hoarding The roots are being put in place for a re-development of the Albertopolis area on Exhibition Road for a new underground gallery, and to create anticipation for the opening of the
new part of The V&A. Trees represent growth, and the V&A is ever expanding. The forest will intrigue and communicate the new gallery as a temporary space.
illustrations The illustrations used wihtin the designs are iconic symbols and imagery from the V&A collections. This is to show ther diversity and creativity within what they collect.
These illustartions will be seen within the hoarding and the promotional material.
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This also has a link to The V&A site, promoting the museum. It will finally enable the user to sign up for a notification when the gallery is opening.
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iphone app The interactive app can be reached by scanning the QR code. A countdown to the opening of the new space, and links to social media are included.
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