Selection of work

u o y to p u p

Smile and feel good Change your view of natural fruit drinks; these labels will create a cheek-to-cheek smile that keeps you coming back for more.

m s r

il e

ou to p u p y

m rs

il e

Fruit, WATER & NO ADDED SUGAR

Fruit, WATER & NO ADDED SUGAR

to p u p y

Fruit, WATER & NO ADDED SUGAR

Still label designs A creative, unique label that represents a happy personality, juices flowing from the fruity smile, representing the juiciness of the drink.

il e

Apple & Blueberry

orange & mango

cranberry & pomegranate

m

STILL

STILL

STILL

to p u p y

s o ur

s our

m

il e

to p u p y

STILL

cloudy lemon Fruit, WATER & NO ADDED SUGAR

s o ur

m

il e

top u p y

s o ur

m

il e

SPARKLING

orange & passionfruit Fruit, WATER & NO ADDED SUGAR

to p u p y

SPARKLING

Cloudy lemon Fruit, WATER & NO ADDED SUGAR

to p u p y

SPARKLING

cranberry & lime Fruit, WATER & NO ADDED SUGAR

Sparkling label designs A sparkling edition of your best loved fruit drinks, let your fruity smile bubble up with joy.

s o ur

m

il e

s o ur

m

il e

Cranberry flavoured range

Cloudy Lemon flavoured range

Apple and blueberry flavoured range

Orange flavoured range

Gone off Milk Logo Variations

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk final packaging

Strawberry

150 CALORIES

Stephanie Pickard_ Level 6

Banana

Chocolate

150 CALORIES

150

Original

150

CALORIES

CALORIES

Extended Practice

Vanilla

150 CALORIES

Brief 1

Gone off Milk Final Back Labels

Milli Moonster likes to skip with all of her friends. She’s always wide awake and energetic. No one else can skip for as long as Mili Moonster!

Max Moonster has such strong teeth, probably the best apple bobber to ever live, no body has managed to beat him yet.

Molly Moonster, likes to play jokes on her friends. Hiding their toys where only she can reach! Shes that tall she can touch the roof.

Mikey Moonster, dazzles everybody with his shiny, soft hair. But beware, he don’t like anybody touching his hair.

Monty Moonster the strongest of all other Moonsters. Hes a champion arm wrestler, he’s always looking for a new challenger.

Strawberry Flavoured Milk

Chocolate Flavoured Milk

Bananna Flavoured Milk

Original Flavoured Milk

Vanilla Flavoured Milk

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Pasteurised chocolate flavoured milk drink.

Ingredients

Ingredients

Ingredients

Ingredients

Ingredients

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Strawberry juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Chocolate juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Bannana juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Semi-skimmed milk (93%), Sugar, Skimmed milk powder, Vanilla juice from concentrate, Flavouring, Stabilisers (carrageenan, xanthan gum), Colour (mixed carotenes).

Nutrition

Nutrition

Nutrition

Nutrition

Nutrition

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Typical values per 100ml: Energy 307kj/73kcal, Protein 3.3g, Carbohydrates 10.6g (of which sugars 10.6g), Fat 1.8g (of which saturates 1.1g), Fibre 0.5G, Sodium trace, Salt equivalent 0.1g, Calcium 121mg (15% RDA**).

VitaminB12 0.4

Allergy Advice

Allergy Advice

Allergy Advice

Allergy Advice

Allergy Advice

Contains milk.

Contains milk.

Contains milk.

Contains milk.

Contains milk.

How to store

How to store

How to store

How to store

How to store

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

keep refridgerated. Shake well before opening.

Once opened consume within 3 days and do not exceed use by date.

Chill well, shake well

Chill well, shake well

Chill well, shake well

Chill well, shake well

Chill well, shake well

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

Gone off Milk Stationary

moonster milk t: 0777 585 1057 e: moonster@milk.co.uk w: www.moonstermilk.co.uk

moonster milk is design for all those little monsters.

parents in mind. with compliments

Moonster Milk Semi-Skimmed Milk Drink UK freepost, moonster, consumer care.

0113 2852109 www.moonstermilk.com

www.moonstermilk.com

Sarah G端sten-Marr t: 0777 585 1057 e: imoonster@milk.co.uk w: www.moonstermilk.co.uk

Stephanie Pickard_ Level 6

a: UK.freepost,moonster, consumer care.

Extended Practice

Brief 1

Gone off Milk T-shirts

Stephanie Pickard_ Level 6

Extended Practice

Brief 1

(D&AD ) Purdey’s

2014

youth Restore your inner

Purdey’s is proud to be the original well-being drink. For many years, our team of experts has been tirelessly putting their scientific know-how to good use, bringing you a unique formula to help re-balance and restore your well-being. They’ve even swathed it in a brown glass bottle, wrapped in silver to protect the delicate formula and B vitamins from the light.

Purdey’s – well-being for body, mind and soul.

No artificial flavours, sweeteners, colours or preservatives.

Caffeine free and suitable for vegetarians. To be enjoyed as part of a varied and balanced diet and a healthy lifestyle. Multivitamin fruit drink. Pressurised container, open slowly and handle with care.

Purdey’s is best served chilled and once opened, keep refrigerated and drink within 3 days.

WANT TO GET IN TOUCH? Call our Consumer Helpline in GB & NI on 0800 032 1767, ROI on 1800 696 127 or visit www.britvic.com and email us.

Britvic Soft Drinks Ltd., Chelmsford, CM1 1TU, England. Britvic Ireland Ltd., P.O. Box 2020, Dublin 10.

PURDEY’S and ELIXIRVITAE are trade marks of Orchid Drinks Limited.

GLASS BOTTLE: Widely recycled

A formula of grape and apple juices, sparkling spring water, botanical extracts and B vitamins to give you a gentle lift and help you feel rejuvenated.

330ml

Calories 106 5% Sugar 22g 24% Fat 0.3g <1% Saturates <1% Trace Salt 0g 0%

of an adult’s guideline daily amount based on a diet of 2000 kcal

Best before end: see neck of bottle.

NUTRITION INFORMATION Typical values Per 100ml Per 330ml bottle Energy/Energi (kJ/kcal) 135/32 446/106 Protein (g) 0.2 0.7 Carbohydrate/ Kolhyrater (g) 22 6.8 of which sugars/ varav sockerarter (g) 6.8 22 Fat/Fett (g) 0.1 0.3 of which saturates/ varav mättat (g) Trace Trace Fibre/Fiber (g) Nil Nil Sodium/Natrium (g) Nil Nil % RDA* % RDA* Vitamin C (mg) 8.0 10 26.4 33 Thiamin (B1) (mg) 0.11 10 0.36 33 Riboflavin (B2) (mg) 0.14 10 0.46 33 Niacin (B3) (mg) 1.6 10 5.28 33 Vitamin B6 (mg) 0.14 10 0.46 33 Folic Acid/Folsyra (µg) 20.0 10 66.0 33 Vitamin B12 (µg) 0.25 10 0.83 33 *Recommended Daily Allowance

Each 330ml bottle contains

Rejuvenate Label

330ml

INGREDIENTS: Fruit Juices from Concentrate (Grape 41%, Apple 16%), Carbonated Spring Water (41%), Natural Peach Flavouring, Natural Flavourings, Botanical Extracts (Damiana, Oak Bark and Chinese Ginseng), Citric Acid,Vitamins (C, Niacin, Thiamin, B6, Riboflavin, Folic Acid, B12).

INGREDIENSER: Fruktjuicer från Koncentrat (Druva 41%, Äpple 16%), Kolsyrat Källvatten (41%), Naturlig Persikoarom, Naturliga Smaktillsatser,Växtextrakt (Damiana, Ekbark och Kinesisk Ginseng), Citronsyra, Vitaminer (C, Niacin, Riboflavin, B6, Tiamin, Folsyra, B12).

