Purdey’s Challenge Repackage Purdey’s Rejuvenate and extend its range to include the new product - Purdey’s Natural Energy. With the world increasingly looking for products that work in harmony with our bodies, its time for Purdey’s, in its own way, to share its secret more broadly.
Solution The Rejuvenate drink range communicates been youthful, this is seen through an illustrative design, placed within the environment of the city surroundings. Natural energy range is similar to rejuvenate however, with a different illustration, inkeeping with the city landscape concept. The design communicates the feeling of nature by harnessing your natural energy.
Moonster Milk Challenge Produce a brand of milk that would target young children, at the same time encouraging parents to buy the milk for their children. Create a brand and packaging design that will encourange children to drinking milk, the product will stand out against other milk brands.
Solution The brand communicates children's personalities, appealling through the use of bright, bold colours and illustrations. The concept behind the bottle format was to create a unique style that demands shelf presence, whilst the character design communicates ‘little monsters’ and the health benefits of the milk in a fun and playful manner.
Feel Good Drinks Co. o ur to p up y
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Challenge Focus on creating a new look for the Feel Good Drinks, still and sparkling drinks range. The main aim is to strike the right balance between communicating the healthy benefits of the drink, making people smile and feel good. They want their bottles to be uncluttered and simple, which is reflected in their current pack designs.
Sparkling
cranberry & lime Fruit, WATER & NO ADDED SUGAR
Solution
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Still
cranberry & pomegranate Fruit, Water & NO ADDED SUGAR
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Getting away from common images that are constantly used to communicate healthy drinks, The design helps represent the product and the flavour of the drink in its simplistic form. The pack design has been created to stand out on the shelf and draw attention away from other competitors.
Cath Kidston Challenge Design a new conversational print taking into account the Cath Kidston brand values and print style. The print should be designed to be used across three of Cath Kidston product categories; Women’s Fashion, Women’s Accessories and Home.
Solution A printed illustration/pattern based around the traditional British seaside. The print aims to create nostalgia of childhood memories from visiting the seaside when you are young. This has also been combined with their unique style.
Pantone Challenge Produce a set of 5 posters, which communicates and celebrates Pantone's 50 years in colour. This should be presented as a limited edition range that will be sent out to loyal clients and also be sold on their website.
Solution The posters shows the landmark moments throughout the 5 decades that Pantone have been around, the Pantone colours will then be places upon the iconic images. Pantone colour is all about memories, emotions and feelings, so I thought this was the best way to communicate these aspects of colour. The hand drawn type adds personality and the feeling of a one off print.
LIVE
LIVE
LIVE
Glastonbury Festival Challenge Glastonbury festival 100 years anniversary is coming up and they have joined forces with Brothers cider to create an identity for the new Brothers limited edition bottle, this will celebrate the anniversary of the Festival. Brothers Cider was one of the first brewed and purchased alcoholic drinks at the festival.
Solution
10 0 ye a r s of g l a s t on b ury fes t i va l
The design incorporates all the emotions, feelings, objects and memories of the festival from the festivalgoers. This will create a more personal design that the audience will understand and connect with. The hand drawn approach was chosen, as the Glastonbury festival is well known for being free, peaceful and creative within it’s environment.
Branded Challenge Through exploring the inner workings of brands and branding in the 21st century throughout an in-depth research project. The study has explored how branding affects lifestyle and consumer choice. As part of this research, create a practical response, which demonstrates, the theories and knowledge gathered.
Solution Branding is a competitive market, like monopoly, you have to become the most successful within a community of people/brands. There is a monopoly of brands competing for the same success; it is the survival of the fittest. This is why it is important to find out all the strategies and technique of becoming a successful brand in the 21st century.
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Brand the boring Challenge 'Brand the Boring', involves branding a company that is commonly un-interesting. The challenge is to brand a, Cobblers, a company that is not visually or physically interesting. Create a concept and identity, which brings the brand to life, intern allowing them to stand out amongst similar companies.
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Solution
Save our Soles emergency shoe repair, this prority card gives you access to a faster service and exclusive discounts helping you to save your soles.
Priority Card Name:
The brief is based around the idea that cobblers repair and bring life back to the shoe. While keeping the history, heritage, culture and recognition already associated with cobblers. The concept was based around the slogan ‘Saving Soles since 1989’ this gives the representation that they are saving peoples Souls/soles. Crafty soles is the name of the brand to represent the craft and talent of the cobblers.
Emissions Monitoring Specialists
Davies & Co. Challenge
Emissions Monitoring Specialists
Davies & Co, are emission monitoring specialists who tests cremators and large machinery. They feel their existing logo doesn’t
Emissions Monitoring Specialists
Jason Boyce Team Leader t: 07801 641469 f: +44 (0) 113 276 5759 e: jason.boyce@davies-co-ltd.com
communicate their brand, what they do and what they are all about. They feel their logo needs a revamp with additional promotional material to support the brand.
Solution The branding is based around the nature of the company, the delicate and free spirit of the logo was taken from the idea that healthy emissions entering the atmosphere. The logo forms the letter ‘d’ representing the Davies & Co, brand name. Along with the colors and the 3-dimentional effects the branding has come to life with energy and personality.
Emissions Monitoring Specialists
Emissions Monitoring Specialists
t: 07801 641469 f: +44 (0) 113 276 5759 e: jason.boyce@davies-co-ltd.com with compliments
t: +44 (0) 113 270 4651 e: info@davies-co-ltd.com w: www.daviesco.com
a: Moor Road, Leeds, LS10 2DD, England
Early Birds
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Attracts:
Robin Dunnock Blue Tit Chaffinch Long-tailed Tit
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Wild Bird Seeds 1Kg 10 moors Drighlin ide Mount, gton LS11 1QP, Leeds
Challenge Brand and Package a product range for Bird food. This product/brand will communicate the potential to provide for British wildlife. The package design should persuade and connect with the audience to buy the product for their gardens, whilst intern helping the British wildlife thrive.
Solution Everybody loves to see wildlife thrive and grow within their own enviroment. The concept behind the packaging is to communcate the positive attractions of buying the brid food. The slogan used is ‘waken up your garden’, meaning to bring to life and make more colourful by bringing birds to the garden especially in the morning. The colours are bright and the language is playful, which adds personality to the shelves.
Wild Bird Seeds
Attracts:
Robin Dunnock Blue Tit Chaffinch Long-tailed Tit
It’s full stuff. V of all the go of seeds ery tasty mix od hempse , sunflower s ture ed and e hyjer seeds, ed. Your ga rden fr iends lo ve it! Me and my fam ily spend ti me in th love to eg We look forward arden. t ing the birds th o watchat appea our gard r in en every morning . x
Stephanie Pickard Graphic Designer
Steph Pickard Graphic Designer www.stephpickard.co.uk stephpickard.co.uk +44 (0) 7544653619