Index. Protecting our brand
05
The logo
06
Logo sizes
08
Logo placement
09
Our typography
10
Colour palette
11
Image style
12
Profile images
13
Email signatures
14
Branches of Stone
15
Collateral order form
16
Agent biographies
17
Press copy count
18
Brochure copy count
19
Property copy count
20
Words to be hyphenated
21
Property press advertisements
22
Property signboards
24
Property brochures
26
Property DL cards
30
Corporate identity
32
Business cards
34
C4 & DL envelopes
35
A4 letterhead
36
A6 folded cards
37
Stone website
38
Other stationery
39
Contacts
40
3
Protecting our brand.
We’re passionate about doing things differently.
We do want to do things differently, though we also have to do them consistently different. These guidelines have been put together not only to help you, but to also give an overview of the identity that Stone has been built around. It outlines how our brand, and any media associated with it, should be used correctly to create consistency. Our current/future clients, peers, prospects and future employees all form an opinion of Stone from the image that we present them through our marketing and communication. By using this document and following the guidelines correctly, our brand and company will naturally enhance its image.
5
The logo. Meet the Stone logo The Stone logo has been designed to be smart, clean and effective. It does not need to be added to, taken from or changed. It is perfect just the way it is. It does not need to made bigger or smaller, nor does it need to be overcrowded. It is quite content just the way it is.
Clear space: Height of logo
Exclusion zone The exclusion zone is the minimum amount of clear space allowed around the logo. This should be equal to the height of the Stone logo. No pictures, text or logos should appear in this space.
Ideal size
Minimum size Logo size
16mm
The ideal size of the Stone logo is 30mm in width. This would be the size of the logo that would generally be used on an A4 piece of paper. The minimum size that the logo can be produced is 16mm. If you are wishing to use the logo this small, please check with the Stone marketing team first. This is essential in keeping the brand recognizable.
30mm
Primary colour
Colour When colour printing is available and printing on a light background, the primary colour is the most desired colour.
Secondary colour
If you are printing on a dark background, the secondary colour may also be used as long as it stands out enough to be recognizable. If neither of these are going to work, a reverse white logo is available for use.
STONE | Marketing style guide
Please don’t do any of the below with the Stone logo.
The Stone logo was not designed to be changed. It was designed to extend our brand. None of the below should ever be undertaken. Our Stone logo should remain as it is. With this in mind, please do not do any of the following.
Rotate the logo.
Stretch or squash.
Butcher parts of the logo.
Use a colour that is not of the Stone colour palette.
Apply a drop shadow.
Use two different sizes of the logo on the same piece of artwork.
7
Logo sizes. A4 landscape / portrait 297 x 210mm Clearspace: 10mm 30mm
A5 landscape / portrait 210 x 148.5mm Clearspace: 8mm 24mm
A6 landscape / portrait 148.5 x 105mm 20mm
Clearspace: 6.5mm
DL landscape / portrait 210 x 99mm 20mm
Clearspace: 6.5mm
Press advertising Full page Clearspace: 10mm 30mm
Half & quarter pages Clearspace: 7mm 22mm
STONE | Marketing style guide
If the desired document size is not specified here, use the closest size available. For oversized material, such as promotional items, please contact the Stone marketing team.
Logo
placement. Positioning On all collateral the logo should appear in the bottom right hand corner of the artwork. Please remember the clear space around the logo here. For the covers of booklets that are 4 pages and larger in length, the logo should appear in the middle of the page 100mm from the top of the page. Letterhead and envelopes are exempt from this, for positioning on these items, please contact the marketing team.
All collateral
Booklet covers
9
Our typography. General use of typography.
› Use a font no smaller than 10pt but no larger than 12pt for body copy › Do not use italic fonts › Use our little Stone arrow rather than bullet points › Do not overuse Guardian Egyptian, it is designed for headings, not sentences › Use lighter fonts rather than heavier fonts › Never use a drop shadow on any text › There is never really a need for ALL CAPS or exclamation marks!!
For use on page headings and quotes.
