06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD603
Outcomes
Module Title
Extended Practice
Doc. Code
OUGD603VE
VisitEngland The Brief VisitEngland is a company that aims to create interest and excitement about English landmarks, events and many other tourist orientated attractions. You should help create awareness of England and what it has to offer, think about what counties there are, what each place offers as well as what things you can do. It’s not just about the rolling hills, but the inner city experience to the wonderful English coastline. England is steeped in history, showing this could help create more interest, but research undertaking may inform your decisions of what makes people stay or come to England. Produce a range of materials to help promote England. Be creative and interesting. The campaign will be a part of ‘Visit England’s’ 2014 campaign for holidays in England Concept/Proposition Make people stay within England for their holidays, making the most of our country. It should create awareness of the hidden gems within the England. Educational and informative guide to what fun, exciting, exhilarating and romantic things you can do within England. Targeting English people as well and foreign tourists that want to visit England and see what we have to offer.
Considerations -
Consider your target audience and language barriers. How can you create excitement for visiting England? Context of the promotional items. Expansion and creativity of the brief would be beneficial. Consider the choice of material or stick used. Consider method of production. Consider the most effective distribution method.