Esrly birds

Bird Food

Self Initiated

Brief 17

Early Birds Challenge Brand and Package a product range for Bird food.

This product/brand will communicate the potential to provide for British wildlife. The package design should persuade and connect with the audience to buy the product for their gardens, whilst intern helping the British wildlife thrive.

Solution Everybody loves to see wildlife thrive and grow within their own environment. The concept behind the packaging is to communicate the positive attractions of buying the bird food.

The slogan used is ‘waken up your garden’, meaning to bring to life and make more colourful by bringing birds to the garden especially in the morning. The colours are bright and the language is playful, which adds personality to the shelves.

OUGD603

Research

Early Birds

P01

Primary research has been the main focus for this project.

This has allowed me to see what was already out there, what other brands where doing to appeal to their audience. The results from this found that many bird food brands are designing their packaging to look very earthy and dull.

This has been done to communicate the information more clearly, however I have found other more interesting ways of expressing information clearly.

The audience is very mature and educated, which is why many of the bird food is packed with information and descriptions about the product and the birds that it attracts.

Inspiration has been a key aspect of the though/design process, seeing how colours, illustrations and formats can communicate certain concepts/ideas.

Concept/Ideas

Early Birds

P02

The concept and ideas came from looking at primary research and visual inspiration. Getting to know who the audience is was important to create the right tone of voice.

By creating brainstorms for associated qwords, audience and intiial ideas has been important to generate ideas and get definitive thoughts and ideas down on paper.

The concept and idea generation stage has allowed me to see the end-user motivates and identify their needs and create ideas to meet these.

Development

Early Birds

P03

Development has played a crucial part in the design process.

Developing a solid concept and visual appeal through experimentation and sketches has allowed me to create a finished design that expresses certain ideas in a more resolved manner.

Looking at different typefaces and positioning of text, allowed me to develop a visual brand identity that communicates the concept of Early birds.

The logo has been developed, tried and tested many times to get to the final solution. Rough sketches and experimentation allowed from the initial design ideas to flow, however moving this on further with digital development bring the whole concept to life. Doing this allowed me to visualise certain ideas and generate a more solid visual ideas.

Process

Early Birds

P04

Throughout the process of designing and creating the packaging and branding for a new bird food product, there has been a lot of experimenting, printing and crafting. Once the branding and the label had been finalised, in order to create a realistic brand and packaging it was necessary to photograph and print the final design.

The bird food was added to these circular tubs, which I felt best suited the product and the functionality of the packaging for the audience.

The labels where printed and applied to the tubs, this really tested my photography and crafting skills to present the final outcomes more professionally.

Early Birds

Finals

P05

no added mess

HOW

It’s fu D stuff. V ll oTfOaFllEEthe go eErNy tast od of seeW H y m ture d hempses, sunflower ix seeds, ed and hyjer se ed.

Your ga rden fr iends lo ve it!

ED

O FE

EN T

WH

Me and my FEED spenHdOtiW TOfamily love to me in th e garden We look . watchin forward to g the bir appear in ds that our gard morning en every .x

EED TO F

Wild Bird Seeds

Attracts: Attracts:

Robin Robin Dunnock Dunnock Blue Blue Tit Tit Chaffinch Chaffinch Long-tailed Long-tailed Tit Tit

It’s fu stuff. ll of all the go ery tast od of seedV y m tu re hempses, sunflower ix seeds, ed and hyjer se e d.

Your ga rden fr iends lo ve it!

Me and my fam ily spend ti me in th love to e garden We look . watchin forward to g appear in the birds that our gard morning en every .x

Wild Bird Seeds

1Kg 1Kg 10 moors Drighlin ide Mount, gton LS11 1QP, Leeds

The idea behind the brand and packaging was to create shelf appeal for bird food products and allow the benefits and importance of bird food to stand out.

The concept of using bright contrasting colours was to communicate the beauty and vibrancy that birds and wildlife can bring to your garden. Creating garden scenery on the product will help the audience visual how their garden could look if they bought this product.

Certain elements of the design such as the, nutritional information and the feeding instructions are implemented nicely within the design. The garden shed holds all the important information allowing the product to feel more authentic and create curiosity through the brand.

Research Publication

Finals

Wild Bird Seeds 1Kg

Attracts:

Robin Dunnock Blue Tit Chaffinch Long-tailed Tit

It’s full stuff. V of all the go of seeds ery tasty mix od hempse , sunflower s ture ed and e hyjer seeds, ed.

Your ga rden fr iends lo ve it!

Me and my fam ily love spend ti to me in th e garden We look . forward t ing the birds th o watchat appea our gard r in en every morning . x

P06

The packaging has been designed to communicate plenty of personality and create an emotional connection with the audience.

The design reflects the beauty and vibrancy that birds can bring to your garden, through the use of vector illustration and bright colours the design shall stand off the shelf against other competitors.

The illustration has been made to communicate the scene within your garden, the garden fence, flowers, garden shed are all things that people will relate to. By added birds and garden insects this puts the product on context. The copy on the back of the packaging describes the product and creates a personal message tot he audience.

All of these elements allow the audience to feel more loyal towards the product and allow the product to feel more authentic.

Printed final

Early Birds

P07

The early bird labels have been printed for the bird food containers.

The labels have been printed and designed to a particular format and size to wrap around the circular tubs. Working to a different scale and format has been challenging but effective at the same time.

The label has been laminated to add the effect of packaging that needs to be functional and waterproof, this will be useful for the product as bird food is often stored outside.

The design has been made to communicate the personality and concept of the brand, but also to present the content of the product, by adding a window within the label, this allows the seeds to show through onto the illustrative design and become part of the design in an interesting and effect manner.