BA (Hons) Graphic Design Context of Practice 3 Proposal Form 2013 Make sure you print a copy off for your own records Name:
Stephanie Pickard
E-mail:
Sp90852@students.leeds-art.ac.uk
SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN
Level 4:
Focusing on specific examples, describe the way that modernist art and design was a response to the forces of modernity?
Level 5:
How do subcultures communicate identity and what roles do the media play in this?
AIM AND/OR OBJECTIVE OF YOUR PROPOSED C.O.P.3 PROJECT In what ways are consumer choices manipulated by the strategies of branding?
1. What research needs to be undertaken into the general and specific contexts of your practice?
When did branding first come about? What legislation or laws has been produced regarding intellectual copyright, trade marking and brand associated laws? Did World War 1 and 2 influence has brands are perceived? What visual aspects form a part of an overall brand? How does a brand form an emotional connection with its consumers? Why can an emotional connection be successful and unsuccessful within a brand? How do brands use emotional connections to sell their product? What brands use these techniques and how does this make them more successful? Who are the key figures and branding within my chosen topic? Are They any dominant processes or trends that shall affect my subject? How do brands use semiotics and how did this theory first come about? Are they any key theories or theories relating to branding and brand aesthetics? Can brands be successful without a logo? How has technology influenced branding or brand aesthetics? Do brands control our lives? How do brands control what we buy? What is brand experience for consumers? and how does this impact on consumer purchasing?