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LEVELUP BRAND
athlete, trying to achieve the best they can, aiming high and reaching
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this concept and makes it reality with about energy and showing vitality. The colour red symbolises the meaning of energy, strength, power and determination all traits that are needed and encouraged within the
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PROMOTIONAL MATERIAL
demonstrates the strength of the brand. The brand identity is reflected across a range of relevant products such as sport bags, clothing and water bottles. The business cards will also demonstrate the brand and the concept specifically by using the brick shape and de-bossing throughout. The promotional material will also expand into ambient advertising and printing ephemera.
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Chocolate helps rejuvenate the energy levels, making the body helping you reach the next level.
Advanced
low intensitity intensitity high
01 02 low intensitity intensitity mid
breaking down your limits
Chocolate helps rejuvenate the energy levels, making the body helping you reach the next level.
breaking down your limits
PACKAGING
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be the shape of a brick and will also visually look like a brick to sports. This will indicate the audience gradually breaking down the wall.
lowintensitity intensitity low
The bricks/packaging will be stacked up to make the visual effect of a wall. The package is made from recycled brown card 380gsm, which creates the feel of the brick. The packaging will have labels on the side communicating the level of the pack suitable for the audience. The levels are marked by the weight of the font.
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Chocolate helps rejuvenate the energy levels, making the body helping you reach the next level.
breaking down your limits
CHOCOLATE
The chocolate will be 9x7 mm using dark chocolate to give the audience man. The wall effect works with the concept of breaking down the wall. Breaking off the separate bricks to perform better within their sports. needed for the duration of the specific sport, this will be further informed by the instructional booklet seen inside the packaging.
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PRINTED BRAND NFORMATION They will be printed information about the product and the brand to support the visual information. The instructional booklet will be in the form of a concertina so that everything is communicated through levels. The booklet will provide information about the products and directions when to take each product and when. This is an opportunity to advertise the app and online shop, which comes with the brand. The booklet will be found in the overall packaging. Brand guidelines will demonstrate how the brand works and how to keep the identity of the brand consistent.
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SPORTS APP
the audience with a accurate measurement of their progress within their sport. This is useful for all sports men, as they always like to know that they are improving and also setting themselves challenges. This application will allow the audience to download from the Apple their exercise routine, calories burnt and many other useful features.
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