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ISTD Logo Changes
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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Logo Changes
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Branding Guidlines
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Our logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.
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brand guidelines 2013
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We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.
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At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.
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Logo variety.
Primary logo
Secondary logos
The primary logo is the main logo that should be used on all printed and web based medias. This logo is the main identity for FRESHTV.
The secondary logos are there to be used if a primary logo cannot be used and if they are other conflicts.
This logo should be used for screen based media as well as advertisements showing the up coming broadcasted programmes.
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Primary fonts
Typography secondary fonts
Blackout (midnight)
Helvetica Neue (Regular)
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abcdefghijklmno pqrstuvwxyz
This is the primary font for the brand and identity of FRESHTV. This should be on all merchandise and materials involved with FRESHTV.
This font is the secondary typeface for the brand and identity of FRESHTV. This should be used to support any other information that can not be shown in the primary font, such as body copy.
ISTD Branding Guidlines
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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Blackout is typeface is to be used on all pieces of material that includes the FRESHTV logo.
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Logo fonts for print.
Final Merchandise
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UT MO R
M .CO TV SH FE AT
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21 + Y2 SK ON
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M .CO TV SH FE AT
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VIEW 78 AVAILABLE IN H FREE D F IND O
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ISTD Final Merchandise
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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UT MO R
VIEW 78 AVAILABLE IN H FREE D F IND O
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21 + Y2 SK ON
on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
21 + Y2 SK ON
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on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
M .CO TV SH FE AT
VIEW 78 AVAILABLE IN H FREE D F IND O
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VIEW 78 AVAILABLE IN H FREE D F IND O
UT MO R
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ISTD Hats and Bags
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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Final Products
ISTD Final Printed Products
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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Final printed Products
ISTD Printing processes
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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Printing processes
ISTD Printed T-shirts and bags
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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Printing T-shirts and Bags
Billboard and Ashel
New to
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freshtv misfits New to
ISTD Billboard and Ashel
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
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freshtv misfits
ISTD Van Wrap
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
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Van Wrap
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Website
Homepage
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HD
Our channels
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ISTD Website
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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View guide
bstry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen.