idiots guide to type task

Idiots Guide to Type.

This booklet will explore the introduction to type and type anaotamy.

Anatomy of type.

This structure demonstrates the different typographic elements that are involved within different letters.

Typography

ascender line

Body

Serif

Counter

axis

descender line

terminal

ascender

stem

T t Aa Aa T t Aa Aa oo Times- Serif font

Helvetica- Sans Serif font

axis, Bold

axis, Bold, Oblique

Times- Serif font

Helvetica- Sans Serif font

Times- Serif font

Helvetica- Sans Serif font

Type comparison.

Lucinda Grande extends bellow the baseline, whereas Helvetic sits on the base line. dessender

Looking at two typefaces in this way makes you realise why it is popular for certain situations. helvetica is very stright and simple, whereas Lucinda Grande is more excentric and delicate.

QG RjA tail

Lucinda Grande has a short tail rather then Helvetica with a tail decending bowl.

ABCDEFGHIJKLMNOPQRSTUVWXYZ Lucinda grande

ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica

tail

Lucinda Grande ‘R’ has straight leg compared to Helvetica curved leg.

Lucinda grande Helvetica

Type families.

Type families consist of one typeface that has different font families included such as, Bold, italic, Regular and many more. Having this option allows you to create hierachys and create importance within your work.

Helvetica