Guardian Egyptian
The primary font to be used on all body copy.
DIN
On emails, DIN will not be accessible, so please use Verdana.
Verdana - size 10 Regular - abcdefghijklmnopqrstuvwxyz Bold - abcdefghijklmnopqrstuvwxyz
STONE | Marketing style guide
Hairline - abcdefghijklmnopqrstuvwxyz Thin - abcdefghijklmnopqrstuvwxyz Light - abcdefghijklmnopqrstuvwxyz Regular - abcdefghijklmnopqrstuvwxyz Medium - abcdefghijklmnopqrstuvwxyz Semibold - abcdefghijklmnopqrstuvwxyz Bold - abcdefghijklmnopqrstuvwxyz
Light - abcdefghijklmnopqrstuvwxyz Regular - abcdefghijklmnopqrstuvwxyz Medium - abcdefghijklmnopqrstuvwxyz Bold - abcdefghijklmnopqrstuvwxyz
Colour palette.
To allow for Stone’s iconic colours to be recognized in all aspects, we have two sets of colours to be used. The primary set of colours should be used in almost every case. On the rare occasion that a secondary colour needs to be used, please check with the Stone marketing team first.
Primary colours
STONE TEAL PMS 7466 C CMYK (C) 94 0 30 0 CMYK (U) 76 0 30 0 RGB 0 179 190 HEX #00b3be
STONE CHARCOAL PMS 433 C CMYK (C) 33 0 0 95 CMYK (U) 33 0 0 95 RGB 21 33 40 HEX #152128
STONE CHARCOAL (95%) PMS 7456 C CMYK (C) 31 0 0 90 CMYK (U) 31 0 0 90 RGB 33 44 51 HEX #212c33
STONE LIGHT GREY PMS 7542 C CMYK (C) 24 4 8 13 CMYK (U) 24 0 7 10 RGB 172 192 198 HEX #acc0c6
STONE ORANGE PMS 715 C CMYK (C) 0 55 90 0 CMYK (U) 0 55 90 0 RGB 248 140 48 HEX #f88c30
Secondary colours
STONE DARK GREY PMS 7545 C CMYK (C) 55 30 17 51 CMYK (U) 58 43 35 3 RGB 81 98 111 HEX #4f606d
PANTONE
CMYK
RGB
HEX
› Stationery › Promotional material › Signboards › Clothing
› Colour advertising › Print material › Brochures
› Digital media › Electronic material › MS programs
› HTML code › Backend of websites
11
Image style.
Aspiration
STONE | Marketing style guide
Preposition
Currency
Profile
images. Staff profile images must: › Be black and white › Be on an approved Stone wood wall › Be positive, friendly and smart › Have a blurred background, yet the subject still be sharp › Leave enough space on the left of the image to be used on DL / A5 artwork › Be able to be cropped for use in full page press ads
13
Email signature. All email signatures should: › Have the address on one line with the street address, suburb, post code and state › Have the area code at the start of the office landline number › Have the website click through to stonerealestate.com.au › The www at the start of the web address is not necessary › Any awards that you wish to feature in your signature need to be under the Stone logo
Full Name Job title
Verdana Bold 10pt Verdana Regular 10pt
Full office address Office number | Mobile number stonerealestate.com.au
Verdana Regular 10pt Verdana Regular 10pt Verdana Regular 10pt
120px
STONE | Marketing style guide
Branches of Stone. Stone Money All of the same principles in this document are relevant to Stone Invest. The positioning of the word ‘Money’ should not be moved or altered.
15
Press copy count. Press Double page. News Local (all characters include spaces)
SMH
› Heading 19 characters › 1 paragraph up to 275 characters › 3 bullet points up to 50 characters each (excluding the bullet point.)
Full page.
Half page.
› Heading 19 characters ›1 paragraph up to 275 characters ›3 bullet points up to 50 characters each (excluding the bullet point.)
›H eading 17 characters ›1 paragraph up to 275 characters ›3 bullet points up to 50 characters each (excluding the bullet point.)
