Final Packaging Design
Strawberry
150 CALORIES
Banana
Chocolate
150 CALORIES
150 CALORIES
Original
150 CALORIES
Vanilla
150 CALORIES
Final Back Label Design
Milli Moonster likes to skip with all of her friends. She’s always wide awake and energetic. No one else can skip for as long as Mili Moonster!
Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.
Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof.
Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair.
Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, he’s always looking for a new challenger.
Strawberry Flavoured Milk
Chocolate Flavoured Milk
Bananna Flavoured Milk
Original Flavoured Milk
Vanilla Flavoured Milk
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Ingredients
Ingredients
Ingredients
Ingredients
Ingredients
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Strawberry juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Chocolate juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Bannana juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Vanilla juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Nutrition
Nutrition
Nutrition
Nutrition
Nutrition
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Allergy Advice
Allergy Advice
Allergy Advice
Allergy Advice
Allergy Advice
Contains milk.
Contains milk.
Contains milk.
Contains milk.
Contains milk.
How to store
How to store
How to store
How to store
How to store
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Chill well, shake well
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Chill well, shake well
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Chill well, shake well
Chill well, shake well
Chill well, shake well
Logo Variations
Business Cards
Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care. 0113 2852109 www.moonstermilk.com
Typeface
Stories
Colour Palette
Strawberry:
C: 2 M: 74 Y: 28 K: 0
Bannana:
C: 8 M: 11 Y: 80 K: 0
Vanilla:
C: 1 M: 54 Y: 90 K: 0
Chocolate:
C: 18 M: 44 Y: 80 K: 6
Original:
C: 38 M: 0 Y: 98 K: 0
Promotional material
moonster milk t: 0777 585 1057 e: moonster@milk.co.uk w: www.moonstermilk.co.uk
with compliments
moonster milk is design for all those little monsters. moonster semi-skimmed milk has no artiďŹ cal colours, avours or preservatives which is designed with parents in mind.
Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care. 0113 2852109 www.moonstermilk.com
www.moonstermilk.com
Sarah GĂźsten-Marr t: 0777 585 1057 e: imoonster@milk.co.uk w: www.moonstermilk.co.uk
a: UK.freepost,moonster, consumer care.
T-shirt
Brand Guidlines
Logos Logo- P1 Logo Variations- P2
Colours Logo Colours- P3 Monster Colours- P4
Size Size ristrictons- P5
Spacing Logo spacing- P6
Typeface Print Font- P7 Web Font- P8
Merchandise Stationary- P9 T-shirt- P10 Website- P11
Milk Products Strawberry- P12 Chocolate- P13 Original- P14 Bannana- P15 Vanilla- P16
Character Colours / Identitie’s Strawberry:
C: 2 M: 74 Y: 28 K: 0
Bannana:
C: 8 M: 11 Y: 80 K: 0
Chocolate:
C: 18 M: 44 Y: 80 K: 6
Original:
Size ristrictions Milli Moonster likes to skip with all of her friends. Shes always so wide awake and enegetic. No one else can skip for as long as Mili Moonster!
Minimum Sizes print height 18.5mm & width 95mm web height 45px & width 160px
Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.
C: 38 M: 0 Y: 98 K: 0
Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof. Vanilla:
C: 1 M: 54 Y: 90 K: 0
5 Colours for each 5 Milk flavours.
recommended Sizes print height 20.5mm & width 110mm web height 110px & width 280px
Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair. Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, hes always looking for a new challenger.
p7
Maximum Sizes print height 41mm & width 220mm web height 220px & width 560px
p8