06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD603
Outcomes
Module Title
Extended Practice
Doc. Code
OUGD603VE
VisitEngland The Brief VisitEngland is a company that aims to create interest and excitement about English landmarks, events and many other tourist orientated attractions. You should help create awareness of England and what it has to offer, think about what counties there are, what each place offers as well as what things you can do. It’s not just about the rolling hills, but the inner city experience to the wonderful English coastline. England is steeped in history, showing this could help create more interest, but research undertaking may inform your decisions of what makes people stay or come to England. Produce a range of materials to help promote England. Be creative and interesting. The campaign will be a part of ‘Visit England’s’ 2014 campaign for holidays in England Concept/Proposition Make people stay within England for their holidays, making the most of our country. It should create awareness of the hidden gems within the England. Educational and informative guide to what fun, exciting, exhilarating and romantic things you can do within England. Targeting English people as well and foreign tourists that want to visit England and see what we have to offer.
Considerations -
Consider your target audience and language barriers. How can you create excitement for visiting England? Context of the promotional items. Expansion and creativity of the brief would be beneficial. Consider the choice of material or stick used. Consider method of production. Consider the most effective distribution method.
Background England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £97billion, and supports in excess of 2 million jobs. VisitEngland is the country’s national tourist board. Its role is to grow the value of tourism by working in partnership with the industry to deliver inspirational marketing campaigns and to provide advocacy for the industry and our visitors. The organisation’s work is underpinned by robust research and customer insights.
VisitEngland is a relatively small organisation but it works with partners throughout the country to achieve an ambitious programme of marketing and tourism development. While dealing with a range of daily issues, such as responding to requests for advice from government, the industry or stakeholder organisations, the VisitEngland team also manages business support and research functions and leads on a wide number of development and marketing activities. VisitEngland… • Is focused on creating compelling destinations of distinction. • Works with media to create inspiring stories on visiting England. • Is committed to a successful and sustainable future for England’s tourism.
Target Audience
Mandatory Requirements
The targets audience is 18-26 year olds who have a interest in the outdoors but also an interest in live music. While this is not exhaustive, families can also attend the events.
Your must produce 5 design boards showing your final outcomes. These will include: - Printed and produced designs - Include the ‘Visit England’ logo. - Mock-ups of how the items shall be presented. - 250 word rational. - Evaluation of work in relation to the brief. - Correct Labelling of your work, on your blog is essential. - In addition to the submission requirements, you will need to evidence the research, development and product of your final resolutions.
Tone of Voice
Deliverables
You should be informative and clear to what kind of locations and events you can visit. You also must be simple and straight to the point, as you will be talking to people with English as their second language.
Resolutions and products, apporiate to your select brief. 5 presentation boards (Printed) summerising the key practical, conceptual and technical decisions. This should also be posted on your blog via Issuu. Posts to your Design Practice & Design Context blog demonstrating your ability to effectivly record, document and critically evaluate the progress of your work in relation to your own intentions and apporiate areas of contemporary creative practice.
Module Deadline Studio Deadline TBC Reading List
TBC
Books Graphic Design That Works: Successful Design for Logos, Brochures, Promotions, Websites and More. A Map of the World: The World According to Illustrators and Storytellers. Print Formats and Finishes:: The Designer's Illustrated Guide to Brochures, Catalogs, Bags, Labels, Packaging, and Promotion. 1000 Graphic Elements: Special Details for Distinctive Designs (1000 Series) Materials, Process, Print: Creative Solutions for Graphic Design The Production Manual: A Graphic Design Handbook Playing with Type: 50 Graphic Experiments for Exploring Typographic Design Principles Layout Essentials: 100 Design Principles for Using Grids (Essential Design Handbooks) Know Your Onions: Graphic Design Journals/Periodicals BASELINE www.baselinemagazine.com BLUEPRINT www.blueprintmagazine.co.uk COMPUTER ARTS www.computerarts.co.uk CREATIVE REVIEW www.creativereview.co.uk THE DESIGNER JOURNAL www.bergpublishers.com ÉMIGRÉ www.emigre.com EYE www.eyemagazine.com GRAFIK www.grafikmag.com Websites we and the colourhttp://weandthecolor.com/illustrations-by-matt-chase-for-a-map-ofcopenhagen/20603 Visitenglandhttp://www.visitengland.org designInspirationshttp://designspiration.net Cargo collective http://cargocollective.com
Behancehttp://www.behance.net/search?search=city+illustrations Behancehttp://www.behance.net/search?search=travel+guides Pinteresthttp://www.pinterest.com/search/pins/?q=travel%20guide Mazakii ( city illustrations) http://www.mazakii.com/2011/