06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD603
Outcomes
Module Title
Extended Practice
Doc. Code
OUGD603GOM
Gone off milk The Brief You should aim to rebrand or produced a brand of milk that is different to any other, the company should include a USP that makes it stand out from other milk companies out there. You should help to reinvent and bring back the float carts. Adults shall be the main purchasers of the product, however children shall be the main target audience, making them want to drink more milk. Unique, healthy, great drinks are what people want. Your branding should show this. Concept/Proposition Get children more interested in drinking milk, different flavours, and different types. Make drinking milk enjoyable for younger audience. You should introduce the use of milk floats to deliver the large variety of milk. Make milk fun, tasty and interesting for all ages. Background We are told from a young age to drink more milk, this is enforced within schools and nurseries. Milk contains lots of ingredients great for your body, thus can help improve your teeth and bones, muscles and skin. While also helping stress and weight loss. There are so many different types of milk, different flavours and thicknesses. All of them containing some health benefits in some way. While we may associated flavoured milk to be fattening they can also be beneficial if taken in the right context, plus its another way to get children drinking milk.
Considerations -
Consider your target audience, as they may not have a lot of money Should be fun and quirky as your target audience is a young age range. Consider the location that these drinks could be sold Product sizes, portions could be considered, would these make a difference? Distribution methods