Editor’s View
The 4th edition is a treasure trove of great stories, and we hope you’ll enjoy exploring them.
Congratulations to Ethiopian Airlines for being crowned as the winner of Best Overall Airline in Africa at the APEX Passenger Choice Awards and the Best Overall Airline in Africa scooping five gongs at the Skytrax 2023 World Airline Awards.
Let us explore Villa Iganyana an exclusive, private safari indulgence, tucked into a teak forest overlooking the famed Dete Vlei.
Extending with the safari experience is a look at Mana Pools Safari Lodge, proudly under the new marketing management of Forever African Safaris.
We are proud of our scoop on Free 2 Be Wild Sanctuary in Bulawayo who have become the first wildlife home in Zimbabwe to have a zebra fitted with a prosthetic leg. The sanctuary is home to scores of rescued animals that undergo rehabilitation before being released back into the wild.
We talk about travel insurance post-COVID-19 era, characterised by a spike in the number of outbound travellers for business, leisure, or recreation.
A group of German travel agents, specialising in outbound tours to Southern and Eastern Africa, concluded a familiarisation tour of Zimbabwe. The members of ASA, a leading German association promoting tourism to Africa, ensured that the European country stay among the most valuable source markets for Zimbabwean tourism.
Report” indicating that travel and tourism trends in Zimbabwe are changing rapidly.
Zimbabwe hosted an incentive travel executive summit in a bid to drive rapid tourism industry growth. The summit was attended by twenty-five international board members of the Society for Incentive Travel Excellence (SITE) in Victoria Falls. Our aviation section features, several airlines such as Ethiopian Airlines, SAA, Fastjet Zimbabwe, Air Zimbabwe, Mack Air in collaboration with South West Aviation.
More tourism players continue to offer or refine the everpopular safaris on horseback. This activity is both a unique approach to experiencing the wild side of Zimbabwe and the ultimate thrill!
The bumper safari package doesn’t end without Robin Pope Safaris, a regional player offering exclusive safari lodges, safari houses and private walking safaris, alongside great wildlife conservation efforts.
With tourism boards showing responsibility in stimulating visitor numbers and having their own needs and strategies which airlines can support, in May this year, Emirates along with the ZTA engaged in marketing efforts that include tourism promotions, organising familiarisation trips for the trade and media, and other activities.
There is plenty more for your reading pleasure in this edition, from domestic attractions to a bit of insights from beyond our borders.
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DESTINATION.ZW MAGAZINE:
Vibrant tourism industry organisation, We Are Victoria Falls recently released their “Future Traveller Sentiment
Ethiopian Airlines Wins Best Overall in Africa Award at the 2023 APEX Passenger Choice Awards
Star Alliance Named World’s Best Airline Alliance at the Skytrax 2023 World Airline Awards
Villa Iganyana : An exclusive, private safari indulgence
Mana Pools Safari Lodge
Travel Secure, Old Mutual Insurance Company has you covered
Young Zebra receives prosthetic leg at leading sanctuary
German travel agents visit to understand Zimbabwe better
Canoeing down the Zambezi River: Richard Branson
Safaris On Horseback: A Unique Approach To Experience The Zimbabwean Wild
Robin Pope Safaris: More Than Just Accommodation
Off the Beaten Path: Discovering our local hidden gems
Viewing Lake Kariba from the sky
The ‘New Spirit of Africa’ Delivers memorable in-flight experiences
07
The ‘New Spirit of Africa’ Delivers memorable in-flight experiences
Ethiopian Airlines (Ethiopian) is in the process of implementing a 15-year strategic plan called Vision 2035 that will see it become one of the top 20 most competitive and leading aviation groups in the world. The focus is to provide safe, secured, market driven and customer focused passenger and cargo transport and logistics services. Aviation training, airport management and ground services, MRO (maintenance, repair and overhaul) and aerospace manufacturing plus travel and tourism services will also be ramped up during the period.
The airline was this year crowned as the winner of Best Overall in Africa at the APEX Passenger Choice Awards, at a ceremony held in Dublin, Ireland on 25 May.
Ethiopian Airlines Group Chief Executive Officer, Mesfin Tasew highlighted that the accolade was a result of the carrier’s unrivalled passenger commitment, innovation and state-of-the-art fleet. In the interim, Ethiopian will continue to deliver quality and consistent services.
“We are thrilled by the prestigious award we have won today. This award is special to us as our beloved customers voted for us. I would like to thank them for their vote of confidence in our services. We will continue exceeding expectations in delivering the highest quality and consistent services to our esteemed customers. This is a testimony to the hard work our employees have exerted to make sure our customers receive the quality services and care they deserve. I am indebted to all my Ethiopian colleagues who have shown their higher level of dedication and commitment to the satisfaction and safety of our customers,” he said.
The APEX Passenger Choice Awards recognises airlines in various regions for providing the best passenger experiences. Passengers from more than one million flights and nearly 600 airlines from around the world were given the opportunity to provide anonymous ratings in five subcategories: seat comfort, cabin service, food and beverage, entertainment, and WiFi.
APEX chief executive officer Dr. Joe Leader applauded the airline for scooping one of the most prestigious awards in the aviation industry.
“Watching Ethiopian Airlines’ incredible growth as the largest airline in all of Africa underlines the airline’s philosophy in being the new spirit of Africa with comfortable seats, delectable cuisine, and outstanding in-flight entertainment delivering an unforgettable journey to every passenger,” he stated.
As the ‘Best Overall in Africa’ winner, Ethiopian Airlines claimed the accolade for Best Cabin Service, Best Entertainment, Best Food and Beverage, Best Seat Comfort and Best Wi-Fi in Africa. Previously, Ethiopian walked away with the 2022 APEX Regional Passenger Choice Awards for ‘Best Entertainment’ and ‘Best Cabin Service’ in Africa. The African carrier also garnered global recognition in June by scooping five gongs at the Skytrax 2023 World Airline Awards during the Paris Air Show held in France. The World Airline Awards are referred to as ‘the Oscars of the aviation industry’.
Ethiopian was voted as the ‘Best Airline in Africa 2023’ for the sixth year consecutively, ‘Best Business Class Airline in Africa 2023 (five years in a row), ‘Best Economy Class Airline in Africa 2023’ (five years in a row), ‘Best Business Class Onboard Catering in Africa 2023’ (two years in a row) and ‘Cleanest Airline in Africa 2023’.
Skytrax chief executive officer, Edward Plaisted indicated that “this level of consistency is a fabulous achievement for all the Ethiopian Airlines management and frontline staff.”
