best before:
375
Alphabites ingredients 4 tasty multigrains high in n fibre
Scarab beetles were a sign of good luck. Can you find all 10 on here?
Fabulous pharoahs, frightening mummies and lucky beetles - ancient Egypt was a weird and wonderful place. Around 5000 years later, lots of their amazing work is still here - incredible tombs and the special code of hieroglyphics.
The famous Great Pyramids were made from over 2 million blocks of stone, each weighing the same as 2 elephants
as yw bod s brain na it Whe ified, d out ls m tri lle mum as pu s nos r w it ja ugh in a thro d kept an
Pyramids were filled with trap doors to stop robbers stealing treasures
Punishment for Pu workers was l lazy cho c chopped off toes
No nonsense breakfast Alphabites are a delicious healthy breakfast, high in fibre with no added sugar or salt. Instead of adding refined sugars, we use coconut blossom nectar, the deliciously sweet sap from the flowers of the coconut tree to make them naturally sweet and crunchy.
wholegrain h l i ground wheat
ground oats
coarsely ground corn
ground rice
unsweetened ground cocoa (4%)
coconut blossom nectar *
*for natural sweetness instead of sugar. Find out more on the other side
Match to PANTONE 259 C
Match to PANTONE 2617 C
...and absolutely no added d nonsense
The message below is written in ancient Egyptian hieroglyphics. Can you crack it?
cereal letters
Because coconut blossom nectar has a much lower glycaemic index than sugar *, it prevents crazy sugar highs and grizzly sugar crashes, keeping kids fuller for longer, and fingers out of the biscuit jar.
Ancient Egyptians believed that cats had magical powers
dded d sugar ug added salt s lt cia col artificial colours or flavours
? Q: How do you use an ancient Egyptian doorbell?
Workers who built pyramids were paid radishes and garlic
E
D
C
B
F
H
G
A: Toot-and-come-in
I
Nutritional information
BEAR FACT
Per 30g servin serving with 125ml semi Per 100g skimmed milk serving 722 kj 1570 kj 171 kcal 375 kcal Prote Pro tein in 7.1g 8.8g Carbohydrate 29g 77.9g Of which sugars* 11g 18g Fat 2.8g 1.8g Of which saturates 1.5g 0.5g Fibre 2g 6.5g Sodium 0g 0g
Coconut blossom nectar comes from the flowers not the fruit, so it doesn’t taste like coconut at all.
T
U
V&W
P
O
N
M
X
Y
Q
A: How’s your mummy?
Grrr
Q: Did you hear about the tense mummy?
Z
was all A: He w wound woun un up
There’s a letter from BEAR’s alphabet on the back of every box. Can you collect them all? Happy hunting.
For a bear hug visit: www.bearnibbles.co.uk or give us a growl on grrr@bearnibbles.co.uk BEAR, The Big Cave, Deepest Darkest Woods, PO Box 70712 London EC1P 1GL
with no added nonsense
Match to PANTONE 7437 C
*contains naturally occurring sugars
Match to PANTONE 241 C
Any allergies? Contains gluten, may contain traces of milk and soy. No bears were harmed… our cereals are suitable for vegans. Please recycle your BEAR box.
PANTONE 9064C
Studio Ltd tel: +44 0207 033 1944 www.bandb-studio.co.uk
client information date
23.04.13
client
Bear
project
Bear Alphabites
FILE NOTES: Colour laser copy is for layout purposes only - a colour calibrated print-match sample will be supplied alongside this artwork if appropriate.
cutter ref 13F0406v1
file name Alphabites_375g_Cocoa_Egypt.ai
Please ensure that all fine text holds and notify us immediately if you have any concerns regarding this file.
artworker Sarah McAlpine/Ken Brooker IMPORTANT NOTES: Please check this artwork proof thoroughly, including all copy, colours, cutter guides and legal/mandatory information, prior to approval. Once the artwork has been approved by you and released by B&B, we can no longer take responsibility for any errors or omissions, as outlined in our terms and conditions. If you have any questions relating to this or if you require any guidance on checking artwork proofs, then please let us know and we will happily advise.
printing inks
CMYK
PANTONE 9064 C
Fonts: LinotypeMineru: Bold Myriad Pro: Regular
client account designer artworker
CMYK match to:
PANTONE 7519 C
PANTONE 259 C
PANTONE 241 C
Non printing
PANTONE 2617 C
PANTONE 7437 C
bea r code
be de to Barco d at repro e replac
sign off
S
L
*Coconut nectar has a low GI of 35 vs 70 for refined sugars. Find out more at www.bearnibbles.co.uk/alphabites
R
K
PANTONE 7519
Typical values Energy
Q: What did the baby pyramid say to the other pyramid? J
Match to PANTONE 369 C
PANTONE 369 C
Cutter