Feel Good / visual developments
Your looking natural today! 100% natural ingredients
I have developed some visual ideas and illustrations so that i can move on with the brief and get some visual ideas down on paper to start experimenting. I have used simple illustrations to represent the company’s values and style.
I have created a more sophisticated look to attract to the modern audience and to differentiate the company from other drinks brands such as Innocent drinks. I have focused on the benefits that come from drinking the feel good drink to make it stand out from its competitors.
Feel Good / visual Inspiration
Looking into character designs and different style of design to I can manipulate into my own chracters has been really helpful. My characters need to be simple, colourful, stand out from the background with a slight realistic look. The characters need to have different personality through feature and facial expressions.
I have looked into different illustration styles to get inspired with my own designs and layouts. The biggest inspiration of mine has been the Metro advert as they seem to incorporate simplistic features and fun loving characters.
Feel Good / Context
webdesign
Adshell
way finding
I have identified key locations and products that will best Communicate and engage with the target audience. Young people are more concerned with new technology and using social networking sites. I have planned to build a website that will allow the audience to digitally connect to the audience. I will also target the audience through outdoor advertising in various ways.
Billboards
I am going to create a way finding point around the city leading people into the shops where the drinks are sold as this is a big problem with the drinks company that not a lot of people know about the drink and where to buy it. I am also going to spread my campaign around the city on billboards and Ashells where the audience travels and shops.
Feel Good / Drink benefits Many fruit drinks on the market have more than their rightful share of sugar in them and it's always worth reading the small print. In some cases, there are up to the equivalent of eight sugar lumps in a standard bottle of a so-called healthy drink. Not so with Feel Good Drinks as with this range, it is sweetened with naturally occurring fruit sugars and thus, contains no refinded sugar nor artificial sweeteners. They are great pick-me-ups after a sweaty session in the gym. The bitter truth is that a small bottle of flavoured water can contain as much sugar as a plate of Krispy Kreme doughnuts. When you choose a juice drink, you are opting for a healthy choice, so the very last thing you want is a drink which has loads of sugar lumps added to it. There are two considerations - a) improving my diet and b) keeping my calories down, so praise the lord for Feel Good drinks, which have 100% natural ingredients. One 400ml bottle also counts towards your 5 a day, so I've found them extremely handy when I've been busy at work.
Through my research I have found very informative research that supports and evidences why Feel Good drinks are better for people then their competitors and why people should drink them.
I am basing my communication around the benefits of the drinks as I feel this needs to be more apparent and stand out from other competitors. I have found some shocking facts and figures from doing this research.
7 main benefits:
- loss of weight - keeps eyes and skin healthy - gives energy - Improves concertration - good immune system - 100% natural ingredients - No added sugar
Feel Good / Design typeface and fonts:
Feel Good Friends. Helvetica Neue 75pt
100% natural ingredients.
characters:
Marketing script 18pt
I have chosen sophisticated, simple font that will be recognsable and clear to the audience. This typeface is stepping away from the childish theme that they had been using before.
Flavours/characters: - Grape - Pear - Mango - Crandberry - Lemon
Each character rperesents a fruit flavour for the feel good drinks. Each character will demonstrate a benefit of the Feel Good drink. The characters will also have an indivdual story.
colour scheme:
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I have made a lot of progress with my visual design and illustrations which has allowed me to make some key decisions such as, colour schemes, shapes, type, etc.
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I have still got a long way to go with the development of the characters and adding a personality to the characters to reperesent the compliments I am going to communicate to my audience. These characters will allow me to expand across different medias.
Feel Good / Survey
Key information from the audience has proven to be really helpful to me in developing a concept and communication that will sucessfully make people feel good and help make them aware of the drinks bottle. I wanted to talk to the audience n their level of knowlege and understanding of the subject.
There are alot of common words and opinions found within this survey. This will allow me to make key design decisions that will allow my work to be more sucessful.