Other awards added to Ethiopian’s trophy cabinet this year are: ‘Sustainable Cargo Airline of the Year -Africa’ at the 2023 Freight Week Sustainability Awards; ‘Outstanding Food Services by a Carrier’ at the 2023 PAX International Readership Awards; and ‘Best Overall in Africa Award’ at the 2023 APEX Passenger Choice Awards.
The airline has been a Star Alliance member since 2011 and has registered over threefold growth in the past 10 years. The grouping was named World’s Best Airline Alliance at the Skytrax award ceremony. Star Alliance Los Angeles Lounge also won World’s Best Airline Alliance Lounge Award for the seventh year running.
The Star Alliance network consists of 26 member airlines and currently offers more than 16 000 daily flights to almost 1 200 airports in 186 countries. The grouping was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service.
in efficiency and operational success. In addition to its main hub in Addis Ababa, Ethiopia, it is also pursuing its multi-hub strategy through a presence in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines and in Lusaka, Zambia with Zambia Airways. Ethiopian commands the lion’s share of the Pan African passenger and cargo network operating the youngest and most modern fleet to more than 150 domestic and international passenger and cargo destinations across five continents.
In its seventy-seven years of operation, Ethiopian has become one of the continent’s leading carriers, unrivaled
The fleet consists of ultra-modern and environmentally friendly aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900 and Bombardier Dash 8-400 double cabin. The average fleet age is seven years.
Ethiopian Airlines Wins Best Overall in Africa Award at the 2023 APEX Passenger Choice Awards
Ethiopian Airlines, Africa’s leading aviation group, is pleased to announce that it has been crowned as the winner of Best Overall in Africa award at the 2023 APEX Passenger Choice Awards, at a ceremony held in Dublin, Ireland on 25 May 2023.
As ‘Best Overall in Africa’ winner, Ethiopian has taken the accolade for ‘Best Cabin Service’, ‘Best
Entertainment’, ‘Best Food and Beverage’, ‘Best Seat Comfort’ and ‘Best Wi-Fi’ in Africa.
Regarding the award, Ethiopian Airlines Group CEO Mr. Mesfin Tasew said, “We are thrilled by the prestigious award we have won today. This award is special to us as our beloved customers voted for us. I would like to thank them for their vote of
confidence in our services. We will continue exceeding expectations in delivering the highest quality and consistent services to our esteemed customers. This is a testimony to the hard work our employees have exerted to make sure our customers receive the quality services and care they deserve.
I am indebted to all my Ethiopian colleagues who have shown their
and commitment to the satisfaction and safety of our customers. Congratulations to all Ethiopian families!”
“As the 2023 APEX Best Airline in Africa, Ethiopian Airlines has soared above the competition with its unparalleled commitment to customer satisfaction, innovative services, and its state-of-the-art fleet.”
APEX CEO Dr. Joe Leader on his part stated, “Watching Ethiopian Airlines’ incredible growth as the largest airline in all of Africa underlines the airline’s philosophy in being the new spirit of Africa with comfortable seats, delectable cuisine, and outstanding in-flight entertainment delivering an unforgettable journey to every passenger.”
The APEX Passenger Choice Awards, which is one of the most prestigious in the industry, recognizes airlines in various regions for providing the best passenger experiences. Partnering with TripIt® from Concur®, the world’s highest-rated travel-organizing app, anonymous passenger feedback gathered based on neutral, third-party passenger feedback and insights. Passengers from more than one million flights and nearly 600 airlines from around the world were given the
opportunity to provide anonymous ratings in five subcategories: seat comfort, cabin service, food and beverage, entertainment, and Wi-Fi.
It is to be recalled that Ethiopian crowned the 2022 APEX Regional Passenger Choice Awards for ‘Best Entertainment’ and ‘Best Cabin Service’ in Africa last year. The airline has also won multiple reputable awards, including SKYTRAX and Business Travel Awards consecutively in the past years.
About Ethiopian
Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seventy-seven years of operation, Ethiopian has become one of the continent’s leading carriers, unrivaled in efficiency
and operational success. In addition to its main hub in Addis Ababa, Ethiopia, it is also pursuing its multihub strategy through a hub in Lomé, Togo with ASKY, in Lilongwe, Malawi with Malawi Airlines and in Lusaka, Zambia with Zambia Airways. Ethiopian commands the lion’s share of the Pan African passenger and cargo network operating the youngest and most modern fleet to more than 150 domestic and international passenger and cargo destinations across five continents. Ethiopian’s fleet consists of ultra-modern and environmentally friendly aircraft such as Boeing 737s, 777s, 787s, Airbus A350-900 and Bombardier Dash 8-400 double cabin with an average fleet age of seven years. In fact, Ethiopian is the first airline in Africa to own and operate most of these aircraft. Having achieved its strategic plan (Vision
2025) ahead of time, Ethiopian is currently implementing a 15-year strategic plan called Vision 2035 that will see it become one of the top 20 most competitive and leading aviation group in the world by providing safe, secured, market driven and customer focused Passenger and Cargo Transport and Logistics Services, Aviation Training, Airport Management and Ground Services, MRO and Aerospace Manufacturing and Travel and Tourism Services. As a multiaward-winning airline, Ethiopian has been winning various coveted awards including Skytrax’s ‘Best Airline in Africa Award’ for five consecutive years. The airline has been a Star Alliance member since 2011 and has been registering more than threefold growth in the past 10 years.
For additional information:
Please visit www.ethiopianairlines.com
Email: CorporateCommunication@ethiopianairlines.com
Contact: (251-11)517-8913/8165/8907
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• Star Alliance Los Angeles Lounge also won World’s Best Airline Alliance Lounge Award for the seventh consecutive year.
• 13 member airlines claim a total of 35 top honours, including Singapore Airlines as World’s Best Airline 2023.
SINGAPORE, June 20, 2023 Star Alliance has once again won the title of World’s Best Airline Alliance at the prestigious Skytrax World Airline Awards this year. The Alliance’s famed Los Angeles lounge has also maintained its position of World’s Best Airline Alliance Lounge for the seventh year running. Star Alliance CEO Theo Panagiotoulias received the awards at a ceremony held at the Paris Air Show. Delighted at the win, Mr Panagiotoulias said: “Star Alliance offers a robust network and promises seamless journeys. We are very happy to learn that millions of flyers have recognised the exceptional value our alliance extends. With the skies getting busier, we welcome many more flyers to experience what Star Alliance and its 26 member airlines stand for.”
Mr Panagiotoulias also congratulated the team and continued: “The resilience and hard work of every single employee of Star Alliance and its member airlines through a tough 2022 has paid off with this win. I receive this honour on their behalf, and encourage them to strive for more this year and beyond.”
