06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD603
Outcomes
Module Title
Extended Practice
Doc. Code
OUGD603ICE
Organic Ice cream The Brief Brand or rebrand a local ice cream parlour, allowing them to become a large company know for their range of organic and unique ice creams. The local company shall be orientated around a family farm, making them attractive to their audience, as all products are organic and fresh. The location of this parlour should be somewhere families would want to visit for a day out, to relax and let the children meet the farm animals. Concept/Proposition Everybody loves local produce from your own local farms. Your aim is to make a local Ice cream parlour more known for the products it produces and the day experience families can have. Make a fresh image of ice cream parlours and that local products are as good as ones bought in shops. Background Ice cream has been around for hundreds of years, kids love it, teenagers love it and parents do too. Why should stores and big brands hold the market for ice cream. We believe in local fresh produce, this beats anything you get in a local shop. As a country we make fresh bread, fresh fruit, fresh milk why not fresh ice cream, in a range of flavours local to you.
Considerations -
Consider your target audience, families. The range of products that should be produced to help make the brand stand out. Representation of colours, to flavours, to the brand. Consider market research to determine the right design styles that should be used. How are people going to be informed of the local ice cream parlour Text and label information displayed upon the product Consider the aesthetics of the parlour including inside and out. How would the parlour appear in a digital environment.
Target Audience
Mandatory Requirements
The targets audience is young families looking for a day out that wont cost a lot but keep them all happy and cool in the hot sun.
Your must produce 5 design boards showing your final outcomes. These will include: -
Printed and produced designs Logo and brand identity. Company website (Min 1 page) Ingredient list for each product is required. 250 word rational. Evaluation of work in relation to the brief. Correct Labelling of your work, on your blog is essential. In addition to the submission requirements, you will need to evidence the research, development and product of your final resolutions.
Tone of Voice
Deliverables
The tone of voice should be welcoming, fun and engaging to both children and adults of all genders and ages.
Resolutions and products, apporiate to your select brief. 5 presentation boards (Printed) summerising the key practical, conceptual and technical decisions. This should also be posted on your blog via Issuu. Posts to your Design Practice & Design Context blog demonstrating your ability to effectivly record, document and critically evaluate the progress of your work in relation to your own intentions and apporiate areas of contemporary creative practice.
Studio Deadline Module Deadline
TBC
TBC
Reading List
Books Rockport Publishing (2006) Graphic Design That Works: Successful Design for Logos, Brochures, Promotions, Websites and More. Rockport Publishers Inc.; New edition. Grip (2011). 1000 Package Designs (Mini): A Comprehensive Guide to Packing It In. Rockport; Mini ed edition. Pentawards (2012). The Package Design Book 2 Pentawards: Book 2. Taschen GmbH; Mul edition. Julius Wiedemann, Pentawards (2010) The Package Design Book. Taschen GmbH. Robert Klanten, S. Ehmann (2009) Boxed and Labelled: New Approaches to Packaging Design. Die Gestalten Verlag. Robert Klanten, M. Hubner (2011) Boxed and Labelled: 2: New Approaches to Packaging Design. Die Gestalten Verlag; 2 edition. Viction Workshop Ltd (2011) EAT ME: Appetite for Design. Victionary. Klanten. R (2012) Introducing: Visual Identities for Small Businesses. Die Gestalten Verlag.
Journals/Periodicals BASELINE www.baselinemagazine.com BLUEPRINT www.blueprintmagazine.co.uk COMPUTER ARTS www.computerarts.co.uk CREATIVE REVIEW www.creativereview.co.uk THE DESIGNER JOURNAL www.bergpublishers.com ÉMIGRÉ www.emigre.com EYE www.eyemagazine.com GRAFIK www.grafikmag.com Websites http://www.trendhunter.com/trends/nonna-lina-ice-cream-packaging http://jayce-o.blogspot.com/2013/07/creative-ice-cream-packagingdesigns.html http://eracreative.co.uk/project-snugburys.html http://nathanielcoopercreative.com/Glace-Ice-Cream Pinteresthttp://www.pinterest.com/sparkerdesign/food-branding-inspiration/ http://blog.vigorbranding.com/page/2/ http://ibrandstudio.com/inspiration/creative-food-logo-inspiration http://www.awwwards.com/99-creative-logo-designs-for-inspiration.html