephen Skeete, the pressure was doubled. The day after Stephen launched Tress Clothing, his first child was born. He’s had to juggle being a father to a newborn daughter with being the father of a newly-founded business. “Being an entrepreneur is brutal,” says Stephen. “I’d be lying if I said I was able to emotionally shut myself off, and then come home and be the most cheerful and jumpy partner and dad. I’d be lying, because that’s how much the brand means to me.” But in his view, fatherhood only makes him more determined to make Tress a success. “I want do it for her, and the people around me. I need to show her that we all need to follow our dreams.” ISSUE NO. 9
It’s early days, but it looks like his passion is paying off. Tress is a year old, and Stephen has launched his first collection – a premium range of ready-to-wear cashmere and cotton menswear, that straddles smart office-wear and casual. The style is sleek and under-stated. No big logos. Classic cuts and dark colours only. “It’s a ten-piece collection, with no more than 40 of each piece. No sales, no restocks. So when people see it, they go and get it, otherwise it’s gone.”
I know exactly which mill every material is made in. I know exactly what blend of colours is used.
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He’s been meticulous in ev ery d etail, including sourcing materials.
all the hard work for you. I’m trying to be more strategic.”
“I know exactly which mill every material is made in. I know exactly what blend of colours is used – and none of them are standard.”
His methods are resonating. Stephen recently got an exhibition at the well-connec ted YKK showroom in Shoreditch, and he’s collaborating with a Soho brand that shares his ethos. “I stepped in to their store and it was like an emotion. I wanted my stuff in there. I contacted the brand and we’ve had a chat back and forth about working together in the future.”
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The ethical side – so important to fashion buyers – is also a huge priority. Stephen has researched suppliers to ensure all workers, down to the machinists, are paid fairly for their work. And Stephen is now fine-tuning the marketing: “Product placement is the future of the fashion industry. If you give your clothes away, and flood social media, people are less trusting of the brand. But get the right person, and the right placement, and it does
He’s got goals galore. The next steps are to open a boutique and expand the collection into womenswear and accessories. Fashion can be volatile. When a brand is hot, it can go stratospheric in an instant. Can Stephen handle success, if it comes fast? He’s got the
experience. Tress Clothing is his second venture, after a financial services start-up. He chooses Tide for his business banking, so he has an account that’s tailor-made for rapidly evolving companies.
For me, it’s always been about that entrepreneurial side. Above all, this fashion brand is a chance to show his family – and himself – what he’s capable of. “For me, it’s always been about that entrepreneurial side. Always wanting more, and the hunger to do whatever it takes to hit the goal that you can’t stop thinking about it.” He reflects for a moment on this most extraordinary year of his life so far. “It’s just been a whirlwind.”
See Tress Clothing collection www.tress-clothing.com
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NOVEMBER 2019
Eman Alabdulghani Founder of StartUps join a global initiative to empower women around the world
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Eman AlAbdulghani
Why I choose to be Member & Global Mentor at Global Thinkers forum? Global Thinkers Forum (GTF) is a global platform bringing together a diverse network of thought leaders and creating meaningful networking and conversations around global challenges and trends. GTF’s mission focuses on three areas: fostering accountability in leadership, promoting women’s empowerment and creating opportunities for young people to develop. GTF is also a bridge-builder, and an organization that promotes public-private sector partnerships and opens conduits for collaboration and stakeholder engagement. The Forum is London-based and was incubated at Oxford University’s Said Business School in 2011. It has been created with the vision to help our societies and leaders navigate a very complex world. It was my pleasure to join a dynamic creative initiative to support women from all-around the world” I felt that this project is part of me, it reflects my vision, purpose & meaningful purposes in my life”. My experience in entrepreneurship and starting business was derived by my faith in Women abilities, they have big potential to lead and force change in their societies specially in the middle east where women are tied to many cultural and religious norms. My research looks into the interaction between ISSUE NO. 9
cultural influence, digital transformation and the impact on gender equality in the middle east. I decided to become a part of global thinkers mentors , part of my experience in motivating youth and transform their life to help them reach their maximum potential, I have been mentoring Nourhene Jaouadi, she is an articulate, innovative and reliable person who can add a special spirit to everything she puts her hand in, all with ensuring a high level of professionalism and enthusiasm. Nourhene is an industrial engineering student at the Higher Institute of Applied Sciences and Technology of Sousse, Tunisia. She has two years of experience in the nonprofit sector. Started working as a chief editor and translator for the website mina7.net in June of 2017. Moreover, she was the country ambassador for Youth Opportunities for 2018/2019 with the main responsibility of providing youth with access to opportunities. she joined the Global Thinkers network with the ambition of launching her own startup and delivering her ideas to the world. We have been working together to help Nourhene understand her values and passion, developing her skills to
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overcome the challenges in her life. I had the pleasure to support her in the Aramex Fellowship Scheme Challenge by the Arab Innovation Network and represent Tunisia among a selection of highly achieving youth from different Arab countries.
I am very excited that I have been able to deliver my knowledge and experiences to help create new generation of female leadership.
Founder & CEO StartUps Digital Platform
Collaborate and sponsor our projects eman@startupsmag.org info@startupsmag.org www.startupskw.com www.jasmeen.co www.emmajournal.net
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We are now working on Women incubator project www.jasmeen.co that will target women in Middle-East with great ambitious to transfer their ideas and skills into real business.
Eman Alabdulghani
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An Artist by soul : Samar AlMutawa
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Compassion plays a big part of my being
1. Introduce yourself to our readers! A citizen of the world, born to my parents, sister to my brothers a mother to my children loyal friend to All, close to few, social with who dares and loved by few admired by all. Misunderstood for being real & raw, attacked for being true but happily authentic & Original in a fake world. My vulnerability is portrayed as weakness, but the truth of the matter it’s my strength that helps me shine. 2. What is your background? Beside my bachelor in Advertising & Fine Arts, I am Certified Fashion designer, jewelry designer, Artist, Zumba instructor, Certified professional co-active coach. compassion plays a big part of my being. As a human, I only know how to work from my heart, feelings & beliefs are the biggest two factor that drive me.