Rejuvenate Design

(D&AD ) Purdeyâ&#x20AC;&#x2122;s

2014

(D&AD ) Purdey’s

2014

l energy Harness your natura

Purdey’s is proud to be the original well-being drink. For many years, our team of experts has been tirelessly putting their scientific know-how to good use, bringing you a unique formula to help re-balance and restore your well-being. They’ve even swathed it in a brown glass bottle, wrapped in silver to protect the delicate formula and B vitamins from the light.

Purdey’s – well-being for body, mind and soul.

No artificial flavours, sweeteners, colours or preservatives.

Caffeine free and suitable for vegetarians. To be enjoyed as part of a varied and balanced diet and a healthy lifestyle. Multivitamin fruit drink. Pressurised container, open slowly and handle with care.

Purdey’s is best served chilled and once opened, keep refrigerated and drink within 3 days.

WANT TO GET IN TOUCH? Call our Consumer Helpline in GB & NI on 0800 032 1767, ROI on 1800 696 127 or visit www.britvic.com and email us.

Britvic Soft Drinks Ltd., Chelmsford, CM1 1TU, England. Britvic Ireland Ltd., P.O. Box 2020, Dublin 10.

PURDEY’S and ELIXIRVITAE are trade marks of Orchid Drinks Limited.

GLASS BOTTLE: Widely recycled

NATURAL ENERGY A delicious blend of green and white tea, rgy ural ene fruit naturally high in H juice a r nand e sherbs, s your nat anti-oxidants and vitamins.

330ml

Calories 106 5% Sugar 22g 24% Fat 0.3g <1% Saturates <1% Trace Salt 0g 0%

of an adult’s guideline daily amount based on a diet of 2000 kcal

Best before end: see neck of bottle.

NUTRITION INFORMATION Typical values Per 100ml Per 330ml bottle Energy/Energi (kJ/kcal) 135/32 446/106 Protein (g) 0.2 0.7 Carbohydrate/ Kolhyrater (g) 22 6.8 of which sugars/ varav sockerarter (g) 6.8 22 Fat/Fett (g) 0.1 0.3 of which saturates/ varav mättat (g) Trace Trace Fibre/Fiber (g) Nil Nil Sodium/Natrium (g) Nil Nil % RDA* % RDA* Vitamin C (mg) 8.0 10 26.4 33 Thiamin (B1) (mg) 0.11 10 0.36 33 Riboflavin (B2) (mg) 0.14 10 0.46 33 Niacin (B3) (mg) 1.6 10 5.28 33 Vitamin B6 (mg) 0.14 10 0.46 33 Folic Acid/Folsyra (µg) 20.0 10 66.0 33 Vitamin B12 (µg) 0.25 10 0.83 33 *Recommended Daily Allowance

Each 330ml bottle contains

Natural Energy Label

330ml

INGREDIENTS: Fruit Juices from Concentrate (Grape 41%, Apple 16%), Carbonated Spring Water (41%), Natural Peach Flavouring, Natural Flavourings, Botanical Extracts (Damiana, Oak Bark and Chinese Ginseng), Citric Acid,Vitamins (C, Niacin, Thiamin, B6, Riboflavin, Folic Acid, B12).

INGREDIENSER: Fruktjuicer från Koncentrat (Druva 41%, Äpple 16%), Kolsyrat Källvatten (41%), Naturlig Persikoarom, Naturliga Smaktillsatser,Växtextrakt (Damiana, Ekbark och Kinesisk Ginseng), Citronsyra, Vitaminer (C, Niacin, Riboflavin, B6, Tiamin, Folsyra, B12).

Natural Energy Design

(D&AD ) Purdeyâ&#x20AC;&#x2122;s

2014

Posters

(D&AD ) Purdeyâ&#x20AC;&#x2122;s

2014

youth Restore your inner

l energy Harness your natura

NATURAL ENERGY A formula of grape and apple juices, sparkling spring water, botanical extracts and B vitamins to give you a gentle lift and help you feel rejuvenated.

www.purdeys.co.uk

|

Available

at

any

UK

Tescos

A delicious blend of green and white tea, ral fruit juiceHanda herbs, r n enaturally o uin r n a t u s s yhigh anti-oxidants and vitamins.

and

Morrisons,

subject

to

stock.

www.purdeys.co.uk

|

Available

at

any

UK

Tescos

and

energy

Morrisons,

subject

to

stock.

