06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD603
Outcomes
Module Title
Extended Practice
Doc. Code
OUGD603ICE
British Bird Food The Brief
Considerations
Brand and Package a product range for Bird food. This product/brand will communicate the potential of providing for British wildlife. The package design should persuade and connect with the audience to buy the product whilst intern helping the British wildlife thrive.
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The company believe in been good to the environment and feel it is important to communicate this through their packaging and branding.
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The location will be sold within supermarkets and pet shops such as pets at home. The product will need to stand out within the array of competition. Concept/Proposition Everybody loves to see British wildlife thriving and growing within their environment. Your aim is to make this product range stand off the shelves and communicate the positive effects of bring these beautiful birds to your garden. Make the brand and packaging more interesting and engaging for the audience whilst creating a personal connection through design and art direction. Background Modern birds are characterised by feathers, a beak with no teeth, the laying of hard-shelled eggs, a high metabolic rate, a four-chambered heart, and a lightweight but strong skeleton. Extant birds have wings; the most recent species without wings was the moa, which is generally considered to have become extinct in the 16th century.
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Consider your target audience The range of products that should be produced to help make the brand stand out. Appropriate of colours Consider market research to determine the right design styles that should be used. Text and label information displayed upon the product How would the product be communicated within it’s environment