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3. How does your personality affect your life? Unfortunately, with those two beautiful, honest qualities, I’m portrayed as menace to society which is a fact that I’m aware of. It doesn’t make me sad but it certainly disturbs the peace from most of the people around me, only because I chose to be true by honoring my authentic self and from my own personal perspective, this is what the world is lacking. Less fake & more original. 4. How did You start your journey in both coaching and art? Art is just an automatic thing for me that was switched on from birth. It’s simply my blue print! it’s how I live & what I breathe. It’s what makes me smile, curious, Think differently. Above all Art is a life style. creativity above all & as A mother it’s very
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important for me to keep challenging my boys to think out of the box & never go with the flow. I believe Creativity is a tool, when mastered you’ll never be stuck in life’s setbacks! But instead enjoy working it out. My couching journey on the other hand which is a different form of art, to me it gave me a chance of new beginning in different perspective of life.
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4. How did that shape your character? Coaching gave me the opportunity to live life fully equipped. It made me the best version of myself by honoring my values & focus towards living my life purpose on a daily basis. it’s always about the journey that I’m taking to influence other women to reach their ultimate potential. This is just pure satisfaction to the soul. Unfolding the power “women 2 women” is just an incredible journey that keeps surprising me, which sad to say that a lot of women lack the knowledge of the importance of their roles in society to change the world into a better place. 5. Tell us more about your business? My Art, fashion & jewelry line were all focused to empower women by embracing & Praising their Authentic self &to be true to their own given identity & live fearless accordingly, I emerged all my business into my current status, under the platform of CPCC A Certified professional Co-Active coach
I am founder of Kashtat Samar , Masahat Samar ,Gabgat Samar All in the service of embowing women in the community.
7. What are the solutions that you provide now? I provide now within my coaching business : -Coaching women one to one -group coaching -kashtat Samar -masahat Samar -gabgat Samar 8.What are your future plans?
6. What are the challenges that you have faced? One of the biggest challenges , that I represent the minority of the culture I live in, therefore I intimidated them for their own misjudgment & miss understandings towards my being.
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I have many dreams; I am focusing now to have a greater & bigger impact but this time with the majority tagging along. I believe since we have one life to live, therefore we all need to honor ourselves by living fully awake and curious, each individual is capable of creating a deeply fulfilling life.