› Heading 10 characters ›1 paragraph up to 155 characters
›H eading 19 characters ›1 paragraph up to 275 characters ›3 bullet points up to 50 characters each (excluding the bullet point.)
›H eading 15 characters ›1 paragraph up to 275 characters ›3 bullet points up to 50 characters each (excluding the bullet point.)
› Heading 10 characters ›1 paragraph up to 185 characters
Daily Telegraph
Chinese Sydney Property Weekly
STONE | Marketing style guide
Quarter page.
›H eading 10 characters ›1 paragraph up to 185 characters ›H eading 19 characters ›1 paragraph up to 275 characters ›3 bullet points up to 50 characters each (excluding the bullet point.)
›H eading 15 characters ›1 paragraph up to 275 characters ›3 bullet points up to 50 characters each (excluding the bullet point.)
› Heading 10 characters ›1 paragraph up to 185 characters
Brochure copy count. PROPERTY BROCHURE Front
Back
Middle (left)
Middle (right)
Instructions
Please confirm on site with the copywriter if you require landscape or portrait material. (we default to landscape)
Front Covers
Headings to be 2 words or 3 smaller words on all material.
Portrait A4 / double sided
› Heading 1 to 2 words, with up to 9 characters each line › 6 bullet points up to 45 characters each
› Heading 85 characters › Body copy (not to repeat front page bullet points) up to 430 characters
Landscape A4 / double sided
› Heading 1 to 2 words, with up to 9 characters each word › 6 bullet points up to 45 characters each
› Heading 45 characters › Body copy (not to repeat front page bullet points) up to 300 characters
A4 / 4 page Landscape
› Heading 1 to 2 words, with up to 9 characters each line
(We default to landscape)
› Heading 1 line, with up to 27 characters › Body copy up to 900 characters
Specifications › 6 bullet points, up to 40 characters each Inclusions › 6 bullet points, up to 40 characters each
17
Property copy count. Signboard portrait - Check size and orientation with agent Property
Heading
Description
Portrait 3 x 4
› 1 to 2 words up to 11 characters each line
› 1 paragraph up to 380 characters
Portrait 6 x 4
› 1 to 2 words up to 11 characters each line
› 1 paragraph up to 380 characters
Portrait 8 x 4
› 1 to 2 words up to 11 characters each line
› 1 paragraph up to 380 characters
Signboard landscape - Check size and orientation with agent Property
Heading
Description
Landscape 3 x 4
› 1 to 2 words up to 11 characters each line
› 1 paragraph up to 380 characters
Landscape 6 x 4
› 1 to 2 words up to 11 characters each line
› 1 paragraph up to 380 characters
Landscape 8 x 4
› 1 to 2 words up to 11 characters each line
› 1 paragraph up to 380 characters
Website Property
Heading
Description
› Heading up to 50 characters
› 1 paragraph up to 380 characters › 8 bullet points, each containing up to 80 characters
DL Card Property
Heading on front
Just listed
› 1 to 2 lines up to 10 characters each line
STONE | Marketing style guide
Description › 1 paragraph up to 270 characters
Bullet points › 3 bullet points up to 40 characters each
Words to be hyphenated. ›A bove-ground
› Post-Federation/Colonial
›A ll-weather
› Pre-school
›A s-new
› Purpose-built
›B ack-to-base
› Resort-like
›B attle-axe
› Self-contained
›B i-fold
› Sought-after
›B ird’s-eye
› State-of-the-art
›B uilt-in
› Street-to-waterfront
›C -Bus
› Sub-let
›C hild-friendly
› Tightly-held
›C o-agent/co-agent
› Top-of-the-range
›C ross-ventilated
› Tri-level
›C ul-de-sac
› Turn-of-the-century
›D ine-in kitchen
› Ultra-contemporary
›E at-in
› Ultra-convenient
›F amily-friendly
› Ultra-modern
›F loor-to-ceiling
› Ultra-sleek
›F low-through
› Ultra-spacious
›F old-out
› Ultra-wide
›H ouse-like
› Up-to-date
› I n-ground
› User-friendly
› I n-law
› Wall-to-wall
›L ock-up garage
› Walk-in
›L -shaped
› Walk-to-everywhere
