OCTOBER 2019
How well do you know
yourself?
TANIA DIGGORY, FOUNDER OF CALMER AND AUTHOR OF THIS IS CALMER TELL US ABOUT YOURSELF.
WWW.STARTUPSKW.COM
How often have you been asked this? It’s one of the first things that’s proffered at an event, when networking, or in an interview. People want to know who you are, and what you do.
But do you really know who you are? In my experience, many entrepreneurs at the start of their business journey struggle with this question. They feel unconfident putting forward their business idea, or they may do so many things for their business that they’re not quite sure what to pick. Either way, it all comes down to knowing who you are.
How to define who you are and what you stand for In the early stages of starting up a business, there is a great deal of focus placed on all the components needed to create, launch and scale. You will be faced with questions like: What does the business need? What resources do we need to find? What processes will we have in place? What are our monthly, quarterly and annual marketing benchmarks? What are our financial projections? How can we best understand our customer journey? Etc. etc.
ISSUE NO. 8
As a business owner, it can be so easy to get caught up in external situations and thinking about others in order to make the business happy that you forget to priorities yourself and your goals. What about your own happiness? Defining your core values, and those of your business, can make all the difference. There’s a reason you started your business - often it’s either to solve an unanswered problem, or to improve on an existing solution.
How to define your values Take a few minutes to ask yourself the following questions: 1. In life, what really matters to me? 2. What problem do I want to solve through my business? 3. What do I want people to feel when they engage in my brand? 4. If I sum this up in one sentence, what would the mission of my business be?
Prioritise yourself and be confident At Calmer, we believe a happy mind makes for a happy business and our aim is to support entrepreneurs and purposeful teams to nurture good mental health and wellbeing. In essence, your mind is one of the most vital elements of your business - so it’s important that you treat it well. I know how revolutionary it can be for entrepreneurs to gain confidence in their work, and also themselves. This is a key part of the entrepreneurial journey and you can start to improve your confidence by giving yourself permission to do the following:
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