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9. Your advice to women? Never underestimate your power and your important role as a woman in all sectors. The impact you have to change the world into a better place is endless just by being who you are & activating your true potential.
1 1 . One last wor d for Star tUps Platfor m Thank you, StartUps, for supporting the entrepreneurs and highlighting the succus stories of creative people. We think that your platform is really important in Kuwait and it’s the one and only digital platform that are tackling women in business.
10.How can people reach you? through both my social media accounts:
Photography by: AbdulAziz Safar abdulazizknows@gmail.com
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Instagram: @SamarTheCoach Instagram: @SamarAlmu6awa3 Linkedln “Samar A. Al-Mutawa” Twiter @Samarish phone: +965-95556028 Email : Samar@samarish.com
Interview by: Eman Alabdulghani eman@startupsmag.org
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ﺳﻤﺮ اﻟﻤﻄﻮع
NOVEMBER 2019
٥ﺷﺮﻛﺎت ﻋﺮﺑﻴﺔ ﻧﺎﺷﺌﺔ ﻏﻴﺮت ﻣﻔﻬﻮم اﻟﻨﻘﻞ واﻟﺨﺪﻣﺎت اﻟﻠﻮﺟﻴﺴﺘﻴﺔ ﺧﺮﺟﺖ اﻟﻤﺌﺎت ﻣﻦ اﻟﺸﺮﻛﺎت اﻟﻨﺎﺷﺌﺔ ﻓﻲ ﻣﻨﻄﻘﺔ اﻟﺸﺮق اﻷوﺳﻂ وﺷﻤﺎل إﻓﺮﻳﻘﻴﺎ ﻓﻲ اﻟﺴﻨﻮات اﻟﻘﻠﻴﻠﺔ اﻟﻤﺎﺿﻴﺔ ﻟﻠﻨﻮر ،وﻓﻲ اﻟﻮﻗﺖ اﻟﺬي ﻟﻢ ﻳﻨﺠﺢ ﻛﺜﻴﺮ ﻣﻨﻬﺎ ﻓﻲ ﻣﻮاﺟﻬﺔ اﻟﺘﺤﺪﻳﺜﺎت اﻟﺼﻌﺒﺔ ﻓﻲ ﻋﺎﻟﻢ رﻳﺎدة اﻷﻋﻤﺎل ،ﺻﻨﻊ آﺧﺮون أﺳﻤﺎء ﻻﻣﻌﺔ ﺗﺮاﻗﺒﻬﺎ اﻟﺸﺮﻛﺎت اﻟﻜﺒﺮى واﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﺑﺄﻋﻴﻦ ﻣﻔﺘﻮﺣﺔ ﻋﻦ آﺧﺮﻫﺎ ﻣﻦ اﻟﺘﺮﻓﻴﻪ واﻟﻤﻴﺪﻳﺎ إﻟﻰ اﻟﺘﻌﻠﻴﻢ واﻟﺼﺤﺔ وﺣﺘﻰ اﻟﺨﺪﻣﺎت اﻟﻠﻮﺟﺴﺘﻴﺔ ،ﻳﻌﻤﻞ رواد اﻷﻋﻤﺎل اﻟﺸﺒﺎب ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ وﺷﻤﺎل إﻓﺮﻳﻘﻴﺎ اﻟﺬﻳﻦ ﻻ ﻳﺘﻮﻗﻔﻮن ﻋﻦ إﻧﺸﺎء ﺷﺮﻛﺎت ﻳﻤﻜﻨﻬﺎ إﻋﺎدة ﺗﺸﻜﻴﻞ ﺻﻨﺎﻋﺎت ﺑﺄﻛﻤﻠﻬﺎ ،وﻓﻲ ﻫﺬه اﻟﻘﺎﺋﻤﺔ ٥ﻣﻦ أﺑﺮز ﺗﻠﻚ اﻟﺸﺮﻛﺎت اﻟﻨﺎﺷﺌﺔ اﻟﺘﻲ أﺣﺪﺛﺖ ﺟﻠﺒﺔ ﺻﺎﺧﺒﺔ ﻓﻲ ﻣﺠﺎل اﻟﺨﺪﻣﺎت اﻟﻠﻮﺟﺴﺘﻴﺔ واﻟﻨﻘﻞ
ﻫﻲ ﻣﻨﺼﺔ ﺗﻜﻨﻮﻟﻮﺟﻴﺔ ﻟﺨﺪﻣﺔ اﻟﺴﻴﺎرات ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ اﻷﻛﺒﺮ ،ﺗﻤﺘﺪ ﻣﻦ اﻟﻤﻐﺮب إﻟﻰ ﺑﺎﻛﺴﺘﺎن وﻣﻦ ﺗﺮﻛﻴﺎ إﻟﻰ اﻟﺴﻮدان ،وﺗﻌﻤﻞ ﻓﻲ أﻛﺜﺮ ﻣﻦ ١٢٠ ﻣﺪﻳﻨﺔ ﻓﻲ ١٥دوﻟﺔ ،ﺣﻴﺚ ﺗﻀﻢ أﻛﺜﺮ ﻣﻦ ﻣﻠﻴﻮن ﻗﺎﺋﺪ ﺳﻴﺎرة ،وﻣﺆﺧﺮً ا أﻋﻠﻨﺖ أوﺑﺮ ﻋﻦ اﺳﺘﺤﻮاذﻫﺎ ﻋﻠﻰ ﻛﺮﻳﻢ ﻓﻲ ٢٥ﻣﺎرس ٢٠١٨ﻣﻘﺎﺑﻞ ٣٫١ﻣﻠﻴﺎر دوﻻر . ﻋﻨﺪﻣﺎ أﻃﻠﻖ ﺧﺒﻴﺮان اﺳﺘﺸﺎرﻳﺎن ﺷﺎﺑﺎن ﻟﻺدارة ﺗﻄﺒﻴﻖ Careemﻓﻲ دﺑﻲ ،ﻛﺎﻧﺖ Uberﺗﺴﻴﻄﺮ
ﻋﻠﻰ اﻟﺴﻮق اﻟﻌﺎﻟﻤﻴﺔ ،وﺗﻮﻗﻊ اﻟﻜﺜﻴﺮون أﻧﻬﺎ ﻟﻦ ﺗﺠﺪ ﻓﺮﺻﺔ ﻟﻠﺼﻌﻮد ،ﻟﻜﻦ Careemأرﺑﻜﺖ ﺗﻠﻚ اﻟﺘﻮﻗﻌﺎت ،ﻓﺒﺎﺗﺖ ﺗﻀﻢ اﻟﻴﻮم ٣٣ﻣﻠﻴﻮن ﻣﺴﺘﺨﺪم ﻣﺴﺠﻞ و ١٫٢ﻣﻠﻴﻮن ﺳﺎﺋﻖ ﻋﺒﺮ أﻛﺜﺮ ﻣﻦ ٩٠ﻣﺪﻳﻨﺔ، ﻣﻦ ﺑﺎﻛﺴﺘﺎن إﻟﻰ اﻟﻤﻐﺮب ،ﺗﻢ ﺗﺄﻛﻴﺪ ﻫﺬا اﻟﻨﺠﺎح ﻋﻨﺪﻣﺎ أﻗﺒﻠﺖ "أوﺑﺮ" ﻋﻠﻰ ﺷﺮاء Careem PAGE 23
ﻣﺜﻞ ﻣﻌﻈﻢ اﻟﺸﺮﻛﺎت اﻟﻤﺒﺘﺪﺋﺔ -اﻟﺘﻲ ﺗﻔﺸﻞ أﻛﺜﺮ ﻣﻦ ﻧﺼﻔﻬﺎ ﻓﻲ اﻟﺴﻨﻮات اﻷرﺑﻊ اﻷوﻟﻰ -ﻟﻢ ﻳﻜﻦ ﻟﺪى Careemرﺣﻠﺔ ﺳﻠﺴﺔ ،ﻓﻌﻠﻘﺖ ﺧﺪﻣﺎﺗﻬﺎ ﻓﻲ أﺑﻮ ﻇﺒﻲ ﻓﻲ ﻋﺎم ٢٠١٦ﺑﺴﺒﺐ ﻣﺨﺎوف ﺑﺸﺄن ﻟﻮاﺋﺢ اﻟﺘﺴﻌﻴﺮ ،وواﺟﻬﺖ اﺣﺘﺠﺎﺟﺎت ﻣﻦ ﺳﺎﺋﻘﻲ ﺳﻴﺎرات اﻷﺟﺮة ﻓﻲ ﻣﺼﺮ ،وﻓﻲ اﻟﻌﺎم اﻟﻤﺎﺿﻲ ،ﺗﻢ اﺧﺘﺮاق ﺑﻴﺎﻧﺎت أﻛﺜﺮ ﻣﻦ ١٤ﻣﻠﻴﻮن ﻋﻤﻴﻞ ،ﻟﻜﻨﻬﺎ واﺟﻬﺖ ﺗﺤﺪﻳﺎﺗﻬﺎ ﺑﺜﺒﺎت ﻟﺘﻨﺪرج اﻟﻴﻮم ﺿﻤﻦ ﻗﺎﺋﻤﺔ أﺑﺮز ١٠٠ ﺷﺮﻛﺔ ﻧﺎﺷﺌﺔ ﺗﺸﺎرك ﻓﻲ ﺗﺸﻜﻴﻞ اﻟﺜﻮرة ً وﻓﻘﺎ اﻟﺼﻨﺎﻋﻴﺔ اﻟﺮاﺑﻌﺔ ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ ،وذﻟﻚ ﻟﺘﻘﺮﻳﺮ اﻟﻤﻨﺘﺪى اﻻﻗﺘﺼﺎدي اﻟﻌﺎﻟﻤﻲ وﻣﺠﻠﺲ اﻟﺒﺤﺮﻳﻦ ﻟﻠﺘﻨﻤﻴﺔ اﻻﻗﺘﺼﺎدﻳﺔ ).(EDB
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Careem .١ ﻣﻨﺼﺔ راﺋﺪة ﻟﺨﺪﻣﺔ اﻟﺴﻴﺎرات
ﻣﻘﺎ ﺑﻞ ٣ ٫ ١ﻣﻠﻴﺎر دوﻻر ﻓﻲ ﺻﻔﻘﺔ ﻣﻦ ﺷﺄﻧﻬﺎ أن ﺗﻀﻤﻦ أن ﻛﻠﻴﻬﻤﺎ ﻻ ﻳﺰال ﻳﻌﻤﻞ ﺑﺸﻜﻞ ﻣﺴﺘﻘﻞ ،ﻣﻊ ﻣﺠﻤﻮﻋﺔ واﺳﻌﺔ ﻣﻦ اﻟﺨﺪﻣﺎت ﻟﺘﺸﻤﻞ ﺗﻘﺪﻳﻢ اﻟﻄﻌﺎم وﺧﺪﻣﺎت اﻟﺴﻴﺎرات .
