06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD603
Outcomes
Module Title
Extended Practice
Doc. Code
OUGD603ICE
Organic Ice cream The Brief Brand or rebrand a local ice cream parlour, allowing them to become a large company know for their range of organic and unique ice creams. The local company shall be orientated around a family farm, making them attractive to their audience, as all products are organic and fresh. The location of this parlour should be somewhere families would want to visit for a day out, to relax and let the children meet the farm animals. Concept/Proposition Everybody loves local produce from your own local farms. Your aim is to make a local Ice cream parlour more known for the products it produces and the day experience families can have. Make a fresh image of ice cream parlours and that local products are as good as ones bought in shops. Background Ice cream has been around for hundreds of years, kids love it, teenagers love it and parents do too. Why should stores and big brands hold the market for ice cream. We believe in local fresh produce, this beats anything you get in a local shop. As a country we make fresh bread, fresh fruit, fresh milk why not fresh ice cream, in a range of flavours local to you.
Considerations -
Consider your target audience, families. The range of products that should be produced to help make the brand stand out. Representation of colours, to flavours, to the brand. Consider market research to determine the right design styles that should be used. How are people going to be informed of the local ice cream parlour Text and label information displayed upon the product Consider the aesthetics of the parlour including inside and out. How would the parlour appear in a digital environment.