›M ulti-level
› Wide-fronted
›M ulti-functional
› Year-round
›N ever-to-be-built-out
› All-level
›O ne-off
› Multi-use
›O pen-air
› CaesarStone
›P ark-like
› Miele
›P et-friendly
19
Property press advertisements. To keep consistency on property advertisements across all papers, please keep the format of the text to the following: › An underline should go to the end of the heading by using underscore until the desired length is achieved. › The property address should be written suburb, street address. › The copy count on page 18 should be adhered to for the relevant paper. › Dates should always be written date first (1st, 2nd, 3rd) with full month to follow. › Open times should always have an am or pm on both times and a full stop (.) should be used inbetween the hours and minutes, rather than a colon (:). › Contact details should appear as Agent name / Agent phone number with the Agents email address on the next line. › If a price guide has been agreed, you must not use the words ‘over’, ‘from’ etc. Acceptable price displays are: Price Guide: $1,500,000 or Price Guide: $1,500,000 - $1,750,000. › If an auction property is using a guide, please select ‘Auction Guide’ as the title, then add the figure. ie Auction Guide: $1,500,000. › If you are not using a guide, the price guide title will not show.
Modern Marvel
Simply Stunning
Manly 19 Stone Street
Showcasing sweeping open plan interiors, award-winning interior design and two extensive seaside entertainers’ terraces, this state-of-the-art ‘Shearwater Apartments’ penthouse is set against a spectacular ocean backdrop within 200m of Queenscliff Beach. • • •
Living space plus separate dining room open to terraces State-of-the-art Corian island kitchen, chic bathrooms Double garage, storeroom, study, lift, ducted a/c
On site 28th March 11.00am Auction: Inspection: Saturday 10.30 - 11.00am Thursday 6.00 - 6.30pm Candice Cattell / 0417 311 777 Contact: candicecattell@stonerealestate.com.au Phillip Wright / 0488 586 086 phillipwright@stonerealestate.com.au Price Guide: $2,800,000
3
2
2
Chic Penthouse
Balgowlah Heights 29 Adelaide Avenue
Beyond the exceptional facade lies a spectactular home boasting three capacious levels with endless blue-sky views. Architecturally designed to enhance light and space with remarkable in/outdoor flow creates the ultimate entertainer exuding luxe bespoke sensations. • • •
Versatile plan, multiple in/outdoor living spaces Designer kitchen, surplus of storage, laundry Remote double garage, lift access, video intercom
5
stonerealestate.com.au stonerealestate.com.au
STONE | Marketing style guide
Manly 33/6 Pacific Street
On site 28th March 11.00am Auction: Inspection: Saturday 10.30 - 11.00am Thursday 6.00 - 6.30pm Candice Cattell / 0417 311 777 Contact: candicecattell@stonerealestate.com.au Phillip Wright / 0488 586 086 phillipwright@stonerealestate.com.au Price Guide: $2,800,000
4
Showcasing sweeping open plan interiors, award-winning interior design and two extensive seaside entertainers’ terraces, this state-of-the-art ‘Shearwater Apartments’ penthouse is set against a spectacular ocean backdrop within 200m of Queenscliff Beach. • • •
Living space plus separate dining room open to terraces State-of-the-art Corian island kitchen, chic bathrooms Double garage, storeroom, study, lift, ducted a/c
On site 28th March 11.00am Auction: Inspection: Saturday 10.30 - 11.00am Thursday 6.00 - 6.30pm Candice Cattell / 0417 311 777 Contact: candicecattell@stonerealestate.com.au Phillip Wright / 0488 586 086 phillipwright@stonerealestate.com.au Price Guide: $2,800,000
3
2
stonerealestate.com.au
2
2
Heading Use underscores for the underline. The underline should extend to the end of the heading. Do not go too far past or short of the final letter in the heading.
