PARTNER CAMPAIGNS
CASE STUDIES
FORD TRIPLE POINTS CAMPAIGN 2015 CASE STUDY OBJECTIVE:
Increase customers spend by 20% on the same period in the previous year
DELIVERY: Launch email with September targets: - Delivered 2 September 2016 Open rate - 66.7%
INCENTIVE:
Triple Points for customers that reach their target
PROMO DURATION: September, October & November 2016
October Targets: - Delivered 11 October 2016 Open rate - 56.4%
November targets: - Delivered 2 November 2016 Open rate - 48.8%
RESULTS We set a 20% growth target on prior year
42% of spending customers achieved their target
33% open rates on email driven campaigns
TRIPLE POINTS CAMPAIGN 2016
CASE STUDY OBJECTIVE:
Increase customers spend by 20% on the same period in the previous year (September, October and November)
INCENTIVE:
Triple Points for customers that reach their target
DELIVERY: Launch email with individualised September targets: - Delivered September 2016 Open rate - 66.7%
October Targets:
PLUS Monthly prize draw for customers that hit target
- Delivered October 2016 Open rate - 56.4%
PLUS Grand prize draw for customers who hit targets accross all 3 months
November targets:
PROMO DURATION:
- Delivered November 2016 Open rate - 48.8%
September, October and November 2016
RESULTS We set a 20% growth target on prior year to over 3500 Trade Mechanics & Panel Shops Ford NZ confirmed a 28% lift in trade sales over prior year
50% open rate on teaser campaign email Over 40% open rates on all campaign emails Strong brand recognition
“GetGenuine has become an integral part of our sales and marketing strategy for the trade customer segment of the automotive market. We continue to see strong growth, high levels of engagement and great return on investment through the GetGenuine programme.� Fixed Operations Manager Ford New Zealand
FAIRVIEW DOUBLE POINTS CAMPAIGN 2016 CASE STUDY OBJECTIVE:
Increase customers spend by 20% on the same period in the previous year.
INCENTIVE:
Double Points for customers that reach their target, monthly draw for a $100 work shout & grand prize of a $300 Countdown voucher
DELIVERY: Teaser Email
- Delivered 27 October 2016 Open rate - 58.6%
Launch email with November targets: - Delivered 1 November 2016 Open rate - 37.2%
December Targets:
PROMO DURATION:
November & December 2016
- Delivered 2 December 2016 Open rate - 31.4%
RESULTS We set a 20% growth target on prior year Average email open rate of
58% increase in spend reported in Nov 2016 vs. Nov 2015 42.4%
SIMON LUCAS TRIPLE POINTS
CAMPAIGN 2016
CASE STUDY OBJECTIVE:
PROMO DURATION:
INCENTIVE:
DELIVERY:
Stretch target campaign over 3 months (Aug-Sept-Oct) with an objective of growing genuine parts sales
Triple Points + monthly giveaway and a grand prize
August, September and October 2016
Delivered through GetGenuine’s digital Platform + reinforced with face to face visits with customers
RESULTS 33% lift in spend
for GetGenuine members
45% average open rate on email driven campaigns
HONDA - TAKE ME TO JAPAN
CAMPAIGN 2016
You have 150,000 pts
THIS IS THE 5TH ANNUAL TAKE ME TO JAPAN PROMOTION CASE STUDY
You have 150,000 pts
OBJECTIVE:
PROMO DURATION:
INCENTIVE:
DELIVERY:
To grow genuine parts sales with Honda using the GetGenuine database
Scratch card tickets delivered with each order from Honda with hundreds of prizes including bonus points
July, August, and September 2016
Delivered through GetGenuine’s digital Platform and reinforced with our industry publication, the Genuine Article
RESULTS 18% growth
on prior year sales to the trade
Average of 33% open rates on email driven campaigns
MAZDA TRIPLE POINTS CAMPAIGN 2016-17 CASE STUDY OBJECTIVE:
Increase customers spend by 20% on the same period in the previous year
DELIVERY: Launch email with September targets: - Delivered 2 September 2016 Open rate - 66.7%
INCENTIVE:
Triple Points for customers that reach their target
PROMO DURATION: September, October & November 2016
October Targets: - Delivered 11 October 2016 Open rate - 56.4%
November targets: - Delivered 2 November 2016 Open rate - 48.8%
RESULTS We set a 20% growth target on prior year
42% of spending customers achieved their target
33% open rates on email driven campaigns
McKEOWN GROUP TRIPLE POINTS
CAMPAIGN
DELIVERY: Launch email with September targets:
CASE STUDY OBJECTIVE:
Increase customers spend by 20% on the same period in the previous year
INCENTIVE:
- Delivered 2 September 2016 Open rate - 66.7%
October Targets: - Delivered 11 October 2016 Open rate - 56.4%
November targets: - Delivered 2 November 2016 Open rate - 48.8%
Triple Points for customers that reach their target
PROMO DURATION:
RESULTS
September, October & November 2016
An average of
RECIPIENTS:
open rates on all campaign emails
McKeown Group customers that spent at least 2 out of the 3 months on the same period in the 2015
57.3%
SPEND RESULTS We set a 20% growth target on prior year
An average of 29% increase in spend on same period last year
Meridian Retention Improvement Meridian Energy was able to reduce their customer churn from 24% to 17% for customers enrolled in the SmartTrade and GetGenuine Programmes.
Regional Acquisition Campaign CASE STUDY
OBJECTIVES: To encourage SmartTrade and GetGenuine members in the Taranaki region to switch their power provider to Meridian Energy To identify incumbent provider end dates to target at a future time
INCENTIVES: 30,000 bonus points for signing up with Meridian Ongoing 1.5 SmartTrade or GetGenuine points for every dollar spent on power 10% prompt payment discount
PROMOTIONAL PERIOD July and August 2016
RECIPIENTS:
SmartTrade and GetGenuine members in the Taranaki region (that were not currently signed up with Meridian)
DELIVERY:
Email delivered 12 July 2016
RESULTS: - 15% lead conversion
rate on targeted database
- 43% email open rate
CASE STUDY - 2016 -
OBJECTIVE Warwick Fabrics wanted to find out whether their customers valued the SmartTrade programme and if it influenced their decision making. Get feedback on the level of recognition, rewards offering and engagement with the SmartTrade programme.
DELIVERY Account management team, Profit Sense, conducted a phone survey campaign on behalf of Warwick Fabrics, in 2015 to ask their customers a range of questions about the SmartTrade programme.
RESULTS 100% of customers were familiar with SmartTrade 82% had made a redemption with their points in the past 12 months 63% preferred rewards over discounts 100% were not in any other rewards programme 84% said that being part of the SmartTrade programme encouraged them to buy Warwick Fabrics products ahead of other wholesalers products Due to the outstanding survey results, Profit Sense wanted to find out more about SmartTrade. As a result they are now part of SmartTrade’s account management team.