NOVEMBER 2019
Fetchr .٢ ﺗﻄﺒﻴﻖ اﻟﺘﺴﻠﻴﻢ ﻋﻨﺪ اﻟﻄﻠﺐ ﺷﺮﻛﺔ ﺗﻜﻨﻮﻟﻮﺟﻴﺔ ﻓﻲ ﻗﻄﺎع اﻟﺨﺪﻣﺎت اﻟﻠﻮﺟﺴﺘﻴﺔ اﻟﺘﻘﻠﻴﺪﻳﺔ ﻣﻦ ﺧﻼل اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ) ﺑﻴﺎﻧﺎت ، (GPS ﻳﺪﻳﺮﻫﺎ اﻟﻤﺆﺳﺲ إدرﻳﺲ اﻟﺮﻓﺎﻋﻲ ،ﻣﻊ اﻟﻤﺆﺳﺲ اﻟﻤﺸﺎرك وﺟﻮي اﻟﺠﻮﻧﻲ ،ﺗﻘﺪم Fetchrاﻟﺠﻴﻞ اﻟﺘﺎﻟﻲ ﻣﻦ اﻟﺨﺪﻣﺎت اﻟﻠﻮﺟﺴﺘﻴﺔ إﻟﻰ اﻟﺸﺮق اﻷوﺳﻂ واﻷﺳﻮاق اﻟﻨﺎﺷﺌﺔ ،وﻫﻲ أول ﺷﺮﻛﺔ ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ ﺗﺤﺼﻞ ﻋﻠﻰ ﺗﻤﻮﻳﻞ ﻣﻦ اﻟﻔﺌﺔ "أ" ﺑﻘﻴﺎدة ﺷﺮﻛﺔ ﺳﻴﻠﻴﻜﻮن ﻓﺎﻟﻲ ﻓﻲ ﺳﻲ ،وﺷﺮﻛﺔ ). New Enterprise Associate (NEA
اﻟﻤﺜﺎﻟﻲ ﻷي ﻋﻤﻞ ﻳﻨﻄﻮي ﻋﻠﻰ اﻟﺘﺴﻠﻴﻢ ،ﺣﻴﺚ ﻳﻘﻮم ﺗﻄﺒﻴﻖ Fetchrاﻟﺬي ﻳﺘﺨﺬ ﻣﻦ دﺑﻲ ﻣﻘﺮً ا ﻟﻪ -ﺑﻮﺿﻊ ﺷﺤﻨﺎت GPSﻋﻠﻰ اﻟﺨﺮﻳﻄﺔ ،ﻓﺎﻟﺨﻠﻞ اﻟﺒﺴﻴﻂ ﻓﻲ
وﺑﺎﺳﺘﺨﺪام ﻧﻈﺎم ﺗﺤﺪﻳﺪ اﻟﻤﻮاﻗﻊ اﻟﻌﺎﻟﻤﻲ )، (GPS ﻻ ﻳﻘﺘﺼﺮ ﺗﻄﺒﻴﻖ Fetchrﻋﻠﻰ اﻟﺘﻐﻠﺐ ﻋﻠﻰ ﻣﺸﻜﻠﺔ ﻋﺪم وﺟﻮد ﻋﻨﻮان ﻓﺤﺴﺐ ،ﺑﻞ إﻧﻪ ﻳﺘﻐﻠﻐﻞ ً أﻳﻀﺎ ﻓﻲ
. اﻹﻣﺎرات ﺳﻮق اﻷﺟﻬﺰة اﻟﻤﺤﻤﻮﻟﺔ اﻟﻤﺘﻨﺎﻣﻴﺔ ﻓﻲ اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة ،ﺣﻴﺚ ﺗﺘﻤﺘﻊ اﻟﻤﻨﻄﻘﺔ ﺑﺄﻋﻠﻰ ﻣﺴﺘﻮى ﻣﻦ اﻧﺘﺸﺎر اﻟﻬﻮاﺗﻒ اﻟﺬﻛﻴﺔ ﻓﻲ اﻟﻌﺎﻟﻢ- ً Newzooﺑﺎﻟﺘﺎﻟﻲ ﻓﺈن وﻓﻘﺎ ﻟﺘﻘﺮﻳﺮ ﺻﺎدر ﻋﻦ ززززز Fetchrﻟﺪﻳﻬﺎ ﻫﺪف دﻳﻤﻮﻏﺮاﻓﻲ واﻋﺪ . ﻳﻴﻴﻴﻴﲖ ﺗﻌﻤﻞ اﻵن Fetchrﻓﻲ ٤دول،وﻫﻢاﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ
وﻳﺠﻌﻞ اﻟﺘﺠﺎرة اﻹﻟﻜﺘﺮوﻧﻴﺔ ﺑﻄﻴﺌﺔ ،ﺑﻴﻨﻤﺎ ﻳﻤﻜﻦ ﻣﻦ
اﻟﺴﻌﻮدﻳﺔ واﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة وﻣﺼﺮ . واﻟﺒﺤﺮﻳﻦ،ﻛﻤﺎ أﺻﺒﺢ ﻫﻨﺎ FetchrFresh اﻟﺬي ﻳﺘﻴﺢ اﻟﺘﺴﻠﻴﻢ اﻟﺴﺮﻳﻊ ﻟﻠﺒﻀﺎﺋﻊ اﻟﻘﺎﺑﻠﺔ ﻟﻠﺘﻠﻒ ، ﻣﺜﻞ اﻟﻤﻮاد اﻟﻐﺬاﺋﻴﺔ واﻟﺒﻘﺎﻟﺔ .
