Idiots Guide to Type.
This booklet will explore the introduction to type and type anaotamy.
Anatomy of type.
This structure demonstrates the different typographic elements that are involved within different letters.
Typography
ascender line
Body
Serif
Counter
axis
descender line
terminal
ascender
stem
T t Aa Aa T t Aa Aa oo Times- Serif font
Helvetica- Sans Serif font
axis, Bold
axis, Bold, Oblique
Times- Serif font
Helvetica- Sans Serif font
Times- Serif font
Helvetica- Sans Serif font
Type comparison.
Lucinda Grande extends bellow the baseline, whereas Helvetic sits on the base line. dessender
Looking at two typefaces in this way makes you realise why it is popular for certain situations. helvetica is very stright and simple, whereas Lucinda Grande is more excentric and delicate.
QG RjA tail
Lucinda Grande has a short tail rather then Helvetica with a tail decending bowl.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Lucinda grande
ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica
tail
Lucinda Grande ‘R’ has straight leg compared to Helvetica curved leg.
Lucinda grande Helvetica
Type families.
Type families consist of one typeface that has different font families included such as, Bold, italic, Regular and many more. Having this option allows you to create hierachys and create importance within your work.
Helvetica