Gone off milk
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk Research
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk Concept and Ideas
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk Development
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk Logo Variations
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk final packaging
Strawberry
150 CALORIES
Stephanie Pickard_ Level 6
Banana
Chocolate
150 CALORIES
150
Original
150
CALORIES
CALORIES
Extended Practice
Vanilla
150 CALORIES
Brief 1
Gone off Milk Final Back Labels
Milli Moonster likes to skip with all of her friends. She’s always wide awake and energetic. No one else can skip for as long as Mili Moonster!
Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.
Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof.
Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair.
Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, he’s always looking for a new challenger.
Strawberry Flavoured Milk
Chocolate Flavoured Milk
Bananna Flavoured Milk
Original Flavoured Milk
Vanilla Flavoured Milk
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Pasteurised chocolate flavoured milk drink.
Ingredients
Ingredients
Ingredients
Ingredients
Ingredients
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Strawberry juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Chocolate juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Bannana juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Vanilla juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).
Nutrition
Nutrition
Nutrition
Nutrition
Nutrition
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**). VitaminB12 0.4
Allergy Advice
Allergy Advice
Allergy Advice
Allergy Advice
Allergy Advice
Contains milk.
Contains milk.
Contains milk.
Contains milk.
Contains milk.
How to store
How to store
How to store
How to store
How to store
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
keep refridgerated. Shake well before opening. Once opened consume within 3 days and do not exceed use by date.
Chill well, shake well
Chill well, shake well
Chill well, shake well
Chill well, shake well
Chill well, shake well
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk 3d Rendering
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk Brand Guidlines
Logos Logo- P1 Logo Variations- P2
Colours Logo Colours- P3 Monster Colours- P4
Size Size ristrictons- P5
Spacing Logo spacing- P6
Typeface Print Font- P7 Web Font- P8
Merchandise Stationary- P9 T-shirt- P10 Website- P11
Milk Products Strawberry- P12 Chocolate- P13 Original- P14 Banana- P15 Vanilla- P16
Character Colours / Identitie’s
Strawberry:
Chocolate:
C: 2 M: 74 Y: 28 K: 0
C: 18 M: 44 Y: 80 K: 6
Size ristrictions Milli Moonster likes to skip with all of her friends. Shes always so wide awake and energetic. No one else can skip for as long as Mili Moonster!
Minimum Sizes print height 18.5mm & width 95mm web height 45px & width 160px
Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet. Banana: C: 8 M: 11 Y: 80 K: 0
Original: C: 38 M: 0 Y: 98 K: 0
Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof. Vanilla: C: 1 M: 54 Y: 90 K: 0
5 Colours for each
recommended Sizes print height 20.5mm & width 110mm web height 110px & width 280px
Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair. Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, hes always looking for a new challenger.
Maximum Sizes print height 41mm & width 220mm web height 220px & width 560px
p7
Stephanie Pickard_ Level 6
Extended Practice
p8
Brief 1
Gone off Milk Brand Specification
Typeface
Stories
Colour Palette
Strawberry: C: 2 M: 74 Y: 28 K: 0
Banana: C: 8 M: 11 Y: 80 K: 0
Vanilla: C: 1 M: 54 Y: 90 K: 0
Chocolate: C: 18 M: 44 Y: 80 K: 6
Original: C: 38 M: 0 Y: 98 K: 0
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk Stationary
moonster milk t: 0777 585 1057 e: moonster@milk.co.uk w: www.moonstermilk.co.uk
moonster milk is design for all those little monsters.
parents in mind. with compliments
Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care. 0113 2852109 www.moonstermilk.com
www.moonstermilk.com
Sarah G端sten-Marr t: 0777 585 1057 e: imoonster@milk.co.uk w: www.moonstermilk.co.uk
Stephanie Pickard_ Level 6
a: UK.freepost,moonster, consumer care.
Extended Practice
Brief 1
Gone off Milk Business Cards
Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care. 0113 2852109 www.moonstermilk.com
Stephanie Pickard_ Level 6
Extended Practice
Brief 1
Gone off Milk T-shirts
Stephanie Pickard_ Level 6
Extended Practice
Brief 1