Simply Stunning
Address This should appear with the suburb first, followed by a comma and then the street address spelt out in full. St, Rd, Ave etc are not acceptable.
Balgowlah Heights 29 Adelaide Avenue
Beyond the exceptional facade lies a spectactular home boasting three capacious levels with endless blue-sky views. Architecturally designed to enhance light and space with remarkable in/outdoor flow creates the ultimate entertainer exuding luxe bespoke sensations. • • •
Versatile plan, multiple in/outdoor living spaces Designer kitchen, surplus of storage, laundry Remote double garage, lift access, video intercom
On site 28th March 11.00am Auction: Inspection: Saturday 10.30 - 11.00am Thursday 6.00 - 6.30pm Candice Cattell / 0417 311 777 Contact: candicecattell@stonerealestate.com.au Phillip Wright / 0488 586 086 phillipwright@stonerealestate.com.au Price Guide: $2,800,000
5
4
2
stonerealestate.com.au
Base Our base should always be made up of the teal line, logo and Stone website. Nothing else should ever appear under the teal line, even on promo ads.
Copy The copy should adhere to the Stone copy guide and the details should be as per the below. Example: Auction: On site 29th October 11.45am Inspection: Saturday 11.45am - 12.15pm Wednesday 11.45am - 12.15pm Contact: John Stone / 0422 222 999 johnstone@stonerealestate.com.au Price Guide: $1,000,000 (This drop down can be either Price Guide, Auction Guide or Sold) 21
Property signboards. To keep consistency across all property marketing, please keep the format of the text to the following: › An underline should go to the end of the heading by using underscore until the desired length is achieved. › The property address should be written street address, suburb. › The copy count on page 20 to the relevant signboard › Dates should always be written date first (1st, 2nd, 3rd) with full month to follow. › Open times should always have an am or pm on both times and a full stop (.) should be used inbetween the hours and minutes, rather than a colon (:). Open times are not always put on a signboard incase the times are changed. › Contact details should appear as agent name with the agent phone number on the next line. › If you are putting the auction details on, please use this format - Auction: On site 21st March 12.30pm
Magestic lifestyle. 20 Headland Road, North Curl Curl Nestled in a quiet street with the convenience of only a short stroll to local shops, schools and public transport, this weatherboard cottage is in original condition with a solid foundation to renovate or rebuild (STCA). With the north facing rear on level ground, it offers potential to design a landscaped yard around entertaining. This is an opportunity not to be missed.
Magestic lifestyle. 20 Headland Road, North Curl Curl
Auction: On site 21st March 9.30am Inspection: Saturday 10.00 –10.30am Wednesday 10.00 –10.30am Agent Interest
4
3
2
Nestled in a quiet street with the convenience of only a short stroll to local shops, schools and public transport, this weatherboard cottage is in original condition with a solid foundation to renovate or rebuild (STCA). With the north facing rear on level ground, it offers potential to design a landscaped yard around entertaining. This is an opportunity not to be missed.
9999 9999 stonerealestate.com.au
James Hawley
0414 922 290
STONE | Marketing style guide
Inspection: Saturday 10.00 –10.30am Wednesday 10.00 –10.30am Auction: On site 21st March 9.30am Agent Interest
4
James Hawley
0414 922 290
3
2
9999 9999 stonerealestate.com.au
The wedge The darkness can be controlled to allow for the text to be read against the image. The aim is to have the box as light as possible, with the text still legible. 30% is a good place to start.
Heading Use underscores for the underline. The underline should extend to the end of the heading. Do not go too far past or short of the final letter in the heading.
Copy The copy should adhere to the Stone copy guide
Magestic lifestyle. 20 Headland Road, North Curl Curl Nestled in a quiet street with the convenience of only a short stroll to local shops, schools and public transport, this weatherboard cottage is in original condition with a solid foundation to renovate or rebuild (STCA). With the north facing rear on level ground, it offers potential to design a landscaped yard around entertaining. This is an opportunity not to be missed. Inspection: Saturday 10.00 –10.30am Wednesday 10.00 –10.30am Auction: On site 21st March 9.30am Agent Interest
4
3
2
James Hawley
0414 922 290
Agent details This is designed to be first agent name and number. If there are two agents, the second agent will appear to the right.