Star Alliance, which offers the widest network in the sky, is committed to enhancing the customer experience through a comprehensive strategy focusing on digitalising the journey, extending unparalleled loyalty benefits, and launching industry-first innovations such as the Intermodal Partnership model with the German rail network, Deutsche Bahn, and the HSBC Star Alliance Credit Card for the Australian market recently.
The Star Alliance Los Angeles Airport lounge is one of most highly rated airport lounges bagging several prestigious awards consistently. With an outdoor terrace that offers enviable views, the lounge is a visual delight by the day and a vibrant energetic space by the evening.
The Skytrax World Airline Awards are known as “the Oscars of the aviation industry”, as they are decided through impartial international customer voting. This year, 20.23 million eligible entries were counted in a survey that ran from September 2022 to March 2023, representing passengers with over 100 nationalities. The survey was also provided in six major international
languages.
Since its introduction in the award categories in 2005, the World’s Best Airline Alliance award has witnessed multiple victories by Star Alliance.
Edward Plaisted, CEO of Skytrax said: “We congratulate Star Alliance on this fabulous double achievement in the World Airline Awards, receiving both the World’s Best Airline Alliance, and for having the World’s Best Airline Alliance Lounge. The Star Alliance lounge in the Tom Bradley International Terminal has long been a customer favourite having previously been recognised as an award-winning lounge.” In addition to the Alliance awards, 13 Star Alliance member airlines received 35 additional awards this year, including the coveted World’s Best Airline award for Singapore Airlines. Other awards range from World’s Cleanest Airline and World’s Best Premium Economy Class to several best regional airline awards.
About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.
The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United Airlines.
Overall, the Star Alliance network currently offers more than 16,000 daily flights to almost 1,200 airports in 186 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.
Star Alliance Press Office: +49 69 96375 183 mediarelations@staralliance.com
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VILLA IGANYANA
An exclusive, private safari indulgence
Tucked into a teak forest overlooking the famed Dete Vlei (a long-dry and fossilised riverbed, now a corridor for vast herds of buffalo, elephant and a plethora of other wonderful wildlife) you’ll find Villa Iganyana. It’s a luxury safari experience and a ‘next level’ take on classic tented safaris.
Shades of Iganyana . . .
Profound, provocative, intimate and unashamedly sheer, Villa Iganaya is a purposed to be a sensory stay that will have you up close & personal with the wild and surrendering to the manifold pleasures of the natural world.
The Villa boasts four executive rooms, a kitchen, lounge, leisure deck and private tree-top viewing platform for total seclusion and exclusivity while on your safari. Modern conveniences and creature comforts make it perfect for either short or long stays. Discerning travelers - a composer, photographer, writer or painter perhaps - can find tranquillity and inspiration here. Families, friends or private groups can enjoy quality, private time together in serenity and seclusion at the Villa. Whatever your definition of pleasure you can look forward to a complete escape for the ultimate in personal safari retreat.
Villa Iganyana offers hosted stays with catering, private guiding and safari activities.
This is your PERSONAL Africa ! Feel at home on safari with us at Villa Iganyana!
Contact us for more information.
Reservations |
admin@foreverafricansafaris.com
Immerse yourself in the beauty of the African bush at Mana Pools Safari Lodge.
This luxurious lodge is nestled in the heart of Mana Pools National Park, offering stunning views of the Zambezi River and its abundant wildlife. From your thatched chalet, you can watch elephants, lions, and other animals roam the floodplains. In the evenings, enjoy delicious meals under the stars, followed by a nightcap around the campfire. Mana Pools Safari Lodge is the perfect place to experience the magic of Africa.
Book your safari today and discover the wild side of Africa!
Mana Pools Safari Lodge
Proudly under new marketing management of Forever African Safaris Mana Pools Safari Lodge epitomises convenience and luxury in this recently refurbished 5* Lodge. Brimming with old world charm and reflections of nature throughout its design, Mana Pools Safari Lodge epitomises luxurious informality and utter relaxation in classic safari style.
The Lodge celebrates the majesty of the Mana mountains, the serenity of the surroundings, as well as the powerful flow of the Zambezi River, and all the glory of this watery wilderness. Mana Pools is a World Heritage site that annually attracts thousands of visitors from all over the world. All this can be experienced in comfort and style with convenience and great accommodation options.
In an aerial view the larger main area mimics the unmistakable convolutions of a hippopotamus foot, one of many beautiful reflections of nature within the architecture and design of this place that celebrates the treasure of the local flora and fauna.
Twelve beautifully appointed luxury thatched Villas overlook the mighty Zambezi in the quieter stage of its flow. Each Villa is elevated on stilts making for cinematic vistas over the Zambezi foreshore where an abundance of wildlife and birdlife provide fascinating viewing.
Mana Pools Safari Lodge boasts a mouth-watering menu and offers a choice of stimulating and engaging safari activities to enjoy. A delightful informality will put you at ease from the moment you arrive. You are in good hands. An experienced team provides exceptional hospitality and outstanding service so that you can feel pampered and rested. This is a world class stay and Mana Pools Safari Lodge is open year-round. We look forward to welcoming YOU.
Contact us for more information Reservations | mana@ foreverafricansafaris.com
Travel Secure, Old Mutual Insurance Company has you covered
Text by Perry KaandeIn the post-COVID-19 era, there has been a spike in the number of outbound travellers for business, leisure, or recreation. China, Dubai, South Africa, Mozambique and the United Kingdom are the most common destinations for Zimbabweans.
Jet setting is exhilarating but it also has its hazards. The risks may be minor inconveniences such as missed airline connections and lost or delayed luggage. More severe problems may be injuries or illness and even death.
To counteract these inconveniences during a trip, Old Mutual Insurance Company offers insurance packages for individuals, families and business people for international travel.
“Travelling can be an exciting experience but injuries, financial losses and illness during the trip can happen. Luckily, that’s what Old Mutual travel insurance is for,” the insurer says.
The policy covers medical expenses and financial losses that could arise as a result of an insured event while you are outside the borders of Zimbabwe.
The premiums are calculated according to the duration of stay outside the country’s borders. Staying abroad for a period of up to seven days attracts premiums starting from USD17.00 if travelling within Africa, USD23.00 if visiting countries in Europe whilst the Worldwide Traveller package with higher coverage starts from USD59.00. A three-month external stretch attracts a payment of USD101 (Africa), USD130 (Europe) and USD336.00 (Worldwide Traveller) respectively. Insurance cover for a period longer than 90 days is currently reserved for students only who generally reside outside the country for protracted periods at their respective college or university campuses.
When travelling, we all expect the itinerary to flow without a hitch. If the insured encounters a medical emergency while abroad, Old Mutual
Travel policy has a range of benefits that includes but not limited to hospitalisation, emergency medical evacuation and emergency dental care. In more severe instances where there is a loss of life, the company caters for the repatriation of the remains and one family member assisting repatriation.
