An Indulging home coffee experience Coffee delivered to your door, filling your home with the coffee experience. Taste, smell and feel the coffee aromas to get your day started on the right note.
Why pay for a premium coffee on your way to work, when you can create a better experience from the comfort of your living room, using your favorite mug. No hassle, better quality.
The box Created to package the contents of the home experience, four colours help to represent each coffee variety. While the coffee box is to protect the content and enhances the coffee experience.
This product/ packaging has been created to appeal for a younger generation of coffee drinkers; this has been done via contemporary patterns and colours.
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CO AL COFFEE DR RE IN R K O F
INKE TH E
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FEE DRINKE
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ERY
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POSSIBL
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COFFEE
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EE
S AFTER
TER
LI
S EVERYTHING
IN EG
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S
KE MA
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WAKE U P AN
Delicate Vanilla
LIFE B
EE OFF E C
SMELL THE CO FF
FFE
TH
ER
THE REAL CO FF
SM
ELL
THE COFFEE
WA
K
Instant
The slogans within the pod lids are to motivate the consumer into a having a greater coffee experience. The pods are great for storage of the coffee within or out of the experience packaging.
Instant pure smooth
N
FOR
The inside
Smooth Caramel
EG I
MA
E UP AND SM EL L
AND P U
TE CO
COFFE E
KE S
EE
AF
E
IBLE OSS GP
WAK
E BEGINS
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I
FEE MAKES EV ERY TH
IN
B
LE
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pure sm ooth
experience
at home
Outdoor advertising In the form of ambient advertising, having the home experience within bus stops and other unusual outdoor areas. This will create impact, and intrigue consumers to look further.
experience
experience
at home
at home Get your own coffee experience delivered right to your door. For more infomation visit www.douwe-egberts.co.uk
coffee experience in progress.
for the love of coffee for the love of coffee
experience
ROYAL MAIL
at home
for the love of coffee
Promotional material These promotional items/ products shall create awareness of a better coffee experience that consumers should have within their own homes. They promote as well as provide information to
how this can be done, a web address shall provide further reading information and how to get their own box.
for the love of coffee
u o y to p u p
Smile and feel good Change your view of natural fruit drinks; these labels will create a cheek-to-cheek smile that keeps you coming back for more.
m s r
il e
ou to p u p y
m rs
il e
Fruit, WATER & NO ADDED SUGAR
Fruit, WATER & NO ADDED SUGAR
to p u p y
Fruit, WATER & NO ADDED SUGAR
Still label designs A creative, unique label that represents a happy personality, juices flowing from the fruity smile, representing the juiciness of the drink.
il e
Apple & Blueberry
orange & mango
cranberry & pomegranate
m
STILL
STILL
STILL
to p u p y
s o ur
s our
m
il e
to p u p y
STILL
cloudy lemon Fruit, WATER & NO ADDED SUGAR
s o ur
m
il e
top u p y
s o ur
m
il e
SPARKLING
orange & passionfruit Fruit, WATER & NO ADDED SUGAR
to p u p y
SPARKLING
Cloudy lemon Fruit, WATER & NO ADDED SUGAR
to p u p y
SPARKLING
cranberry & lime Fruit, WATER & NO ADDED SUGAR
Sparkling label designs A sparkling edition of your best loved fruit drinks, let your fruity smile bubble up with joy.
s o ur
m
il e
s o ur
m
il e
Cranberry flavoured range
Cloudy Lemon flavoured range
Apple and blueberry flavoured range
Orange flavoured range
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Branding Guidlines
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LOGOS fr e
Our logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.
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brand guidelines 2013
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We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.
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At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.
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Logo variety.
Primary logo
Secondary logos
The primary logo is the main logo that should be used on all printed and web based medias. This logo is the main identity for FRESHTV.
The secondary logos are there to be used if a primary logo cannot be used and if they are other conflicts.
This logo should be used for screen based media as well as advertisements showing the up coming broadcasted programmes.
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Primary fonts
Typography secondary fonts
Blackout (midnight)
Helvetica Neue (Regular)
abcdefghijklmno pqrstuvwxyz
abcdefghijklmno pqrstuvwxyz
This is the primary font for the brand and identity of FRESHTV. This should be on all merchandise and materials involved with FRESHTV.
This font is the secondary typeface for the brand and identity of FRESHTV. This should be used to support any other information that can not be shown in the primary font, such as body copy.
ISTD Branding Guidlines
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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Blackout is typeface is to be used on all pieces of material that includes the FRESHTV logo.
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Logo fonts for print.
Final Merchandise
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21 + Y2 SK ON
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VIEW 78 AVAILABLE IN H FREE D F IND O
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ISTD Final Merchandise
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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UT MO R
VIEW 78 AVAILABLE IN H FREE D F IND O
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21 + Y2 SK ON
on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
21 + Y2 SK ON
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on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
M .CO TV SH FE AT
VIEW 78 AVAILABLE IN H FREE D F IND O
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VIEW 78 AVAILABLE IN H FREE D F IND O
UT MO R
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ISTD Van Wrap
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Stephanie Pickard, Level 5 BA(Hons) Graphic Design
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on sky 221 + freeview 78 available in hd Find out more at FreshTV.com
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Van Wrap
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Website
Homepage
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View guide
bstry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen.
pull.
a little BIRD TOLD ME.
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a little BIRD TOLD ME...
Premium card range An exclusive range of cards created for any occasion, creative and attractive for a young audience. The saying “a little bird told me� is used often, This is in conjunction with a card
allowing it to be used and developed for any event or occasion while still being relevant and attractive to the audience its aimed at.
pull.
a little BIRD TOLD ME...
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a little BIRD TOLD ME...
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a little BIRD TOLD ME.
a little BIRD TOLD ME...
Extended range An extension of the range that uses the illustration as a pattern, creating a varied appeal for the targeted audience. The quirkiness of the design allows, the card range to show its own
pull.
pull.
personality and style. This helps the cards to target a larger audience while still being relevant.
a little BIRD TOLD ME...
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a little BIRD TOLD ME...
Products A range of products have been developed to help create an effective set that compliments the premium card range. High quality screen printed products.
Stationary Large range of printed products that allows the identity of the products to be seen and create awareness.
Technology accessories As the range has been developed to be visible across a range of products, devices, materials such as wallpapers and laptop bags allows for the products strength and create a bigger brand
awareness. Technologies products are becoming more popular with a younger audience; allowing for the range to develop across a range of media, devices and platforms.
a little BIRD TOLD ME. pull.
Complete package All materials produced are printed on 100% recycled card, allowing for a creative, organic look and feel that is enhanced by the screen printing process used.