9999 9999 stonerealestate.com.au
Agency contact The office landline should appear here along with the Stone website. www is not necessary on the website. You can use either the teal, white or dark blue depending on which colour gives the most contrast.
23
Property brochures. To keep consistency across all property marketing, please keep the format of the text to the following: › An underline should go to the end of the heading by using underscore until the desired length is achieved. › The property address should be written street address, suburb. › The copy count on page 19 should be adhered to for the relevant paper. › Dates should always be written date first (1st, 2nd, 3rd) with full month to follow. › Open times should always have an am or pm on both times and a full stop (.) should be used inbetween the hours and minutes, rather than a colon (:). › Council rates should be written either quarterly (pq) or annually (pa). › Strata rates should be written quarterly (pq). › Land size only applies to houses and should be written as sqm.
Modern Living 185 Macquarie Street Sydney
Size of Property: 116sqm living space, 133sqm overall area Specifications: › Two bedrooms (both with built-in robes) › Two bathrooms › Open-plan kitchen › Large terrace › Internal laundry › Single secure car space with storage Council rates: $292.00pq Strata: $2,195.00pq
4
4
2
Auction: On site 9th May 3.00pm Inspection: Sat & Wed 10.00am - 10.30am
STONE | Marketing style guide
The wedge The darkness can be controlled to allow for the text to be read against the image. The aim is to have the box as light as possible, with the text still legible. 30% is a good place to start. Heading Use underscores for the underline. The underline should extend to the end of the heading. Do not go too far past or short of the final letter in the heading.
Modern Living 185 Macquarie Street Sydney
Copy You do not need to fill in every section here. Though at a minimum there must be six bullet points under specifications and bed/bath/car icons as per the copy guide on page 19.
The logo You can use either the teal, white or dark blue depending on which colour gives the most contrast.
Size of Property: 116sqm living space, 133sqm overall area Specifications: › Two bedrooms (both with built-in robes) › Two bathrooms › Open-plan kitchen › Large terrace › Internal laundry › Single secure car space with storage Council rates: $292.00pq Strata: $2,195.00pq
4
4
2
Auction: On site 9th May 3.00pm Inspection: Sat & Wed 10.00am - 10.30am
Floorplan Heading / copy The heading and copy needs to follow the Stone copy guide to fit into the space. The heading should be written in Sentence case rather than Title Case. This copy should not repeat the content on the front of the brochure and need to finish with a full stop.
Comfy and sleek.
Floorplan.
Imagine your new life in the heart of Sydney – will you indulge in a little retail therapy, enjoy the city’s finest restaurants, relax with friends over a bottle of wine or unwind under a tree in the Botanic Gardens with a coffee and a Sunday paper? You could do everything, or nothing. The choice is yours.
BED 2
3.4 x 3.9m
There are multiple different files for web and print as well as 4pp or 2pp brochures. Use the PDF for the correct brochure. (No address or Stone logo).
John Smith P: 0401 123 123 E: johnsmith@email.com W: stonerealestate.com.au
DISCLAIMER: All the information provided has been collected from reliable sources but cannot be guaranteed for accuracy, interested persons should rely on their own enquiries. All dimensions are approximate and indicative only.
John Smith P: 0401 123 123 E: johnsmith@email.com W: stonerealestate.com.au
stonerealestate.com.au
Agents
Tip: The back of the brochure can either be dark blue or white.
One or two agents can be put on a brochure. The agents name will be in teal, with then the mobile number, email and Stone’s website.