Recently a dear friend travelled to the United Kingdom via Dubai. When she touched down at Newcastle Airport, her luggage was nowhere in sight. She was eventually reunited with her suitcase, but it was a harrowing two-day wait. Old Mutual travel insurance policyholders are eligible for compensation for in-flight loss or delay in the arrival of their luggage not covered by the airline. Assistance is also certain for the loss of travel documents (passport). The other benefits of Old Mutual’s travel insurance are the guarantee of personal assistance that include delivery of medicines albeit in Europe and further afield.
Sometimes that much-anticipated trip may be canceled or cut short due to unforeseen circumstances. The insurance company advises that whenever policyholders wish to cancel the cover, they should do so at least two working days before the policy start date or departure date.
Trippers should be aware that the insurer does not provide cover for preexisting chronic conditions and those participating in extreme or dangerous sports. Injuries incurred during manual labour-related activities are also excluded from cover.
So, what should one do in the event of
a calamity?
“As soon as the insured event occurs the insured or any other person acting on their behalf must immediately contact the Assistance Company Centre number with the Insured’s policy number which is stated on the issued policy document”.
To make an informed decision, potential travellers can request a quote on the company’s online portal using the WhatsApp platform or USSD code *227#. Alternatively one can call toll free number 433 from any Zimbabwean mobile network
Access on WhatsApp
1. Save the number and text ‘hi’ to 0777227227
2. Select Old Mutual Products
3. Select Insurance Services
4. Select Travel
5. Select the preferred travel plan
6. Follow the easy steps to complete the transaction
7. Get a quotation
Access on USSD
1. Dial *227#
2. Select Old Mutual Products
3. Select Insurance Services
4. Select Travel
5. Select the preferred travel plan
6. Follow the easy steps to complete the transaction
7. Get a quotation
Happy travels!
Our
Young ZEbra
receives prosthetic leg at leading sanctuary
Text by Martin ChemhereFree 2 Be Wild Sanctuary in Bulawayo has announced having become the first wildlife home in Zimbabwe to have a young zebra fitted with a prosthetic leg. The occasion was even more special since the zebra named Peggy is young, rescued in May from Devil’s Gorge, roughly 1000 km from the sanctuary, with an already broken back (left) leg.
The broken leg is suspected to have been caused by a kick from a stallion zebra in her herd. The compassionate owners of the reserve (Devil’s Gorge Concession) wanted to give Peggy a chance so they sent her to Free 2 Be Wild for treatment.
This is an amazing story for Free 2 Be Wild, home to scores of rescued animals that undergo rehabilitation before being released back into the wild.
“We tried with an expert group of vets including an equine professor who is one of the best in Africa to try and save her leg. Unfortunately, the damage was too extensive, so we collaborated with Project Wild, an organization in South Africa who specialize in wildlife prosthetics to see if this would be a viable option. With great excitement of Peggy being the first Zebra in the world to receive a prosthetic which would go a long way in terms of research, surgery for an amputation was done and it was a success!”, said Baye Pigors, founder of Free 2 Be Wild.
“It has been a long 6 weeks of recovery for Peggy as Baye as we have needed her leg to heal from the amputation fully before the veterinarian team at Project Wild could fly out from SA to fit her new leg! Against all odds Peggy has made a full recovery with the help of our specialised team, volunteers and the general public of Bulawayo who rallied together to help us build specialized slings giving her mobility on three legs throughout her recovery!
“Project Wild will be flying to Zimbabwe in August to fit her leg and we couldn’t be more excited not only for Peggy but
the door this opens for various other animal species in her predicament, that they too can get a second chance at life! It is a huge achievement for Free to be Wild to house the first wild animal in Zimbabwe with a prosthetic and we are so grateful to everyone who never gave up on her and have moved mountains to make this a possibility!” said Baye.
Baye said that back in South Africa, Project Wild has had huge expert experience and groundbreaking achievements over the years. They have successfully fitted a prosthetic leg for a rhino and made a wing for a black eagle and they said this is a first for them to ever work with a zebra.
The use of prosthetics in animals is a relatively new field, and it is still developing. However, the results so far have been very promising. Prosthetics can help wild animals regain their mobility and independence, and they can also improve their quality of life. As the field of animal prosthetics continues to grow, even more, wild animals will likely benefit from this technology in the future.
Many wild animals have been amputated and fitted with prosthetic limbs globally. The number of documented cases of animals receiving prosthetics include Beauty the bald eagle who lost the upper portion of her beak after being shot by a hunter in 2002 in the USA. She was fitted with a nylon-composite beak replacement in 2006, which allowed her to return to eating
and flying. This was the first prosthetic fitted on a wild animal. After losing her tail in a crab trap in 2006 in the USA, Winter the dolphin was fitted with a prosthetic tail made of plastic and silicone in 2007, which allowed her to swim and play like a normal dolphin.
Chhouk the Cambodian elephant lost part of a front leg as a result of becoming caught in a poacher’s snare in 2007. He was given a prosthetic foot made of fiberglass and nylon, which allowed him to walk and run again.
In Japan Yu Chan the loggerhead sea turtle lost portions of two limbs as a result of becoming entangled in a fishing net in 2010. She was fitted with flipper prosthetics made of plastic and rubber, which allowed her to swim again.
These are just a few recorded examples of the many wild animals that have been fitted with prosthetic limbs.
German travel agents visit to understand Zimbabwe better
Text by Martin ChemhereForty German travel agents specializing in outbound tours to Southern and East Africa recently concluded a familiarisation tour of Zimbabwe. They were members of ASA, a leading German association promoting tourism to Africa. The European country is among the most valuable source markets for Zimbabwean tourism and the agents were in the country from 30 May to 7 June 2023.
The travel agents visited Hwange National Park (where they stayed for 2 nights at Nantwich Camp), Matobo National Park (2 nights at Amalinda Lodge), Hwange National Park (1 night at Sable Valley Lodge), and Victoria Falls (2 nights at the Victoria Falls Safari Lodge) in that order. They were also hosted by the secretariat of the Kavango-Zambezi Transfrontier Conservation Area (Kaza TFCA), a concept promoting “tourism without borders” within the shared boundaries of Botswana, Zambia, Namibia, Zimbabwe, and Angola.
A media statement from Kavangozambezi.org said that the Kaza region tour dubbed “ASA goes KAZA” was facilitated by Kaza TFCA Secretariat together with four of the five partner states, the Republics of Botswana, Namibia, Zambia, and Zimbabwe.
The private sector association servicing German-speaking markets partnered with the Kaza Secretariat and tourism boards of the four participating partner states. They aimed to provide German, Austrian, and Swiss outbound travel agents and tour operators with first-hand exposure to tourism destinations and offers in the Kaza region.
