Purdey’s Challenge Repackage Purdey’s Rejuvenate and extend its range to include the new product - Purdey’s Natural Energy. With the world increasingly looking for products that work in harmony with our bodies, its time for Purdey’s, in its own way, to share its secret more broadly.
Solution The Rejuvenate drink range communicates been youthful, this is seen through an illustrative design, placed within the environment of the city surroundings. Natural energy range is similar to rejuvenate however, with a different illustration, inkeeping with the city landscape concept. The design communicates the feeling of nature by harnessing your natural energy.