25
Property brochures. (4 page) To keep consistency across all property marketing, please keep the format of the text to the following: › An underline should go to the end of the heading by using underscore until the desired length is achieved. › The property address should be written street address, suburb. › The copy count on page 19 should be adhered to for the relevant paper. › Dates should always be written date first (1st, 2nd, 3rd) with full month to follow. › Open times should always have an AM or PM on both times and a full stop (.) should be used inbetween the hours and minutes, rather than a colon (:). › Council rates should be written either quarterly (pq) or annually (pa). › Strata rates should be written quarterly (pq). › Land size only applies to houses and should be written as sqm.
stonerealestate.com.au ENTERTAINING DECK
Luxury Lifestyle 21 Ralston Road Palm Beach Size of Property: 116sqm living space, 133sqm overall area Specifications: › Two bedrooms (both with built-in robes) › Two bathrooms › Open-plan kitchen › Large terrace › Internal laundry › Single secure car space with storage Inclusions: › Custom-designed furniture › Miele appliances › Fisher & Paykel integratedfridge/freezer › Vintec wine fridge › Bang & Olufsen audio/ visual equipment
3
2
Commanding an extraordinary outlook from a north facing 821sqm parcel in one of Palm Beach’s most idyllic and sought-after settings, this tightlyheld home offers superb privacy and a versatile dual level layout. The magnificent vista reaches over Palm Beach to Barrenjoey Headland, the ocean and the Central Coast; while also capturing beautiful Pittwater, Lion Island and Ku-ring-gai National Park. Commanding an extraordinary outlook from a north facing 821sqm parcel in one of Palm Beach’s most idyllic and sought-after settings, this tightlyheld home offers superb privacy and a versatile dual level layout. The magnificent vista reaches over Palm Beach to Barrenjoey Headland, the ocean and the Central Coast; while also capturing beautiful Pittwater, Lion Island and Ku-ring-gai National Park.
Your agents.
Council rates: $292.00pq
Tim Mumford
Strata: $2,195.00pq
4
0421 942 693 mariacassrino@stonerealestate.com.au
4
2
Auction: On site 9th May 3.00pm Inspection: Sat & Wed 10.00am - 10.30am
Tim Mumford 0421 942 693 jonathonkarrs@stonerealestate.com.au stonerealestate.com.au DISCLAIMER: All the information provided has been collected from reliable sources but cannot be guaranteed for accuracy, interested persons should rely on their own enquiries. All dimensions are approximate and indicative only.
STONE | Marketing style guide
2
Exceptional privacy, tranquility and majestic views.
stonerealestate.com.au
The wedge
Heading A heading should be in Title Case rather than Sentence case and underlined with underscores to the end of the second word.
There are multiple different files for web and print as well as 4pp or 2pp brochures. Use the PDF for the correct brochure. A floorplan designed for a 2pp brochure or website will not fit here.
ENTERTAINING DECK
The darkness can be controlled to allow for the text to be read against the image. The aim is to have the box as light as possible, with the text still legible. 30% is a good place to start.
Luxury Lifestyle The logo
21 Ralston Road Palm Beach Size of Property: 116sqm living space, 133sqm overall area
You can use either the teal, white or dark blue depending on which colour gives the most contrast.
Specifications: › Two bedrooms (both with built-in robes) › Two bathrooms › Open-plan kitchen › Large terrace › Internal laundry › Single secure car space with storage Inclusions: › Custom-designed furniture › Miele appliances › Fisher & Paykel integratedfridge/freezer › Vintec wine fridge › Bang & Olufsen audio/ visual equipment Council rates: $292.00pq
Copy
Strata: $2,195.00pq
4
You do not need to fill in every section here. Though at a minimum there must be six bullet points under specifications and bed/ bath/car icons as per the Stone copy guide.
Floorplan
4
2
Auction: On site 9th May 3.00pm Inspection: Sat & Wed 10.00am - 10.30am
Copy / heading
3
2
2
Exceptional privacy, tranquility and majestic views. Commanding an extraordinary outlook from a north facing 821sqm parcel in one of Palm Beach’s most idyllic and sought-after settings, this tightlyheld home offers superb privacy and a versatile dual level layout.
The copy should adhere to the copy guide on page 20 and the heading should be in Sentence case rather than Title Case.