RouteKick .٣
اﻷﺟﺮة ،إﻣﻜﺎﻧﻴﺔ ﺗﻨﻔﻴﺬ دورة ﺗﺪرﻳﺒﻴﺔ ﻟﺴﺎﺋﻘﻲ
اﻟﻌﻨﻮان ﻳﻤﻜﻦ أن ﻳﺠﻌﻞ اﺳﺘﻼم اﻟﻄﺮود ﺻﻌﺒً ﺎ
ﻣﺮﻛﺰ دارة اﻟﺤﺠﻮزات
ﺗﻄﺒﻴﻖ R u t e K i c kﻫﻮ ﺑﻤﺜﺎﺑﺔ ﻣﺮﻛﺰ ﻹدارة اﻟﺤﺠﻮزات،ﺣﻴﺚ ﻳﻬﺪف إﻟﻰ ﻟﻌﺐ دور راﺋﺪ ﻓﻲ إدارة ﻋﻤﻠﻴﺎت اﻟﻨﻘﻞ واﻟﺘﺤﻜﻢ ﻓﻴﻬﺎ ﻓﻲ اﻟﻤﻨﻄﻘﺔ ،وﺗﻢ إﻧﺸﺎء R u t e K i c kﺑﻮاﺳﻄﺔ رواد أﻋﻤﺎل ﺷﺒﺎن ﻣﺘﺤﻤﺴﻴﻦ ﻟﻤﺴﺎﻋﺪة أﺻﺤﺎب اﻷﻋﻤﺎل واﻷﻓﺮاد ﻟﺘﺤﻘﻴﻖ أﻗﺼﻰ إﻧﺘﺎج ﻣﻤﻜﻦ اﺳﺘﻨﺎدً ا إﻟﻰ ﻣﻔﻬﻮم اﻗﺘﺼﺎد اﻟﻤﺸﺎرﻛﺔ ﻳﻮﻓﺮ ﻫﺬا اﻟﺘﻄﺒﻴﻖ اﻹﻟﻜﺘﺮوﻧﻲ ﻟﻄﻠﺐ ﺳﻴﺎرات PAGE 24
ﺳﻴﺎرات
اﻷﺟﺮة
اﻟﻤﺸﺘﺮﻛﻴﻦ
ﻓﻲ
اﻟﺘﻄﺒﻴﻖ،
ﻟﺘﻌﺮﻳﻔﻬﻢ ﺑﺄﺳﺎﺳﻴﺎت اﺳﺘﺨﺪام اﻟﺘﻄﺒﻴﻖ واﻟﺘﻌﺎﻣﻞ ﻣﻌﻪ ،وﻳﻘﻮم اﻟﺘﻄﺒﻴﻖ ﺑﺠﻤﻊ ﻣﻌﻠﻮﻣﺎت ﺣﻮل ﺑﺮاﻣﺞ
اﻟﺘﺸﻐﻴﻞ واﻟﺴﺎﺋﻘﻴﻦ اﻟﺬﻳﻦ ﻟﺪﻳﻬﻢ ﻣﺴﺘﻨﺪات ﻛﺎﻓﻴﺔ ،وﻫﺆﻻء ﻓﻘﻂ ﻫﻢ اﻟﺬﻳﻦ ﻳﻨﻀﻤﻮن إﻟﻴﻪ، ً أﻣﺎﻧﺎ ﻟﻠﻌﻤﻼء ﻟﺘﻮﻓﻴﺮ ﺗﺠﺮﺑﺔ أﻛﺜﺮ اﻟﻤﻴﺰة اﻟﻤﺜﻴﺮة ﻟﻺﻋﺠﺎب ﻓﻲ ﻫﺬا اﻟﺘﻄﺒﻴﻖ ،أﻧﻪ ﻣﻦ ﺧﻼل وﺿﻊ ﻣﻨﻄﻘﺔ اﻟﻌﻤﻞ اﻟﻤﻌﺘﺎدة ﻛﻨﻘﻄﺔ اﻧﺘﻘﺎل ﻣﻔﻀﻠﺔ ،ﻳﻤﻜﻦ ﺗﻠﻘﻰ ﻃﻠﺒﺎت اﻟﺮﻛﻮب دون اﻻﺗﺼﺎل ﺑﺎﻹﻧﺘﺮﻧﺖ ISSUE NO. 9
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ﺗﺄﺳﺴﺖ اﻟﺸﺮﻛﺔ ﻓﻲ ﻋﺎم ٢٠١٢ﻟﺘﺼﺒﺢ اﻻﺧﺘﻴﺎر
ﺧﻼل ، Fetchrاﻻﺳﺘﻔﺎدة ﻣﻦ ﺧﺪﻣﺔ ﻣﻮﻗﻊ ، GPS واﻟﺘﻘﻨﻴﺎت اﻟﻤﺘﻄﻮرة وأﻧﻈﻤﺔ اﻟﺘﺘﺒﻊ ،ﻟﺘﻮﺻﻴﻞ ً ﻣﺒﺎﺷﺮة أﻳﻨﻤﺎ ﻛﻨﺖ اﻟﻄﺮود إﻟﻴﻚ
NOVEMBER 2019
Swvl .٤
ﻧﻈﺎم ﻧﻘﻞ ﺟﻤﺎﻋﻲ ﻣﺘﻤﻴﺰ وﻟﺪت ﻓﻜﺮة " Swvlﺳﻮﻳﻔﻞ" ﻫﻮ ﻧﻈﺎم اﻟﻨﻘﻞ اﻟﺠﻤﺎﻋﻲ اﻟﻤﺘﻤﻴﺰ اﻟﺬي ﻳﻮﻓﺮ اﻟﺤﺎﻓﻼت إﻟﻰ ﻛﻞ ﺣﻲ ﻓﻲ اﻟﻘﺎﻫﺮة ،وﻳﺴﻤﺢ ﻟﻠﻨﺎس ﺑﻤﺸﺎرﻛﺔ رﺣﻠﺔ ﻓﻲ ﺳﻴﺎرة أو ﺣﺎﻓﻠﺔ ﺧﻼل ﺳﺎﻋﺎت اﻟﺼﺒﺎح واﻟﻤﺴﺎء ﻟﻠﺘﻨﻘﻞ ﺑﺄﺟﺮة ﺛﺎﺑﺘﺔ ،ﻓﻤﻦ ﺧﻼل اﻟﺘﻄﺒﻴﻖ ،ﻳﻤﻜﻦ ﻟﻠﻤﺮء ﺣﺠﺰ رﺣﻠﺔ ﺑﺄﺳﻌﺎر ﻣﻌﻘﻮﻟﺔ .
