Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Research
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Concept and Ideas
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Development
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Final Logo Alternative Logo
Colour Palette
C: 29% M: 69% Y: 100% K: 29%
C: 33% M: 72% Y: 98% K: 42%
C: 41% M: 74% Y: 90% K: 53%
Using the representation of the sole of a shoe within the logo demonstrates the concept that cobblers repair shoes but at the same time bringing the soul of the shoe back to life, through craftsmanship of
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Colour variations
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Colour Variations
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Colour Variations
Stephanie Pickard_ Level 6
Extended Practice
Elmwood (Cobblers) Cobblers OrderTickets
The business cards are in the shape of a shoe with the sole on the bottom, which will be embossed to create the realistic appearance of a sole seen on
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers)
tear
tear
Cobblers OrderTickets
designed in the shape of a shoe to compliment the brands image and to make the The tickets will be torn at the heel of the shoe; the customer will keep the sole
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Final Applications
David Maran
tear
tear
10 Hope View, Shipley, Bradford, West Yorkshire, United Kingdom
t: +44 (0) 113 270 4651
Stephanie Pickard_ Level 6
Extended Practice
e: info@davies-co-ltd.com
w: www.daviesco.com
a: Moor Road, Leeds, LS10 2DD, UK
Brief 8
Elmwood (Cobblers) Final Applications
Save our Soles emergency shoe repair, this prority card gives you access to a faster service and exclusive discounts
Priority Card with compliments
Name:
Jazzy Sole Jenny
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers) Final Uniform
Jazzy So
le Jenny
Stephanie Pickard_ Level 6
Extended Practice
Brief 8
Elmwood (Cobblers)
ge
n
sho y c
e repair
Save our Soles em
em
er
Final SOS Service
er
emergency shoe repair, this prority card gives you access to a faster service and exclusive discounts
gen
e ho
ir
re
pa i
r
cy shoe re pa
Priority Card
emerg
e
nc y
s
Name:
SOS is an emergency service that the cobblers offer to customers as
proprity card will be given to the customer, this prority card gives you access to a faster service and exclusive discounts helping you to
Stephanie Pickard_ Level 6
Extended Practice