The magnificent vista reaches over Palm Beach to Barrenjoey Headland, the ocean and the Central Coast; while also capturing beautiful Pittwater, Lion Island and Ku-ring-gai National Park. Commanding an extraordinary outlook from a north facing 821sqm parcel in one of Palm Beach’s most idyllic and sought-after settings, this tightlyheld home offers superb privacy and a versatile dual level layout.
Agents
The magnificent vista reaches over Palm Beach to Barrenjoey Headland, the ocean and the Central Coast; while also capturing beautiful Pittwater, Lion Island and Ku-ring-gai National Park.
One or two agents can be put on a brochure. The agents name will be in teal, with then the mobile number, email and Stone’s website.
Your agents. Tim Mumford 0421 942 693 mariacassrino@stonerealestate.com.au
Tim Mumford 0421 942 693 jonathonkarrs@stonerealestate.com.au stonerealestate.com.au DISCLAIMER: All the information provided has been collected from reliable sources but cannot be guaranteed for accuracy, interested persons should rely on their own enquiries. All dimensions are approximate and indicative only.
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Property DL cards. To keep consistency across all property marketing, please keep the format of the text to the following: › An underline should go to the end of the heading by using underscore until the desired length is achieved. › The property address should be written street address, suburb on the back and the suburb only on the front. › The copy count on page 20 should be adhered to. › Dates should always be written date first (1st, 2nd, 3rd) with full month to follow. › Open times should always have an am or pm on both times and a full stop (.) should be used inbetween the hours and minutes, rather than a colon (:). › Contact details should appear as agent name / agent mobile number.
STONE | Marketing style guide
The wedge The darkness can be controlled to allow for the text to be read against the image. The aim is to have the box as light as possible, with the text still legible. 30% is a good place to start. Heading and suburb Use underscores for the underline. The underline should extend to the end of the heading. Do not go too far past or short of the final letter in the heading. Only the suburb should be written, not the whole property address.
Heading / copy The heading and copy needs to follow the copy guide on page 20 to fit into the space. The underline on the heading will happen automatically here.
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Corporate identity. Here are some examples of Stone’s corporate identity being used within the guidelines of this style guide. These will show you that if you utilize this guide correctly, the Stone brand will stay strong throughout all agent and property marketing collateral.
Business cards.
Sara Crighton
Senior Property Manager M 0411 593 959 P 02 8030 8549 E saracrighton@stonerealestate.com.au A 1/5 Bungan Road, Mona Vale NSW 2103 stonerealestate.com.au
(to be mounted between front and back)
The door’s open
STONE | Marketing style guide
C4 & DL envelopes.
Manly 10 Darley Road NSW 2095 8962 2200
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A4 letterhead.
Stone Real Estate Lindfield Suite 32, Level 1, 12-18 Tryon Road, Lindfield NSW 2070 02 9095 3500 | hello@stonerealestate.com.au stonerealestate.com.au Stone Lindfield Sales Pty Ltd trading as Stone Real Estate Lindfield – ABN: 54 607 063 418
The Trustee for Stone Lindfield Property Management Unit Trust trading as Stone Real Estate Lindfield – ABN: 80 418 441 832
STONE | Marketing style guide
A6 folded cards.
Outside
Inside
Thankyou for allowing us to conduct an inspection today.
Stone Educational Events: Helping you grow your wealth For more information visit: www.stonerealestate.com.au/events
Outside
Inside
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Stone website.
STONE | Marketing style guide
Other stationery.
Name badge
8GB USB key
With compliments
With compliments slip
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World-class design is just the beginning. This style guide was created to help you understand and protect the Stone brand. Remember that this is only a guide and we do realise that it is not set in Stone. Though you should always check with marketing first before finalising any designs. If you have any queries, do not hesitate to contact the Stone marketing team. Stone Marketing team marketing@stonerealestate.com.au Paul Honour Head of Marketing 1/5 Bungan Street, Mona Vale NSW 2103 (02) 8030 5545 Zander Snape Design & Media 1/5 Bungan Street, Mona Vale NSW 2103 (02) 8030 5540
STONE | Marketing style guide
stonerealestate.com.au