Familiarization tour participants experienced several iconic nature, wildlife, and cultural heritage destinations and offerings at Kaza. At the end of the tour, participants gathered in the town of Victoria Falls, Zimbabwe, for a large central event featuring the region’s main tourism stakeholders.
Speaking at the “ASA goes Kaza” convergence event on Monday, June 6, ASA President Guido Bürger said that “travel agents often sell destinations they have never visited. This initiative offers tour operators and travel agents an opportunity to experience these destinations first-hand,” he said. Dr. Nyambe Nyambe, Executive Director of the Kaza Secretariat, welcomed and lauded ASA for coming to Kaza. In his welcome speech, he remarked that ‘ASA Goes Kaza” presented an opportunity to showcase Kaza’s spectacular tourism assets and potential. Dr. Nyambe also took the opportunity to appreciate the different stakeholders driving tourism development in Kaza.
He stressed the need to continue strengthening collective action in tourism development and marketing, more so considering the impacts of the COVID-19 pandemic on the sector.
“The convergence event was attended by over 70 stakeholders from the tourism industry including, the Kaza Secretariat, national tourism organizations of the four partner states, tour operators and travel agents (European and regional) as well as accommodation and activity service providers.
It featured presentations from ASA, the Kaza Secretariat, participating tourism boards, and the event’s airline partner –Eurowings Discover,” said a media statement on Kavangozambezi. org.
The event also comprised speed marketing, offering the destination marketing organizations and tourism businesses an opportunity to profile their offers to the familiarisation tour participants. Resultantly, participating operators and agents learned about the conservation and tourism development goals and objectives of Kaza, as well as exchanged ideas on opportunities to repackage or even expand their current offers to the region.
“This familiarisation tour and convergence event gave me a fresh perspective on what travel and tourism can be. The wonderful “gems” in Kaza and the values that the region stands for challenged me to see tourism as more than an adventure but also an opportunity to experience and contribute towards conservation. This is a theme we are confident will appeal to our eco-conscious and adventure-seeking clients” said one of the German tour operators.
The “ASA Goes Kaza” initiative was partly supported by the Federal Republic of Germany through KfW and German Agency for International Cooperation (GIZ).
The German travel agents have been to Zimbabwe before, attending the 2019 Sanganai/ Hlanganani World Tourism Expo and also during the same time toured Nyangombe Falls in the Eastern Highlands.
This time the agents went back home with a better understanding and experience of the nature and extent of wildlife and cultural offerings that Zimbabwe and the Kaza-TFCA offers.
Canoeing down the Zambezi River
Many years ago, when Holly and Sam were kids, my family had the pleasure of travelling down the Zambezi River. Mum and dad came along – and we even managed to get Joan in a canoe! It was an extraordinarily beautiful trip,
going through the Mana Pools and seeing some incredible wildlife.
I was recently invited by Tim Evans, a lifelong friend who used to be the Queen’s doctor, to repeat the trip. He has always been passionate
about protecting wildlife and spent a lot of time in Zimbabwe when he was younger.
It was delightful joining Tim and his son Wilf, my sister Vanessa, my daughter-in-law Isabella
,and a wonderful group of conservationists to camp and canoe down the magnificent river. We had to watch out for enormous crocodiles, buffalo, and hippos that could accidently tip over our canoes.
Thankfully, we had brilliant guides.
The wildlife in the area is spectacular, from lions to leopards and elephants. We were fortunate to see many of the gentle giants on the trip, and see the sterling work the Zambezi Elephant Fund is doing to protect them.
We also visited Wilderness Destinations Ruckomechi
Camp, which is part-owned by The Rise Fund, a group commited to social and environmentally-positive investments that I’m proud to be a founder of. It was a glorious few days, surrounded by magnificent baobab trees, and great to see The Rise Fund’s work in action.
At night, it was great fun sharing stories in the wilderness. We reminisced
about camping in Zimbabwe with my parents, particularly about a dream Dad told me about when we last visited.
“I had a dream last night,” he said, with a twinkle in his eye.
“Did it involve a woman?” I asked.
“Yes,” he replied.
“Did you misbehave?” I asked.
“No,” he said. “But she misbehaved outrageously!”
Thanks to Tim, John and Nicci Stephens, James Egremont-Lee and everyone who helped organise the trip, and to the Zambezi Elephant Fund for their important conservation work.
Text by Richard Branson as extracted from the Richard Branson BlogSAFARIS ON HORSEBACK: A
UNIQUE APPROACH TO EXPERIENCE THE ZIMBABWEAN WILD
Going for a safari on horseback in Zimbabwe provides the ultimate thrill! Using professionally trained and excellent safari horses, a unique group of safaris on horseback operators (all family owned) offer some of the best rides on this planet. This niche market tourism activity is established and continues to spread across Zimbabwe.
Safari on horseback is special
for its vintage-style approach to viewing animals, and its ability to afford rides through vast areas of pristine bush, across the vast and open, breathtaking savanna plains. This type of safari allows one to experience some of Africa’s wildlife rich destinations. The use of horses is an unintrusive way of experiencing all that Africa has to offer in terms of wildlife.
The main concentration areas for safari on horseback
are the Zambezi National Park, Hwange National Park and Mana Pools National Park. Setting foot on these destinations opens tourists to discover what has been described by one visitor as “great rides, awesome guides, impressive scenery and wonderful horses”.
Some of the leading safari on horseback companies in Zimbabwe include Zambezi Horse Trails, Ride Zimbabwe (Varden Safaris) and Hwange Horseback Safaris. These seasoned operators know the wild side of Zimbabwe and have the experience and expertise to fashion out the ultimate safari on horseback of a lifetime.
Zimbabwe still retains the true essence of Africa, from the wondrous Victoria Falls to the elephantdominated Hwange National Park and the sunset distinguished Mana Pools. Indeed, tourists can explore and discover diversity.
Going on one of these great riding adventures, tourists are assured of topclass-fit safari horses, quality tack, personal attention, top-notch guiding, and some of the best riding you will ever experience on earth.
As global tourism businesses increase their appreciation of environmental awareness, here in Zimbabwe, we are even doing it better. Notable in this line of work is Robin Pope Safaris, established in 1986 and offering exclusive safari lodges, safari houses and private walking safaris in Zimbabwe, Malawi and Zambia.
Robin Pope Safaris is one of the local tourism companies operating in Mana Pools
ROBIN POPE SAFARIS: MORE THAN JUST ACCOMMODATION
National Park, a UNESCO World Heritage site. Mana Pools National Park has influenced tourism operators in the area to embrace responsible tourism. For Robin Pope Safaris, this has driven them to balance the existence of their operations (lodges and camps) with the survival of local indigenous communities and wildlife. This approach has led to communities benefiting from wildlife and tourism facilities as well as the appreciation of
wildlife.
