EXTENDED PRACTICE MODULE BRIEF COVER SHEET Module Code: OUGD603
Module Title: Extended Practice
LEEDS COLLEGE OF ART
Student Name: Stephanie Pickard
Studio Brief Title:
Self Branding Synopsis:
To create a personal and professional presence it is important to produce a print-based and online design presence. This would include personal branding, samples of work and selfpromotion material (business cards, letterheads, creative CV’s, stationary etc.). The concept behind my personal branding is to communicate my personal and profession skill levels and personality. The colour used reflects being creative and motivated where the vector icons demonstrate my interest within the creative industry and the tools needed through my professional practice. My logo forms my initials to create a symbol that I can use across a range of documents and materials. List of deliverables
Evidence
(boards, resolutions, apps,etc)
(Series of business cards, posters, website etc)
Boards
X9 presentation boards showcasing my development, concepts, processes and final printed promo pack and other resolutions for this brief.
Online presence
X! Promo pack in the form of, a set of stationary and promotional material, showcases my branding, this is all in the fold of a pack, which is contained within an orange folder. Letterheads, compliment slips, business cards, CD containing my portfolio and envelopes enabling me to send letters to studios. My website can be seen through the linked that is documented in my blog.
Business cards
A range of business cards that have been produced using different print methods such as, spot varnish.
Promo Pack