Milk boards

Gone off milk

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk Research

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk Concept and Ideas

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk Development

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk Logo Variations

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk final packaging

Strawberry

150 CALORIES

Stephanie Pickard_ Level 6

Banana

Chocolate

150 CALORIES

150

Original

150

CALORIES

CALORIES

Extended Practice

Vanilla

150 CALORIES

Brief 1

Gone off Milk Final Back Labels

Milli Moonster likes to skip with all of her friends. She’s always wide awake and energetic. No one else can skip for as long as Mili Moonster!

Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.

Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof.

Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair.

Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, he’s always looking for a new challenger.

Strawberry Flavoured Milk

Chocolate Flavoured Milk

Bananna Flavoured Milk

Original Flavoured Milk

Vanilla Flavoured Milk

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Ingredients

Ingredients

Ingredients

Ingredients

Ingredients

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Strawberry juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Chocolate juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Bannana juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Vanilla juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Nutrition

Nutrition

Nutrition

Nutrition

Nutrition

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Allergy Advice

Allergy Advice

Allergy Advice

Allergy Advice

Allergy Advice

Contains milk.

Contains milk.

Contains milk.

Contains milk.

Contains milk.

How to store

How to store

How to store

How to store

How to store

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

Chill well, shake well

Chill well, shake well

Chill well, shake well

Chill well, shake well

Chill well, shake well

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk 3d Rendering

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk Brand Guidlines

Logos Logo- P1 Logo Variations- P2

Colours Logo Colours- P3 Monster Colours- P4

Size Size ristrictons- P5

Spacing Logo spacing- P6

Typeface Print Font- P7 Web Font- P8

Merchandise Stationary- P9 T-shirt- P10 Website- P11

Milk Products Strawberry- P12 Chocolate- P13 Original- P14 Banana- P15 Vanilla- P16

Character Colours / Identitie’s

Strawberry:

Chocolate:

C: 2 M: 74 Y: 28 K: 0

C: 18 M: 44 Y: 80 K: 6

Size ristrictions Milli Moonster likes to skip with all of her friends. Shes always so wide awake and energetic. No one else can skip for as long as Mili Moonster!

Minimum Sizes print height 18.5mm & width 95mm web height 45px & width 160px

Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.

Banana: C: 8 M: 11 Y: 80 K: 0

Original: C: 38 M: 0 Y: 98 K: 0

Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof.

Vanilla: C: 1 M: 54 Y: 90 K: 0

5 Colours for each

recommended Sizes print height 20.5mm & width 110mm web height 110px & width 280px

Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair.

Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, hes always looking for a new challenger.

Maximum Sizes print height 41mm & width 220mm web height 220px & width 560px

p7

Stephanie Pickard_ Level 6

Extended Practice

p8

Brief 1

Gone off Milk Brand Specification

Typeface

Stories

Colour Palette

Strawberry: C: 2 M: 74 Y: 28 K: 0

Banana: C: 8 M: 11 Y: 80 K: 0

Vanilla: C: 1 M: 54 Y: 90 K: 0

Chocolate: C: 18 M: 44 Y: 80 K: 6

Original: C: 38 M: 0 Y: 98 K: 0

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk Stationary

moonster milk t: 0777 585 1057 e: moonster@milk.co.uk w: www.moonstermilk.co.uk

moonster milk is design for all those little monsters.

parents in mind. with compliments

Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care.

0113 2852109 www.moonstermilk.com

www.moonstermilk.com

Sarah G端sten-Marr t: 0777 585 1057 e: imoonster@milk.co.uk w: www.moonstermilk.co.uk

Stephanie Pickard_ Level 6

a: UK.freepost,moonster, consumer care.

Extended Practice

Brief 1

Gone off Milk Business Cards

Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care.

0113 2852109 www.moonstermilk.com

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk T-shirts

Stephanie Pickard_ Level 6

Extended Practice

Brief 1