Robin Pope Safaris conducts its business in a way that promotes the environment and wildlife conservation, alongside the individuals who work for them, and the communities directly connected to the conservancies they operate in. The mix of the tourism operations, and the presence of their guests, has the capacity to protect natural wildlife areas, as well as improve local livelihoods. It also reduces
poverty through well-thought-out collaboration with specialists in community development, wildlife conservation and responsible tourism.
The safari operator’s other environmental measures include the use of green technology; solar energy systems, natural air-cooling and non-fired bricks. They also conserve water and recycle, re-use, or dispose waste in a responsible matter.
The company founded Zambezi Elephant Fund, an antipoaching program that works with local groups and other partners to conserve and protect wildlife.
They are aware of the interdependence between local communities and the wildlife and natural resources that tourism depends upon. Being in a rural area with no other development opportunities, the company is well positioned to significantly contribute to the improvement of local lives.
Off the Beaten Path
Discovering our local hidden gems
Chirinda Forest and the Big Tree
Big Tree is the tallest indigenous tree in Zimbabwe, and a declared National Monument. The tree is 65 metres tall and 4.5 metres wide. Its age is approximately 1,000 years. The tree is located in the centre of Chirinda Forest in southeast Zimbabwe at the southernmost part of the country’s Eastern Highlands.
Kazuma Pan National Park
Black smudges of black shapes. Brilliant black coats, a white proud blaze ever so slightly standing out from the burnt black woodland. It is fire season and the antelope is Sable. A group of around 7, 8, and 9 females was sitting under the shade. A bull was standing sentry a short way apart, the gatekeeper to Kazuma Pan.
All the specials. All there. It is a landscape so different and so unlike the majority of Zimbabwe’s wilderness areas. It is like something out of a storybook.
Kazuma Pan National Park is 31,300 hectares (77,000 acres) and sandwiched between the Matesi Safari Area in the north and south with a gateway into an adjoining protected area in Botswana. It is well worth a night or two.
Chewore Lodge and Campsite
Chewore is luxurious holiday lodge and campsite which is located at the confluence of the Zambezi and Chewore Rivers, within National Parks territory. Chewore gives a direct view of the water making it a cool and charming location.
The Lodge is made up of five chalets in a secure set up which gives a clear view of the river as well as an amazing sense of being close to nature. There is a communal lounge area where guests can take meals, enjoy some refreshments by the bar, or just sit back and unwind. By day guests may enjoy cooling down by the swimming pool.
The Chewore campsite comprises ten riverside camps which are equipped with food preparation table (work area) and an overhead light, freezer and barbeque area. Each camp has its own ablution facilities which have hot showers and flushing toilets. Inclusive in the rates campers will be provided with filtered water, however, fuel, firewood and ice are sold separately.
Viewing Lake Kariba from the sky
Text by Perry KaandeWhether you are an adrenaline junkie or just looking for a new way to enjoy the outdoors, parasailing is an activity that is certain to create a unique experience and lasting memories.
Parasailing is also called parascending or parakiting. It is basically a water sport in which a person is towed behind a boat while attached to a parachutelike canopy, the parasail. This is suspended from a harness that is attached to the boat. As the boat moves forward, the parasailer is lifted into the air and glides through the sky.
On Lake Kariba, the water sport offers a unique and exhilarating way to experience the beauty of the lake and the surrounding landscape with the added thrill of flight.
Sunsports Kariba hints that “soaring above the lake at up to 80 metres is the ultimate way to take in the splendour and beauty that Kariba has to offer.”
Meanwhile, Heartveld Adventures African Travel and Tours offer this adventurous form of parasailing using a hydraulic winch. The chute is deployed behind the boat, the parasailer is then attached to the chute via a harness and a hydraulic winch lets them out from a deck at the back of the boat.
“After enjoying your flight and marvelling over the breath-taking views, the winch draws you back onto the deck again alleviating the need for a traditional parasail where you would land in the water,” says the tour operator.
Apart from the adrenaline rush, parasailing opens up the world of aerial scenic views. Also, nothing beats the sense of freedom and weightlessness that comes with being suspended above the water. The activity can also be a fun way to improve physical and mental well-being and social interaction.
Parasailers can do so either solo or in tandem. Tandem parasailing allows two people to be attached to the same parasail and towed at the same time. It is mostly used for couples and friends that want to share the experience.
The activity can be undertaken all year round, but it is more stimulating when the weather is calm and the winds and currents are not too strong. This ensures a safe, comfortable and enjoyable airborne experience.
Parasailing is a recreational activity that can be enjoyed by people of all ages and abilities. It is important to note that there are some physical and medical disorders such as heart and lung conditions and pregnancy that may prevent certain individuals from participating in parasailing.
Flight durations vary and weight is limited to 100 kilogrammes, whilst tandem combined weight is limited to 90 kilogrammes.
Zimbabwe’s tourism trends experiencing rapid change
Travel and tourism trends in Zimbabwe are changing rapidly as indicated by We Are Victoria Falls (WAVF) in their ‘Future Traveller Sentiment Report’ January 2023. Developments are based on the resumption of visitor numbers post-COVID, increased business travel, alongside diversified offerings and new types of travellers.
The report notes that the tourism sector in Zimbabwe is evolving hinged on the categories of accommodation, tourist demography and modes of transportation.
WAVF observes that the country is moving away from the reliance on traditional hotels, with trends swinging towards modern developed resorts that offer a broader variety of accommodation options and activities.
Travel demographics are also changing. Hotels and other accommodation options previously hosted older clientele mainly for safari trips or game-viewing excursions.
“However, with an increase in investment and business travel, younger professionals are increasingly frequenting these establishments,” the report reads. The world has opened up in the aftermath of the COVID- 19 induced travel restrictions. Major tourism hubs are experiencing a resumption and increase in Meetings, Incentives, Conferences and Events (MICE) travel. Exhibitions and conferences such as the recent Zimbabwe International Trade Fair (ZITF) and events such as the Victoria Falls Carnival are back on track and attracting a blend of travellers.
The WAVF document says that this presents an opportunity to develop regional travel as many of these MICE travellers come from the Southern African region.
Investment in infrastructure, partly derived from the abundance of highvalue minerals and exploration in Zimbabwe, is considered to be ramping up access to seemingly non-traditional destinations.“Along with the diversification driven by mineral investment and prospecting, investment into infrastructure is improving access to a wider variety of destinations within Zimbabwe such as the Eastern Highlands and Great Zimbabwe monuments,” reveals the report.