أﺣﺪث ﺻﻐﺎر اﻟﻤﺸﺎرﻛﻴﻦ ،ﻣﺜﻞ راﻓﺎﺋﻴﻞ ﻛﻮروﻧﻴﻞ، اﻟﺬي أﺳﺲ ﻓﺮﻳﻖ ﻋﻠﻮم اﻟﺒﻴﺎﻧﺎت ﻓﻲ ﻛﺎﺑﻴﻔﻲ –ﺷﺮﻛﺔ ﻣﺜﻞ أوﺑﺮ ﻓﻲ أﻣﺮﻳﻜﺎ اﻟﻼﺗﻴﻨﻴﺔ وإﺳﺒﺎﻧﻴﺎ
ﺑﺘﻮﺳﻴﻊ ﻧﻄﺎق ﺻﺎروخ اﻹﻧﺘﺮﻧﺖ ﻓﻲ اﻟﺼﻴﻦ وﺟﻨﻮب إﻓﺮﻳﻘﻴﺎ وروﺳﻴﺎ ،وأﺣﻤﺪ ﻋﺮاﻗﻲ ،اﻟﺬي ﻛﺎن ﻣﺆﺧﺮً ا رﺋﻴﺴﺎ ﻟﺘﻄﻮﻳﺮ اﻷﻋﻤﺎل ﻓﻲ اﻟﻌﺮﺑﻴﺔ ﻟﻠﻄﻴﺮان ً ﻣﻦ ﻣﺸﻜﻠﺔ ﻛﺒﻴﺮة ﻳﻌﺎﻧﻲ ﻣﻨﻬﺎ رﻛﺎب اﻷﺳﻮاق اﻟﻨﺎﺷﺌﺔ ﻋﻠﻰ أﺳﺎس ﻳﻮﻣﻲ ،ﺣﻴﺚ اﻟﻤﻌﺎﻧﺎة ﻓﻲ اﻟﻌﺜﻮر ﻋﻠﻰ وﺳﺎﺋﻞ ﻧﻘﻞ ﻋﺎم ﻣﻮﺛﻮﻗﺔ وﺑﺄﺳﻌﺎر ﻣﻌﻘﻮﻟﺔ وﻣﻨﺎﺳﺒﺔ ،وﻓﻲ اﻷﺳﻮاق اﻟﻨﺎﺷﺌﺔ ،ﻳﺘﻢ ﺗﻤﺰﻳﻖ اﻟﺮﻛﺎب ﺑﻴﻦ ﻃﺮﻓﻴﻦ ﺧﺪﻣﺎت ﺑﺎﻫﻈﺔ اﻟﺜﻤﻦ ﻋﻨﺪ اﻟﻄﻠﺐ ،ووﺳﺎﺋﻞ اﻟﻨﻘﻞ اﻟﻌﺎم اﻟﻤﻮﺛﻮﻗﺔ وﻏﻴﺮ اﻟﻤﺮﻳﺤﺔ ،ﻓﺠﺎءت Swvlﻛﺤﻞ ﻟﺴﺪ ﻫﺬه اﻟﻔﺠﻮة ً أﻣﺎﻧﺎ وﻣﻼﺋﻤﺔ ﻣﻦ ﻣﻦ ﺧﻼل ﺗﻮﻓﻴﺮ ﺑﺪﻳﻞ أﻛﺜﺮ وﺳﺎﺋﻞ اﻟﻨﻘﻞ اﻟﻌﺎم وﻟﻜﻦ ﺑﺄﺳﻌﺎر ﺗﻨﺎﻓﺴﻴﺔ ﻣﻊ
واﻟﻤﻜﺴﻴﻚ،-وإﻣﻴﻠﻴﺎن ﺑﻮﺑﺎ ،اﻟﺘﻲ ﻛﺎﻧﺖ واﺣﺪة ﻣﻦ
ﺧﺪﻣﺎت اﻟﻨﻘﻞ ﻋﻨﺪ اﻟﻄﻠﺐ .
Tenderd .٥
اﻟﻤﻘﺎوﻟﻴﻦ ﻋﻠﻰ ﺷﺮاء وإدارة آﻻت اﻟﺒﻨﺎء ﻋﺎﻟﻴﺔ اﻟﺠﻮدة ﻋﻨﺪ اﻟﺤﺎﺟﺔ إﻟﻴﻬﺎ .