Social media

(D&AD ) Purdeyâ&#x20AC;&#x2122;s

2014

Direct Mail

(D&AD ) Purdeyâ&#x20AC;&#x2122;s

2014

1

Start to fold you square corner to corner and then unfold. On each fold create a pencil mark 1/3 or 3cm away from the center.

2

Cut from one corner along the diagonal fold stopping around 3cm from the center. Repeat along the remaining diagonal folds.

3

Stick a pin through the center, making sure all four points are pinned in the center. Turn the windmill over to make sure you have stuck the pin through the center.

4

Hammer the pin into the wooden stick and you will now be able to create your own natural energy. Delivered to you by Purdeyâ&#x20AC;&#x2122;s.

NATURAL ENERGY A delicious blend of green and white tea, fruit juice and herbs, naturally high in anti-oxidants and vitamins.

Harness

your

natural

energy

|

www.purdeys.co.uk

NATURAL ENERGY

Direct mail

(D&AD ) Purdeyâ&#x20AC;&#x2122;s

2014

Outdoor advertising

(D&AD ) Purdeyâ&#x20AC;&#x2122;s

2014

An Indulging home coffee experience Coffee delivered to your door, filling your home with the coffee experience. Taste, smell and feel the coffee aromas to get your day started on the right note.

Why pay for a premium coffee on your way to work, when you can create a better experience from the comfort of your living room, using your favorite mug. No hassle, better quality.

The box Created to package the contents of the home experience, four colours help to represent each coffee variety. While the coffee box is to protect the content and enhances the coffee experience.

This product/ packaging has been created to appeal for a younger generation of coffee drinkers; this has been done via contemporary patterns and colours.

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Instant

The slogans within the pod lids are to motivate the consumer into a having a greater coffee experience. The pods are great for storage of the coffee within or out of the experience packaging.

Instant pure smooth

N

FOR

The inside

Smooth Caramel

EG I

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experience

at home

Outdoor advertising In the form of ambient advertising, having the home experience within bus stops and other unusual outdoor areas. This will create impact, and intrigue consumers to look further.

experience

experience

at home

at home Get your own coffee experience delivered right to your door.

For more infomation visit www.douwe-egberts.co.uk

coffee experience in progress.

for the love of coffee for the love of coffee

experience

ROYAL MAIL

at home

for the love of coffee

Promotional material These promotional items/ products shall create awareness of a better coffee experience that consumers should have within their own homes.

They promote as well as provide information to

how this can be done, a web address shall provide further reading information and how to get their own box.

for the love of coffee

pull.

a little BIRD TOLD ME.

pull.

a little BIRD TOLD ME...

Premium card range An exclusive range of cards created for any occasion, creative and attractive for a young audience. The saying â&#x20AC;&#x153;a little bird told meâ&#x20AC;? is used often, This is in conjunction with a card

allowing it to be used and developed for any event or occasion while still being relevant and attractive to the audience its aimed at.

pull.

a little BIRD TOLD ME...

pull.

a little BIRD TOLD ME...

pull.

a little BIRD TOLD ME.

a little BIRD TOLD ME...

Extended range An extension of the range that uses the illustration as a pattern, creating a varied appeal for the targeted audience. The quirkiness of the design allows, the card range to show its own

pull.

pull.

personality and style. This helps the cards to target a larger audience while still being relevant.

a little BIRD TOLD ME...

pull.

a little BIRD TOLD ME...

Products A range of products have been developed to help create an effective set that compliments the premium card range. High quality screen printed products.

Stationary Large range of printed products that allows the identity of the products to be seen and create awareness.

Technology accessories As the range has been developed to be visible across a range of products, devices, materials such as wallpapers and laptop bags allows for the products strength and create a bigger brand

awareness. Technologies products are becoming more popular with a younger audience; allowing for the range to develop across a range of media, devices and platforms.

a little BIRD TOLD ME. pull.

Complete package All materials produced are printed on 100% recycled card, allowing for a creative, organic look and feel that is enhanced by the screen printing process used.