The commentary adds that “with growing interest and investment in mineral wealth such as gold, platinum, chrome, and diamonds, investors are travelling around Zimbabwe, diversifying the geographic scope of business travel.”
In essence, this presents opportunities to advance tourism assets and products in areas in proximity to mineral deposits.
Another key feature of the Future Traveller Sentiment Report is that it highlights the opportunities that are set to drive the development of tourism in the future.
The WAVF report makes a call for innovative transport services noting that travellers in Zimbabwe have historically relied primarily on selfdriving or direct flights. WAVF indicate that “bespoke internal transport services for tourists such as luxury coach routes could improve access and diversify geographic distribution of tourists within Zimbabwe.” Public transport is usually not considered desirable for tourists.
Collaborative Marketing is another aspect that the
tourism sector can take advantage of. The document points out that hotels and tour operators have previously only driven their brands. The report suggests a formalised collaborative marketing platform supported by the Zimbabwe Tourism Authority (ZTA).
Regarding internal air connectivity, operators feel it could still be improved and would have a considerable impact on the geographic diversification of tourism within Zimbabwe. In March this year, Permanent Secretary of Transport and Infrastructural Development, Engineer Theodius Chinyanga pointed out that the Air Services Development Programme was constructed “to determine the air service development potential of Zimbabwe to attract and increase routes, carriers, capacity and frequency into the country.”
Another observation is that visitors to the country increasingly want to be around local people and experience how they live. This is labelled as ‘Voluntourism’ and ‘Community Tourism’. Packaging and promoting experiences that engage communities would be popular,
especially among the budding youth segment, chiefly for those on student exchange programmes and volunteer projects. WAVF says ecotourism is also becoming popular and should be prioritised in marketing and promotional efforts.
Tourist Profiles
In a previous report released in October 2022 titled ‘Tourism Recovery and Resilience: Victoria Falls Data Tracking Key Findings 2019-2021’, WAVF profiles non-traditional traveller types accessing Zimbabwe’s tourism destinations as described below. Regional Explorers and Short Breakers: Regional residents are travelling more frequently by air from urban centres in the region and from Harare.
They range from couples to multigenerational families and friends groups motivated by local events, special occasions (birthdays, weddings, anniversaries) or public holiday travel (long weekends). The size of the average group is four to six people.
Long-haul, self-drive Explorer:
These are mainly European travellers between the ages of 25-60 travelling on pre-booked itineraries with rental cars. They visit multiple attractions around the country or region by road. They are couples or families with
children visiting the main highlights around environmental, cultural and historical attractions, including all the major sites but with an ‘individual’ approach.
Regional Self-drive Explorer:
These are regional residents travelling by road with their vehicles on multiday journeys through the region. These are often multi-families groups with kids or on public/school holiday travel (long weekend) excursions. The average size of the group is six to eight people. Cost-effective accommodation choices range from
camping to more luxurious Airbnb properties. Food and beverage choices are important as are family-friendly activities.
Global Nomad/ New Generation Back Packers:
The Millennial or Generation Z demographic comprises international and regional travellers as well as expatriates, some with young children. This profile travels as singles, couples or family units. They are interested in culture, art and food, novelty, authenticity and ‘experience’.
They usually gravitate to urban centres. They value thoughtful curation of their experience, designed interaction with local people, stay in less corporate accommodations (hotels, apartments or guesthouses) and can be mixed with high spenders. They may combine trips with work or work remotely (bleisure).
MICE: Travellers for Meetings, Incentives, Conferences and Events.
SAVE (Scientific, Academic, Volunteer and Education):
SAVE travellers typically come from European and North American markets, with some regional representation. They are driven by the desire to engage in travel experiences involving close interaction with the environment, culture and people that expand their knowledge and understanding of different people and places. They spend long periods in a destination (three weeks to six months) and are typically frugal spenders, relatively independent and likely to ‘get off the beaten track.’
The United Nations World Tourism Organisation (UNWTO) projects a return to 2019 tourism levels in some destinations by the year 2024. Unfortunately, inflation which has increased the cost of living globally and eroded household budgets remains the major threat to recovery. The war in Ukraine and mounting geopolitical tensions in different parts of the world are also adding to the uncertainty in the world economy and global tourism. In Zimbabwe, the current tourism trend is showing strong signs of recovery and is expected to continue consolidating robust performance by year-end for both domestic and inbound tourism.
Zimbabwe hosts incentive travel executive summit
Text by Martin ChemhereIn a bid to drive rapid tourism industry growth, Zimbabwe hosted a summit attended by twenty-five international board members of the Society for Incentive Travel Excellence (SITE) in Victoria Falls from 21–23 June 2023.
SITE is a professional association dedicated exclusively to the global incentive travel industry.
Its leadership team are C-Suite executives from leading businesses in the field of incentive travel, across source markets and beyond. They are also thought leaders and key decisionmakers pioneering the growth of the multibillion global incentive travel industry. Experts say that the global incentive travel market topped $42.0 billion in 2021, while going forward, it is projected to generate $216.8 billion by 2031, establishing a compound annual growth rate (CAGR) of 12.1% from 2022 to 2031.
Zimbabwe’s hosting of the summit presented
an opportunity for the country to position itself as a strong emerging destination for incentive travel. This is expected to in turn provide incentive planners’ ongoing search for new destinations that offer truly unique, authentic, and creative experiences.
Incentive travel uses once-in-a-lifetime travel experiences as the ultimate reward or prize for extraordinary performance in a business setting.
According to recent research, incentive travel budgets are expected to rise by 34% in 2023, with a gradual return to mid/long-haul destinations.
ZTA Chief Executive, Ms Winnie Muchanyuka, said before the summit, that the visiting delegation would have the opportunity to sample some of the exclusive incentiveready properties in Zimbabwe and participate in engaging activities in the adventure capital, Victoria Falls.
“We’re honored and quite excited to have the SITE executive in the country. We view them as
ambassadors who will reinforce our marketing efforts in driving the viability of incentive travel in Zimbabwe. We’re certain that this is a perfect opportunity for them to explore our MICE products and we hope that they will take some time to enjoy what Victoria Falls has to offer,” said Muchanyuka.
Muchanyuka went on to say, “The initiative will expose key executives to
Zimbabwe’s unique selling points and help attract more incentive travelers to the country, translating to the increased tourist arrivals we are striving to achieve.”
SITE CEO Annette Gregg, MBA, CMM, said her organization is looking forward to working with Zimbabwe. “SITE is committed to working with new and emerging destinations and helping position and
refine their offerings for discerning incentive travel qualifiers. With its unique natural setting, world heritage sites, and incentive-ready resorts, hotels, and lodges, Zimbabwe has so much to offer.