ﺷﺮﻛﺔ ﻟﺘﺄﺟﻴﺮ اﻟﻤﻌﺪات اﻟﺜﻘﻴﻠﺔ Tenderdﻫﻲ ﺷﺮﻛﺔ ﻟﺘﺄﺟﻴﺮ اﻟﻤﻌﺪات اﻟﺜﻘﻴﻠﺔ، ﻟﺒﻠﻠﺒﻠﻴﻴﻞ ﻳﺨﺪم ﻗﻄﺎع اﻟﺒﻨﺎء ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ وﺷﻤﺎل إﻓﺮﻳﻘﻴﺎ ،ﻫﺪﻓﻬﺎ ﻫﻮ ﻣﺴﺎﻋﺪة اﻟﻤﻘﺎوﻟﻴﻦ ﻋﻠﻰ اﻟﺤﻔﺎظ ﻋﻠﻰ ﻣﻴﺰاﻧﻴﺔ ﻋﻤﻮﻣﻴﺔ ذﻛﻴﺔ ﻣﻊ زﻳﺎدة اﻹﻧﺘﺎﺟﻴﺔ . ﺗﺄﺳﺴﺖ Tenderdﻓﻲ دﺑﻲ -اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﻟﻤﺘﺤﺪة ،ﻋﺎم ،٢٠١٨ﺑﺎﻟﺘﻌﺎون ﺑﻴﻦ ٣ﻣﻦ اﻟﻤﺴﺘﺜﻤﺮﻳﻦ ،ﺳﻮﻣﺎ ﻛﺎﺑﻴﺘﺎل ،ورﻳﻔﻴﻞ ﺑﺎرﺗﻨﺮز، وﻓﻴﻨﺸﺮ ﻣﺎرﻛﺖ ،وذﻟﻚ ﺑﻬﺪف ﻣﺴﺎﻋﺪة PAGE 25
ﺗﻮﻓﺮ ، Tenderdﻧﻈﺎم ﺗﺘﺒﻊ ﻓﺮﻳﺪ ﻳﻤﻜﻨﻚ ﻣﻦ ﻣﻦ إدارة ﺟﻤﻴﻊ ﺟﻮاﻧﺐ أﺟﻬﺰﺗﻚ ﻓﻲ اﻟﻤﻮﻗﻊ ،ﺑﺪءً ا ﻣﻦ ﻣﺮاﻗﺒﺔ اﻹﻧﺘﺎﺟﻴﺔ ﻓﻲ اﻟﻮﻗﺖ اﻟﻔﻌﻠﻲ وﺣﺘﻰ اﻟﺤﺼﻮل ﻋﻠﻰ ﺗﻨﺒﻴﻬﺎت اﻟﺼﻴﺎﻧﺔ اﻟﺘﻨﺒﺆﻳﺔ ،ﺣﻴﺚ ﻳﻘﺪم ً ﺣﻼ ً ﺷﺎﻣﻼ ﻻﺳﺘﺌﺠﺎر اﻟﻤﻌﺪات وإدارﺗﻬﺎ ﺑﺸﻜﻞ ﺑﺮﻣﺠﻴً ﺎ أﻛﺜﺮ ﻓﻌﺎﻟﻴﺔ ،ﻳﻬﺪف ﻫﺬا اﻟﻨﻈﺎم ﻓﻲ اﻷﺳﺎس إﻟﻰ اﻟﺠﻤﻊ ﺑﻴﻦ ﻛﻔﺎءات اﻟﺴﻮق وأﺣﺪث اﻟﺘﻘﻨﻴﺎت
ﻟﻤﺴﺎﻋﺪة اﻟﻤﻘﺎوﻟﻴﻦ ﻋﻠﻰ اﻟﺘﻨﺎﻓﺲ ﺑﺸﻜﻞ أﻓﻀﻞ . ISSUE NO. 9
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أﺳﺲ Swvlﺛﻼﺛﺔ ﻣﻦ رواد اﻷﻋﻤﺎل اﻟﻤﺼﺮﻳﻴﻦ اﻟﺸﺒﺎب وﻫﻢ ﻣﺼﻄﻔﻰ ﻗﻨﺪﻳﻞ ،وأﺣﻤﺪ ﺻﺒﺎح، ً ﻓﺮﻳﻘﺎ ﻗﻮﻳً ﺎ ﻣﻊ وﻣﺤﻤﻮد ﻧﻮح ،اﻟﺬﻳﻦ أﺳﺴﻮا
اﻟﻤﺪﻳﺮﻳﻦ اﻟﺘﻨﻔﻴﺬﻳﻴﻦ اﻟﺮﺋﻴﺴﻴﻴﻦ اﻟﺬﻳﻦ ﻗﺎﻣﻮا
NOVEMBER 2019
Who Is the Target Audience of Your Content ? be to try and find out favorite brands or preferences of your potential target audience. Do they prefer to read tabloids or do they get their new from more reputable sources?
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By Dennis Looijenga Product Marketer
Your target audience It is essential that you know who your target audience is and what they require. What type of content would they like to receive? What media sources are they using in their search? What channels do they actively use? How do you ensure that your target audience receives your content and reads it, and that your goals are achieved? Take these three steps to ensure a razor-sharp content strategy:
Step 1. Use personas to get a clear idea of your target audience
Creating personas can help you get to know your target audience. A persona is a fictitious representative of your target audience. Even though you probably know your target audience quite well already, personas can help you gain new insights.
Practice shows that these personas are based for 40 percent on data and for 60 percent on gut instinct. Good research is therefore an absolute necessity! Research can be done in a multitude of different ways. A simple method would be to let staff members who communicate with your target audience on a daily basis help brainstorm about personas or to let them create personas (by using their gut feeling). A survey can then be done to enhance the profile of the personas (gather data)! Interviews with existing customers or account managers can also provide valuable insights. You create one persona per target group.
The personas Give these personas a name, face, personal characteristics, goals and tasks. This makes it easier to put yourself in your persona’s shoes and to view things from his or her perspec tive. You have to become accustomed to seeing things from your (potential) customer’s point of view. This allows you to determine what content, campaigns and social posts will appeal to your target audience and what will not.
Research Decide who the most important target groups are for your content. Ideally, you should have two to four groups. Compile information on these target groups and try to identify a number of specific characteristics of these groups. Are they mainly middle-aged people? A good exercise would ISSUE NO. 9
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Obstacles
Several phases
Try to imagine what obstacles your personas might face. What problems do they have? What is bothering them? Also look at your own organization to discover how you can resolve their issues. These issues can be used as topics in blogs.
