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LEVELUP BRAND
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represent sports is a competition and you should always aim to do better, it represents the modern day trying to do the best you can and leveling up/ getting better to show how good you are, its taking this concept and makes it reality with what you drink and eat. The brand will represent energy and show vitality via bold, bright colours and tone of voice. This also supports the concept of Mayans believing chocolate is for power and energy.
LEVELUP
sports offering different levels such as climbing and cycling. There is often a advanced, moderate and beginner within these sports, and could represent levels. The use of the colour red is to communicate energy and power. The colour red is also often seen in sports advertisements and communicates blood pressure.
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OUGD505 Design Practice 2