SITE looks forward to working with the local incentive travel community to delivering awardwinning incentive travel programs in Southern Africa,” said Greg.
SITE was founded in 1973, and has a membership of 2,500 spread across 90 countries, working in corporations, agencies, airlines, cruise companies, and across the entire destination supply chain. It is the only global organization dedicated to strengthening and supporting the incentive travel industry.
Six of the best for the 2024 Venice Biennale
Six Zimbabwean artists will exhibit at the seventh consecutive Pavilion of Zimbabwe at the 60th International Art Exhibition, La Biennale di Venezia 2024. This is Zimbabwe’s seventh consecutive staging of the show, a successful streak for an African country at this world-renowned platform.
Minister of Youth, Sport, Arts and Recreation, the Honourable Dr. Kirsty Coventry announced the contingent in June
and hinted that it is a career launch pad and an opportunity for cultural engagement.
“As Government, we have seen many careers flourish from this platform. In line with the National Development Strategy 1 (NDS1), this platform has been critical in the image building and persuasion of international cooperation and it offers new engagement in the cultural sphere,” she said.
The Ambassador of Italy, His Excellency Umberto Malnati weighed in saying “Our Embassy has observed the Pavilion of Zimbabwe gaining momentum continuously since 2011, and we appreciate the strengthening of Cultural bridges which are being built between our two countries.”
The artists are Gillian Rosselli, Sekai Machache, Victor Nyakauru, Moffat Takadiwa, Kombo Chapfika and Troy Makaza. The artists will exhibit in Venice, Italy under the auspices of the National Gallery of Zimbabwe from the 20th of April to the 24th of November 2024.
The Pavilion of Zimbabwe Commissioner will be the Executive Director of the National Gallery of Zimbabwe, Raphael Chikukwa. Fadzai. Veronica Muchemwa will curate the Zimbabwean exhibition.
La Biennale di Venezia is curated by Brazil’s Adriano Pedrosa, director of MASP, the São Paulo Museum of Art. In late June this year, he announced “Stranieri Ovunque - Foreigners Everywhere” as the theme for the exhibition.
“In this landscape, the phrase ‘Foreigners Everywhere’ has a dual meaning. First of all, wherever you go and wherever you are you will always encounter foreigners; they/we are everywhere. Secondly, no matter where you find yourself, you are always, truly, and deep down inside, a foreigner,” Pedrosa said.
Since its inauguration, the Pavilion of Zimbabwe has seen some of its alumni such as Portia Zvavahera, Virginia Chihota and Misheck Masamvu as well as Gareth Nyandoro having their work on various highprofile exhibitions globally. Masimba Hwati, Dana Whabira and Kresiah Mukwazhi, Wallen Mapondera and Ronald Muchatuta have also gained world renown as a result of the Pavilion.
The National Gallery of Zimbabwe was established in 1957 and is dedicated to the presentation and conservation of Zimbabwe’s contemporary, modern art and visual heritage. It has regional galleries in Bulawayo and Mutare.
Demystifying the Cabin Crew
From my layman’s understanding of an ‘Air Hostess’, it was all about a pretty face, high heels, and a friendly smile. These notions were dismissed when I spoke with Air Zimbabwe’s designated examiner in charge of cabin crew training, Constance Masimbe, and cabin services supervisor Karen Matore.
Flight attendant, air hostess or air steward are the other names for cabin crew. Cabin crew is an important role on all flights, to make the flight safe and pleasant for passengers because
safety always comes first. The ladies highlighted that the training encompasses ground training and airborne training which includes checking of the catering on board and bar stocks.
The training on the ground is rigorous and is supposed to last three months, but may take longer due to certain variables such as retaking exams.
The Examiner explained that when the recruits come in they go to the staff clinic for height, weight, and physical
checks to make sure they can reach the overhead lockers, pass through the aisles, and are in a good standard of health and fitness. The medical tests are conducted by doctors approved by the Civil Aviation Authority of Zimbabwe (CAAZ).
Upon successful completion of the medicals, the cabin crew aspirants return for orientation and the second recruitment phase, which is ditching. “You have to be a good swimmer and be able to tread water. If you fail
this stage, you fall off,” Constance notes.
During this phase, the recruits are trained in dangerous goods regulations which entail understanding the basics of dangerous goods, recognising them, and identifying forbidden and hidden dangerous items. The primary focus of the training is passenger safety, including the aircraft’s safety equipment and emergency procedures, security, and first aid.
Training also involves a series of written and practical examinations under the invigilation of CAAZ and passing marks above 85 percent are the benchmark. Once a candidate has undergone the routine of ground training it’s time for the aircraft cabin experience. During this time, performance is monitored by the instructors and senior crew.
Psychological, mental, and physical discipline are needed for this multifaceted job, “because the flight attendant must be an all-rounder and they are expected to equip those on board to deal with different situations,” remarks Karen.
The flight attendant has to be composed, and conversant with onboard communication systems as well as aviation terms
and abbreviations. They are the eyes and ears of the airline in the sky as they regularly check on the passengers and pilots. Crucially, “the cabin crew is responsible for the decisions in the air, especially for evacuations,” Constance adds.
Being multi-lingual is encouraged and when new routes are opened the cabin crew are taught the basics of the language of the destination. Moreover, the Air Zimbabwe instructors note that the training is comprehensive as well as ongoing and the manuals are revised continually.
The cabin crew is expected to attend preflight briefings to receive flight and passenger details, especially for those with special diet needs and medical conditions. Pre-flight
duties include checking the safety equipment and doing security checks, ensuring the aircraft is clean and tidy, and that all meals, drinks, and stock are on board. As passengers embark, Cabin Crew welcome them on board, directs them to their seats, advises the passengers regards safety procedures, checks hand luggage is stowed securely, and checks all seat belts and galleys are secure before take-off.
Being the key person in the cabin the Senior Cabin Crew member makes all the pre-flight safety announcements on the ground, after take-off and when the plane lands at destination. The duty that is commonly associated with air stewards is serving meals and refreshments, so they have to be on point.
Bouncers at a nightclub will have a torrid time dealing with a difficult and inebriated patron. The cabin
crew has to do so politely and firmly thousands of metres above ground in mid-flight to ensure the safety and comfort of everyone on board.
Back on solid ground, they make sure passengers disembark safely and check that there is no luggage left in the overhead lockers and no stowaways or suspicious items on board. Paperwork has to be completed and a flight report compiled. Flight attendants give their lives to the airline.
Cabin crew work shifts usually involve irregular and unsocial hours working early mornings, through the night, at weekends, and on public holidays. At times they may have to work or be flexible on off days. So, a suitcase must be packed and travel documents ready always.