The customer journey consists of several phases:
Mailchimp researched their users and then used the results to create a number of personas. They visualized their personas and assigned them various characteristics.
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Step 2. Visualize a customer journey Have you envisioned your target audience? Find out where they are and how you can reach them. You can map this by drawing a customer journey for each persona. This is a method to envision a purchasing process from the persona’s perspective. It describes a persona’s experiences during their customer journey: from orientation, to purchasing a product or service and then to using it. At all touch points and through all channels. It is a clear overview of the customer journey: from first contact to purchase, including all the relevant channels and touch points.
Touch points Check the different touch points each persona had with your organization. Where and when did they come into contact with your product/service? A potential customer always has multiple touch points: he or she hears about your organization through the grapevine, checks out your website and then may proceed to do nothing at all. At some later stage he or she spots you on social media, starts following you, then maybe ends up on your website again via Facebook, signs up for the newsletter and maybe then they’ll become a new customer.
• Awareness: how can I solve my problem and which solutions are there for my problem? • Consideration: which solution is the best for me? • Decision: which company could help me solve my problem? Each of your personas will have different needs and interests in each phase and will also be active on other channels. There are different types of content, one of which will be better suited to the awareness phase, and the other one will be a better fit for the consideration phase: It is important to determine for yourself to whom you will be delivering which content and at what point during the customer journey.
Step 3. Content mapping By identifying which personas your organization has, what their customer journey looks like and what their needs are for this journey, you can easily determine what type of content will be most effective. You can then clearly map out your content using content mapping. This is a method that helps you get a clear overview of your content strategy. It is important to be aware of your personas’ needs and interests and to find out which channels they actively use. This way you can offer them the right content, in the right place, at the right time: something every organization should strive for.
The journey is different for every persona, which only goes to show how many different channels you can and must employ to reach your target audience and to trigger them to take action.
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8 Best Startup Books for Entrepreneur s to Avo i d M a j o r P i t fa l l s Every nine out of 10 startups fail in their first year. Avoiding this fate may be hard, but not impossible. Certainly not when you are armed with the knowledge from these 8 best startup books for entrepreneurs.
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As you might know from the countless lists of tips and tricks about startup survivability, reading is one of the easiest and fastest ways of learning from the experiences of others. The only problem is that too many books come out and you as a startup owner have limited time to decide which are the best startup books to read. To make things easy for you, I decided to find the best books about startups and entrepreneurship. This is a growing list, so bookmark this article and come back in a couple of months to check out the new startup books on the list.
Innovation Books
Zero to One Author: Peter Thiel with Blake Masters Category: Innovation Peter Thiel takes an unconventional approach to building startups. The common approach is to iterate the same idea and launch it to a different market segment. The usual ideas tend to be about the next WhatsApp, Facebook, or a “new and better” Microsoft. In his book Zero to One, Peter says these clones already exist in the market and making a new clone won’t take you further up the innovation ladder. When people repeat the ideas, they take the innovation level from one to ‘N’. But doing something that isn’t done before takes the world from zero to one.
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The Innovator’s Dilemma Author: Clayton M. Christensen Category: Innovation The Innovator’s Dilemma is one of the best books for entrepreneurs as it changed the state of corporate America. Surprising, isn’t that? It simply asked: ‘Why do businesses fail even after doing everything right?’
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And explains the answer… It has remained a best seller for over a decade and is written especially for entrepreneurs, managers, and CEOs, sharing wisdom and warnings for businesses.
Founders at Work Author: Jessica Livingston Category: Innovation The game runners at Apple, Microsoft, Google, and even Whatsapp were just a bunch of folks like you. Today, they are founders of multi-billion dollar companies. What led to this change? How did they manage to convince investors to back their ideas? Did they make any mistakes? If so, how did they recover? Founder s At Wor k is a collection of interviews with the founders of top tech companies that answer these questions.
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Crossing the Chasm Author: Geoffrey A. Moore Category: Innovation Want to read the bible for bringing tech products to progressively larger markets? Crossing the Chasm is the book for you. It provides new insights into the realities of high-tech marketing with special emphasis on the internet. The book is a must-read for anyone with a stake in the world’s most exciting marketplaces.
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Screw it, Let’s do it Author: Richard Branson Category: Innovation Sir Richard Branson is the CEO of Virgin group of companies. He heads more than 400 companies and in this book, he reveals his secrets, of life and business. If there is one lesson that he wants you to learn by reading Screw it Let’s do it, it is: If you believe it can be done, try and try again until you can do it. I t is undoubtedly, one of t he best bo o k s a bo ut st a r t up a n d entrepreneurship.
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Start Something That Matters Author: Joan Salge Blake Category: Innovation
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Learn from a man who never worn shoes but started the fastest-growing footwear company. Blake Mycoskie shares his story of how he build a multi-billion company in less than ten years and brought a new business model of success in his book: Start Something That Matters.
Never Too Late to Startup Author: Rob Kornblum Category: Innovation Is it even possible to break free from the corporate race? – Most employees in the middle of the career often think this $100M question. Never Too Late to Startup by venture capitalist Rob Kornblum is one of the best books for entrepreneurs as it answers the above question by interviewing a dozen mid-life founders. I t i s a gr ea t busi ness bo o k f o r a n entrepreneur that tells how you can find a great idea, how to lower the risk of starting a business, and how to get ideal co-founders for your business.
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Team Management Books
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration Author: Ed Catmull
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Category: Team management Ed Catmull has been associated with Pixar throughout his career. He knows firsthand how to grow a newly launched animation studio into an instantly-recognized global brand by embedding creativity within the company’s culture. During his tenure, Pixar launched some of the most popular movies including Toy Story, Incredibles, Monsters Inc. and many others. In the book Creativity, Inc, Catmull writes about creative strategies that you can add to your organizational structure through simple changes and create goals that bring all the employees on a unified path to success.
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